The watchman and southron. (Sumter, S.C.) 1881-1930, April 29, 1908, Image 4
WtwNCMAY, A PHIL 29, 1908.
SOOTH CAROLINA NEWS.
M ?? Interest Condensed and Par
agrnprted for Qatck Ib.uUiig.
Bdwla Hill a young man of the
MU1 lection of Laarens county,
Wee killed Friday afternoon In a most
hjet litis manner. He was ploughing
SI a Acid some disUnoe from his
father*'* home and It Is presumed un?
hitched his male from the plough,
sneanted It and rode toward a spring
tar water. The mule ran away with
fist young man, throwing him and
dragging him all around the field and
through the woods.
? ? e
Thai Ma7 night the store of J. C.
ef Chesterfield was broken
and about $10 In money stolen,
antes a es was effected by breaking
a rear window, which proved the
tc the thief as a distinct trail
licit showed the course taken
Waving the store. A pocket
and a bloody piece of paper
found |est outside the window.
and other circumstantial evl
F. at. Sellers, the cotton weigh
tmes place, was arrested and
eeeng given a preliminary hear?
ing Fl May was bound over to stand
Arial at the neat term of court
capita lints, forming the
and Manufacturing
have purchased the plant
?est the Spartan burg. S, C. Street Rail?
way, OaS and Electric Company at
'that peiat. The plant was bought
from Fash m Jennings, of New York,
mm* tm* purchasing price Is said to
ttt.Ott. he PitUburgers
ewa a water power station at
Shoe hi on Broad River, near
CmsTney. S. C and are already supply?
ing the water to Oaffney.
see
city Democratic clubs
ad po ted resolutions
CC vertag an Instructed delega?
tes* fnssn South Carolina to the
?aal Democratic convention for
i. Bryan as presidentlaal
e ? e
at Cleensen College contain
a considerable smount of
meal was bum
night April Slth,
t efetoefc. ^>u*e unknown. A
ru wee burned <>n the same spot
II ream age The building was
about MCe The cadets got %o
building in time to keep the Are
irons *wrceding.
April lt.?This afternoon
ef control of the county dla
North Augusta
checked np the ne?
ed that Institution, finding s
ef some litt. The di*pen?
wee ordered Immediately closed
sand will net he again opened until
the matter is straightened.
try Auditor West has
getffied and he may come to
after the shortage tomorrow.
Is about IfOO due the dis?
hy the hoard as salary and
nee an at, which has been with
Bold, and thin reduces the shortage to
Ohout litt.
^ The North Augusta dispenser Is O.
BL Meyer. It la stated that the short -
nge oonesl he accounted for and Mr.
Meyer gives no resson. If the dis
peaeery andicor comes here tomorrow
n H likely that the dispensary will be
la a few daya It Is very
cety that a successor will be elected
Mr. Mover before the dispensary
Janitor.
A Janitor In a neighboring school
up his Job the other day. When
what was the trouble, he said:
Tm honest and won't stand being
If I And a pencil or a head
mtef 'bout the school I hang It
sjgw Every little while the teacher or
ggcnc ene that Is too cowardly to face
gee given use a slur."
-It what way?" asked the officer.
?Why. a little while ago I saw
written en hte board. 'And the com
aeon multiple.' I looked for It from
to garret and I wouldn't know
thing If I met It on the street.
made me quit my Job? Last
it la big wrttln' on the black
rd ?t said. 'And the greatest com
m divisor.' Well. I says to myself,
th them dsrn things are lost now,
i I'll he blamed for sweeplu' 'em,
I II quit."?Ex.
When s man keeps a bottle of
whlaksy la the sideboard drawer hh?
wife begins to refer to It as their wine
it
The Sultan of Turkey nag quick to
perceive the difference oetv.^n sn at?
titude of blufT tAd one of birr.?Phil
ssdeJphls Record.
The trusts demonstrate thit many
? pro At Is without honor.
laaffl ON MglTtt?
