The county record. [volume] (Kingstree, S.C.) 1885-1975, March 16, 1905, Image 4
^^^Pountn llfcnnl.
I^HH^^HkDEVERY THURSDAY
B^^^JnQSTREE, s. C. .
HBm c. W. WOLFE. ?
and
B Bsckip; ion
copy, one year. ? ? ? $1.00 1
Hue c?py, six months. ? ? - .5
^^^Hbne copy, three months. ? ? 25
^B^MSubseriptions payable in advance. ]
HHDVERTISING RATES:
One inch, tirst insertion, $1.00; acb
[^^Ktnbsequent insertion. 50 cents. ObituHVa>
h and Tributes of Respect over )< 0
^B^^ords^trnzcd for as regular advert i-ements.
liberal reduction on ndvei- 1
ma f/\ * ?Kv?4Ys\ civ on/) Mvoloo
f UiikUC ?* ! IIIIVC, 31A auu f nunv
months' contracts.
Com mun mention* must be accompanist]
by the real name ami address
of the writer in order to receive attention.
Xo eoniuiunicatiori of a personal
nature, will be published except as an
advertisment.
Address all 'ctteiS and make ail
d-afts payable to j
C. W. VYoi.fe.
Kiu^stree. S. C.
^
THURSDAY, IWAR 16. 1905.
| Newspaper Advertising.
Does newspaper advertising pay?
f depends. Vast fortunes
b>ilt on a foundation of
[ pSKers'ink and many tig business <
! houses regard their appropriation
t for newspaper advertising as a mat- (
ter of necessity along with taxes, li- i
cense or insurance. We are liv- i
ing in an age of advertising and the i
prevailing idea seems to be that ii <
Mtjk applied in sufficient quantity ' hot
! air" alone will furnish motive pow- j
[ er to posh a business along the J
^ ihighway of success. This is entirely
a mistake, as many a so-called .
Nusiness man has found out to his
' /? cost
It is really astonishing how little i
thought some otherwise shrewd bus- i
ineaa men give to newspaper advertising.
If they invest any money
i at all in this way, it is spent; so i
I thoughtlesasly as J6\be almost reck
^ lessly squandered. They go to a <
^^^lewspaper man and purchast so
^^^ttucKspkle*t a certain price and i
then seem to think that it makes
wery little difference what they put
in their space, or how many people ;
read their advertisement. " i
The first thing to consider i.- i
whether one has enything th.it is
worth advertising. If be bus not
he is throwing away his money, i
If a merchant advertises bargains to
attract customers to his store aud j
fails to have the goods as represented,
he does his.- business umre i
harm than good. Then tne first es- '
id In K-JVf1
?euugy^ny W'ttli.-me .v
something yhoee intrinsic vorth|
warrants its being advertised.
The next condition is the selec- <
X_4ion of an advertising medium. Some ,
people seem to think that so long as '
it appears printed in big type it mat
ters not whether one or fifteen hundred
read their advertisements. Of
all the mistaken ideas that is the
wowv-^silliest If newspaper advertising is
p worth anything at. all 2'ts value is ,
based wholly on the circulation of
the paper in which it appears. If ,
pace in d paper with five hundred ^
circulation is worth is worth twen- (
ty-fire cents an inch, then it is a
self-evideut proposition that it is j
worth seventy- five cents an inch in (
a paper with fifteen iiuudred sub- r
scribers. Another poiot to consider
just in this connection is tha ela>8 0
of subscribers a newspaper has. Cer- ^
tainlv a paper who-e patrons cannot c
or will not pay tbeir subscription s
a poor medium for; an advertiser,
whether its circulation is great or j
. null. 8
rp c - Aa a matter of fact au advertise-1 \
ment is nothing uioie thau u uies- 0i
sage or invitation that a merchant ^
or other business man sends out to
induce people to come to his store
or office with the view of selling
them something'they ?re presumed ' |
to uml. It tDe g-K)U8 art :joi ^
worth the puce asked tor them, or Q]
if they fall jihort of their descrip- T)
tion, all tne advertising in the tj
world cannot sell them. But it is a Q,
great advantag^p have people come C)
to one's place of busiuess and intel- u
ligeut advertising will certainly ac- w
J complish this. How many things j,
we see in use every day ^hose L ames a
become litera^^^ouschold j al
A
solely by reason of newspaj^^^T|
icity? V '
Then there is the advertisement
t
tself to consider. To produce results
it must be fvsh, pithy and at;ractive.
