The sun. [volume] (Newberry, S.C.) 1937-1972, June 07, 1962, Image 3
THURSDAY, JUNE 7, 1962
THE NEWBERRY SUN, NEWBERRY, SOUTH CAROLINA
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S90HOV
- WANTED -
Black Walnut Logs and Timber
Highest prices paid for logs delivered our yard on 321 By-pass,
Winnsboro, S. C. Log bover on yard every other Thursday,
8-12 A. M.
FREE ESTIMATE ON STANDING TIMBER
For more information call or write:
WOOD MOSAIC CORPORATION
Box 5234, Asheville, N. C. ALpine 3-0401
From the Desert Journal,
foshua Tree, California: To SEE
s to BELIEVE. This is both the
Dasis and the watchword of ad
vertising appeal. It is acknowl
edged that a picture is worth a
thousand words. In Advertising it
might be said that a printed ad
has far more value than a sales
talk by the spoken word alone.
Whether an ad reproduces a
picture of a product in four col
ors, or simply brings a clear mes
sage in words and figures of whai
the public desires to know, ii
creates a picture which the eye
can take in and thoroughly under
stand.
Market special, drug special,
furniture sale, real estate bar
gains—all these and many more
are presented in your newspapet
for careful study by prospective
customers. They are a gallery ol
masterpieces which merchants
display with pride, saying “Sec
this and believe!”
This matter of belief is one ol
establishing reliability and con
fidence. A reliable merchant will
advertise only what he is confi
dent will appeal to the public.
Otherwise he wastes his money.
The public accepts the reliability
>f the merchant m backing up
Lhe statements he makes. The
visual message is by way of a
guarantee of the merchant’s hon
esty. Once presented in visual
form, the truth of this statement
cannot be challenged through pos
sible inaccuracies of customer
comprehension.
We know things half-heard often
get garbled. Witness the bewilder
ing power of spoken rumors.
Therefore the accuracy of the
visual advertisement will always
convey a more powerful appeal
to reason than the noisy spiel of
the barker at the County Fair
Midway.
The showcase method of mer
chandise display is far better
than the mere statement that a
merchant has a “line of goods”
stored away on his shelves. The
merchant knows that what he
puts out in the open moves faster
than stock which remains hidden
away.
The newspaper brings a show
case from the merchant’s store
right before the eyes of the pub
lic. “Seeing is Believing,” in this
sense, becomes a known fact on
which the value of all printed ad
vertising is based.
PROOF
NOT PROMISES
3210
MS-21 ^
.644
Dr. Salk Will Head New Institute
Architect's model of Salk Institute under construction at San Diego, Calif.
Through the many years
Dr. Jonas Salk has worked
toward the elimination of
polio, he has become in
creasingly aware of the
need for an approach to
biological questions that is
of broadest scope and has
deepest meaning for all hu
man beings.
Today this idea is being
transformed into reality.
The need—to establish a com
munity of outstanding schol
ars in biology and other basic
sciences who will carry on
their quest for fundamental
truth about life, health and
disease; to bring these sci
entists and scholars under one
roof; and to provide them with
the equipment they will need
and the opportunity to ex
change ideas.
The reality—the Salk In
stitute for Biological Studies,
to be directed by Dr. Salk. The
Institute, which is to be fi
nanced by the American peo
ple, is now under construction
at San Diego, Calif., and will
open in 1963.
Campaign June I to 15
Everyone will have the op
portunity June 1-15 to con
tribute to the Salk Institute
Building Fund of $15 million.
Thus, the Institute will rep
resent a partnership of the
American public with eminent
scientists in the pursuit of the
rnswers to fundamental bio
logical questions. The cam
paign will be sponsored by The
National Foundation through
the March of Dimes.
Dr. Salk plans for a staff of
Senior and Visiting Fellows
who will be “men of great ex
cellence” in the fields of biology,
genetics, biochemistry, physics
and mathematics. There will
also be philosophers, historians
of science and others concerned
with humanitarian pursuits.
Provision will be made for a
total staff of between 300 and
400, including laboratory tech
nicians, administration staff,
animal caretakers, maintenance
workers and others.
The site consists of 27 acres
overlooking the Pacific Ocean
on Torrey Pines Mesa in the
La Jolla area of San Diego.
Gift of the land, valued at $1
million, was authorized by the
electorate last year. The archi
tect is Louis I. Kahn of Phila
delphia.
The plan of the Institute that
emerged after several years of
study was a research center
consisting of three groups of
buildings, containing approxi
mately 400,000 square feet. The
three units will house the Lab
oratories, the Meeting House,
and the Quarters for Visiting
Fellows.
