The sun. [volume] (Newberry, S.C.) 1937-1972, June 20, 1963, Image 2
PAGE TWO
THE NEWBERRY SUN, NEWBERRY, SOUTH CAROLINA
THURSDAY, JUNE 20, 1963
DAIRY FARMERS FACE RUIN IF PRICE WAR CONTINUES
June is Dairy Month. And
Dairy Month, 1963, finds the 74
dairy farmers of Newberry i
County, as well as dairy farmers
throughout the state, teetering
on the brink of disaster.
Dairy farming, as any kind of
farming in this age of automa
tion, requires tremendous invest
ment. Most dairy farmers have
found it necessary to buy ex
pensive equipment to replace
a lost labor supply—and pur
chase of this equipment has
placed many deep in debt.
It is reasonable to assume
that no dairy farmer was get
ting rich in the business. Com
petition is too great. It is thus
reasonable to assume that a cut
in his income of 15 percent or
more could easily lead to bank
ruptcy in a short period of
time..
Are price controls the answer?
The word “control” is an ob
noxious one., especially when
applied to a government’s con
trol over any phase of Indivi
dual enterprise. Control can
mean keeping prices down as
well as keeping them up. Regu
lation by government over pri
vate business is something that
South Carolinians have resisted
to a great extent.
On the other hand, if con
trols are not used, then what
happens? The dairy farmer is
in a bad situation. His product
is not one which can be stored
away to sell when prices get bet
ter. It is, therefore, hard for
him to bargain, because bar
gaining would mean Grade A
milk being fed to the hogs.
The plight of the dairy farm
er, and other information about
• I •
“Train up a child in the way he should go: and when he is
old, he will not depart from it.**
Proverbs 22:6
There is no more important
training ground than the family
home; no responsibility greater
than the obligation of properly
bringing a child to adult-hood.
Has it ever occurred to you
that a child is bom entirely with
out prejudice? Prejudice is some
thing that develops early, it is
true—and it is equally true that
adults have great influence upon
children in this regard. The child
begins to form ideas and opinions
based upon what parents say and
do, and upon the actions of adult
friends, neighbors and relatives.
Raise your children without
prejudice. Teach him to under
stand that others who are “differ
ent” are not necessarily “bad” or
“wrong.” Teach him respect for
the rights of others.
Guide him in the search for
faith and truth in the church of
your choice.
Read your BIBLE daily
and
GO TO CHURCH
SUNDAY
Are South Carolina Milk
Prices Fair To Consumer?
Until the recent milk price war,
the normal price of milk in most
retail stores was 53 cents per
half-gallon. Those responsible for
cutting the retail price of milk
claimed that milk prices were too
high.
The basis for such a claim is
not justified when comparing the
South Carolina milk prices w r ith
those of other nearby states. A
U. S. Department of Agriculture
report issued in May of this year
gives the following retail prices
per half-gallon of milk for these
states. They are as follows:
Maryland, 51 cents; Virginia,
50 to 54 cents; North Carolina,
54-55 cents; Georgia, 55-57 cents;
West Virginia, 60-62 cents; Flor
ida, 53-57 cents; Louisiana, 52-55
cents.
From this report it would seem
that the stable milk prices prior
to the beginning of the price war
in April are not only in line with
those of other states, but actually
lower than in most of these states.
In view of the undesirable ef
fects that could be caused by a
continued milk price war, it be
hooves everyone involved to ans
wer these questions before wreck
ing the valuable dairy industry in
South Carolina.
1. What will happen to the
dairy farmers in South Carolina
if this milk price war continues?
How many will continue in busi
ness if milk prices paid to them
drop 15 percent or more?
2. What effect will lost dairy
farm income have on business in
this state? Remember that dairy
farmers spend a part of their in
come with practically every busi
ness in town.
3. Will milk prices to the con
sumer stay down after the price
war has ended, or will they likely
go higher than they were before?
4. Will the people of South Car
olina be assured of as good a sup
ply of milk as they have now if
milk should be imported from
other areas ?
milk prices and the milk price
war, will be found in several
stories on this page.
