The watchman and southron. (Sumter, S.C.) 1881-1930, April 29, 1908, Image 4

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WtwNCMAY, A PHIL 29, 1908. SOOTH CAROLINA NEWS. M ?? Interest Condensed and Par agrnprted for Qatck Ib.uUiig. Bdwla Hill a young man of the MU1 lection of Laarens county, Wee killed Friday afternoon In a most hjet litis manner. He was ploughing SI a Acid some disUnoe from his father*'* home and It Is presumed un? hitched his male from the plough, sneanted It and rode toward a spring tar water. The mule ran away with fist young man, throwing him and dragging him all around the field and through the woods. ? ? e Thai Ma7 night the store of J. C. ef Chesterfield was broken and about $10 In money stolen, antes a es was effected by breaking a rear window, which proved the tc the thief as a distinct trail licit showed the course taken Waving the store. A pocket and a bloody piece of paper found |est outside the window. and other circumstantial evl F. at. Sellers, the cotton weigh tmes place, was arrested and eeeng given a preliminary hear? ing Fl May was bound over to stand Arial at the neat term of court capita lints, forming the and Manufacturing have purchased the plant ?est the Spartan burg. S, C. Street Rail? way, OaS and Electric Company at 'that peiat. The plant was bought from Fash m Jennings, of New York, mm* tm* purchasing price Is said to ttt.Ott. he PitUburgers ewa a water power station at Shoe hi on Broad River, near CmsTney. S. C and are already supply? ing the water to Oaffney. see city Democratic clubs ad po ted resolutions CC vertag an Instructed delega? tes* fnssn South Carolina to the ?aal Democratic convention for i. Bryan as presidentlaal e ? e at Cleensen College contain a considerable smount of meal was bum night April Slth, t efetoefc. ^>u*e unknown. A ru wee burned <>n the same spot II ream age The building was about MCe The cadets got %o building in time to keep the Are irons *wrceding. April lt.?This afternoon ef control of the county dla North Augusta checked np the ne? ed that Institution, finding s ef some litt. The di*pen? wee ordered Immediately closed sand will net he again opened until the matter is straightened. try Auditor West has getffied and he may come to after the shortage tomorrow. Is about IfOO due the dis? hy the hoard as salary and nee an at, which has been with Bold, and thin reduces the shortage to Ohout litt. ^ The North Augusta dispenser Is O. BL Meyer. It la stated that the short - nge oonesl he accounted for and Mr. Meyer gives no resson. If the dis peaeery andicor comes here tomorrow n H likely that the dispensary will be la a few daya It Is very cety that a successor will be elected Mr. Mover before the dispensary Janitor. A Janitor In a neighboring school up his Job the other day. When what was the trouble, he said: Tm honest and won't stand being If I And a pencil or a head mtef 'bout the school I hang It sjgw Every little while the teacher or ggcnc ene that Is too cowardly to face gee given use a slur." -It what way?" asked the officer. ?Why. a little while ago I saw written en hte board. 'And the com aeon multiple.' I looked for It from to garret and I wouldn't know thing If I met It on the street. made me quit my Job? Last it la big wrttln' on the black rd ?t said. 'And the greatest com m divisor.' Well. I says to myself, th them dsrn things are lost now, i I'll he blamed for sweeplu' 'em, I II quit."?Ex. When s man keeps a bottle of whlaksy la the sideboard drawer hh? wife begins to refer to It as their wine it The Sultan of Turkey nag quick to perceive the difference oetv.^n sn at? titude of blufT tAd one of birr.?Phil ssdeJphls Record. The trusts demonstrate thit many ? pro At Is without honor. laaffl ON MglTtt? SUCCESSFUL BANK PRESIDENT BELIEVES IN PUBLICITY. Col. Wilson G. Harvey of Charleston Gives Some Mighty Good Advice to the* Bankers* Association at Its He cent ScwsioA. The following extracts from the address of Col. Wilson G. Harvey, of Charleston, before the Bankers' Aa-j soclatlon of South Carolina, should be read and carefully considered by every business man who la dependent for success upon public patronage. Col. Harvey has made a study of profitable publicity and knows where of he speaks: There la nothing so valuable In a wakenlng the habits of economy and increasing the savin?* of a communi? ty aa education. We must realise that we cannot arouse the peop e of our aeveral communities to the advantage of aavlng in any better way than1 by keeping them thorougly informed as to the scope, character, strength, safe? ty, methods, purposes and benefits of their banking Institutions. The question now comes up as to how and when to advertise. The lat? ter part of this can be) best answerod by the simple statement "advertise persistently." In other words spas? modic advertlalng is not advantageous advertising*. There are two objects In advertising;' One la to Impress upon the mind of tie reader the advantage which he (the reader) la to derive from having si banking account with some institution; the aecoifd la to Im? press upon the mind of the reader the Idea that your particular institution Is where he will secure the advan? tages of a banking account. 