The sun. [volume] (Newberry, S.C.) 1937-1972, June 18, 1970, Image 3
The Newberry Sun, Newberry, S. C., Thursday, June 18, 1970—PAGE 3
Easy Eating Goes with Dairy Month
Suppose milk were a sea
sonal specialty like corn-on-
the-cob or peaches.
Not so long ago, some
thing very like that was ac
tually the case. In point of
fact, that's the reason June is
Dairy Month, instead of No
vember or February.
Oh, yes, milk was available
year ’round but, as summer
approached, cows, under the
benevolent influence of balm
ier air and more plentiful
grazing, increased their milk
production to its yearly peak.
Not only was the milk sup
ply more lavish, so were the
other dairy-fresh foods made
from milk — including cot
tage cheese, butter, sour
cream. The Milk Season was
deliciously on!
That’s why, in 1937, when
National Milk Month made
its bow, its sponsors chose to
hold it from June 12 to July
10. By 1939, it had become
June Dairy Month, celebrated
on a calendar month basis
with a national campaign to
promote greater use of the
dairy products in such plen
tiful supply.
Today, even though fash
ions inspired by those of the
'30’s are back in milady’s
wardrobe, dairy farming has
come a long way from the
’30’s. New knowledge and
techniques have affected ev
erything from Bossy’s hous
ing to her dinner bucket, mak
ing it possible to achieve fav
orable conditions and high
milk production all year long.
Still, June remains Dairy
Month. It’s traditional — and
it’s logical.
The coming of summer,
after all, signals a change in
life-style for most of us.
Along with bulky overcoats,
we shed a lot of the formality
that goes with the “indoor”
season. Clothing and living
pace become a bit more cas
ual — and so does eating.
The backyard barbecue re
places dining room suppers
while the weather smiles.
Cooks — who may want time
to indulge their swimming or
golfing interests — look for
easy ways to keep the family
well-fed and well-pleased.
That’s where dairy foods
come in. They’re quick and
convenient, ready to serve as
is — or great ingredients.
Their own fresh taste comple
ments other foods, adds meal-
appeal and nutrition.
June is a good time to call
to mind how handily dairy
foods fit into a tote-along
meal, a fabulous dessert with
make-ahead charm, a new
specialty for the backyard
barbecue — all kinds of care
free cookery. This section is
full of just those kinds of
delicious ideas.
Happy Dairy Month! Hap
py summer! Happy eating!
June is Dairy Month for the Thirty-Third Year
Greener pastures, higher milk production,
better profits — we hope they’re all yours,
Dairy Farmers. You deserve the finest.
One profitable idea we'd like to suggest: Open
an insured Savings Account here, and save
steadily. Liberal dividends, compounded regu
larly, help your “green” grow faster.
A Salute ... to the Dairy
Farmers of our Community.
Thanks for a job well done.
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