Historical Newspapers of South Carolina

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GENUINE "BULL" DURHAM tobacco makes 50 flood cigarettes for * .'0C , t- Make Your Smiles Pay. ?- -?M*' w?. ???. The value of the smile in business has been receiving more or less consideration among the live business men of Northwestern America. It is recalled that an interesting story was published last year of a smiler's club organized in one of the town of the Canadian northwest. Smiles went on duty at their places of business, the greeting of a smile to acquaintances m the street, perhaps some visitor made up the creed of this club. It I is needless to say that kindly, fair I treatment of everyone was expected I to go along with a smile. The latter I was looked upon as a winning introduction to the former. Besides the plesantness the club's creed gave to life it was seriously argured that it represented the result of thought of the cool, calculating business man. Recently this announcement came from Sioux City, La.: "Appreciating the value of the smile in business and in their efforts to have a "smile battery"' greet the customers at their store, the T. S. Martin Company of this city have appointed a smile inspector. The store publication has this to say on the subject: 'No one craves to pay money to grouch. And there is nothing in the store rules that demands a frown with each sale made. There's a smile | inspector on the job now?look pleasant every day in March, This may appear at first a very simple thin; to do to attract busines, though few will deny that it is helpful in the way sought But it is not as easy as it might at first thought appear. It is a matter of training as much as disposition. Children of some households are wisely taught to extend a smiling greeting to those they meet We venture that few so taught fail to find it a substantial asset in the search for success and happiness in life. Other parents never think of it Their children go untrained and in childhood as well as in adult life suffer loss from it This old world has been needing all the .smiles it could get for some time and maybe the need is. not at the worst yet. Scatter your smiles, capitalize them, as teaches the Iowa business firm. Smile every day in the year. No one loves a grouch. o Swat the Fly. Swat the fly! Every fly swatted "for keeps" this month means hundreds less to battle against later on. In connect. with the reminder that fly swatting is at hand, a French scientist's theory is of interest He contends that a liberal display of blue in household furnishings and paint will 4f?set the mental equilibrium of the average fly to such an extent that he will not find life bearable. The fly, this gentlemen goes on to explain, is a highly temperamental insect, exremely sensitive to environment. Blue hangings, blue curtains, blue paint, etc., throw him into such an acute state of the blues that he will leap off the kitchen table or the ceiling or whereever he may happen to be and dash himself to death on the floor beneath. o In Memorial. In memory of my dear husband Robert Muldrow Burgess, who departed this life May 2nd, 1920. Gone but not forgotten! * ? 11 ^AnfcforiC 1L OUI" WCII 1 ciiiciam.1 wi *w?ww^w I was always glad to hear, 1 But now that they are silent, I I have shed many tears. a I mourn for you dear one ? . Not with an outward show, i For the heart that mourns sincerely, K Mourns solemnly and low. 1 How sweet to hope we will meet again. .Where parting is no more, i that the one I loved 8 Has only gone before. Wife. I April 30th, 1921. It I Send us your order for school in- E vitations. We have a choice line of I stock on hand and will execute the I the work in a finished manner. 1 WHAT THE TOWN PAPER MEANS TO ITS COMMUNITY # ? A country weekly newspaper doing a business of ten thousand dollars a year is worth fifty thousand dollars to the business and professional men of the community, and can be made wort hone hundred thousand dollars a year to them. If you don't believe that statement try to get along without your paper. To talk about "supporting" your newspaper is about as foolish as to talk about supporting a store, a bank, or a mauufact uring enterprise. You wouldn't be much in the world if you dicing trade in a store, have a bank account, and have some outlet for the energy of the citizens. Too many business men look upon the local newspaper as an . incubus, a sort of charity. Yet the local paper is as much a public institution as the public library, the churches, the hospitals, or even the commercial club?with the difference that it gives more direct returns, in dollars and cents to the individual nnH to thft communitv at laige. ^ J When abusiness man advertises in his local paper, it is with the avowed intention of building up