Historical Newspapers of South Carolina

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OTiiiaic is uiHOBin, man oh'kiai, or the iiakhi MAN LINKS TALKS to Fill it MEN. Mr. K. O. McConnli k- l h,. ld<? That Advertising; In An Expeeine Has Olren Way to More Intelligent tn oVwstaiKliiig of Itiudn.??. Advertising la a matter of deep per? sonal concern to the fruit grower and especially to the five thousand men who are directly Interested In the or? ange and lemon Industry of Southern California, according to Mr. K. O. Mc Cermlck. of the Harrlman lines. Thla Industry haa added $11.000,000.00 to the national wealth during the past year, and Mr. McCormlck In an ad? dress told the members of the Cali? fornia Fruit Orowers' Exchange at their convention In Kansss City iast month, how they can Increase the use et their product and make It even more Important In the markets of the United States. Mr. McCormlck said In part: "It has sver been a wonder to me, how it can be that men and organisa? tions eaa muster up the courage to pat large sums of money Into lands, factories, machlaery. and materials; Incur big payroll liabilities, and other obligations; then, when It comes to the most Important fsctor of sll? that of making the product known; er. In other worda, making the peo? ple want It; to best ate? to consider the publicity as a something apart from the bualness.?a something to hsv 4 r not to be done, dependent on the Judgment, or perhaps whim of samt Individual.?or to think of It as aa ?cpenne, or say s gamble. It seems to be true, however, even in these days so full of precedent, that many manufactu.era, merchants and deal? ers who ars never satisfied except they hive the very belt procurable in machinery and men. location and materials, either fall down entirely, when It comes to advertising, or do it with such half-hearted Interest and doubt that such trials as they reluc? tantly accede to. are failures. Per? haps I should not term them failure-' la fact: they are not generally fail? ure* as far as they go.?but rather failures because they don't go far enough. Advertising as a Commodity. "Now If I can aid In dispelling doubts which may be entertained by nay of the members of this associa? tion. OS to the efficiency of advertis? ings for promoting Its business,?en? larging It where It is already eatab Mahoi. extending it Into new regions, I will be doing about the greatest ser? vice It is In my powsr to render you. To Start with, you must recognise ad? vertising as a commodity. It Is Im? peratively necessary that you get this truth ftxtd flrmly In your minds, be? fore you can hope to give It that broad consideration which Its Im? portance demanda Oet away at once and forever, from the idea that it is aa expense. It Is not an expense, it Is a commodity, Just as necessary a commodity in the selling of oranges, aa bnaineas la conducted today, aa ars the orangea themaelv.m. I d< not mean by this aasrrtlo.i that you can? not go on sellllng oranges forever without any advertising; but If I un? derstand aright, one of the purposes of this convention Is to see If mesns can be devised which will Increase the consumption of oranges and thereby Increase the sales of the product. Tike Law of Average. "The Lord A Thomas Advertising Agency argues strongly on the law of averags. and claims that It Is the only thing that I* absolutely certain In ad? vertising * he point they lay stress on Is "What one man likes or wunts forms no criterion. When a thousand, at a certain expense, are led to spend a certain amount, you have an ab? solute certainty. The millions will do. what the thousands have done." This Sppeals to reason "This agency Is advertising its own business by publishing announcements that Is Is paying a man $1.000 a week. As chairman of a committee of 1C of their advertising experts he has the last word In the determination of plan and scope of campaigns. And the agency also advertises that this high salaried man Is worth all It pays him In ? >m ? rsatton with a mu? tual fron I regard!;.