Newberry County is rated as
the third leading milk produc
ing County in South Carolina.
Most Newberry County Dairy
products are sold to outside
markets; most cash receipts
are spent in Newberry County.
The Manufacturers of
"Newberry Maid”
BUTTER
are Happy to Salute
Newberry’s Dairy Farmers
We also handle, for the needs
of our Dairy Farmers:
DeLAVAL MILKERS
COMPLETE LINE OF DAIRY
SUPPLIES & CHEMICALS
DISINFECTANTS
CLAY BARN EQUIPMENT,
STALLS, STANCHIONS, ETC.
WASHING POWDERS
INSECTICIDES
We not only sell, but install and service DeLaval Milkers. Let us help you with
our fine supply of dairy farm equipment and materials.
Newberry Creamery
Phone 276-4901 Newberry, S. C.
THE DAIRY FARMER
TELLS HIS STORY
I am an average Newberry
County dairy farmer. I am proud
of the business I’m in. I produce
Grade A milk under strict regu
lations of the South Carolina
Health Department and the New
berry County Health Department
where my milk is processed. Such
sanitary requirements are neces
sary so that both children and
adults of all ages can be assured
of wholesome milk of the very best
quality for good health. This is
as it should be.
But it does cost money to meet
all of these requirements. First,
I must make certain my herd of
50 milking cows are in good
health. They must be tested at
least each year to make certain
hone has any disease such as Bru
cellosis that can cause undulant
fever in humans or tuberculosis
that can also be transmitted in
milk. I must be extremely care
ful not to buy cows that have any
of these diseases or I may be
quickly out of business.
Next, I must provide a special
milking barn with concrete floors
adequate water supply, properly
lighted and arranged according to
Health Department regulations. I
must have special equipment for
handling the milk as it comes
from the cows. All utensils must
be sterilized before milk can touch
them. My cows must be washed
and brushed before each milking.
Each person who works in my
dairy must have a health certifi
cate and must be trained to handle
both the cows and the milk so
there is no chance of contamina
tion. In fact there are 93 different
items on the Health Code that I
am responsible for and for which
I am inspected regularly in order
to market my milk as Grade A
milk. If I fail to pass inspection
two times in a row I automati
cally lose my right to send my
milk to market. To my knowledge,
no other food is produced under
such strict requirements and regu
lations.
Either before my milk leaves
the farm or when it reaches the
plant, it must pass other tests for
bacteria count, flavor and quality.
One little slip or careless mistake
for only one day will cause a loss
of all my milk for one or possibly
two days. Too many “turn downs”
at the plant can also mean I have
lost my market for milk.
They tell me that the average
dairy farmer has an investment
of $1500 per cow. Well, I’m aver-
i age so I guess that means I have
I around $75,000 invested in my
• herd of 50 cows, land, buildings
and other equipment to operate
my dairy farm. This sounds like
quite a business, doesn’t it?
Now let me tell you about my
income last year. I sold a total of
400,000 pounds of milk for which
I received 51% cents per gallon,
or a total of $23,640. My actual
cost of production, including seed
and plants, fertilizer and lime,
feed, fuel and oil, machinery and
repairs, interest, electricity, in
surance, taxes and miscellaneous
expenses came to 45 cents per gal
lon or actual cost of $20,840. Let’s
see, that left me with a profit
margin of 6% cents per gallon or
a total of $2,800 for my own labor
and my interest on this pretty big
investment. That means I work
ed seven days a week and received
nothing on my investment or I
could figure that I received a little
less than 4% on my investment
and nothing for my labor. I won
der if my banker would think this
dairy farm operation of mine a
sound business?
But no matter, I have been
pretty satisfied with this arrange
ment for the past several years.
By trimming costs here and there
and by living close I have been
able to make a living for my fam
ily. I could even be a little opto-
mistic if things would just stay
that way.
But a black cloud hangs over the
dairy industry in this state. In
April some stores in South Caro
lina began selling milk at a price
lower than they were buying for.
