The county record. [volume] (Kingstree, S.C.) 1885-1975, May 06, 1920, Image 5
-i BUY WOT
Touring
Coupe
Roadster
Sedan
ik.
First
n
M
pr ' THE NEW MITi
DATE?WITH ITS
CAR THAT HAS C.
THAT CAN'T BE I
CISION, COME IN
*
Never, since we star
have we been more ent
ing than we are now,
this new Mitchell.
Never have we had
much mechanically, sc
And the best of al
comes at a time when ]
of values, and most ap
So we foresee that
where, this new Mitch
val of knowing buyers
. And every Mitchell
| story, not only to its c
m hosts of others.
I TOMORRCT
V The first thing you']
I pearance. You'll see
I brought into harmony
V tor is on a uniform ang
' doors, etc.
Then you'll immed
details of finish, all the
i' formerly associated wi
The roominess will
ride in this car?the
marvel how such a ca
price.
All is due to the mai
Mitchell factory, whi<
values.
Kingsl
KINGSTREE,
FOR TODAYt
/
for er
len for
CHELL WE OFFER THE PC
? ? A MTffl A ^T'
REMARKABLE UliASio a?
REATED A SENSATION W
3QUALED IN ITS CLASS. 1
AND SEE THIS CREATION
ted automobile selling, For i
husiastic over an offer- SSi J?
in coming to you with efficien
1 a car that offered so
? much in style. Yett
1, this sensational car the chq
' 1
people are most critical mcuiuw
preciative. for th(
here, as well as else- Sran*e<
lell will win the appro- W1
i. becausi
in service will tell its ~neva
lelighted owner, but to ?
ly a pa
uous iii
And
WPS STYLE the im;
,1 . . .. . interes
11 note is the smart ap- formal]
that the lines are all
. Note that the radia- We*
rle with the windshield, Mitche
compai
iately appreaciate the
little items that you've
th more expensive cars. Com)
toe apparent wnen you us poi
comfort. And you'll Then si
r can toe offered at the its clas
so man
velous efficiency of the To tl
sh permits these over- chell d
obligat
T
X
tree Motoi
i
L .. .. ' :
BUT TOM
lHnrs
styl<
tINEER SIX BRO
D NEW-DAY BODY
HEREVER SHOW
BEFORE YOU MA
will /iVl l" CI CO XT,
;usuiuuc, IUUUU 10 tx*v
ofits because Mitche)
And so throughout
cy makes over-values
. % ?
MECHANICALLY
lie style is not the sole
tsis conctruction has
lically inclined, and
>se who like to tak
i. .
bile no basic changes 1
3 of the success of the
rtheless numerous rei
tents are incorporated
rt or detail that does
iprovement.
the mechanical appre
portant thing nowad
ted in how long a ca:
ce is a basis of compa
nvite such careful wa;
11. Come in and se
isons.
rfcTTTJ rKTITTTAf
vruxv xxi v xx ax
3 in today. Examine
nt out its mechani
se if you can find any
s. See if you can fin
y over-values. K
ius familiarize yours
oes not place you ui
ion.
* Sales
SOUTH C
t ,
?' iv - io
ORROW
inrfi
e
UGHT UP TO
STYLE. THE
N?THE CAR
KE ANY DEed
in body-build11
builds its own
the factory, high
i possible.
RIGHT
! attraction. For
its appeal to the
its dependability
e mechanics for
lave been made?
! recent Mitchells
inements and iml.
There is hardn't
show conspiclisal
of any car is
ays. People are
r will last. Perrison,
too.
ys of judging this
le it?then make
'ION
it in detail. Let
cal superiorities
car to equal it in
id a like car with
elf with the Mitider
the slighest
Co.,
AROUNA
.
. yj '
V - ? i /. . ' .
Advertising Force.
To gain attention is the primary
function of the advertisement. One
which is never noticed can have no
effect. The methods used to catch
thie eye may be divided into two general
classes, the objective and the
subjective. Under the former are
grouped the physical characteristics \
of the advertisement, such as size,
color position, and repetition. Under
the subjective group, which involves
the personal reaction to the adver|
tisement, and placed the interests,
purposes, desires and hierarchies of
values that result from herdity and
experience.
An important objective factor is
position, both on the page and in the
magazine. A small advertisement on
the inside portion of the sheet "has
slight chance of being noticed both
on account of its insignificance and
because so much of it is hidden by
the curving of the magazine pages
Normally the eye first rests upon the
upper left quarter of the page?a result
of our reading habits. The second
best place is the upper right
quarter.
The location in the magazine is also
a matter of no slight moment, for
some half dozen places are more in
evidence than any other. These
'preferred positions" are the outside
of the back cover, theinside of the
front and back covers ?nd the pages
facing them, the page opposite the
table of contents, and the two pages
facing the reading matter.