*: this expert tic former remarked. "." I" doubled the Vsn Camp Mean Business." It Is hardlv e.ece?sarv to <|ig Into verified statistic* before we assert that las most of this Increase In the Van Camp business Is from people net heretofore beim ShtOTa I f< ? I <\ sure that llMeal who geWf bSSg won away from other bean preparations constitute but a small proportion of the Incresse. "There Is no mystcrv or magic about advertising tb it N to more mystery than attaches to dot an any other thing well. It 1? n >t an ex? periment. Properly don.- It Is slm |y go >d salesmanship It doe., slmul taneously In a thousand or a million places what an Individual can do only In one place ?1 a time. Para? doxically It not only does not super sede the salesman, but Is his greatest I ally. The better the advertising the i better the ally. It Is the advance1 agont of the salesman. It predls- j poses the dealers and the public, and clears the route of the salesman of many of Its thorns. Good salesman? ship Is the ability to Induce people to buy your things equally with, or In place of. the stuff that others have to sell. If judicious adevrtlsing will assist In creating a demand for or? anges It will add much to the chances of the success of the salesman in his work. That it will do this may be predicted on what It has done in other fields. If you look for evidence of the results of advertising, you may pick it up In tho things you do every day. "Smoking Advertising." "I was much impressed by the re? mark of a character >n a short story in a recent magazine. In a conversa? tion regarding a rival establishment the author makes him say "That store's stock Is not as good as mine; the cus? tomers smoke advertising." The re? mark Implied that the people who get things at the rival's place thought they were getting better articles, be? cause the advertisements of that con? cern told them so; and it was so to them?as long as they believed It Why do people eat modern breakfast foods? Why do you call for "White Rock." or "Clysmlc," or "Sun Ray" water? Is It because the food, or the I water, Is really superior to all others? It Is because you must have that par- I tlcular brand; that you can't get along without It? Thousands of peo? ple now wear nothing but Douglas! shoes, other thousands none but Em erson or Hanan. or some other make. It Is not in the least unfair to either I of the firms mentioned to assert the material which has been most potent In securing and retaining this or I that thousand persons, is the adver Using. "You have | already grasped the point I wish to make; that Is, that there Is no limit to the things that may be profitably advertised. Surely I If the staff of life, and the graveyard I can be promoted by this means there is a chance for the orange. If this I be true, then we have only to give our serious attention lo the how of the advertising; consider the charac-1 ter, and search for the very best I method. Just as there are good I managers, and bad; good and bad I salesmen, and oranges, so also Is there I good and bad advertising; some very! bad. afore often, however, advertls-1 Ing fails because of lack of appropri ateness?Ilka unto ths right man in the wrong place, or vice versa. In deed it is not difficult to find men who can utter high sounding phrases r?others who can make beautiful pages of type drawings. These things are In themselves of no earthly value, unless as Instruments In the hands of those gifted with the temperament I who bv practical experience have J mastered the subtleties of the most subtle of all the buslnesu of this rap- I Id age. Experience Is of much great- I er value than ability. "Let us start with a full realization that ws live In in age of spcclaliza- I tlon. Your own business of selling oranges Is an Illustration of this fact. The grower la all right as a grower; I when It comes to marketing he Is not In It. That Is your specialty. The picked fruit represents the full com-1 plement of his Investment in capital, Indulgence, and labor In the orchard. You do not invade his fit Id of activity. His specialty Is In studying grafting and planting and spraying, and the many other problems and secrets of the still life of the grave?the plowing and Irrigating. As to the mediums to be used, you know, of course, that the most direct and most easily employed means at our ready command for use in edu? cating desire is the newspaper. "Reading the