4 With that end In view advertising matter should embody either or both of the following facta: Argument or reason aa\to tho ad? visability of having a banking account, whether checking or aavlng?a sort of logical reasoning on the subject? a matter which will Impress the read? er that failure to have a banking ac? count endangers his money, occasion* him Inconvenience, debars him from privileges, forfeits j i. claims for financiering a project And then comas the secorid Idea, the Impression that your lnetltutlon offers safety, a strong directory, conservative man? agement, central location, progressive methods, courtesy to ladloi, and all the other feature* which may Influ? enae them to favor your Institution. And now aa to the medium of ad? vertising. They are so many and an varied aa almost to 1>ewllder. First and foremost the writer stands for newspaper, advertlalng rightly done, not apaamedlc on the one hand or sleepy, p/osy advertlalng on the oth? er. Advertlalng for a abort period of time to **4e how It turns out reminds me of the Indian who. being told how pleasant it was to sleep on a feather bed. tested the Information by plac? ing one lone feather between hla ahlverlng body and tho cold rock. On rising in the morning he gave vent to disappointment by saying "White nuyn'a feather bed heap damn fraud." The writer believes in a good loca? tion?guaranteed position if possible ?columns next to the reading mat? ter preferred, and then a change of copy frequently, dally If practicable. It costs more money. Yes?but you pay more rent for a place on the main atreet than for a place on the side atrcet. It takes tlm? and trou? ble to write ads. Yes?but It takes time to dress your front windows and dlaplay your goods. Abstain from scare headlines. Desist from too wordy copy. Let the matter be catching so that the reader has ab? sorbed the entire subject without be? ing conscious of having read an ad? vertisement, f Point out the strong features of your own institution, but positively desist from reflecting directly or In? directly on your competitors. Adver? tise In a medium circulating among those whom you can reasonably ex? pect to secure as depositors, utilize your local dally or weekly, and If you are catering to accounts of banks patronise the financial Journals. Ad? vertising to pay must be Judiciously done. I have read that? Too much advertising waste money. Too little advertising waste.* money. Too much copy In too little apace wastes money. Too little copy In too much space wastes money. ? ? i t Let me suggest that In advertising you abstain from laying so much stress on a point as to Invite suspic? ion of the feature which you designed to allay. A form of advertising that Is mild but effective is the adoption of a style of stationery and the using of certain type which becomes Iden? tified with the bank and serves as an idvertlsesment, and somewhat ukln to this Is the trade mark which so many banks over the country are idoptlng and which tend to Impress themselves upon the mind and act a* a constant reminder and therefore aro excell-nt advertisements. Circulars. detailed statements, and personal chats are forms of advertising; that, rightly done, should bring results. Far be It from the speaker to lower the dignity or standing of the bank? ing business. But times change and men and methods must change with them. Men charged with the man? agement of banks must realize that j they are dealing with a growing pop? ulation. The patrons of banks today are unmindful of the conditions or ideas prevailing half a century ago. They only see a number of banks within close proximity catering for business (just like so many other bus? iness houses) and they are going to favor the institution which impresses them that it is desirous of business, offers facilities and is conservatively managed. Just how best to create this impres? sion Is for bankers to determine. In the opinion of the speaker, personal work and bank advertising will ac? complish the desired end. * DINGLE TURNS THE TRICK. In a Beautifully Played and Closely Contested Game Dingle Steals Home In the Tenth Inning and Wins for The Locals. It was the little Manager, Felix Dingle, who turned the trick in Wed? nesday's game, and made the contest I a Game Cook victory when a tie score seemed inevitable. It was in the tenth inning, with the score 1 to 1, Dingle reached first on a clean hit to center, Wynne trying to bunt was out on a pop fly to McPherson, Springs reach? ed first on Fetner's miscue, advanc? ing Dingle to second, Perkins flew out to