The sun. [volume] (Newberry, S.C.) 1937-1972, April 17, 1969, Image 7
The Newberry Sun, Newberry, S. C., Thursday, April 17, 1969—PAGE 7
Ford displays
new Maverick
this week
Meeting the challenge of en
gineering the “Maverick” pro
vided a unique and stimulat
ing experience for Ford Motor
Company engineers who work
ed on this new and different
car, which will be on display
at Shealy Ford Motors, Cut-off
Highway 76, today.
The Maverick was engineer
ed as a truly small car to take
an independent stand in the U.S.
market between the sub-com
pact imports and the domestic
compacts.
“This is a new car, designed
from the ground up with new
components—no compromises to
adapt existing parts,” said Ho
ward P. Freers, chief engineer
Light Car Systems, Product De
velopment Group. “We utilized
conventional designs in many
areas, but our major empha
sis-after package concept and
size were determined-became
minimum weight and maximum
economy.
“This car was designed with
all-new and unique unitized
body, seats, controls, front and
rear suspension, driveline, sheet
metal, bumpers, grille, door
handles, and so on,” Mr.
Freers said. “Evan our pro
ven 170-and 200-cubic-inch-dis-
placement six-cylinder engines
were redeveloped to meet the
Maverick concept.”
The Maverick competes with
the existing compacts for space
and utility, but also competes
with the smaller foreign im
ports for economy and weight.
It is designed to rival the im
ports in cost of ownership. It
has a number of unique new
features. It was developed with
the maximum use of compu
ters, and it utilizes the latest
technological advancements in
design and development. It is
a two-door model with contemp
orary styling.
The Maverick design and de
velopment accelerated the
“computer age” at Ford En
gineering. In developing the in
itial concepts of the car the
engineers had at their disposal
one of the finest computer faci
lities in the world. Every engi
neer in every supporting Ford
engineering facility had direct
access to the big Philco 212
computer.
All systems were checked
and rechecked by computer so
that the end product would con
form to the objectives.
“You could almost say that
the Maverick was computer-de
signed, but we still find that
the creative talents of designers
techicians and engineers are
essential to developing our
products,” Mr. Freers said.
The upgraded 170-and 200-c.
i d. engines, light vehicle weight
and optimum driveline combine
to give the Maverick good ac
celeration.
The excellent durability char
acteristics of the Maverick are
emphasized in the all-new uni
tized body. The rear rails pro
vide the necessary structure for
rttr suspension. The front rails
are proportioned schientifioally
at a point ahead of front sus
pension to help control impact
in the event of collision. Loca
lizing collapse as far forward
of the cowl as possible helps
to maintain passenger comp
artment integrity.
“Thus the Maverick has the
latest version of the ‘controlled
crush’ concept we introduced
in most of our 1968 model car
lines,” Mr. Freers said.
Both the standard 170-c.i.c.
engine and the optional 200-c.i.c.
engine were redeveloped with
larger-port cylinder heads for
better breathing, new crank
shaft seals for greater oil con
trol and improvements in the
carburetor air-heat system.
The Maverick introduces a
semi-automatic transmission op
tion with the 170-c.i.d. engine.
This new transmission permits
the driver to start out in any
gear or to shift manually thru
the three forward gears. There
is no clutch pedal nor is there
an automatically operated shift
in any gear.
An interior innovation that
sets the Maverick apart from
domestic cars is the integration
of a utility shelf into the in
strument panel design. This
shelf provides a convenient
means of storing small articles.
Because the Maverick is an
all-new car it allowed the eng
ineers to improve serviceabi
lity without creating excessive
costs. It employs such improved
service features as external
headlamp adjustments; instru
ment panel design providing
access to heater, air condition
ing and radio; drop-out heat
ing and ventilation controls;
easily removed instrument clus
ter pod, and quick disconnect
speedometer cables.
Services held
for Miss Long
Miss Corrie Euphemia Long,
74, of Route 3, Pprosperity, died
Saturday morning at the New
berry County Memorial Hospi
tal after a short illness.
Miss Long was born and
reared in the Mt. Pilgrim sec
tion of Newberry County and
was the daughter of the late
John Adam Long and Elizabeth
Caroline Quattlebaum Long.
She was a retired school teach
er and had taught in Cameron
and Lower Richland for a num
ber of years. She was a mem
ber of Mt. Pilgrim Lutheran
Church and the L. C. C.
Surviving are one brother,
Olin S. Long, Prosperity; two
sisters, Miss Bessie A. Long,
Prosperity, and Mrs. L. W. Mc-
Fadden, Rock Hill; and anum-
ber of nieces and nephews.
Funeral services were held
Monday at 2 p.m., from Mt.
Pilgrim Lutheran Church with
Rev. J. S. Wessinger conduct
ing the service. Interment was
in the church cemetery.
Active pallbearers were ne
phews.
Honorary pallbearers were
Dr. Leslie Mills, Dr. Sydney
Carter, and Church Council.
Rites held for
Mrs. Johnson
Mrs. Flora Surrett Johnson,
65, of Rt. 3, Union, wife of
Ernest V. “Bill” Johnson, di
ed at a local hospital Satur
day afternoon.
A native of Buncombe County,
N. C., she was a daughter of
Mrs. Hassie Robinson Surrett
and the late James Elijah Sur
rett.
Surviving also are a, son, Er
nest J. “Scoopy” Johnson of
Spartanburg; a sister, Mrs. Eth
el Weaver of Joanna; a bro
ther, Forrest Surrett of Union;
and two grandsons.
.huu'uncituj
Ford’s New
Maverick
ON DISPLAY
Thursday,
The 1970 MAVERICK, Ford's answer to the booming imported
economy car market and the division's first all new car since the mighty
Mustang, MAVERICK averages 22*4 miles per gallon from its peppy
six-cylinder engine. The Maverick has smart design and 105 horsepower
for excellent performance. Its roomy interior provides four-passenger
comfort. It is nearly nine inches wider than most imported small cars,
with ample hip and leg room in both front and rear compartments.
The standard interior trim, shown at left, features cloth and vinyl up
holstery with unique tartan plaid cloth inserts.
' SEE MAVERICK
THE FIRST CAR OF THE 70's
NOW SHOWING AT
Shealy Motois
By-Pass 76 Ph. 276-0412