The sun. [volume] (Newberry, S.C.) 1937-1972, September 18, 1969, Image 7
The Newberry Sun, Newberry, S. C., Thursday, Sept. 18, 1969—PAGE 7
The Monte Carlo
is introduced
The Monte Carlo—a totally
new personal luxury car—head
lines Chevrolet’s new models for
1970, John Z. DeLorean, Gen
eral Motors vice president and
Chevrolet general manager said
today.
“The 1970’s will be an unpar
alleled decade of individual cus
tomer choice,” DeLorean said.
“Chevrolet will continue to set
the industry pace with a var
iety of cars and options which
allow each buyer to custom
tailor his or her personal trans
portation.
DeLorean said seven distinct
ive Chevrolet lines will be on
display in dealerships on An
nouncement Day, September 18.
“The big Chevrolet has new
styling and added power for
1970 and Chevelle has an all-
new appearance,” DeLorean
DeLorean said. “Improvements
in these lines are incorporated
in both sizes of Chevrolet stat
ion wagons. The fast-selling
Nova has fresh appeal in its
new models.”
Current models of the popu
lar Chevrolet Corvette and Cam-
aro will be continued to the
end of this year with new mod
els in each line scheduled for
introduction later in the model
year.
New for 1970 among Chevro
let’s more than 400 options and
accessories are improved elec
tric door locks, replacing vac
uum locks. With the electric
door locks is a new automatic
front seat back release for
coupes which unlatches when
either front door is opened, for
easier access to the rear seat.
The latch re-locks securely as
the door is closed.
Also new is an electric rear
deck lid release operated from
inside the glove box.
The Monte Carlo, a totally
new Chevrolet, blends action
and elegance in a sporty per
sonal luxury car. There is one
model, a two-door hardtop.
It has the longest hood of any
car in Chevrolet history—a full
six feet from grille to conceal
ed windshield wipers.
Body side panels have smooth
flowing lines accented by a low,
full length bright molding and
brushed chrome wheel covers.
Roof styling is formal. The deck
is short and trim. Vertical tail-
lights complete the image of an
all-new car.
The industry’s top selling re
gular Chevrolet has a new front
end appearance in 1970 with a
richer looking fine mesh grill
and more prominent headlights.
The exclusive Caprice and Im-
pala Custom Coupe roofline with
full-width rear window contin
ues in 1970. This is the largest
selling single body style among
regular sized cars in the in
dustry.
Caprice models have color-
matched side moldings and for
the first time have wheel covers
which are accented with body
color. The popular raised vinyl
protective side molding is con
tinued on Impala in five har
monizing colors.
The industry’s top selling in
termediate, Chevelle, whose
sport coupe is the largest sell
ing single body style on the mar
ket, has a completely new look
for 1970. The bold front end de
sign emphasizes the engine with
a projecting, split grille. Dual
headlights blend back into the
fenders.
. Sculptured sides have strong
family resemblance to the big
Chevrolet. The coupe and con
vertible have full door-glass sty
ling.
Chevrolet’s Nova -showed sub
stantial sales increases in 1969
and continued to be the indus
try’s top selling small domestic
family car. For 1970 Nova con
tinues its blend of clean styling
and economy. It features a new
finer mesh grille and larger
front, side and rear lamps.
To again give the station wag
on buyer opportunity to select
exactly the size and features
he wants, Chevrolet’s 8 station
wagon models are grouped in
a single line with two sizes in
1970. All have dual action tail
gates.
Chevrolet wagons again offer
the comfortable “walk-in” rear
design. Using the Chevrolet dual
action tailgate that includes a
step built into the rear bumper,
a passenger can step upright
into the wagon and sit down
easily in the rear-facing third
seat.
Current models of the Cor
vette and the Camaro will be
continued to the end of 1969
with new models to be intro
duced later in the model year.
Carl F. Bobb
dies at home
Carl Francis Bobb, 70, of 509
Green Street, died early Satur
day morning at his residence
after a short, critical illness.
Mr. Bobb was born in New
berry, son of the late Commo
dore F. and Agnes Mae Zeigler
Bobb. He was a retired employ
ee of Newberry Mills, and a
member of the West End Bap
tist Church.
He is survived by his wife,
Mrs. Della Merchant Bobb; one
daughter, Miss Maeberta Bobb
of Hartsville and Newberry;
two brothers, A. S. Bobb and
Roland Bobb, both of Newberry;
two sisters, Mrs. Celia Jay of
Newberry and Mrs. Grace Gil-
strap of Columbia.
Funeral services were con
ducted Sunday at the Whitaker
Funeral Home by Rev. Ralph
E. Rhyne. Interment was in
Newberry Memorial Gardens.
GM
\Jt I II Iw
move.
The Chevrolet'70s.
Our new one: Monte Carlo
Our tough one: Chevelle SS 396
Monte Carlo. Our whole new field of one.
The first truly luxurious personal car even us guys who work
for a living can afford.
Big 350-cubic-inch V8. Power disc brakes. Deep twist carpeting.
All standard.
Some car, the Monte Carlo.
Some cars will be wishing we had never brought it out.
Moving on. Caprice.
The perfect car for “the big car man.”
For 1970 we gave it a new grille, new 250-hp standard V8, new
fiberglass-belted tires, new colors, new trim.
New headaches for higher priced cars.
Moving on. Chevelle SS 396.
The Chevellest Chevelle yet.
Now you can order a Cowl Induction Hood to help the horses
breathe. All 350 of them.
Move on.
To your Chevrolet dealer's.
CHEVROLET
Putting you first, keeps us first.