catcher. Lee drew four bad ones, I and the runners advanced a peg. While Leitner and McPherson held a brief consultation, the foxy little manager slide across the pan, and the game was over. It all happened so quick that half the people on the grand stand did not know what had happened. I The game was an excellent exhlbt- I tlon throughout. The Game Cocks were sore from the day before, and the Mechanics were determined to blot out the Ignominy of the first de feat, so with the starch out of the Chicks and the Mechanics in fine trim the 4 game was close and excit-1 ing. In the opening Inning, Dingle hit hard to third, and reached first on j Williams' bad throw. Wynne laid down a /neat bunt, which put Dingle on second. Springs hit to short, who errored, scoring Dingle and leaving I the sticker safe on the initial sack. I Springs was then thrown out trying to steal second, and Perkins retired! the side on an easy chance to short. This lead of one score the locals held until the ninth. In what should have been the last inning. Woodley was given his base I ! on balls, stole second, was advanced I to third when Williams hit to Garner and scored on passed ball, thus tying up the score. The way that the final I score was made and the game won I was told in the opening paragraph. The game was about as fine a prac- I tlce exhibition as one could well ex pect to see. The battery work of both teams was of such an order as I to render it, with that exception, feat- I u re less; but that feature alone was so exceptionally fine as to require no other to make the game interesting and exciting. Garner, the slabman from sunny Florida was In the pink of condition, and put over some speedy benders that left the batter gasping and th? I fans amazed. His work was superb. Besides fanning 12 Mechanics, he had to his credit six assists, one put out and cracked out a two-bagger. Steph? ens worked him beautifully, and only three hits were secured from his deliv? ery. Leitner pitched a good, steady, game for the visitors. While he was touched up for nine hits, three of them for an extra base, still he kept them well scattered, and work? ed well In pinches. Little Dingle batted 750. securing three saftles and a sacrifice out of five times at the bat. Lee came clean with two more two-baggers andprovec1 that he will make a valuable man In the outfield as well as an exception? ally fine slabman. Result: * R. H. E. Sumter.2 9 0 Mechanics.1 3 4 It's easy for a defeated candidate who was promised the support of his friends to believe King David was right when he said "All men are liars." The first patent for sewing machines was granted to Weisenthal in Eng? land, In 1756. The bagpipe, the favorite Scotch and rtalian instrument, was Invented In Greece, 290. B. C. Calico printing was first executed by the Dutch In 1670; first made in England In 1771. Anyway the obese female who hsi outgrown the corset habit looks com? fortable. S THE FARMERS' MEETING. PROGRAMME OF ADDRESSES TO BE DELIVERED. Large Attendance Expected?Leading Subjects of the Day to Be Discussed by Prominent Men. The programme for the meeting of the farmers of the State in honor of the visit on May 8 of Secretary Wil? son of the department of agriculture, has been arranged. The meeting will be one of the most interesting ever I held in South Carolina and in ar? ranging the list of speakers an effort was made to cover each subject in an authoritative way. A letter from Congressman Lever states that Secretary Wilson accepted the invitaticn with great pleasure, al? though it was the first time he has left his duties in Washington in five months. The programme as arranged with the aid of Commissioner Wptson Is as follows: Address of welcome?Hon. R. I. Manning, president Sumter chamber of commerce. * Response to address of welcome? Mr. B. Harris, president State Farm? ers' union. "The Need of Better Farming Methods and Seeds in South Carolina" ?Prof. J. X. Harper, Clemson col? lege. "The Necessity for and Benefits of Farm Demonstration Work"?Mr. T. P. Campbell, In charge of federal work In South Carolina. "What We Do Not Do; What We Can Do; Wjhat We Will Do Agrlcul* turally In South Carolina"?Hon A. F. Lever. "The Live Stock Industry and In? terests of South Carolina"?Mr. B. Harris. "Cotton: Needed Improvements in Baling, Handling and Marketing"? Mr. W. O. Moore, GreenvlUe, former I special agent to Europe of the Farm? ers' union. "Corn Growing and the Need for Diversification"?Mr. Mclver William? son, originator of the "Williamson plan." "The Trucking Industry on the Coast: Its Possibilities as Affected by the Drainage of Coastal Lands"?Hon. James Cosgrove, Charleston. "The Fruit Industry and Its Needs" ?Col. R. B. Watson, Ridge Springs. Introduction of the Hon. James Wilson, secretary of agriculture of the United States?Hon. A. F. Lever or Hon. E. J. Watson, commissioner of agriculture of South