Hav? something to say,
md express, it without wasting
word*, ^he attractiveness depends j
m.iiuly oft the mechanical composition.
There are many styles in type
faces and it is the printer's business
to "set" each advertisem.mt so as to
make it appear near, ta?ty and attractive.
There are men who command
high salaries writing advertisements.
These experts tell us
that advertising either helps or
hurts a business. To advertise in a
poor medium or to attempt deception
by claiming for an article merit
it does not possess?these actually
defeat the very end Jfor which advertising
is meant and bring disaster
on the man who foolishly
throws awuy his money deluding
himself that la- is enterprising.
Politics in Charleston.
This is ail off year iu politics, but
Charleston has a political campaign
on, preliminary to a primary to
elect a solicitor for the newly created
judicial circuit, and alsd one
member of the house of representatives.
Thus, while most of the other
ccunties are enjoying immunity
from the ruck and moil of political
affairs Charleston has a little drama
all to herself, with Vincent Chicco
as the star performer and mudslinging
accompaniments to give even
that illustrious exemplar of disinterested
aud patriotic self-abnegation
and altruism pioper and fitting stage
setting. The initial skirmish was
pulled off last Saturday in the Hiberian
Hall and while the firing line
seems to have been well occupied, no
casualties jtre reported. A candidate
for solicitor made a statement
which the chairman of the meeting
characterized as a deliberate falsehood.
"You'ie a liar!" shouted the
would-be exponent of law and order,
and the two started to mix, to the
delight of the bleachers, when mil
ml intuiTun.ul iiul
vur?i it i^nuo invvi ?\ u\ m uuv4
their heated passions below the
point of -isruitiou. Then the speaking
went on, it is said, as though
nothing had happenel. And n riling
had happened, we suppose
Then, a la "Ca -ey at the B*\ "
the mighty Chicco took th * stmd.
The reportsjmd'Caie tliat he caught
the crv/Wu. His speech was characteristic;
hear him: "Every man in
the Southern States will know that
Chicco is in Columbia, if you 6end
me." We may well believe it; if
the proud old "city by the sea" nee.1
fnt-Hi&r in a " certain
way than she has already, let her by
all means send Chicco to the legislature.
In its new and improved form
Tpe Recokd ha* been the recipient
;>f many words of commendation
from its readers. Of couue we appreciate
these kind expressions as an
earnest that our work is being appreciated.
For many ye..?\s it has
jeen our ambition to give the people
>f Williamsburg a first clrss county
lewspaper. In this we h.vc as ve#
inly partially succeeded. Whether
ir not we shall ever attain our ideal
lep-nde on the patronage we iveive.
To pubish a nooj newspaper
equires above .ill a g ><>d advertising
atronage. To se;.ire this we m us
epend on the co-operation of uir
ubscribers. Look through our a i:
1 i ?*l. ...
riiifc'ug UU1UIIIII& aiii'i vturi unu:;r
qual, trade with the merchants who
elp you to pay for the maintenance
f your county paper. Then, too.
hen you ? eat with a merchant who
dvertises "ack mwle Le" thBcieucyof
his advertise neat b.
itting him know where you s w it;
r if you order by mail fro.n a i ;nlertiserio
?u.r columns just men tic
lib newspaper w .en you s *n.l u yoiii
:der. V??u can do this withoir its
wtiug you a cent aud it will benefit
- gr ?jit deal. Remember that
ithout the advertisements contained
i it the 3u l script ion rprice of snch
p; per as The Rf CORD would be
lout three dollars $ year.