The plant I sold to wrote to tell
me they would have to meet this
competition and that if they did
my milk price would be cut about
70 cents per hundred or about six
cents per gallon. You can imagine
this caused me near panic when
I thought of the small margin of
profit I was already getting. I
immediately tried to find out if
our South Carolina Dairy Com
mission couldn’t do something a-
bout the matter. They wore sup
posed to have the power to set our
producer prices, I thought. But no,
the way the law is written they
couldn’t do anything until I act
ually received a price cut for my
milk.
So on Aprill 11th, most all pro
ducers in South Carolina took a
price cut. Soon after the Dairy
Commission held its public hear
ing. Most of the dairy farmers in
the state showed up. After hear
ing testimony from all sides, the
Commission ruled that effective
May 1st producer prices would be
set at their level as of April 1st
and that no stores could sell milk
Cost of Milk Greater or
Less Than Other Foods?
Producers Threatened
With Financial Ruin
public health. To meet these spec
ifications, the dairy farmer has
fixed and definite investment
costs, not only in original invest
ment but maintenance, as dictated
by public health sanitarians.
Imposition of sanitary require
ments upon producers of Grade A
milk is never static. In very recent
years, the changes in dairy farm
investments have been tremen
dously accelerated by competition
from industrial labor wages. The
changes have forced heavy in
vestments in labor-saving devices
on dairy farm operations.
Some of these costly invest
ments are in such items as cold
wall milk tanks; pipeline trans
portation of milk from cow to cold
wall tanks; automatic clear.-up
and sanitizing systems; automatic
feeding devices; new, automatic
and expensive feed production,
processing, harvesting and storage
facilities, and even the construct
ion of modem labor-saving milk
ing barns.
The writer recently interviewed
a dairy farmer at Bowman, who
took ui in his farm pick-up truck
to show us his new “Cadillac”. As
we rode through the farm, he fa
cetiously remarked “Now this is
the newest thing out in Cadillacs.
It’s air-conditioned, has power
steering, radio, heater, power
brakes, push button window and
radio antenna control, etc.” we
finally found it in the silage field.
What was it? A new diesel trac
tor with land tiller. Cost ?—the
same as the above described Cad
illac—but without the accessories
on his tractor. Why did he buy it?
He had to or get out of business.
Labor costs forced him into this
labor-saving device—one of many!
He was in competition with the
State of South Carolina’s Indus
trial development program. No
one is opposed to that development
but it has its inevitable effect up
on farm production costs—by
drawing labor away from farms
at hour and wage rates the dairy
farmer cannot meet.
The price he received for milk
had to pay the bill or he was out
of business. He was a little be
wildered, although he was enthus
iastic about our state’s surge for
ward in industrial development.
It was difficult for him to under
stand where the farmer stood in
the labor market. One thing did
seem crystal clear—he could not
■pay competitive wages with a 15
or 20 percent cut in his income.
This man, and al! other produc
ers like him, cannot stand a 15 to
20 percent redaction in the price he
receives for milk, maintain the
quality milk that government a-
gencies require and the consumer
expects, pay his debts, educate
his children and enjoy any degree
of security.
The plight of the Grade A milk
producer in South Carolina is in
just that much jeopardy. It is that
simple and that tragic.
Milk prices as well as prices for
practically everything else have
increased in recent years. But
which has increased most?
A report from Clemson College
gives the following comparison.
Since 1941 the retail price of
milk has increased from 14 cents
per quart to 26 cents per quart or
an increase of 86% in this per
iod.
Now look at the percentage in
creases of other food items, which
include:
Flour, 132% ; Corn flakes, 8 oz.
144%j ; white bread, 95%; Ground
below cost. We’re out of the woods
I thought.
When I received my check for
April it was almost $200 short. I
quickly realized that all the pro
fit had been taken out of my bus
iness for that month. But with
the Dairy Commission ruling in
effect things will get better, I
thought. But quickly I was proved
wrong. Some stores petitioned the
courts for injunctions against the
dairy commission and were grant
ed permission to go back to sell
ing milk at cut-rate prices. This
they are still doing. So far my
price is supposedly the same but
I know if my distributor doesn’t
sell most, of my milk as Class I
milk, the price I receive will sure
ly be lower. Unless the courts can
halt this milk price war, all seems
lost for me and other producers
like me.