his business; but he really also helps helps to build up the town and everything in it. The professional man does more, because his advertising helps the town more than it does him?directly. The man, business or professional, who does not pay for his share of the town's publicity, is a parasite, taking advantage of his fellow men. Can't you tell what sort of a town a place is from the looks of its newspaper? If the paper is of the boosting sort, and is backed up by the business and professional men, doesn't the town get a reputation for being progressive? The newspaper's stock in trade is publicity. You would not go into a store and ask the proprietor to give you a pair of shoes,'for instance; yet too often the publisher is asked to give - - ? " "1 J away his stock in trade?advertising for tne individual or me city?or sell it for less than cost. If you could keep count of the demands of this sort made on vour publisher every week, you would laugh. In proportion to the benefits, individual and general, advertising is one of the cheapest things on earth. There are men . who will tell you they do not believe in advertising. Do you * know why? They are content to gather up the crumbs that fall from the table of the progressive merchant who advertises his business and his town. Every time one of your stores advertises a sale it brings people into this town their buying instinct is aroused, and they visit other stores. The advertiser gets direct returns, but the others take advantage of his expinditure wiuiuuL a trciib vx ^i>. You expect the publisher to boost your town as one of the best on God's green earth. He is asked to do these things for which nobody will father the responsibility. Every time there is a civic opportunity, you call on him for help. You know the functions and value of your newspaper as well as anybody; so why elaborate? There is never a time when advertising will not pay. If you do not owe a debt of obligation to your newspaper, you owe it to yo\ir community. The community has a right to expect your cooperation in making the newspaper representative of your community. Every time your name is published in a list of contributors to some charity, that is advertising?free advertising that the publisher gives cheerfully, because it boosts the town. The country editor is not a pig headed, idealistic indivdual; All 4- #AT? CQTYIO fViincr vnn are?to make monev. And his | lit? Id UUt IWi tllV/ Of4.1I IV uinii^ J ^ best interests are the best interests of the town. Do you think it is fair that he should shouldei the greatest part of the burden that he should give his time, money, and often his very heart's blood to the service of the community for barely a living wage, and somtimes not even that? Yet these services are offered willingly as a free premium on an investment that will return you sure results. Or, do you think it right that a few business and professional men should carry their share of the town's publicity, while others evade their responsibility. The newspaper is a civic asset and a responsibility. That burden of responsibility should be borne by the business men of the town, as they are the ones who benefit most. And that burden should be divided in strict proportion to the benefit possible of attainment. $ T2 ' i ' The eyes of comparatively few people are with- ^ I out defect of some kind or other. Unless these de- ft# feets of vision are corrected they not only tend to become worse as time goes by, but they cause an- ^ noying headaches and persistent feeling of fatigue and weariness. HAVE YOU HAD YOUR EYES EXAMINED T. E. BAGGETT 1 TAKE CARE OF YOUR IIIII'S" g COMMENCEMENT GIFTS! i Now is the time to make your selection for the sweet girl graduate. Make your gift a lasting remembrance. I have for this occassion a selection of beautiful goods in Diamond Rings, Bracelet Watches, Cameos in all settings, Brooch Pins, Necklaces and Hat Pins, also an assortment ftf Class Pins and medals which can be engraved on short notice. EVERYTHING KNOWN IN JEWELRY AND NOVELTIES ALWAYS ON HAND. WEDDING SILVER, CUT GLASS AND HAND, PAINTED CHINA IN THE LATEST PATTERNS. Bring me your broken Watches, clocks and jewelry. -Repairs made same day received. 9 T. E. B A G G E T T, JEWELER AND OPTICIAN Kingstree, ? ? ? ? South Carolina * % LUMBER We Have It of All Kinds We have on hand just now a full stock of Flooring, Ceiling, Casincrs and Plain Dressed Lumber at I attractive prices in any quantity. If in need of building material in our line it will be to your advantage to communicate with us. laNBMMBMMflNiBMM 1 ' " Kincaid Lumber Co. Office at the Mill, 1-13-tf I I FREE SCHOLARSHIPS I Twenty Free Scholarships for Women. | (Standard Entrance Requirements. Apply at once to ? President of Eskine College, Box 117 Due West, S. C. I i