The sun. [volume] (Newberry, S.C.) 1937-1972, September 02, 1971, Image 3
The Newberry Sun, Newberry, S. C., Thursday, Sept. 2, 1971—PAGE 3
Chevrolet adds distinctive appointments to
Luxurious 1972 Caprice Coupe
The 1972 regular Chevrolets have added distinction plus strong emphasis upon quality. There is
a new squared-off look to the front with a lower grille and individualized headlights. This luxury Caprice
has a special large grid grille, full length side moldings with a color insert plus exclusive interior
appointments. All regular Chevrolets have stronger front and rear bumpers. Variable ratio power
steering and power brakes with front discs are standard. Turbo Hydra-matic transmission is standard
on regular VS models. Introduction date for all 1972 Chevrolets will be Thursday, September 23.
Show new Chevy Sept. 24
Quality is the keynote of the
Chevrolet Motor Division’s 1972
product program.
John Z. DeLorean, general
manager, pledged that the 1972
models scheduled for public in
troduction September 23 will be
the best in Chevrolet’s history.
“From the luxury Caprice to
the economy Vega,” DeLorean
said, “we have limited the
changes in our 1972 models to
refinements and product im
provements, while we concen
trate on building each car bet
ter than ever before.
“Every one of our car lines
is designed to meet the consum
er emphasis on maximum and
quality in an automotive pur
chase.
“By providing with our 1972
models a better, more trouble-
free way to see America, we
hope to stimulate new public
awareness of the individual
freedom for enjoyable family
freedom for enjoyable family
travel offered by the automo
bile.”
He said new manufacturing
and assembly and quality audit
procedures and motivational pro
grams to stimulate added pride
of workmanship among Chevro
let’s 100,000 employes are a-
mong steps toward improved
quality.
DeLorean also said the di
vision is implementing new pro
grams to guide Chevrolet deal
ers in giving improved customer
service.
The full-sized Chevrolet for
1972 has new front and rear
styling. It also has heavier,
stronger bumpers that extend
farther away from the body
sheet metal as part of the im
proved bumper impact protec
tion.
Cheveile, Monte Carlo and Ca-
maro have front end styling re
finements and all car lines
including Station Wagons, Nova
and Corvette have engine, chas
sis and durability improvements.
An anti-theft warning system
becomes standard on Corvette.
Chevrolet’s newest car—the
top selling Vega—keeps its pro
mise of styling continuity. Im
provements include addition of
a glovebox and the availability
during the model year of an
optional Turbo Hydra-matic
three-speed automatic trans
mission.
C 1 ;vrolet continues to offer
the industry’s widest assortment
of station wagons in 1972. Big
Chevrolet-styled wagons have
the Glide-Away disappearing
tailgate; the mid-size Chev'elle-
styled wagons have dual-action
gates and the small V e e a
Kammback has a one-piece rear
window-gate that swings up for
easy accessibility.
All Chevrolet engines for 1972
have improved exhaust emis
sion controls. As was the case
in 1971, all engines have been
designed to operate efficiently
and with lower exhaust emis
sions on regular, lowlead or no
lead gasoline.
Chevrolet for 1972 publishes
net or as-installed horsepower
ratings. The net test method
follows the recommended pro
cedure of the Society of Au
tomotive Engineers and simu
lates actual performance as in
stalled in an automobile.
Every 1972 Chevrolet has ex
tensive safety features for oc
cupant protection, accident pre
vention and anti-theft protec
tion.
Chevrolet offers 15 Magic
Mirror colors for 1972, of which
10 are new. There are six two-
tone color combinations. New
for 1972 are a “wet look” ap
pearance of the five vinyl roof
colors and a single, wider white
stripe on optional whitewall
tires.
Here are details by car line:
Chevrolet: The industry’s
top selling car line has a new
tailored look to the most lu
xurious car Chevrolet has ever
built.
The hood is squared off and
the low-set grille is flanked by
individualized twin headlights
and recessed front fender lights.
Mounting of the license plate
on the right front of the car
gives the grille a more open
look.
The increased front and rear
bumper protection on Chevro
lets for 1972 is provided by a
bumper-within-a-bumper design.
Heavy gauge beams reinforce
the bumper and are firmly at
tached to the frame. Important
clearances are increased be
tween the bumper and body
sheet metal.
Turn signals are built into the
front bumper and traditional
Chevrolet triple taillight units
are built into the rear bumper.
A horizontal resilent strip to
cushion slight impacts is stan
dard on Caprice bumpers and
optional on others.
The nine Caprice, Impala,
Bel Air and Biscayne models
feature rounded glass and body
contours with emphasis upon
passenger visibility and interior
roominess.
There is added body insula
tion in 1972 to reduce interior
sound level for a quieter ride.
The power flow-through venti
lation system has outlets built
into door pillars for more ac
curate c. ntrol of air flow.
Caprice models, which offer
Chevrolet’s peak luxury, have
an exclusive chrome bold grid
grille, full length side moldings
with a color insert, rear fend
er skirt*, full wheel covers and
special interior appointments. A
400 cubic inch V-8 engine is
standard on Caprice models.
Chevrolet’s 121.5 inch wheel
base chassis has more durable
and better tuned shock absorb
ers for smoother expressway
ride plus refined front suspen
sion geometry for improved di
rectional control. TTiere are
computer-selected springs at all
wheels and an advanced 4-link
rear suspension system.
Power brakes with front dies
and variable ratio power steer
ing are standard on all re
gular Chevrolets. Turbo Hydra-
matic automatic transmission is
standard on all V-8 equipped
models. Three-speed manual or
optional Powerglide transmis
sions are available with the 250
cubic inch six cylinder engine.
The base V-8 is 350 cubic in
ches. There are three optional
V-8’s.
Statitn Wagons: Chevrolet’s
eight full-size and mid-size sta
tion wagon models are again
grouped in a single line in 1972.
The Kingswood Estate, Kings-
wood, Townsman and Brook-
wood wagons have the styling
and engineering features of the
regular Chevrolet and are built
on a 125 inch wheelbase. All
feature the Glide-Away disap
pearing tailgate and a heavier,
reinforced front bumper. Three-
seat wagons have a forward-
facing rear seat.
The Concours Estate, Con-
cours, Greenbrier and Nomad
station wagons have Cheveile
styling and a 116 inch wheel
base. All have dual action tail
gates which will either fold
down or swing out and include
a step in the rear bumper for
easy entrance.
Monts promoted
to AF colonel
SAN BERNARDINO, Calif. -
Rufus M. Monts III, son of Mr.
and Mrs. Rufus M. Monts Jr.,
Prosperity, has been promoted
to colonel in the U.S. Air Force.
Colonel Monts, a executive
officer minuteman system pro
gram officer at Norton AFB,
Calif., serves with a unit of the
Air Force Systems Command
which manages research and
development of USAF aerospace
systems.
The colonel, a veteran of
World War II and the Korean
War, has served 10 months in
Vietnam. He holds the aeronau
tical rating of command pilot.
He received his B.S. degree
in mechanical engineering in
1949 from Clemson University.
His wife is the former Kath
leen Brigham.
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