newspaper Is as inti? mate a part of our every day life as sleeping and eating. It la a rare per? son who dots not at least glance over his dally or weekly paper, and to the great majority of people it is the only avenue open to their minds accessible to things who have things to sell. The peculiar strength which is all its own Is well put by a recent writer In the following words: "The news? paper carries suggestion Into the fam? ily circle at leisure moments In parlor or library, where no salesman is ever permitted to enter." It is in close touch with the experts a greater in Muemv In the BOVAa than any other printed thing. To start with: there are in the Older communities a vast number of people v/ha have Inherited Hi' eonfidene,. of tlm pap. i which their parents nad. it is as real to th? m as "proo/s or boly writ.'' To practically ail others, it Ii their own choice. The Intelligence of the world's doings la gleaned from its pagea Thai which main derm their own Judge* ment. as related to current toples, Is merely a reflection Of what they hav< read to their home paper. What reachea them for the Aral time in to? day's Issue, In a Week or I day later. has become their belief and know* ledge. And now that I remind you of It, you have a friend or neighbor, whose conversation Is largely made up of what he has read |M the day's pa per. He does not add any new thought to it, either, or indeed any new words, except perhaps the three? "they do say." Of almost equal vuluo to the advertisers, in my Judgement, Is the distribution factor of the news i peper; for after all distribution is the most impoitant detail of advertising and the one which should command I your constant attention. "To most people, all other than newspaper reading Is more or less of an effort. Because such reading can be deferred, It Is. No other printed mr.tter except, of course, the weekly, monthly and other periodicals, has the potent quality of quick and com? plete distribution. This reading of It can not be put off even if we wish to do fo. The newspaper in Its field has done mentally what the electric street car has done physically for the peo? ple. Like the car it is a hurry-up af? fair. "With the Introduction of electric power, the people, especially those living in smaller citlees, hurried up and took notice. They had to. They found they had to catch the car and be quick about it. Formerly the car waited for them. Newspaper Circulation Is Certain. As to distribution: Any other printed matter involves a distinct and separate work, with all kinds of ob? stacles. When you use the newspaper you do not have to create circulation, or attend to it. The circulation is. "Determine just the kind of people and the localities you wish to reach and you have at hand the distribu? tion that will reach them. "Place your copy today, and by to? morrow, or next week, the distribu? tion is complete. With the newspaper (and periodicals), you know before? hand what and where your circula? tion is going to be. "Do not misunderstand my special plea for the newspaper to mean that I think It Is the only medium which can be used by you advantageously. You have had recent experience in your Iowa demonstration and which should be a guide for future efforts. It is not my intention to go into details, but rather to point the way which I feel sure will be of great assistance in further developing your business. "When people begin to notice or? anges being advertised, they will won? der, and then talk. In talking they will repeat what you make them read of the oranges. Get enough of them talking and this free advertising will sell all the good oranges that can be raised.' PROF. STUCKEY LEAVES WIN? THROP. Accept* Position With the Govern? ment at Experiment, Ga. Rock Hill, Nov. 3.?Prof. H. P. Stuckey, a native of Blshopvllle. who for a year past has been the popular professor of elementary agriculture and superintendent of the grounds of the college and the farm, has resign? ed his position to accept one at the United States experiment station at Experiment, Ga. This is a distinct promotion for Prof. Stuckey, who well deserved. A Clemson classmate of Prof. Stuckey, Mr. Moore, is to take the former's place at Winthrop for the present. ?Bess