I ^Advertising |
'Oalks |
Jri^ter'Tinkis
USED BY FARMERS
j
i
Advertising in Newspapers Finds
Regular Customers for Agricultural
Products.
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i
"In looking through your Macon pa.pers
I have wondered why it was
.they didn't contain any farmers' advertisements,"
recently remarked G,A.
Yager of Thompsonville, Conn.,
whose business has carried him into
^nearly all the New England states, to
a Macon, Mo., man on a recent visit
jto that city. "Up my way there are
any number of farmers who run advertisements
regularly in both the
weekly and daily papers.
"These are not advertisements for
the sale of a certain let of stock or
grain, but regularly inserted advertisements
calling attention to their farms
and the character of their production.
Frequently the advertisements include
[pictures of the barns and dwellings
[and pasture scenes.
"The producers have found that it
~ ? ~ v....
io UCIU5 muic oj ^LciiiaLi^^u. it ay
peals to the intelligent boy as it never
4did before, because he sees that by
proper application he can make $10
ion the farm where he could make $1
iderking in the store. And on the farm
the is largely his own boss. As he
hows capacity be is allowed to take
barge of things. That means responsibility,
a thing that brightens up the
real man.
"Bat I think your farmers are missSng
it by not advertising. IH venture
they would get much better prices on
most of their stuff if they let the general
public know what they are doing
tand what they have to sell."
MEDIUM THAT DRAWS BEST
{Paper That Goes Into Homes 8ought
for Suggestions and Bargains?
Billboards Are Hit.
| A special commission appointed by
jthe late Mayor Gaynor of New York
gives the result of a studious investigation
of billboard advertising, saying:
"There is serious doubt as to
whether billboard advertising is as
profitable to the merchant advertiser
.as other forms of advertising.'* The
commission bases this conclusion on
the testimony of merchants who know
from their experience. One merchant
said that the business he is engaged
in must rely upon the newspa,
jpers for any great success in advertieling,
and aether said that there is
mothing to take the place of the news>tmmm
Thp mmmiRnlnn ban found
that many a business man has found
tin his business that the profitable advertising
is not that on billboards noticed
now and then, not the advertising
that Is done In dodgers and circulars
and papers of unknown circulation
and influence, bat the advertising
that is inserted in the columns of
^reputable papers in which the people
pave confldflence. The newspapers go
flnto the homes and there they tell the
(news and talk business for the advertisers.
It Is In the homes that the
[purchases are discussed and the adLa.*irtin
columns of the newsnaners
[TV* Wwmy ? ? ^
Ure looked onrer carefully for tugge*
fUoue and for bargain*
I
'pays. In all the towns are eager uujiers
for all sorts of stock and farm
products and they read these advertisements
of the farmers. By them
jthey learn Joseph Brown has a hundred
head of fat hogs, and makes a
Specialty of raising that class of stock.
Also that he has a fine large poultry
.yard, and always has on hand a good
supply of fowls. Another man has
made a specialty of certain grain or
Vegetables, and he tells about it in
Jhls advertisements.
"Of course this farm advertising
yields good results only where the
iroads are good. Most New England
jhlghways are first-class. Buyers won't
jgo out from the cities when the roads
jare bad unless they are awfully hard
lip for stuff. But tbey will go in
swarms when they can get about eastoy,
and then is when the live farmer
jflnds it pays to advertise.
"If farmers would advertise out here
they could get the same results, but
they have to look well after their
Toads first The farm advertiser not
ionly gets business from the towns, but
from his neighbors as well. They see
he has a big stock of something they
'may be short on and they hunt up and
(make a deal.
"The day of the business farmer is
Hclose at hand. Good farmers have private
offices in their homes or farms,
equipped with roll top desks, typewriters
and printed stationery. Many
of them have given their estate some
attractive name, which looks well on
to letter head and helps to get business.
Then the modern man keeps a
complete set of books, setting down
his income and expenditures, and
rwhen the end of the year comes he
twill know to the cent what each crop
!has netted him, and which crops have
(been a loss.
"Farm life is growing more and
more attractive as Improved methods
tare oomlng into use, and as the work
I Worn Out? |
No doubt you are, if \f \j
you suffer from any of the ft a
numerous ailments to Eg
which an women are sub- & i
iect. Headache, back
cllllCf MUCdWiic, utivuua%
ness, weak, tired feeling, |r |
are some of the symptoms,
and you must rid jf|
yourself of them in order I r
to feel well. Thousands k u
of women, who have Bp
been benefited by this B remedy,
urge you to g |
TAKE S|
sCardui 1
S3 The Woman's Tonic IS
^ $ Mrs. Sylvania Woods, B
k p of Clifton Mills, Ky., says: 1|
11 "Before taking Cardui, KB
SB I was, at times, so weak I |
Wa could hardly walk, and
yfflj the pain in my back and Ek. j
head nearly killed me. p?