SUCCESSFUL BANK PRESIDENT
BELIEVES IN PUBLICITY.
Col. Wilson G. Harvey of Charleston
Gives Some Mighty Good Advice to
the* Bankers* Association at Its He
cent ScwsioA.
The following extracts from the
address of Col. Wilson G. Harvey, of
Charleston, before the Bankers' Aa-j
soclatlon of South Carolina, should
be read and carefully considered by
every business man who la dependent
for success upon public patronage.
Col. Harvey has made a study of
profitable publicity and knows where
of he speaks:
There la nothing so valuable In a
wakenlng the habits of economy and
increasing the savin?* of a communi?
ty aa education. We must realise that
we cannot arouse the peop e of our
aeveral communities to the advantage
of aavlng in any better way than1 by
keeping them thorougly informed as
to the scope, character, strength, safe?
ty, methods, purposes and benefits of
their banking Institutions.
The question now comes up as to
how and when to advertise. The lat?
ter part of this can be) best answerod
by the simple statement "advertise
persistently." In other words spas?
modic advertlalng is not advantageous
advertising*. There are two objects In
advertising;' One la to Impress upon
the mind of tie reader the advantage
which he (the reader) la to derive
from having si banking account with
some institution; the aecoifd la to Im?
press upon the mind of the reader the
Idea that your particular institution
Is where he will secure the advan?
tages of a banking account.
4 With that end In view advertising
matter should embody either or both
of the following facta:
Argument or reason aa\to tho ad?
visability of having a banking account,
whether checking or aavlng?a sort
of logical reasoning on the subject?
a matter which will Impress the read?
er that failure to have a banking ac?
count endangers his money, occasion*
him Inconvenience, debars him from
privileges, forfeits j i. claims for
financiering a project And then
comas the secorid Idea, the Impression
that your lnetltutlon offers safety, a
strong directory, conservative man?
agement, central location, progressive
methods, courtesy to ladloi, and all
the other feature* which may Influ?
enae them to favor your Institution.
And now aa to the medium of ad?
vertising. They are so many and an
varied aa almost to 1>ewllder. First
and foremost the writer stands for
newspaper, advertlalng rightly done,
not apaamedlc on the one hand or
sleepy, p/osy advertlalng on the oth?
er. Advertlalng for a abort period of
time to **4e how It turns out reminds
me of the Indian who. being told how
pleasant it was to sleep on a feather
bed. tested the Information by plac?
ing one lone feather between hla
ahlverlng body and tho cold rock. On
rising in the morning he gave vent
to disappointment by saying
"White nuyn'a feather bed heap damn
fraud."
The writer believes in a good loca?
tion?guaranteed position if possible
?columns next to the reading mat?
ter preferred, and then a change of
copy frequently, dally If practicable.
It costs more money. Yes?but you
pay more rent for a place on the
main atreet than for a place on the
side atrcet. It takes tlm? and trou?
ble to write ads. Yes?but It takes
time to dress your front windows and
dlaplay your goods. Abstain from
scare headlines. Desist from too
wordy copy. Let the matter be
catching so that the reader has ab?
sorbed the entire subject without be?
ing conscious of having read an ad?
vertisement, f
Point out the strong features of
your own institution, but positively
desist from reflecting directly or In?
directly on your competitors. Adver?
tise In a medium circulating among
those whom you can reasonably ex?
pect to secure as depositors, utilize
your local dally or weekly, and If you
are catering to accounts of banks
patronise the financial Journals. Ad?
vertising to pay must be Judiciously
done. I have read that?
Too much advertising waste
money.
Too little advertising waste.*
money.
Too much copy In too little apace
wastes money.
Too little copy In too much space
wastes money.