This I know is a complex sit
uation. The housewife wants to
buy milk as cheaply as possible.
At the same time I am certain
she wants the best quality milk
for her family. We dairy produc
ers are ready, willing and able
to do just that. We are already in
business and want to stay. But I
and all the other 73 producers in
Newberry County can’t take a
15% cut in our milk prices and
stay in business. I don’t know
w’hat we’ll do. We won’t be able
to sell out in this kind of situation
when nobody else can go into this
business. The only thing we can
do at the moment is try to hold
down our spending and hope.
Hope that the people of South
Carolina will realize the dairy bus
iness is a valuable industry to our
county and state; hope that those
who buy milk will not demand
milk at cut-rate prices; and hope
that the Courts will decide that
milk prices can be regulated by
the South Carolina Dairy Com
mission so that we can stay in
business.
It seems to me that this is a
matter of great importance to
everyone including dairy farmers,
business people and everyone who
buys or sells milk. I pray that a
solution to the problem can be
reached before it is too late—for
me and many other dairy farmers
of Newberry and other counties
in South Carolina.
(By C. G. Cushman, Retired
leader of Dairy Extension Work
at Clemson College. He is win
ner of the DeLaval Award, high
est honor conferred by Ameri
can Dairy Science Association,
and first Southerner to win this
coveted award.)
Nine hundred fifty-four private
enterprise Grade A milk produ
cers in South Carolina, with a
capitalization of $50,000 to $350,-
OOOeach, are threatened with fin
ancial ruin—all because of the
price war now in progress since
its inauguration by the “loss
leader” fight initiated by certain
chain and independent food stores.
This unfortunate chain of events
has recently cost these Grade A
daidy farmers upwards of $11,-
000 daily.
These milk producers cannot
stand a 15 to 20 percent reduction
in the price they receive for their
product which has been imposed
upon them since April 1st by the
present unrealistic price structure
created by food stores for pur
poses of draw ng customers from
their competitors. The tragic
thing is that milk, a daily neces
sity, is the most popular item for
their “loss leader” price advantage
attack.
No producers of food for hu
mans are more thoroughly and
strictly regulated by governmen
tal agencies than the producers of
Grade A milk. Each producer is
regularly inspected by state, coun
ty, city and government inspect
ors. Even the plants to which they
sell have strict sanitary specifica
tions which they must meet.
The S. C. State Department of
Health and the United States
Milk Ordinance and Code require
that a Grade A dairyman live up
to 93 definite items of inspection
if he is to maintain his permit to
sell Grade A milk—this, plus oth
er city health codes.
All of these 93 items of inspect
ion are intended to protect the
steak, 214%; chuck roast, 153%;
bacon, 118%; chicken, 68%; eggs,
doz., 51%; apples, 256%; oranges,
165%; green beans, 136%; pota
toes, 117.7%; sweet potatoes,
322%; coffee, 292%; peanut but
ter, 214%/ oleomargarine, 87%;
and sugar, 131%.
Only two food items in this
listing, eggs and chickens, have
shown less price increase during
this period than has milk.
The Secretary of Agriculture
recently issued a statement which
in effect shows that dairy farm
incomes in this country are too
low. Dairy farmers on the aver
age are receiving less than $1.00
per hour net income.
Surely the small margin of pro
fit enjoyed by our dairy farmers
prior to April 1st of this year is
not such that would warrant any
decrease in milk prices at the re
tail level.
Day In, Day Out:
Red Cross Serves In Various Ways
The Red Cross is an organiza
tion founded on belief in the prin
ciple of voluntary assistance to
our neighbors. It is an organiza
tion that serves all the people and
is supported entirely by their^vol
untary contributions.
The major part of the Red
Cross job is accomplished by two
million volunteers who serve in
every capacity from top leader
ship to community service pro
grams.
In times of dramatic disasters,
such as Hurricane Carla, Red
Cross is much in the news. Day-
to-day service programs such as
First Aid and Water Safety
courses, a farm pond safety pro
gram and home care of sick and
injured are not so exciting, yet
these activities are part of the
many services provided by Red
Cross.
