Historical Newspapers of South Carolina

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THURSDAY, DECEMBER 27, 1962 0 Somehow, the glow of Christmas candles signifies the true meaning of Christmas. As each of them shed their gentle soft light in every home at Christmas, our thoughts become more gentle and humble. We find ourselves looking at the world around us with more understanding than ever before. It Is our hope that the glowing candles of love and happiness light your home this Christmas, and that the same wonderful light may be yours for all times to come. BAKER'S INSURANCE CO. R. B. BAKER B. A. BUDDIN Ida Mae Hawkins Helen Darby Q. V O *rr < Cl/A sr © > ry te • • m VM: Mmm ■m :• ■i & Our sincere thanks for your wonderful patronage and good will this past year. Higgins Appliance Service 1215 Kinard Si P^e 276-1384 Newberry, S. C. THE NEWBERRY SUN, NEWBERRY, SOUTH CAROLINA Section B-~?age 5 ..:4 Although we have substituted the electric bulb for the candle as decorations for the Christmas tree, the candle is still very much a part of the Christmas observance. It has been so for centuries. The earliest candles were piths of rushes, soaked in house hold grease. Later came candles of flax and cotton threads, dipped in hot tallow and allowed to cool. Beeswax candles have been in use since long before the first Christmas, and are still popular. The Catholic Church still prescribes bees wax candles for liturgical services. Today, however, most candles are made of paraffin wax, which was introduced in the nineteenth century; or of stearine, or some mixture of the two. Stearic acid is used primarily to hold the color fast, to stiffen the candles, and to make the wax less transparent. As early as the thirteenth century, a guild of candle- makers in Paris, France went from house to house making candles. In those days, the candle provided the only light in the home window. Yet to come were oil, gas and electricity. Modern lighting developments might have spelled the death of the candle industry. But, such was not the case. Candles were handy items to have around the house during the early days of electricity and most homemakers still keep a supply of candles in a handy spot. Storms and accidents still cause electricity to break down. For the most part, however, today's candle is decorative, particularly those prepared for the Christmas season. One French producer Lumijoie—from lumiere (light) and joie (joy), each year turns out millions of candles in four hun dred different shapes, colors and sizes. Mass production is essential for such volume, yet candle making is still a precise art as most of the coloring and decorating is still done by hand. Candles for Christmas are available in the shape of Santas, Christmas trees, shiny fruits, and even slowly melting snow balls. ABOUT BUSINESS ■S' I M iifxi m COLORFUL ... Like some castle in a fairy tale, this house glistens with light in the annual Christmas show. With a bit of Yuletide imagin ation, one might think that stars had been plucked from the sky to decorate the structure and that the moon itself had been borrowed to crown the cone-shaped tower ■m. "W V. . C 4 ■< * C C C <*.**&€«** «**««€«*€*€* sMi y .. !ii4 vv, wm m I KRyM§yS£S5jf< :Y v ■ / J) i *£&■■*** ' % im* T *■ * > "i AY THE BEAUTY !* 5 OF CHRISTMAS 6 | BE AN INSPIRATION v v TO YOU * I THROUGHOUT r r | THE YEAR ? I CAROLINA REMNANT SHOP w • J Mrs. R. G. Carroll - Mrs. Irby Farr - Mrs. B. P. Ringer n f, r-i m m *:■ T\- Wj. f !i • ,.rr>y 3 C-isi) rvi>. //ri / // © V may deep and abiding JOY BE HIS GIFT TO YOU AND YOUR FAMILY THIS CHRISTMAS. JIM’S JEWELERS 1414 Main Si - Ph. 276-0773 — Newberry, S. C. m © Christmas business gifts, which by “guilt-by-association’* tactics * have been linked with payola and bribes, are proper practice, ports Business Goodwill Advisory Council, the non-profit research and information organization of the specialty advertising industry. Citing a published legal opinion by the New York law firm of Dewey, j Ballantine, Bushby, Palmer & Wood, the council emphasizes that there is a distinctive difference between legitimate Christmas busi ness gifts, on the one hand, and unsavory practices such as bribes, kickbacks, secret commissions and the like, on the other hand. As far as Christmas presents are concerned, the legal document reads: “It is difficult to see any reasonable likelihood that even the largest gifts involved here, such as clocks, cameras, and the like, would influence a top management e’ uutive to favor the donor of the gift at the expense of the Corpr ^uon.” “The gifts, in additiou to being small, appear to be part of a widespread pattern of Christmas giving,” the legal document con tinues. It further states, “The Agency Restatement points out that even where gifts are received in connection with the principal’s busi ness, the duty to account for them may be negated by usage or cus tom.*** A custom as universal as the distribution of business gifts at Christmas makes this rule applicable here.” In addition, the Business Goodwill Advisory Council notes that businessmen should have little trouble to distinguish what constitutes a legitimate business gift if they adopt the BGAC “golden rule for business gift giving:” a legitimate business gift is modest in value and is given in appreciation, not in anticipation. Noting that leading newspapers and trade publications this year have reported that the volume of business gift giving will reach rec ord proportions, the Council points out the value for well-chosen gifts, correctly delivered, as goodwill builders. To help businessmen in the often complicated task of setting up an effective gift program, BGAC lists these suggestions for successful business gift giving: 1. Keep your gifts of modest valne in relation to the Important of each recipient as an employee, prospect or customer. Extrav agant gifts smack of bribery. 2. Choose your gifts individually, considering the tastes of each group of recipients. 3. Choose only high quality gifts that are useful, durable aud dependable. 4. Personalize each gift, if possible, with the recipient’! game or initials. 5. Package each gift attractively and securely. 6. Accompany each package with a personal note, greeting card or at least a special gift label. 7. Deliver each gift with a flair, if possible—personally or by special messenger—and preferably to each recipient’s home rather than to his office. -r- C -X Z -. • .•-■xV 7: mi sgiV.-: vt-sr.-.v K.•A*.— • * * •* ■** .•o SUPERVISORY AND OF. ICE STAFF OF THE KENDALL Mollohon Plant Wishes to extend Sincere Christmas Greetings to all our Employees and Friends. W. H. Tedford, Manager George McCall, Superintendent T. P. Buzhardt, Office Manager Nell Paysinger, Secretary Sadye J. Schumpert, Secretary J. O. Jenkins, Overseer of Carding A. B. Hair, Overseer of Spinning W. D. Kinney, Overseer of Weaving B. A. Moore, Overseer of Cloth Room C. L .Amick. Overseer of Warehousing & Shipping C. W. Ratterree, Plant Engineer R. F. Barker, Assistant Overseer of Carding Homer Berry, Assistant Overseer of Carding J. H. Westmoreland, Assistant Overseer of Carding W. L. Watts, Assistant Overseer of Spinning J. D. Golden, Assistant Overseer of Spinning Dupre Harmon, Assistant Overseer of Spinning . . V. W. Garner, Assistant Overseer of Weaving C. L. Miller, Assistant Overseer of Weaving D. C. Hurt, Assistant Overseer of Weaving O. H. Davis, Assistant Overseer of Weaving R. L. Hazel, Assistant Overseer of Weaving R. J. Willingham, Assistant Overseer of Weaving W. K. Smith, Assistant Overseer of Cloth Room M. E. Clemmer, Shop Foreman E. B. Sims, Shop Foreman Q. L. Shea Iy, Shop Foreman