? ? i t
Let me suggest that In advertising
you abstain from laying so much
stress on a point as to Invite suspic?
ion of the feature which you designed
to allay. A form of advertising that
Is mild but effective is the adoption
of a style of stationery and the using
of certain type which becomes Iden?
tified with the bank and serves as an
idvertlsesment, and somewhat ukln
to this Is the trade mark which so
many banks over the country are
idoptlng and which tend to Impress
themselves upon the mind and act a*
a constant reminder and therefore aro
excell-nt advertisements. Circulars.
detailed statements, and personal
chats are forms of advertising; that,
rightly done, should bring results.
Far be It from the speaker to lower
the dignity or standing of the bank?
ing business. But times change and
men and methods must change with
them. Men charged with the man?
agement of banks must realize that
j they are dealing with a growing pop?
ulation. The patrons of banks today
are unmindful of the conditions or
ideas prevailing half a century ago.
They only see a number of banks
within close proximity catering for
business (just like so many other bus?
iness houses) and they are going to
favor the institution which impresses
them that it is desirous of business,
offers facilities and is conservatively
managed.
Just how best to create this impres?
sion Is for bankers to determine. In
the opinion of the speaker, personal
work and bank advertising will ac?
complish the desired end.
*
DINGLE TURNS THE TRICK.
In a Beautifully Played and Closely
Contested Game Dingle Steals Home
In the Tenth Inning and Wins for
The Locals.
It was the little Manager, Felix
Dingle, who turned the trick in Wed?
nesday's game, and made the contest I
a Game Cook victory when a tie score
seemed inevitable. It was in the tenth
inning, with the score 1 to 1, Dingle
reached first on a clean hit to center,
Wynne trying to bunt was out on a
pop fly to McPherson, Springs reach?
ed first on Fetner's miscue, advanc?
ing Dingle to second, Perkins flew out
to catcher. Lee drew four bad ones, I
and the runners advanced a peg.
While Leitner and McPherson held
a brief consultation, the foxy little
manager slide across the pan, and the
game was over. It all happened so
quick that half the people on the
grand stand did not know what had
happened. I
The game was an excellent exhlbt- I
tlon throughout. The Game Cocks
were sore from the day before, and
the Mechanics were determined to
blot out the Ignominy of the first de
feat, so with the starch out of the
Chicks and the Mechanics in fine
trim the 4 game was close and excit-1
ing.
In the opening Inning, Dingle hit
hard to third, and reached first on j
Williams' bad throw. Wynne laid
down a /neat bunt, which put Dingle
on second. Springs hit to short, who
errored, scoring Dingle and leaving I
the sticker safe on the initial sack. I
Springs was then thrown out trying
to steal second, and Perkins retired!
the side on an easy chance to short.
This lead of one score the locals held
until the ninth.
In what should have been the last
inning. Woodley was given his base I
! on balls, stole second, was advanced I
to third when Williams hit to Garner
and scored on passed ball, thus tying
up the score. The way that the final I
score was made and the game won I
was told in the opening paragraph.
The game was about as fine a prac- I
tlce exhibition as one could well ex
pect to see. The battery work of
both teams was of such an order as I
to render it, with that exception, feat- I
u re less; but that feature alone was
so exceptionally fine as to require no
other to make the game interesting
and exciting.
Garner, the slabman from sunny
Florida was In the pink of condition,
and put over some speedy benders
that left the batter gasping and th? I
fans amazed. His work was superb.
Besides fanning 12 Mechanics, he had
to his credit six assists, one put out
and cracked out a two-bagger. Steph?
ens worked him beautifully, and only
three hits were secured from his deliv?
ery.
Leitner pitched a good, steady,
game for the visitors. While he
was touched up for nine hits, three
of them for an extra base, still he
kept them well scattered, and work?
ed well In pinches.
Little Dingle batted 750. securing
three saftles and a sacrifice out of five
times at the bat. Lee came clean
with two more two-baggers andprovec1
that he will make a valuable man In
the outfield as well as an exception?
ally fine slabman.
Result:
* R. H. E.
Sumter.2 9 0
Mechanics.1 3 4
It's easy for a defeated candidate
who was promised the support of his
friends to believe King David was
right when he said "All men are
liars."