After taking three bottles TA |
of Cardui, the pains dis- $
appeared. Now 1 feel as 11
tAll r\?> I Atror lirl Pvrprv H
BWCUMlbVkl riiu> ^ u MJ ;
suffering woman' should | |
try Cardui." Get a bottle ? Why
Buy at Home
Because my Interests are
here.
Because the community that
is good enough for me to live in
is good enough for me to buy in.
Because I believe in transacting
business with my friends.
Because I want to see the
goods I am buying.
Because i want to get what I
buy when I pay for it
Because my home merchant
will take care of me when I run
short of cash.
Because some part of every
dollar I spend at home stays at
home and helps work for the
welfare of the town and the
county.
Because the home merchant I
buy from stands back of his
goods/thus always giving value
received.Because
the merchant I buy
from pays his share of the county
and town taxes.
Because the merchant I buy
from helps support our poor and
needy, our schools, our churches
our lodges and homes.
Because if HI luck, misfortune
or bereavement comes, the
merchant I buy from is here
with his kindly expression of
greeting, his words of cheer,
and, if needed, his pocketbook.
Let us make this town a good
place in which to work and live.
It's easy and certain if everyone
will do his share.
The dollar sent away seldom
returns, while the money spent
at home is apt to leave a scrapling
at your door.
USES AD FOR BACKSLIDERS
Pastor Seeks Lost, Strayed, Stolen and
Mislaid Parishioners Through
Newspaper.
The Rev. Frank H. Ebrtght, pastor
of the Methodist Episcopal church of
Whltestone, L. L, believes that advertising
is as necessary in church work
as in business. Bis views on advertising
were shown in this advertisement
which appeared recently in the
Whltestone Herald:
"Stolen, Strayed, Lost or Mislaid:
"Missing?Last Sunday, many families
from church.
"Stolen?Several boon from the
Lord's day by a great number of people.
"Strayed?Half a hundred lambs;
went in the direction of no Sunday
school.
"Mislaid?A quantity of stiver coins
owed to the Lord.
"Wanted?Scores of young people.
When last seen were walking op
"Sabbath Breakers' lane,' which leads
to "No Good.'
"Lost?A lad carefully reared. Not
long from home. Supposed to have
gone to Husk lane, Prodigal town.
"Any persons assisting in the discovery
of the above shall in no wise
lose Ms reward.
"Whttestone M. E. church. Get the
habit."
If it is true that dead men tell no
tales, some people will have a lonesome
time after they shuffle off.
Whooping Congb.
"When my daughter had whooping
cough she coughed so hard at
one time that she had hemorrhage
of the lungs. I was terribly alarmed
about her condition. Seeing
Chamberlain's Cough Remedy so
highly recommended, I got a bottle
and it relieved the cough at once.
Before she had finished two bottles
/.< fliin cVia TX7QQ ontirulo
U1 Villa 1 Clil^u J DI1V Tf IM VUVI1VIJ I
well," writes Mrs S F Grimes, Crooksville,
Ohio. Obtainable eyerywhere. 1
?TW,<3ah
^ lake the d
hack to the
? a 2>anl
v?ilh a dollar, Va
makes the ascev.i
Which ena
5tart the
?SavHn^
sJfcL&it?..
u
Pr.T.T?T.T?T?
N A PLAIN
a wor
Candidly, Madan
pM|j telling you that we
Goods? You alread
JH? the gentler sex here
And why should \
any particular fabi
^ what to select? Yc
want, and your int<
1 BUI
bring forcibly to
M STAMP INDELIBI
^ ORY.
And this is the fa
Rl There Is
M in this Wh
of Territoi
R Give You,
M Dollar,the
N the Servic
^ Give You.
This one fact has
the MAKING of th
tinue to keep it far
Our customers ai
and we accord th(
treatment due a gu<
to become a guest o:
I Riusiret
M Kingstree, ^oX?X^X0X?X^
ATLANTIC COAS
STANDARD RAILROAD 0
II PAYS TO ABVER1
le the road to tl
tad Io the bottom of th1slope leads alsc
ov?tt grade \Oilliouf effort, but movl
Icvtl J1
Is Account \n this ^Banfe, started
\s you on the road to ihc top. It
' ra^tt art A -Hi o aoitia/ is aocd*
V j J J ^
of the road are ^you headed
WEE NEE BAr
KINCSTREE, S. C.
