Historical Newspapers of South Carolina

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Nineteen Out of Twenty School Children Have Milk Every Day In the nation’s elementary and secondary schools, the serving of milk is an almost universally accepted practice. Nineteen out of 20 pupils in public and private schools had milk available to them each day during 1962*1963, accord ing to “Milk and Milk Prod ucts in the Nation’s Schools” (USDA 1965). The 3.0 billion half-pints of milk served under the Special Milk Program and the 2.9 bil lion half-pints served with lunches under the National School Lunch Program ac counted for more than 5 per cent of all fluid milk marketed in the U.S. in 1965. The Special Milk Program was used in about 92,000 schools, child-care centers, summer camps, orphanages, and similar institutions. An other 400,000 children received milk in the Head Start centers. Important Market The 43.7 million pupils en rolled in schools where milk was offered constitute an im portant market for fluid whole milk. Fluid whole milk con sumed in public schools offer ing lunch services in 1957 had a wholesale value of $192 mil lion. According to USDA the fluid whole milk consumed during 1962 in all schools, public and private, at noon or other times, was valued at $312 million. Since there was little change in wholesale prices, gains in money value reflect increases in actual milk consumption. Increased Consumption This expansion has resulted from increased availability of school milk and higher aver age consumption levels among the children to whom the milk was offered. During 1962, con sumption per pupil enrolled was valued at $10.02 against $8.94 per pupil in 1957. Most of the school milk consumplion now occurs in schools affiliated with the Spe cial or National School Lunch Programs of the U.S. Depart ment of Agriculture. Only 2.8 million children out of 43.7 million to whom milk is avail able, were enrolled in schools not affiliated with either pro gram. The USDA report indicates that approximately 32.1 mil lion children attending schools under the National School Lunch Program in 1962-63 could obtain a plate lunch in cluding a half-pint of milk. Nearly 29 million of these pu pils could obtain additional milk at reduced prices under the Special Milk Program. An additional 8.8 million pupils who were enrolled in schools where plate lunches under the National School Lunch Program were not of fered could obtain milk under the Special Milk Program at noon or other times of the day. Reduces Cost of Milk A total of 37.8 million chil dren could obtain milk in 1962 at about 3 cents per half-pint less than cost under the Spe cial Milk Program. In schools participating in the milk pro gram, approximately 700,000 needy children were receiving milk at further reductions in price, or free. Gift milk accounted for al most 6 percent of total con sumption under the Special Milk Program. Needy children also were receiving a half-pint of milk each day as part of the plate lunches they were receiving free or at reduced price under the National School Lunch Program. During the school year in which the survey oc curred, needy children re ceived nearly 10 percent of the total plate lunches served un der this program. Milk Breaks Practice Morning and afternoon milk breaks are becoming more common. In about 45 percent of the schools offering milk, this service was available at least twice a day. In about 15 percent of these schools, milk was offered 3 times each day. Average levels of milk con sumption were found to in crease substantially with the number of times milk was of fered each day. Where milk was offered only once, average daily consump tion was 0.7 half-pint per pu pil. When milk was available 3 times a day, average con sumption rose to .1 half-pint. All Dairy Products Used Although fluid milk accounts for about 84 percent of the total value of all dairy prod ucts (excluding butter) deliv ered to the schools in 1962-3, the survey shows that milk products with a value of ap proximately $60 million were consumed in the schools dur ing the year. Of this amount, ice cream accounted for almost $30 mil lion and cheese almost $25 million. The processed types of cheese had a value of al most $18 million. Butter was one of the prin cipal milk products used in school lunch services. Almost 100 million pounds were deliv ered to the school market dur ing the 1962-3 school year. S3 H9 n ESS 3m MB fjm S3 •1 ■> a r, \ a ±5 Za$26.7 24.2 656 62 i \697 29.5 < ^ 823 f Blackboards such as the above, posted in halls of Japanese schools, not only give the school lunch menu for the week, but also show the grams of protein and the calories per meal. The Japanese School lunch program has been operating for 17 years. The chil dren receive H pint of milk with lunch. Modern home refrigeration makes special provision for keep ing plenty of milk (and all other dairy foods) safely and conven iently so that Sister Susie may have her refreshing pickup often. Mother’s tasks are lightened by the newest models endowing hoth refrigerator and freezer compart ments with the wonderful “no defrosting ever” principle which the industry is stressing during June Dairy Month. I AKh DAlin PUOIH (.IS (I VMl’IiNU »»ith you. I{cfrcshiug dairy products are a lasl> addition to camping menus during the hot weather month*. Keep cm cold ami fre*li in a refrigerated case and they II keep you cool and peppy on your, camp-out safari — either away from home, or in the haekvard. JUNE IS DAIRY MONTH .... and our Bank joins in SALUTING THE DAIRY FARMER! His Contribution to the Health and Prosperity of the Nation is a major one The effort and enterprise of the dairy farmers of America in producing products essential to the health and vitality of our nation deserves praise and gratitude of us all. It has been a pleasure for our Bank to work closely with many dairy farmers in this area for a long time—supplying the credit to enable them to further their plans for the care and improvement of their livestock, land, essential equipment and buildings. For this is a “full service” bank ... offering a wide range of services, under one roof, to one and all. We Welcome Every Opportunity to be of Service to YOU! The Bank of Commerce PROSPERITY CHAPIN