A Cotton Mill Projected.
We have information from a reliable
source that before long subscriptions
will be solicited for stock
to establish a cotton mill ln*?e. On
lhe basis of $100,000 capital we
have tliv assurance that i' $50,0'0
be subscribed in this contv th- remaiiiii.c$50,000
will he taken bv
outsii e capitalists. O.n* to?u ami
county haw jidv.iiicv l a great ileal
ina material wav within the past
few Years and we must continue to
go forward or inevitably we will go
backward, The building of a cotton
factory will benefit the whole
county and if our people will pull
together with a determination to
succeed it will surely be built. We
are now on the crest of a wave of
prosperity and before it recedes
there should be established some
substantial industrial enterprise
that will permanently place
Williamsburg among the prngressiv\and
enterprising counties of
the ^rte. By all means let the
cotton factory be built.
Enforce the. Vagrant Oidin/
ance.
Charleston and Florence have inaugurated
a crusade agaii st vagrants
and idle, suspicious characters
are told to "move on," or go to
the lock-up. The town council of
Kingstree recently passed an ordinance
against vagrants which we
hope to see vigorously enforced.
People who won't work should be
made to do so or get out of town.
If anti-vagrant laws were rigidly enforced
in every town the loafing,
idle, worthless, vicious class, which
begets criminals, would soon be put
out of business. A community has
the right to demand that every ablebodied
man engage in some i-ort of
productive industry and it is
| up to the authorities to see that this
demand is compliel with in Kings'
tree.
The Russians hav.- stifl. r. d another
jcrushiin; defeat at tl? h.-. -.'s"!" t! ?
Ja|<ain*se i-. one of tit hi o! <..lcc flicts
on record. We In.ve n emired
the, wily Jap ex> ept as to h<
I lighting prowess. The o.i'y nay
can account for their repeated vie
lories ovet the Russians is throng'
the agency of jiu ji'su or hypnotism
___________
General Kuropatkiu, the Uussiai
commander, wants to resign and go
home. It would not be a bad id-a f.
the tflioleaimy to resign and go
with him.
fflMLIFE"
i r
- That's what a prominent
i rug gist said of Scott's
Emulsion a short time
ago. As a rule we don't
use or refer to testimonials
in addressing the public, i
but the above remark and
similar expressions are
made so often in connection
with Scott's Emulsion
that they are worthy ui
occasional note. Frotn
infancy to old age Scott'*Emulsion
offers a reliable
means of remedying im
proper and weak devcvp
ment, restoring lost flcrb
and vitality, and repahir.,.
waste. The action ul
Scott's Emulsion is nr
I
more of a secret than tb
composition of the Emu".
sion itself. What it doe>
it does through nourish
ment?the kind of nourish
ment that cannot he ob
tained in ordinary food.
No system is?o weak or
delicate to main Scott's
Emulsion any gather good
from it. ?
f<nd you a
for *1 ol < l <ni th'? wrapper
nf ?.-ry b.;tlc o; f.m tlxion you
SCOTT & BOWNE
Chemists
409 Pearl St., N. Y.
50c. aai $1; all dnaMs, i'
(
ni *' '' 1
__ -7
1 BUY CLC
FOR
| Mam, Yomflh
Cearii.g tha Pal;
((
And you will be>;ure to ^et I
M r: 11 Imv
y. - J
jjj The best, and only the best, I
W i.s in ali other Couni;e.> <>i in is a
^ Palmetto Label Clothing in si
M tell yon?yes ..no >i ?e t.? v<
& Clothing sells easier because tl
better, wear better and lasts 1
W make of Clothing- in the Marke
jv If you have never tried a P
$ hardly know what comfort thei
^ More than three fourths of tl
^ dressed Boys wear Palmetto C
j|j sale at every first class store.
j!f Try them next time
!jj only b
| PALHETTO flANUF
is 28 East Fourth St., Nei
Mr
^ Our Charleston Stores 107
Y ? ^
I 3 If? Willi
n 2 e | Bini.