TALKTO H !
i/IEN. g
i, what is the use of 1
sell everything in Dry
y know that, as do all P
jabouts.
ve dwell this week on
*ic, or try to tell you rj
>u KNOW what you ^
elligence is your best
There is one fact *
that we DO want mA o
to emphasize?to |
your attention?TO mA v
ji ON YOUR MEM- ^ ts
k W i n
Not a Store M
ole Section H 1
ry That Can m
Dollar for K j
Goods and ^ s
:e That We M
M"
contributed largely to ^
lis score anu win con- w ^ e:
in the lead. h
e our honored guests, *
?m the courtesy and k?2 si
est. We invite YOU u
f this store.
:Dr|Gl!l!
I;
- South Carolina M
n
J
ii
^rtr^SrtxT I "
Lnriunu, m.
ne lr2~3 1915
FEDERATE !
ETERANS i
EUNION
? on Sale May 29th to June 2nd, "
nited to June 10th. Extension and "[
rer privileges. For
W.HOLLIDAY, /^frUNTl^il I
it A. C. L. R. R., 1^1 ]s?I ?
tunII^#8 1
F THE SOUTH
wmmmmmmmmrnmmmmmmmm
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ISE IN THE RECORD!'
m
Notice to Creditors. ?
i All persons having claims against th^
1 estate of D M Ervin, deceased, wi 1
i piibent the same, duly attested, to the
! undersigned for payment, and all per'
sons indebted to said estate are re!
quested to settle same.
Sue T Ervin,
Executrix.
Kingstree, S C. 5-13-3tp
Notice to Creditors.
All creditors having claims against
the estate of Mrs Mary B Keels, deceased,
are hereby notified to file their
claims, duly proved, with the undersigned
at his office in Greelyville, S C,
and all parties indebted to said estate v
! will make payment to the undersigned \
at his office in Greelyville, SC. *
i J E Keels, j
' u-o-41 Administrator. ?"
Notice of Election.
A petition, signed by the required
number of freeholders residing within
i School District No 12 of Williamsburg
! county, State of South Carolina, having
' been filed with the County Board of
j Education for Williamsburg county,
1 said petition praying for an election to
determine upon the establishment of a
State High School in School District
Xo 12, and the election having been ordered
by the said County Board of Education,
Notice is hereby given that an election
for the aboye mentioned purpose
; will be held in the town of Hemingway
' at the store of Eaddy & Creel Brothers
, on Thursday, May 27, 1915. Poll will f
I open at 3:<>0 a. m. and close at 4:00 p.
jm.,and the undersigned, by virtue of
' their office, will act as managers and
will canvass the vote.
JMG Eaddy,
W G Carter,
5-13-2t F E Huggins,
Trustees School District No 12.
?
ersutis OIJU WVOWD VX ?? llil^ VA/MVl ^
lelissa Cobert and Reuben Cobert.
Charley Patrick,
5-6-5t Guardian.
Estate Notice.
The creditors of the estate of Geo K
litchum, deceased, are hereby notified
o render to the undersigned, at Kingsree,
S C, or to his attorney, LeRoy
,ee, at Kingstree, S C, an account of
heir demands, duly attested, and all
ersons indebted to said estate are notied
to make payment to the undersignd
or to his said attorney.
Sylvester S Mitchum,
Kingstree, S C, Executor.
May 4, 1915. 5-6-3t
he topTTI,
>toth*top. Ijmuan, < n
11 baVc to vtork >\
//frfart forfnon ^ y^})\
I Legal Advertisements. \
> Z
Summons for Relief.
(COMPLAINT SERVED).
'HE STATE OF SOUTH CAROLINA.
COUNTY OF WILLIAMSBURG,
Court of Common Pleas.
I R Rhodus, Executor of the last will
and testament of W T Rhodus, deceased,
Plaintiff,
against
Elizabeth Murray, Mary Whack,Maggie
Dixon and Warren C'onyers, heirs-atlaw
of Allen Murray, deceased, Defendants.
"o the Defendants, Elizabeth Murray,
Mary Whack,Maggie Dixon and Warren
Conyers, heirs-at-law of Allen
Murray, deceased:
You are hereby summoned and reuired
to answer the complaint in this
ction, of whjch a copy is herewith
erved upon ydu, and to serve a copy
f your answer to said complaint on the
ubscriber at his office in Kingstree,
I C, within twenty days after the serice
hereof, exclusive of the day of
uch service; and if you fail to answer
he complaint within the time aforeaid,
the plaintiff in this action will
pply to the Court for the relief delanded
in the complaint.
Dated May 6, A D 1915.