Laxative Cough Syrup always brlags ejulek relief te soughs, colds, hearseasas, whooping sough and all branchial and throat troubls. Mothers espeelally resommend It for children. Plsaaaat to taks, gently laxativs. Sold by Slbert Drug Ce. Sspt-3m The district traffic office of the Southern Bell Telephone Company has been moved from Orangeburg to Columbia. If You Are Over Fifty Read This. ?Most people past middle age suf? fer from kidney aid bladder disorders which Foley's Kidney Remedy would cure. Stop the drain on the vitality and restors needed strength and v.gor. Commence taking Foley's Kidney Remedy today. W. W. Slbert. Lewis Garrett, colored, has been arrested In Oaffney on the charge of stealing three bales of cotton from Spark's gin. ?Winter blasts, causing pneumonia, pleurisy nnd consumption will soon Do here. Cure your cough now, and strengthen your lungs with Foley's Honey and Tar. Do not risk starting the winter with weak lungs, when Fo? ley's Honey and Tar will cure the moot obstinate coughs and colds, and prevent serious result W. W. Slbert. Hydrophobia has devtdoped among cittle in Korahaw county. Many pastures, it is said, wer? recently In? vaded by a rabid dog. ?if you are a sufferer from plies, sfanZan Pile Remedy will bring re? lit I a Ith the lust applb atlon Guar? anteed. Brie.? IOC, Bold by Slbert l trug (?Oi Sept-Am The Olbbei Machinery Company In In Columbia was destroyed by fire. * Kennedy's Laxative Cough syrup HOI only heall irritation and allays Inflammation, thereby stopping the cough) but it moves the bowels gently ami in thai way drives the coid from the system. Contains no opiates, it is pleasant to take, and children espe? cially like tin- taste, so nearly like ma? ple, sugar, gold by ail druggists. WINTHROP WILL REMAIN OPEN. Fever Situation Not Regarded As Alurmlng?An Ofliclal Investigation. Rock Hill, Nov. 10.?On November 4 the State health officer was notilied by the acting president of Winthrop college that there had been an out? break of typhoid fever in that institu? tion. At the same time the matter was reported to the local health au? thorities and they, together with the college physicians and the State health officer, Immediately began investiga? tions. Assuming drinking water and milk to be the two most fruitful sour? ces for the spread of the disease, it was deemed wise to eliminate these sources at the earliest possible mo? ment. An arrangement was made with the city authorities to procure from them city water. Milk and but? ter produced at the college dairy were eliminated from the diet of the stu? dents. A minute and thorough investiga? tion was then carried on to see if in any way the infection might come from other sources. This investigation not pointing conclusively to any specific source, the health officer reported the findings to the chairman of the State board of health, who called a meeting of the board on November 9 at Win? throp college for the purpose of study? ing the situation and of advising the authorities what policy to pursue un? der existing conditions. The board, accompanied by Dr. J. R. Miller, a representative of the local board, the college physicians, Dr. Boyd and Dr. Crawford, Dr. J. W. Babcock of the State Hospital for the Insane and the State health officer made a sanitary survey of the water supply, a thorough investigation of the dairy: college buildings and grounds. After this investigation the board, in session with the gentlemen mentioned, dis? cussed the phases of the situation and made the following statement: "After a study and discussion of the evidence collected from the Investiga? tion made, this body does not feel that the situation is alarming. While no specific source of infection can be defi? nitely decided upon, it is the opinion of this body that since the inaugura? tion of the precautionary measures which are now being rigidly enforced the epidemic will die out as soon a? the period of incubation has passed." ?To thos? afflicted with kidney and bladder trouble, backache, rheuma? tism, Pinules for the Kidneys bring relief in the first dose. Hundreds of people today tsstify to their remark? able healing and tonic properties. SO days* trial SI. They purify the blood. Soli by 8ibert