The first patent for sewing machines
was granted to Weisenthal in Eng?
land, In 1756.
The bagpipe, the favorite Scotch
and rtalian instrument, was Invented
In Greece, 290. B. C.
Calico printing was first executed
by the Dutch In 1670; first made in
England In 1771.
Anyway the obese female who hsi
outgrown the corset habit looks com?
fortable.
S
THE FARMERS' MEETING.
PROGRAMME OF ADDRESSES TO
BE DELIVERED.
Large Attendance Expected?Leading
Subjects of the Day to Be Discussed
by Prominent Men.
The programme for the meeting of
the farmers of the State in honor of
the visit on May 8 of Secretary Wil?
son of the department of agriculture,
has been arranged. The meeting will
be one of the most interesting ever I
held in South Carolina and in ar?
ranging the list of speakers an effort
was made to cover each subject in an
authoritative way.
A letter from Congressman Lever
states that Secretary Wilson accepted
the invitaticn with great pleasure, al?
though it was the first time he has left
his duties in Washington in five
months.
The programme as arranged with
the aid of Commissioner Wptson Is as
follows:
Address of welcome?Hon. R. I.
Manning, president Sumter chamber
of commerce. *
Response to address of welcome?
Mr. B. Harris, president State Farm?
ers' union.
"The Need of Better Farming
Methods and Seeds in South Carolina"
?Prof. J. X. Harper, Clemson col?
lege.
"The Necessity for and Benefits of
Farm Demonstration Work"?Mr. T.
P. Campbell, In charge of federal
work In South Carolina.
"What We Do Not Do; What We
Can Do; Wjhat We Will Do Agrlcul*
turally In South Carolina"?Hon A. F.
Lever.
"The Live Stock Industry and In?
terests of South Carolina"?Mr. B.
Harris.
"Cotton: Needed Improvements in
Baling, Handling and Marketing"?
Mr. W. O. Moore, GreenvlUe, former I
special agent to Europe of the Farm?
ers' union.
"Corn Growing and the Need for
Diversification"?Mr. Mclver William?
son, originator of the "Williamson
plan."
"The Trucking Industry on the
Coast: Its Possibilities as Affected by
the Drainage of Coastal Lands"?Hon.
James Cosgrove, Charleston.
"The Fruit Industry and Its Needs"
?Col. R. B. Watson, Ridge Springs.
Introduction of the Hon. James
Wilson, secretary of agriculture of the
United States?Hon. A. F. Lever or
Hon. E. J. Watson, commissioner of
agriculture of South Carolina.
Address to the farmers of South
Carolina?Hon James Wilson.
Mr. Watson In speaking of the
meeting said:
"In view of the fact that Secretary
Wilson Is to speak at the banquet at
night, none of the addresses scheduled
are under any circustances to ex?
ceed 10 minutes in delivery, the object
of this State meeting simply being to
acquaint the secretary before he ad?
dresses the farmers to hear from them
at first hand what they consider the
greatest needs of South C?rolina ag?
riculture at this time."
BASEBALL YESTERDA" .
Result of Games Played in the Big
Leagues.
South Atlantic.
At Macon?
Macoii 5. Columbia 4.
At Augusta?
Augusta 11, Charleston 2.
At Savannah?
Savannah 1, Jacksonville 3.
American League.
At St. Louis?
St. Louis 4, Chicago 3.
At Philadelphia
Philadelphia 4, Washington 6.
At Cleveland?
Cleveland 11, Detroit 5.
At New York? i
New York 7. Boston 4.
National.
At Boston?
Boston 2, New York 3.
At Philadelphia?
Philadelphia 5, Brooklyn 1.
STANDING OF THE CLUBS.
South Atlantic League.
Won. Lost. P.C.
Jacksonville.12 3 800
Columbia. 7 5 583
Augusta. 9 7 562
Macon. 8 7 533
Savannah. 6 9 400
Charleston.3 14 177
IEES LA
?kCONTAINS HONEY A
H An improvement c
m system of g cold by
W satisfaction or monc:
THE FARMERS
CAPITAL PAID IN.