3 P Is Pit 'm-. "3
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Wvir:"'- * 7'1 ?2 z nSj
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1 111 ")irj ~ " xy
I FOR
\ The Atlanta C
| ffl>? 1
* i?V wrviMm mitci ?
ONE DOLLAR J
The
The South't Standard
FIFTY CENTS I
4BOTH FOR C
SENT TO ANY ADDRE
* # * *
THE combination of these tw
for news, the other purely
' offer for every Southern househt
THE WEEKLY COHSTI7
contains the news of the week <
telligently presented, Its agrit
are worth many times its subscri]
panels always complete. Its I
Children's Department are t
predated pages at the fireside,
contributions are of the highest si
| ^ THE SUNNY SOUTH is t
I leader of the South, popular t
I tory, and known by its great wo
8 new Southern writers to the litei
1 short story contests have brougl
I fame and fortune have been mad<
I South. It i$ welcomed in over i
1 destined to be the leading Amer
I paper.
I This wonderful combination t
B in a home reading offer, two
I week, and 1905 will demonstra
I insure your enrollment as a lifetir
I The Great Ag
B One Hundred Dollars a M
R We have a most attractive agents^
3 any American publication?Jbywl
R Fifty to One Hundred Dolla
I wanted in every community. W:
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I proposition*
I Send your subscription to eii
I take both at the^fcombination rate.
I addressing all 6rders to
r The Atlanta C
1 or jfcsW^ vm
?!
netio Ll iei i!
b - wry best tl ;-.t monev .'<[
t 1
Viorjliunl^ iii tl.i>( -*.i:*y
ivi ..'i joining Slate c. :. y '
<
;^iv :. ml tli *v vl I! ii
ui. -I.iit the Palmetto
ley a: j m;ule better, tit
on^er than any other
t at the same prices. . j
ALMETTO SUIT, yon !;
re is in wearing clothes.
le neatest looking, best ^
lothing", which are for .j
you buy; flade Jj
y . 5!
ACTURINO CO. Ji
v York. a
and, 11).9 .Meeting St. !;
t]
jp-lZjK,
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pr:f | ,
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19G5
Constitution
Weekly Newspaper,
H
PER YEAR,
y South
Literary Weekly,
>ER YEAR,
>NLY $1.25
SS IN AMERICA.
*
o weekly papers?the one
literary?makes an ideal
>ld.
'UTION, 12 to 16 pages,
carefully prepared and in".ultural
features alone
ption price- Its market
Voman's Kingdom and
he best read and most apIts
special articles and
tandard.
he recognized literary
hroughout its wide terrirk
in jhe introduction of
ary world. Many of its
tit to light authors whose
; possible by The Sunny
50,000 homes today and is
ican story and household
ilends all that is desirabte
complete papers every
ite to you its value and
ne subscriber.
ents' Offer
onth tgrJliHWi Jlgents.
the most liberal of
iich agents may earn from
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rite for agency particulars
nake money on a good
ther paper at its price, or
Remit by safe methods,
onstitution,
ATLANTA, GA
' , . -
4 >7 . f, ,
HK?:@ :?:<?> :?:?:?:@ :&
WT ITS A CASE
\
@ That always makes us happy. \V
(?) your suit case. You'd do it if you
(5) Couldn't be otherwise when our new
(?) MEN'S FURNI5
jgj Are so handsome and so cheap. "5
know when to stop buying. It makes
J? gains we've got and that we're bound t<
? WELL DRESS!
I JJ.lt .
Require shapely shoe.% stylish of r
? Our fall offering in the shoe line cc
? "FITS"
? That apply to perfectly titting shot
(?) agreeable thing to have. !Sho?s badly
@ you the other kind of "tits" that no one
(?) With our fall stock we announce a
* variety atid handsomest lot ever shown.