Carolina. Address to the farmers of South Carolina?Hon James Wilson. Mr. Watson In speaking of the meeting said: "In view of the fact that Secretary Wilson Is to speak at the banquet at night, none of the addresses scheduled are under any circustances to ex? ceed 10 minutes in delivery, the object of this State meeting simply being to acquaint the secretary before he ad? dresses the farmers to hear from them at first hand what they consider the greatest needs of South C?rolina ag? riculture at this time." BASEBALL YESTERDA" . Result of Games Played in the Big Leagues. South Atlantic. At Macon? Macoii 5. Columbia 4. At Augusta? Augusta 11, Charleston 2. At Savannah? Savannah 1, Jacksonville 3. American League. At St. Louis? St. Louis 4, Chicago 3. At Philadelphia Philadelphia 4, Washington 6. At Cleveland? Cleveland 11, Detroit 5. At New York? i New York 7. Boston 4. National. At Boston? Boston 2, New York 3. At Philadelphia? Philadelphia 5, Brooklyn 1. STANDING OF THE CLUBS. South Atlantic League. Won. Lost. P.C. Jacksonville.12 3 800 Columbia. 7 5 583 Augusta. 9 7 562 Macon. 8 7 533 Savannah. 6 9 400 Charleston.3 14 177 IEES LA ?kCONTAINS HONEY A H An improvement c m system of g cold by W satisfaction or monc: THE FARMERS CAPITAL PAID IN. SURPLUS. STOC KHO LD E RS LI ABl PROTECTION TO DE POS1 P. O. ROWLAND. President. R. F. HAYN8WORT1I. Vice-Pres. Copyright 1908 by Hart Schaffner & Marx OUR new Spring Suits are worth looking at. If you want the latest style, you'll find it right here. There will be just the correct number of but? tons on your coat?just the right length?just the proper roll to the lapels just the correct curve to your Trousers and the right cut to the entire Suit. Then last, but not least, the price will be just right. $15, $18, $20, to $30.00. . PHONE 166. SUMTER, S. C. One of the hardest things is to tell a woman you love her in enough dif? ferent ways to satisfy her. A nice thing about a vegetable gar? den is the money you would have wasted some other way If it hadn't been there. Men who pretend to understand women are only pretenders. Winthrop College Scholarship and Entrance Examination. ? Water on the brain is' seldom due to a thirst for knowledge. Nature must love a Joke?judging from the funny people we meet. It isn't pleasant to fall in with people who are always falling out. Some men couldn't keep their prom? ises even in a cold storage plant. The examination for the sward of vacant Scholarships in Wlnthrope College and for the admission of new students will be held at the County Court House on Friday. July 3, ft ? a. m. Applicants must be not less than fifteen years of age. When scholarships are vacant after July 3 they will be awarded to those making the highest average at this examtnation, provided they meet the con? ditions governing the award. Apollcarte for Scholarships should write to President John son before the examination for Scholarship examination blanks. Scholarships are worth f!00 and free tuition. The next session will open Septem? ber if>. 1908. For further Information and catalogue, address Pres. D. B. Johnson. Kock Hill. S. C. 4-29 5-6 13 20 27 6-3 10 17 24 "7-1 Whenever Bryan reaches any place the talk of bolting from him ceases there, but there are so many place? anl on'y one Bryan.?Philadelphia Ledger. Most of our joys as well as most of our sorrows are due to ignorance. It takes more than a pet name to pacify a woman when she is in a pet. The cotton mills of Switzerland have r9malned almost stationary for the last ten years owing to foreign competition and tariffs. It is said to be unlucky for any one to put up an umbrella In a room ?except an auctioneer. j Mr. Bryatt does not seem to be en? couraging bolters this ye.*r. Next year he will resume the good old work ?>f elimination.?New York Tribune. The wife of a professional baseball player doesn't seem to mind the fact that he is a base deceiver. Of course, congress may suspend the duty on wood pulp, but it looks more as if it were manouevrlng to hang it up.?Indianapolis News. XATIVE COUGH SYRUP ND TAR. CONFORMS TO NATIONAL PURE FOOD AND DRUGS LAW. ver many Cough. Lung and Bronchial Remedies, because it rid a the acting as a cathartic on the bowels. No opiates. Guaranteed to give v refunded. Prepared by P1NEULE MEDICINE CO.. CHICAGO. U. s. A ? BANK & TRUST COMPANY. .$120,000 Does a general banking business; safe and conservative. 9t nnn ?PeciH* care and attention given to trust funds in our . *5???? savings department, where we allow 4 per cent interest, LITY .... 12C.OCO compounded quarterly. No accounts too large or too _ small to be accepted in this department. Parties baviug |Tn. c r funds seeking absolutely safe 8 per cent investments I lUKb, $205,000 and those wanting money on first class real estateeoila? teral will find it to their interest to call on us. R. o. PPHnY. 1 ... R. L. EDMUNDS, Cashier. K J, BLAND. , Attorneys.