The sun. [volume] (Newberry, S.C.) 1937-1972, June 22, 1967, Image 16
American Dairy Princess,
6 First Lady’ of Industry
Whoever is selected as the
American Dairy Princess is
qualified to rule as the “first
lady” of the dairy industry.
She knows the dairy industry
for her father is a dairy far
mer.
She knows about milk —
from milking a cow to using
milk and other dairy foods in
nutritious recipes. When she
is called to the purple to rep
resent the dairy farmer mem
bers of the American Dairy
Association, she is ready to
rule for she has been tutored
all her life.
In addition to living on a
dairy farm, she has probably
participated in 4-H programs
and has shown dairy cattle
throughout the country. She
is probably a home economics
major in college and has
studied nutrition and the im
portance of milk and dairy
products in a balanced diet.
She knows how to “speak up
for milk” for she has partici
pated in food demonstrations
and state princess contests.
In addition to beauty, poise,
intelligence and the ability to
communicate effectively, the
Princess is a refreshing
“change of pace” in a time of
publicity contests.
She knows her job and she
does it well. She calls atten
tion to the importance of milk
and dairy products for good
nutrition from coast to coast
in her appearances on network
television and radio.
She “earns” editorial space
in syndicated columns and
food editors’ columns with her
newsworthy comments. Her
attractive appearance epito
mizes the product she repre
sents. And with her ability to
personalize her messages, she
is an effective communicator
to many publics.
Thousands of qualified young
ladies will compete in state
contests for the privilege of
competing for the national
Princess crown.
The state winners will take
part in the 12th Annual Amer
ican Dairy Princess Contest,
June 21-24.
The current Princess, 19
year old Florida State Univer
sity Junior, Susanne Bradford
of Tallahassee, will crown her
successor on June 24 at the
coronation ceremony in Chi
cago.
The new Princess, who be
comes an employee of Ameri
can Dairy Association, will
reign for 1966-67. Truly a Prin
cess and a perfect spokesman
for milk — nature’s most near
ly perfect food.
Most of the fluid milk sold
today is homogenize
We Serve the Daily
... and CONGRATULATE
- the -
NEWBERRY COUNTY DAIRY
INDUSTRY
.. . and the Newberry County Farm Bu
reau which is promoting this important
part of our county’s economy.
It is a pleasure to salute our Dairy
Industry.
We not only sell, but install and ser
vice DeLaval Milkers.
Let us help you with our fine supply
of dairy farm equipment and materials.
Dairyfarw
M. M. Moseley Dairy Supplies
916 Harrington St. Phone 276-4901
P. 0. Box 117
Newberry, ,S. C.
Cow Proves Most
Popular Animal
In Miami’s Zoo
City people, including high-
rise dwellers, enjoy the charm
of a farm in the city zoo.
And the most popular ten
ant of the zoo is not an angry
looking gorilla, but a meek ap
pearing cow.
In Miami, Fla., columnist
Larry Thompson ran a “Why
We Need a Cow in the Zoo”
contest.
More than 550 readers re
sponded immediately. And, if
you think money was the in
centive, $15 was the first prize.
Evidently, the main reason
so many Miamians replied was
their earnest desire to have a
cow in the Crandon Park Zoo.
DID YOU KNOW?
That the dairy cow has
been working an eight hour
day for years? She grazes for
four hours, averaging 40-70
nibbles every minute. The next
four hours are spent chewing
her cud with her jaws and four
stomachs working every min
ute. After milking, she sleeps
all night, resting her jaws for
tomorrow’s eight hour work
day.
More than 100 food elements
are found in milk. A quart of
milk provides 82% of the day’s
needs of calcium, 63% of the
phosphorus, 407e of protein,
83% of riboflavin, 30% of vita
min A, 21% of calories, 22%
of thiamine.
In spite of being used and
abused by the human race, the
cow continues to provide man
with life itself.
No wonder cows are in de
mand for zoos in city parks.
Parks are pieces of America
and the cow is America itself.
Food Intake Off
By 200 Pounds
In Fifty Years
Annual food consumption
per person now is 200 pounds
less than it was 50 years ago
according to USDA’s “The
Farm Index.”
A good share of this decline
results from the additional
processing that takes place
before the consumer buys the
food.
Consumption is measured in
pounds sold at retail, so the
additional processing which
has removed more waste gives
a figure closer to actual con
sumption now.
According to the article,
“We're averaging an estimated
400 fewer calories daily. We're
eating somewhat less and
we’ve changed the kinds of
food we eat.
“For example, consumption
of meat, poultry, and fish is
up; bulky, starchy foods have
lost ground.”
School Children
Consume Milk,
Ice Cream Most
During the 1962-3 school
year, about $12 of milk and
milk products, exclusive of
butter, were consumed per pu
pil enrolled in schools serving
food. Of this sum, about $10
represents fresh fluid milk and
almost one dollar represents
ice cream.
About 80c worth of cheese,
mostly processed, was con
sumed per student during the
year and about $1.90 worth of
butter per capita.
rasircuiization does not
change the flavor or the essen
tial and nutritive value and
goodness of milk.
Hippocrates, the father of
medicine, first called milk the
most nearly perfect food.
CASE FARM MACHINERY
is celebrating
JUNE DAIRY MONTH
All through the land it’s JUNE DAIRY
MONTH in honor of you, the industrious
Dairy Farmers who work to keep us in a
product which produces healthy bodies,
and pleasing refreshment.
Our hat is off to you!
J. ELLERBE SEASE
•f
Case Farm Machinery Dealer
Newberry Recapping Co.
Mohawk Farm Tractor Tires
^ We Serve the
Dairy Farmer
Jr
New Construction?
OR JUST A SIMPLE
REPAIR JOB
As the Dairy Industry grows in
Newberry County the Newberry
Lumber Company is pleased to be a
part of this sign of progress.
Whether yon are constructing or repairing we will
help you in whatever way possible' in improving your
farm. Congratulations to all Dairy Farmers for the
contributions they have made in the progress of our coon*
ty.
NEWBERRY
LUMBER
COMPAHY
ELs,...