Historical Newspapers of South Carolina

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PAGE 10—The Newberry Sun, Newberry, S. C., Thursday, Sept. 26, 1968 Chevrolet has 35 models for 1969 Thirty-five new Chevrolet models in seven distinctive car lines for 1969 went on sale to day at Kemper Chevrolet Com pany. The widest choice of engines and transmissions in automotive history head a parade of exclus ive Chevrolet features for 1969, according to E. M. Estes, gen eral manager of Chevrolet Mo bility, smoother, quieter engine drivelines to help reduce noise and vibration, a new air clean er snorkel design that makes six cylinder engines quieter and new accessory drive systems of V-8 engines which give improv ed durability and quieter oper ation. Frame and sound isola tion improvements give better ride. Advanced, power - assisted front wheel disc brakes are available for any Chevrolet, Chevelle, Nova or Camaro and are standard on SS-equipped models. Finned front wheel drum brakes and heavier duty linings at all four wheels are standard on all regular models in Chevelle, Nova and Camai-o lines. Chevrolet station wagons in 1969 are regrouped into a sin gle line on two wheelbases for easier customer choice. A new rear design makes them “walk- in wagons’*. Using Chevrolet’s new dual-action tailgate with a step built into the bumper, a passenger can step easily in an upright position into the passenger compartment, turn showing and sit in Chevrolet’s rear facing third seat. The dual action gate is offered on all wagons. There is sporty SS equip ment for every coupe and con vertible model of the big Chev rolet, Chevelle, Nova and Cam aro. Besides a big V-8 engine and power disc brakes, special (Continued on page 11) tor Division in Detroit. “This unparalled opportunity for the 1969 buyer to custom tailor his car’s performance and economy typifies the variety and value with which Chevrolet expects to increase its industry leadership,” Estes said. “ Other exclusive Chevrolet features are computer-selected springs for improved ride, jet stream headlight washers for better illumination in bad wea ther, wider wheels to improve vehicle handling and a ‘liquid tire chain’ system to increase rear tire traction on icy streets.” “The industry’s top seller— the big Chevrolet—is all new in 1969 and has the largest base V-8 engine in its class.” Estes said. “It is a 327 cubic inch V-8 increased from a base 307 en gine in 1968.” “Two new 350 cubic inch V- 8’s are also introduced, one us ing regular fuel as does the base V-8. The big Chevrolet al so offers a high torque, regular fuel 396 cubic inch engine, larg est regular fuel engine in its field.” Other exclusive features Estes listed for the new big Chevrolet are full door glass styling with improved Astro Ventilation on all models, var iable-ratio power steering for more responsive maneuverabili ty, an electrically-heated rear window defroster and a one-of- a-kind roofline for the Caprice Coupe and Impala Custom Coupe. Chevrolet introduces in 1969 a new Turbo-Matic three-speed automatic transmission special ly designed for six cylinder en gines except Corvair and V-8 engines up through 350 cubic inches. Teamed with the regu lar Turbo Hydra-Matic offered on larger displacement V-8’s, this gives virtual across-the- board availability of this high ly advanced transmission, Estes said. Chevrolet also introduces a new heavy duty, three-speed fully synchronized manual transmission selection are the standard three-speed, optional four - speed, Powerglide two- speed automatic and Chevro let’s pace setting Torque-Drive “clutchless” transmission for four and six cylinder equipped Chevy Novas and the six cy linder Camaro. Safety and security advances on the 1969 Chevrolets range from an improved energy-ab sorbing steering column, con toured windshield headers and front seat head restraints to an anti-theft ignition, steering and transmission lock mounted on the steering column. Estes said there is also an all-new outside and inside look for Chevrolet’s sporty Camaro in 1969, plus exterior and in terior styling improvements in Chevelle, Nova and Corvette and continued Corvair indivi duality. Use of computer selection to get the best spring combina tion for each individual car in creases Chevrolet vehicle qual ity in 1969. Each customer ord er is analyzed with high speed data processing equipment to determine the front and rear weight of all equipment and the proper springs to carry it. The result is carefully tailored, more consistent trim heights which insure a good ride as well a? correct appearance. Other quality improvements include stronger V-8 engine construction for greater dura- Chevrolet introduces 1969. Caprice. Match this, you other 69 f s! There is no joy in the land of our competitors today. But let us ask you this. Should we have made Caprice shorter instead of the longest Chevrolet ever built? Or adorned it with flashy nicknacks to make it look less expensive? Just because competition doesn’t, should we not have offered you washers to clean your headlights, new variable-ratio power steering, liquid tire chain you can apply to your rear wheels at the touch of a button? Should we have given you less power, instead of the largest standard V8 in its field? Some people think so. Our competitors. ’69 Caprice Coupe Camaro. Who needs to say “announcing” or “new”. The Hugger. And just look how it all hangs together. No ginger bread anywhere. We’ve improved the interior, too. Quieted the ride. Made the Astro Ventilation ventilate better. The power range is very impressive. ooc T—1 1 ^ engines a v ana Die up to 325 hp. For added SS appeal: sport striping; power disc brakes; wide oval, road-hugging tires. Your Chevrolet dealer offers this advice: Go on, you other sportsters. Gnash your gears and look tough. Maybe it will help. Putting you first, keeps us first