The Laboratories will be
part of a two-story structure
that also includes studies and
a technical library. The upper
floor, roofed in part by glass,
is built without columns to
keep space free and to allow
for maximum flexibility in
planning individual laborato
ries—each complete with facili
ties for water, steam, air, vacu
um, electricity.
West of the Laboratories and
closer to the edge of the site
that drops steeply to the Pa
cific will be the cluster of
Quarters for Visiting Fellows.
These will number about 18
two-story units divided into
studio-type rooms.
Also west of the Laboratories
will be the Meeting House.
This is designed as tne intel
lectual, cultural and social
heart of the Salk Institute.
The units of the Meeting
House vary in height. This
building will provide seminar
rooms, a library for special
collections concerned with the
humanistic aspects of the In
stitute’s interests, rooms for
temporary guests and an ex
hibition hall. There will also
be a lecture hall.
Understanding is Vital
Describing the aims and pur
poses of the Institute, Dr. Salk
said recently that “discoveries
in biology and medicine, as in
other sciences, are not often
made by accident or even by
trial and error. They are made
by deep and thoughtful search.
The ’Way to solve the problems
of disease is through under
standing; cures and preven
tives come from knowledge
and understanding.
“It is our expectation that
the men and women at the In
stitute will help further under
standing of the basic processes
of life. In that way we should
learn how the natural proc
esses are altered by disease.
As we understand more and
more of the natural proc
esses and therefore of the
changes present in disease, we
will have at our disposal
knowledge upon which health
is built.
“We prefer to speak of life
and health, rather than disease
and cure. The attitude and the
approach at the Institute will
be positive; the purpose will
be to contribute to helping
man make the best of his gift
of life.”
ToKtxow
howSureet
? maai'be
JuSt&awsS
. But
KeeptheKey
D„„ No. M10—1>™« of
NoZsjlO cm., in "*V..
bow-H*d blow** 2% yords of 35-.nch
' Pattern No. 644. If you
* do filch, this J 2-inch jow-
pl*, is for you. Hot iron transfer pattern
644 includes complete directions for
stamping, embroidery and framing. P»
fed for bazaar and gifts.
Send 35c for each dress P a "" n ’ ^
for each needlework pattern (add 10c for
each pattern for first class ^■hng) to
AUDREY LANE BUREAU, Bo* 1490. New
York 1. New York.
BAD TOLZ, Germany, (AHTNC)
—Army Specialist Five Jack A.
Goff, 26, whose mother, Mrs. Em
ma H. Goff, lives in Newberry, re
cently graduated from the Seventh
U. S. Army Non-Commissioned Of
ficer Academy in Bad Tolz, Ger
many.
Specialist Goff received four
weeks of refresher training in va
rious subjects with emphasis on
leadership, map reading, combat
tactics and the techniques of in
struction.
Goff, assigned to the 32d Arm
ored Battalion’s Headquarters
Company in Kirch Gons, Germany,
entered the Army in July 1953 and
completed basic training at Fort
Rucker, Ala. He attended Bush
River High School.
The mar: you elect Governor on June 12th, will affect your standard
of living for years to come. He must have a knowledge of the needs of all
the people. He will need the kind of practical experience which can best
be gained by working in the legislative and executive branches of our
state government. He must be able to work effectively with the
General Assembly. He must be a proven leader capable of
clear thought and positive action when the pressure is on.
The office of Governor is not the place for ‘try outsV
Neither is it the place for speculation. Industry and
agriculture have shown their respect for state
government which is stable and sound. Dur
ing the last 28 years (our most progres
sive), every Governor held elective
office and five served in the Sen-,
ate before being elected Chief
Executive. Four years ago.
South Carolinians, by their
vote said, Maybank is quali
fied to be Governor. Ten
years of outstanding legisla
tive and executive state gov
ernment service are proof,
Maybank can be depended
upon to serve South Carolina
well.
you
may
bank
on...
* FOR GOVERNOR ★
PAID FOR BY NEWBERRY COUNTY FRIENDS OF BURNET MAYBANK
piSit
FOR
LIEUTENANT-GOVERNOR
ELECT
SENATOR MARSHALL
PARKER
EXPERIENCED IN
BUSINESS - 12 years owner and oper
ator of Oconee
LEGISLATION - 6 years in the State
Senate, Chairman Special Tax Study
Committee.
EDUCATION - Co-author Technical Ed
ucation Program, Local School Trustee,
County School Trustee.
Paid for By Friends of Marshall Parker in Newberry County