?
?
?
I * e."sT
?. / Klngstree, i
?
?
@?:@: ?:@:@:@:?:?:@:@:?:?
IliiiliiiiaiT
I
CABBAGE?: A3
Prices: 100'J Qi $1 ."0, oOOO (>j ?
v?i per iwu. oiuppea v . u. i>. i
live at your Express Oitice
WRITE FOR WERCK;
Bf>n?s. s-.M-et I'msiNH'S f
t> I -hijmurit t' Plimts. i IslI'nliMmws
fx* buol.cd i/1 :i(i\
Jas- &ay Gerity, Enterpris
Still Xjol Ti,
STUCKEY and
Have just got in anott
Horses AN I)
All good stock and will he st
Our friends are cordially invi
them
28? ?
3-u.3^i3s, "WagoT
n.63S 3-lTX7*?L37,3
Stuckey &id
L~Ae City,
- % \w w . v v*. : w* yv\% v
: Won't 'Yvn
j U=?
( 7 T T T-T V
, < JU XV... Jl X ,1
) b r.ow f !Ii j \ ;.:! { (ice v. i
now umilihe vpi y resron
mi- 2? eifc:is (ocilu: out thi
; seme . in^ i:t v- imci mood
\ JLL-T \X< KITE W
vl e 11 1 ?i v\ u. ti<.1 illpi .ir lit 0:1c
> HEP ETC TOFE: v.e have so!<
Slcckshv ii t'Lil.N ' i CI T-FF
r v. tek, l l c ' i P . i : i < n e ci/s
! a etit. Novt IP Kl'lL V
^ TER, v e ll c i cif pices k: i
cp l: ! f v ; v 1(: f i: < ui-cT
\ secure theurusial l??gainso
sales. : : :
> If you want prices onFurr
{ I etterfur ! HH BiG FLIRT
BUELrS-?
I CZb-stnrlest?:]
auwwv^w vt wwvwi^vivii
?- '?-- -1 ? ^ ^ ?~ ? '
?
e suit you so well you fiH
intended to take .A trunk. J?!
@ '
iHINGS ?
ftm want them all and don't J
us smile fa think of the bar- jg
3 make you happy. Yj.
ED FEET ?
prl
^ ill ' I ?
; I ?,
i ?
nake and perfect in fit. ?
unbiues thes?' qualifications, (?)
* .) i
. * @
. (?
s like we show* yon are an J?i
made that don't fit you give ?
v ants. . jgj v.
. ''fafJ" 111 price,, a larger^ l:
We invite von to call. W
? ;
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4 ;?
eev-e I :
>. c. ?. ;
ft
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4
======., J
. r'L^AKIETIEO
,.25per 1COO. .0000? '
i desired. PI utts arn
jfooc! coi.dition.
\NVS' ' PRICES.
u ni >- in ' >:ts<?Q. Orders
iv.l< 'ottnn Sre<! a )d Sw'-er
.'a nee.
C f Ex.ire** Office,
Cf O. v.. Young's Isanti. C.
p 11 ' ' ^ > *
a.@ X-ieo.c5L!
FLOWERS
ler Car-load of
riules.
Ad at living prices,
ited to come and see
'
and SarOrx
la3,_a.cl.
Flowers*
S. 0
r
Vrit? )
. Letter? I
t
C-0CL5 STOEE \
r.tei fa'cries. From j
opens we'll make j:
s stock, if there's j
s you can use? j .
A LETTER I;
e. |
a cut cur surplus ^
'ICE sales-twice a r
ton/eis leaped the \
1 Rn E US A LET- \
he next sale. This i
-?cw n cust.: n:eis to *
ffeiea at our special j
J
^iture,Mnrk vour J
SITURK STORI-." t
Jberts, I .
EL, S. C..I; .4
~ <M
k L