Drug Co. Sept-3ro Ten cottages, occupied . by negro families, were destroyed by fire in Orangeburg. Loss $6,000. ?Wood's Liver Medicine in liquid form for malaria, ehills and fever, regulates the liver, kidneys and blad? der, brings quick relief to biliousness, sick-headache, constipation. Pleasant to take. The $1 bottle contains 2 1-2 times quantity of the the 50c. size. First doss brings relief. Sold by Si bert Drug Co. Sept-3m Thornwell Boyce was accidentally shot and killed by Wade Plnson at Cross Hill in Laurens county. What Would You Do? ?In case of a burn or scald what would you do to relieve the pain? Such Injuries are liable to occur in any family and everyone should be prepared for them. Chamberlains Salve applied on a soft cloth will re? lieve the pain almost instantly, and unless the injury is a very severe one, will cause the parts to heal without leaving a scar. For sale by all drug? gists. John J. Joye, a well known resident of Columbia, is dead. Dr. J. A. Barksdale, aged 82 years, prominent citizen of Laurens, is dead. ?Be as careful as you can you will occasionally take cold, and when you do, get a medicine of known reliabili? ty, one that has an established repu? tation and that is certain to effect B quick cure. Such a medicine is Chamberlain's Cough Remedy. It has gained a world wide reputation by Its remarkable cures of this most common ailment, and can always be depended upon. It acts on nature's plan, relieves the lungs, aids expecto? ration, opens the secretions and aid nature in restoring the system to B healthy condition. During the many years in which it has been in general use we have yet to learn of a single case of cold or attack of the grip I having resulted In pneumonia when this remedy was used, which shows conclusively that it is a certain pre? ventive of that dangerous disease. Chamberlain's Cough remedy con? tains no opium or other narcotic and may be given as confidently lo a baby as to an adult, For sale by ail drug gists. How to Cure a Cold. ?est n mm case. ex-kiieriff JOHN .f. siiarpe ARRESTED. Ex-SlicrlfT John J. Slwirpe Tuken in Custody?Kost? Under Murder Charge. Nashville, Tenn., NOV. 12.?John J. Sharp, ex-sherlff of this county, was arrested here today .charged with murder and aiding and abetting in the murder of Senator E. W. Carmack last Monday afternoon. It has been understood for several days that warrants would be issued for the arrest of Sharpe and hia arrest today was no surprise. It is alleged that Sharpe was seen with Col. D. B. Cooper and Robin Cooper, his son, shortly before the killing and was a.so at the scene of the tragedy immediate? ly after Carmack fell to the ground Sharpe was at once taken to jail. CHILD GETS LIFE SENTENCE. Xegro Boy of Ten Convinted at Sa? vannah of Murder. Savannah, Ga., Nov. 10.?Solomon Rellly, a negro boy of ten, and small for his yars, was today convicted In the Supreme Court of the murder of Mrs. Walter Torrence, at Pooler, eight miles from Savannah, and given a life sentence. The boy killed her with a shot gun while her little children were by her side. Raw Longs. ?When the lungs are sore and In? flamed, the germs of peumonia and consumption find lodgment and multi? ply. Foley's Honey and Tar kills the cough germs, eures the most ob? stinate racking cough, heals the lungs, and prevents serious results. The genuine is In the yellow package. W. W. Slbert. The Dantzler-Irick store and stock of goods at Parier, S. C. were de? stroyed by fire. Loss $6,000. Hcxamcthylenelel ram inc. ?The above is the name of a Ger? man chemical, which is one of the many valuable ingredients of Foley's Kidney Remedy. Hexamethylenetetra mlne is recognized by medical text books and authorities as a uric acid solvent and antiseptic for the urine. Take Foley's Kidney Remedy as soon as you notice any irregularities, and avoid a Berlous malady. W. W. Sl? bert. In a difficulty on the carnival grounds in Newberry, between Mitch? ell Wright and Tom Berley, the lat? ter shot at Wright three times, but missed. One of the bullets struck a by-stander. ?Fslsy's Honey and Tar clear the air passages, stops the irritation in the threat, sosthas ths inflamed mem? branes, and the most obetlnate cough disappears. Sors and