Here are brief facts on some
major Red Cross Service pro
grams:
Disaster Services. Hurricane
Carla, which struck the northern
Gulf Coast in September 1961,
found Red Cross chapters in
Texas and Louisiana prepared
and the national organization
swiftly mobilizing supplies and
personnel for the affected area.
At the height of the storm, volun
teer and career staff shel
tered and fed more than 300,000
evacuees. Eight hundred volun
teer nurses and scores of volun
teer doctors and other medical
personnel were provided to pro
tect the health of the shelter
population.
Following an emergency period
the American Red Cross meets
the disaster-caused needs of in
dividuals and families who have
inadequate resources to get back
on their feet unassisted. After
Carla, some 18,500 families ap
plied to the Red Cross for post
disaster assistance in the repair
or rebuilding of their homes, re
placement of household furnish
ings and providing occupational
tools and equipment. The rehabili
tation program consumes about
85 cents of every dollar expended
for disaster relief by the organiza
tion. All American Red Cross dis
aster assistance is an outright
gift of the American people.
Services to the Armed Forces
and Veterans. Serving members
of the armed forces and their
families is the largest single job
of the Red Cross. It requires about
35 percent of each annual budget
and some 55 percent of all staff
and volunteer time. Problems
both great and small brought to
Red Cross field staff members at
military installations and hospi
tals here and abroad and to Home
Service workers in Red Cross
chapters. Some 2,000 messages a
day are exchanged between field
staff and chapters in assisting
servicemen and their families.
The Red Cross also continues to
give service to veterans and their
families and to the dependents of
deceased veterans. This is accom
plished through counseling and
guidance and through assistance
in applying for government bene
fits and in assembling evidence to
support veterans’ claims.
The Blood Program. In addition
to collecting and distributing to
doctors and hospitals some 2,500,-
000 pints of whole blood annually,
the Red Cross also makes avail
able blood plasma fractions of
known therapeutic value proc
essed from out-dated blood. By
formal agreement with govern
ment, the American Red Cross
has been designated the coordi
nating agency for the coUection of
blood in time of national emer
gency. Under nuclear attack great
quantities of blood would be
needed for the injured. The net
work of 55 Red Cross regional
blood programs would be the
backbone of an expanded effort
that would dwarf even the great
achievements of World War II,
when 13 million pints of blood
were collected for defense.
First Aid and Water Safety. In
1960-61, as Red Cross First Aid
approached its second half-cen
tury of service to the American
people, more than one million
certificates were presented to in
dividuals who completed one or
more of the three courses of in
struction.
Nursing Services. More than
60,000 professional nurses are en
rolled for voluntary community
service through Red Cross chap
ters. Red Cross nurses serve in
almost every disaster operation.
They also teach Red Cross home
nursing and volunteer nurse’s aide
classes, serve in blood donor cen
ters, assist public health author
ities with immunization programs,
staff first aid stations at county
and state fairs, and assist with
school health programs.
International Activities. During
the past year our Red Cross con
tinued to help victims of the May
1960 earthquakes in Chile and par
ticipated in relief for disaster
victims in Pakistan, Nicaragua,
British Honduras, Costa Rica, the
Philippines, Poland, India, Japan,
and Korea and for Algerian refu
gees in Tunisia and Morocco.
Working with the League of Red
Cross Societies, the American Red
Cross helps to provide technical
assistance to newly organized Red
Cross societies in emerging coun
tries through study visits, provi
sion of technical publications and
material, and participation in in
ternational Red Cross confer
ences.
Youth in Red Cross. More than
20 million children, youth, and
college students participate in
Red Cross service. Many of these
boys and girls and young men
and women work side by side
with adult volunteers, serving in
disaster operations, in military,
veterans, and civilian hospitals,
and in the Blood Program. Mem
bers also create comfort, recrea
tion, and good will articles for
hospital patients, disaster victims,
and young people in other coun
tries. They plan many of their
service projects through school
and chapter councils. All of their
programs support the purposes of
American education.