LeRoy Lee,
Plaintiff's Attorney,
'o the absent Defendant, Warren Con
yers:
Please take notice that the summons
1 the above entitled cause, of which
le foregoing is a copy, together with
le complaint in this action,was filed in
le office of the Clerk of Court of Comlon
Pleas for Williamsburg county on
le 6th day of May, 1915.
Dated May 6, 1915.
LeRoy Lee,
13-3t Plaintiff's Attorney.
Notice to Creditors.
All persons having claims against the
state of E B Chandler, deceased, are
ereby notified to file their claims, duly
ttested, with the undersigned at Nemith,
S C, and all parties indebted to
aid estate will make payment to the
ndersigned. J M Rodgers,
W J Cooper,
r i o A 1 a j J
Administrators.
Notice of Final Discharge.
Notice is hereby given that on the 29th
ay of May, A D 1915, at 12 o'clock
oon, I will apply to P M Brockinton,
udgeof Probate of Williamsburg couny,
for Letters Dismissory as Adminisrator
of the estate of Samuel Dollard,
eceased. J J Snow,
4-29-5tp. Administrator.
Notice of Final Discharge
Notice is hereby given that on the
2d day of May,A D1915, at 12 o'clock,
oon, I will apply to P M Brockinton,
udge of Probate of Williamsburg Coun
2*. t n:? ? n
y, lur uenera i/iauuasury as vjeueiai
uardian of the person and estate of
ewell Brockinton. 4-22-5t
F S Brockington, Guardian.
Final Discharge*
Notice is hereby given that on the
5th day of May, 1915, at 12 o'clock noon,
will apply to P M Brockinton, Judge
f Probate of Williamsburg County, for
letters Dismissory as General Guardian
f the person and estate of Mary Jane
:oper.
S McB Graham,
4-15-5tp Guardian.
Estate Notice.
The creditors of the estate of R
loseley, deceased, are hereby notied
to render to the undersigned an
ccount of their demands, duly attestd,
and all persons indebted to said
state are notified to make payment
kewise.
Mrs F A Moseley.
idministratrix cum testamento annexo.
Salters Depot, S C, April 20, 1915.
4-29-3t
Notice of Final Discharge
Notice is hereby given that on the
th day of June, A D 1915, I will apply
o P M Brockington, Judge of Probate
f Williamsburg county, for Letters
)ismissory as General Guardian of the
- ? Willin PaKa |if
I
Uwana Theatre.
SPECIAL ATTRACTIONS t *
\
The following special attractions
will be exhibited Thursday
nights in May:
13?"Last Days of Pompeii"
20-"What the Gods Decree**
27?"Outlaw's Reform" ^
Every Tuesday Night
"The Million Dollar Mystery"
Admission - 10c and 20c
IT T1 j L
| uwana i neaire. | w>,
WINTHROP COLLEGE.
Scholarship and Entrance Examinations.
The examination for the award of vacant
scholarships in Winthrop College
and for the admission of new students
will be held at the County Court House
on Friday, July 2, at 9 a. m. Applicants
must not be less than sixteen years of
age. When Scholarships are vacant
after July 2 they will be awarded to
those making the highest average at
this examination, provided they meet
the conditions governing the award.
Applicants for scholarships should write ,
to President Johnson before'the examination
for Scholarship examination
blanks.
Scholarships are worth $100 and free
tuition. The next session will begin
September 15,1915, For further information
and catalogue address,
President D. B. Johnson,
t7-l-pd RoclC Hill, S. C.
Our Clubbing RatesWo
nffpr phpan elnhhinc rate*
with a number of popular newspapers
and periodicals. Read carefully
the following list and select
the one or more that you fancy and
we shall be pleased to send in your yorder.
These rates are of course I
all cash in advance, which means ^
that both The Record and the paper
ordered must be paid for, not 1, 2,3,
4, 5, 6, 7, 8, 9, 10, 11, but twelve
months ahead. Below is the list of
our best clubbing offers.
The County Record and the SemiWeekly
State, one year $1.85.
The County Record and the Southern
Ruralist (twice a month) for
$1.25 a year,
The Record and Home & Farm
(twice a month) $1.35.
The Record and New York World
(3 times a week) $1.75.
The Record and Atlanta Constitution
(3 times a week) $1.85.
The Record and Bryan's Com- ^
moner, $1.65. j
N. B. We do not club with any
daily papers. The first issue you
receive of the paper or periodical
is evidence that the money for
same has been forwarded by us.
We are not responsible after that.
The County Record.
RUB-MY-TISM
Will cure your Rheumatism
Neuralgia, Headaches, Cramps,
3olic, Sprains, Bruises, Cuts and
Burns, Old Sores, Stings of Insects
Etc. Antiseptic Anodyne, used in'
erpally and externally. Price 25c.