inflamed lungs are healed and strengthened, and the cold is expelled from the system. Re fuss any but the genuine in the yel? low package. W. W. Slbert. David H. Fass, a citizen of Dillon, has been bound over to the United States court on the charge of using the mails for fraudulent purposes. Colds and Croup in Children. ?"My little girl is subject to colds." says Mrs. Wm. H. Serig, No. 41, Fifth street, Wheeling. W. Va. "Last winter she had a severe spell and a terrible cough, but I cured her with Chamber ? lain's Cough Remedy without the ild of a doctor, and my little boy hau been prevented many tlmos from having the croup by the timely use of this syrup." This remedy is for sale by all druggists. PATENTS I'ROCiJRF.D AND DEFENDED. model, rawing or photo, for expert search and free report. Free ad rice, how to obtain patents, trade marks, copyriglita. t*c, |N ALL COUNTRIES. Business direct with Washington saves time, money and often the patent. Patent and Infringement Practice Exclusively. Write or come to us at SIS Ninth Street, opp United States ratest Office, WASHINGTON, D. C. GASNOWI. Croup When a child wakes up in the middle of the night with a severs attack of eroapas fre quently happens, no time thou id i>e lost in experiment in? with remedies of a doubtful value. Prompt action id ufieu necessary t< aave life. Chamberlain s Cough Remedy has never been known t<> fall in any ^ase and it has been in use for over ono-i hira of a are tury. Then* is none better. It ran be de? pended upon Why e*periment? 11 *s pleasant to take and contains no harmfuldiug. Trice. ?3 cental lui else, as ccni*. _-~-~.~*?**M~>J^. NE W HARDWARE BTORE SUMTER HARDWARE COMPANY, SO, I NORTH MMN STREET. Well assorted stock ol General Hardware and House Furnishings- Everything New?No Old Stock, Quality ol goods guaranteed and Trice- are Right) a trial ordt r will convince you. E. S. DksOHAMPS, - - Manager. Birrue's Drug Store. \ full line of Drills, < In-micaIs. Pat? ent Medicines, Toilet Articles, < i^ar> and Candies. GIVE US A CALL. AYc lia\e recently installiert a new Soda Water Fount and arc fully pre? pared to serve the best Soda Water and Ice Cream. BIRNIE'S DRUG STORE. 5 West Liberty St. TOLEY'S HONEWAR The original LAXATIVE cough remedy. For coughs, colds, throat and lung troubles. No opiates. Non-alcoholic* Good for everybody. Sold every whtre* The genuine FOLEY'S HONEY and TAR it ha a Yellow package. Refuse Substitut ee? Prepared only by Foley A Company, Chicago. SIEBERTS DRUG STORE._ $5.80 -TO? Savannah, Ga. And Return Account Automobile Races. Tickets on sale November 21st to 25th, inclusive. Final retir.i limit November 30th.. Don't miss this opportunity to see the greatest Auto Race on the fastest track in Ameri? ca. For further information calV on Ticket Agent or write W. J. CRAI6, T. C WHITE, Pas. Traf. M;\ Hen. Pas. Agf, WILMINGTON. N. C. TAX NOTICE. The County Treasurer's oflVce flan Court House building, will be open tozi ihe collection of taxes without petal ty, from the 15th day of October to? the 31st day of December, 1908. The4 levy is as follows: For State, 5 1-2 mills. For County, ordinary, 2 3-4 milts; For Sinking Fund loan of 1907, J mill. For Sinking Fund loan of 1908, 1-4 mill. For Constitutional School, 3 unlit*. Polls, $1.00. Capitation Dog tax, 50 cents. Also Special School tax as follows* School District, No. 1. 2 mills. School District. No. 2. 2 mills School District, No. 3. 2 SSllhT School District. No. 4, 2 mills. School District, No. S. 1 mill. School District. No. II, 2 mills. Schoo,i District, No. 12. I mills. School District, No. 13. 3 mills. School District, No. 14, 3 mills. School District. No. 16. 2 mills. School District. No. 17. I mills. School District. No. 18. 2 mills. A penalty of 1 per cent, a ided f?>> month of January, 190:i. A J JrticnoJ penalty of 1 per cent, for month ot February, lt*9. Additional penalty of r. per cent, until l.'th day of March, li?09. when the tax books will close f<?r the collection of taxes for fiscal year, IMS. T W, IMWL Co. Treas. for Sumter Co., S. C. 10-7-ir.chl5,09 KILLthe couch and CURE the LUNC8 WITH Dr. King's flew Discovery FOR CS?Ss"8 JSStL and all throat and lung troubles. GUARANTEED SATISFACTORY! OR MONEY REFUNDED.