SURPLUS.
STOC KHO LD E RS LI ABl
PROTECTION TO DE POS1
P. O. ROWLAND. President.
R. F. HAYN8WORT1I. Vice-Pres.
Copyright 1908 by Hart Schaffner & Marx
OUR new Spring Suits
are worth looking at.
If you want the latest
style, you'll find it right
here.
There will be just the
correct number of but?
tons on your coat?just
the right length?just the
proper roll to the lapels
just the correct curve to
your Trousers and the
right cut to the entire Suit.
Then last, but not least,
the price will be just
right.
$15, $18, $20, to $30.00. .
PHONE 166.
SUMTER, S. C.
One of the hardest things is to tell
a woman you love her in enough dif?
ferent ways to satisfy her.
A nice thing about a vegetable gar?
den is the money you would have
wasted some other way If it hadn't
been there.
Men who pretend to understand
women are only pretenders.
Winthrop College
Scholarship and Entrance
Examination. ?
Water on the brain is' seldom due
to a thirst for knowledge.
Nature must love a Joke?judging
from the funny people we meet.
It isn't pleasant to fall in with
people who are always falling out.
Some men couldn't keep their prom?
ises even in a cold storage plant.
The examination for the sward of vacant
Scholarships in Wlnthrope College and for
the admission of new students will be held at
the County Court House on Friday. July 3, ft
? a. m. Applicants must be not less than
fifteen years of age. When scholarships are
vacant after July 3 they will be awarded to
those making the highest average at this
examtnation, provided they meet the con?
ditions governing the award. Apollcarte for
Scholarships should write to President John
son before the examination for Scholarship
examination blanks.
Scholarships are worth f!00 and free
tuition. The next session will open Septem?
ber if>. 1908. For further Information and
catalogue, address Pres. D. B. Johnson.
Kock Hill. S. C.
4-29 5-6 13 20 27 6-3 10 17 24 "7-1
Whenever Bryan reaches any place
the talk of bolting from him ceases
there, but there are so many place?
anl on'y one Bryan.?Philadelphia
Ledger.
Most of our joys as well as most
of our sorrows are due to ignorance.
It takes more than a pet name to
pacify a woman when she is in a pet.
The cotton mills of Switzerland
have r9malned almost stationary for
the last ten years owing to foreign
competition and tariffs.
It is said to be unlucky for any
one to put up an umbrella In a room
?except an auctioneer.
j Mr. Bryatt does not seem to be en?
couraging bolters this ye.*r. Next
year he will resume the good old work
?>f elimination.?New York Tribune.
The wife of a professional baseball
player doesn't seem to mind the fact
that he is a base deceiver.
Of course, congress may suspend
the duty on wood pulp, but it looks
more as if it were manouevrlng to
hang it up.?Indianapolis News.
XATIVE COUGH SYRUP
ND TAR. CONFORMS TO NATIONAL PURE FOOD AND DRUGS LAW.
ver many Cough. Lung and Bronchial Remedies, because it rid a the
acting as a cathartic on the bowels. No opiates. Guaranteed to give
v refunded. Prepared by P1NEULE MEDICINE CO.. CHICAGO. U. s. A
? BANK & TRUST COMPANY.
.$120,000 Does a general banking business; safe and conservative.
9t nnn ?PeciH* care and attention given to trust funds in our
. *5???? savings department, where we allow 4 per cent interest,
LITY .... 12C.OCO compounded quarterly. No accounts too large or too
_ small to be accepted in this department. Parties baviug
|Tn. c r funds seeking absolutely safe 8 per cent investments
I lUKb, $205,000 and those wanting money on first class real estateeoila?
teral will find it to their interest to call on us.
R. o. PPHnY. 1 ... R. L. EDMUNDS, Cashier.
K J, BLAND. , Attorneys.