"Large advertisements ar^ obviously
more likely to be observed than small
ones. For if the page is noticed at
all^ome part of a full page announcement
will be seen. It is a plausible
inference, especially in view of space
lates, that the half and quarter pages
should have respectively onlyhalf and
quarter the value of the full page..
However the practical results indicate
that the quarter page is about half,
and the half page about three;quarters
as effective as the full page in
gaining attention.?Scribner's Magazine
for May.
o
President Carranza was advised by
his generals at a conference held a
few days ago to resign in favor of a
president ad interim whom he or congress
should appoint, according to
news reaching Washington last Saturday
night through official channels.
Carranza refused to accept the recommendation,
but agreed to a, withdrawal
of the presidential candidacy
of Bonillas, ambassador to the United
States, and to the sending of a
commission to negotiate with the revolutionists.
o
South Carolina Memorial Fund.
Because of various circumstances
which have prevented many of the
counties putting on their campaigns,
the solicitation of funds to complete
the voluntary gift "of $400,000 by the
people of the State to erect a memorial
building commemorating the deeds
of South Carolinians in the world war
1 has been extended, according to a
statement from former Governor
| Manning, vice chairman of the South
Carolina Memorial Commission, given
out here this afternoon. The campaign
which started April 19th was
(to have terminated Saturday.
"Illness, pressure of husiness and j
other matters," said the former governor,
"have prevented many of the
county chairmen from putting on their
campaigns during the specified period.
As these chairmen have requested that
the solicitation for funds continue until
their counties have reached their
quotas or have oversubscribed, the
commission thinks it expedient at this
I
I
i
I Tires, Tubt
We are pleased 1
prices on DIAMOl
SPRINGFIELD T]
and believe them tc
on the market. Th
* ' ' C XI _
jgs cnasea Dei ore me a
sire to give our custc
of same on all shipr
I April 30th, 1920.
I HYMANSI
I WILMINGTON, N. C.
.
WHAT IS THE . ]
MATTER WITH 1
THAT CHILD?
_____
When Children Grow Pale and Listless
Their Blood May be Weak.
PEPTO-MANGAN
MARES RED BLOOD
| Sold by Druggists in Liquid and Tablet
Form?Both the Same in
i Medicinal Quality,
i
I wnen your cnna loses coior, acis
j and talks without spirit, and does not
I play like other children, act quickly.
If the condition is not a deep-seated
disease, but merely due to poor
blood, give Pepto-Mangan. Gude's
Pepto-Mangan is just the tonic for
pale, thin children whose blood needs
rebuilding. It is a pleasant tasting,*
simple combination of exactly the ingredients
that increase and enrich the
blood.
Beneficial results show almost at
once in brighter eyes, blooming
cheeks, a sprightly step and the whole'
system made more vigorous.
Pepto-Mangan is obtainable in liquid
or tablet form, whichever proves
most convenient. Both forms possess
identical medicinal qualities.
There is but one genuine PeptoMangan
and that is "Gude's." Ask
your druggist for "Gude's" and look
for the name "Gude'S" on the package.
If it is not there it is not Pepto-Mangan.?Advertisement.
time to extend the time limit.
"Some of the counties have done
exceedingly well, several of them exceeding
or reacting their allotments,
and the majority of others have prom-^
ised to enter their*names on the honor*
roll if given opportunity. The commission
considers it dnly fair and just
that the opportunity should be given
them."
The commissiorf today received a
check of $426.00 from the faculty and
students of Clemson college for the
memorial fund. President Riggs, ?
his letter, said that the members of
the faculty would nave nicea uj give
more, . but their salaries would not
permit.
Darlington county sent in a check
today for $3,200 in cash, and promises
to complete its quota of $7,700.
The University of South Carolina
faculty and students have contributed
$775.00 to the fund.
Other counties have raised substantial
amounts which have not been sent
to the commission yet *
?We are proud of the confidence
doctors, druggists and the public have
in 666 Chill and Fever Tonic.
D. Nov. 25-20.
. t
Order Your Tobacco Sticks
Having bought the wood and tobacco
stick -business of Mr. H. B. Altman,
I will be pleased to furnish all
of his old customers. Prompt service
guaranteed.
Let me have your order for tobacco
sticks now so you will have them when
you need them. Wood delivered on .
short notice.
RUTH MUNN,
ltp. a At Royal's Saw Mill.
? o .
Did you ever go by your native
town on a fast train and fail to get
a view of it because of a cloud of
steam from an engine on a siding?
? o :?
You can listen to any kind of Pres
| identiai talk you warn w> near.
;s and Oil
to quote attractive ^ l:
TO and KELLEY[RES
and TUBES I
) be the best values
ese tires were pur,dvance
and we de- g;
>mers tne advantage
tients made prior to ||
JPPLY CO.
NEWBERN, N. C. 1