Historical Newspapers of South Carolina

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PAGE 2—SECTION C THE NEWBERRY SUN, NEWBERRY, SOUTH CAROLINA THURSDAY, DEC. 22, 1960 fjristmas s* w 1 if v & if ¥ & if V y y y x i# y y y v i i y , y y y y y y y y y y y y y y y y y y y It’s fine folk like you who make Christmas a pleasure ... and it’s always so nice to wish you joys without measure! Best Holiday Wishes from our entire st" 0 '* MI-LADY BEAUTY SALON 1519 MARTIN STREET NEWBERRY, S. C. g y y y l '5 y y 1 y ; LOMINACK’S HARDWARE, Inc. W. H. Lominack Kirby Lominack J. W. Longshore Charlie Force Ida Underwood merry tHj?f5TMAS/ We're (tut haded with happy wkhes for the Holiday...and they're att for youl LOMINICK’S DRUG STORE ‘‘One of Newberry’s Good Drug Stores” Main Street Newberry, y y y y y y y y y y y | y y y y § 1 y y y y y y y y y y y y y y y y y y y It y g s. c. And now it's Christmas again! It's strange how quickly this day of all days slips up on us but each year as we realize that soon we will be observing this great occasion, we find ourselves more grateful for the oppor tunity of serving you. You have been very thoughtful and generous and in extending the greetings of the season to you, we wish to include our hearty thanks for everything. May this truly be a happy Christmas for you. From all of us to each of you, this old, old wish we wish anew ... Merry Christmas! The A & P Family The Bible says: “God so loved the world that He gave His only Son.” As we prepare to celebrate an other Christmas, how many of us remember these words—or are our thoughts too completely oc cupied with a present for Uncle John and Aunt Susie, with the preparation of lavish and expen sive decorations; with the table settings for a sumptuous feast? God did so love the world . . . that He gave us His Son . . . that He gave us this day that we call CHRISTMAS. This He gave us; nothing more. He did not supply the traditions; He spoke not of holly and mistletoe, nor of food and feasting. The many things that have come to be associated with the observance of Christmas—by all too many people—have been added through the centuries. The sad part of it all is that some have become so fascinated by all the embellishments that they have lost sight of the true meaning of Christmas: Christ’s birthday. The day on which Christ was born. The day of the Redeemer. A Holy Day. A Spiritual Day. Let us keep our bright Christ mas trees, the colored lights, and deck the halls with boughs of holly. Let us set a table that would please the palate of a king. But, with it all, let us find the time to search hopefully for the joy and peace that was Christ’s purpose when He was born and when for thirty years and three He walked the face of earth, the highest ex ample of life as a mortal being. wl BUSINESS GIFTS w i w Modest Gifts In Good Taste Formed last year by a group of sales managers interested in clearing the air relative to the subject of business gift buying, the Business Goodwill Advisory Council has taken the first signifi cant step in this direction. In a folder entitled “Business Gifts At Christmas—Good or Bad?”, the organization set forth seven basic “Keys to Success” in the selection and distribution of business gifts. The rules devel oped by BGAC are: 1. Keep your gifts of modest value in relation to the impor tance of each recipient as an em ployee, prospect or customer. Ex travagant gifts smack of bribery. 2. Choose your gifts individual ly, considering the tastes of each group of recipients, or preferably, of each individual recipient. 3. Choose only high quality gifts that are useful, durable and dependable. 4. Personalize each gift, if pos sible, with the recipient’s name or initials. 5. Package each gift attractive ly and securely. 6. Accompany each package with a personal note, greeting card or at least a special gift la bel. 7. Deliver each gift with a flair, if possible—personally or by special messenger — and prefer ably to each recipient’s home rather than to his office. The organization makes a strong point of the fact that “as a result of occasional abuses . . . some businessmen nave made the mistake of forbidding their em ployees to accept business re membrances before realizing that such a public statement bares basic mistrust of the employees and inevitably results in very poor employee and public rela tions.” On the other side, detailed sur veys have shown that “business giving is generally on the up swing; that the practice is de finitely worthwhile, but it does depend on how it is done.” “The giving of well-chosen re membrances can be a highly re warding practice,” the survey concludes. “Goodwill generates easily and it generates best when the remembrance is presented in a truly thoughtful manner as an honest token of appreciation.” *' It’s not necessary to wait until the last minute to get your Christ mas tree. In fact, it’s smart to get your tree early, when the choice is wide. The important thing is to test the tree for fresh ness before you buy it. The first test is important. If the tree fails to pass this exam- *ination, pass it over and look for another: bounce the butt end of the tree on the ground. If the needles shower down, the tree .has already begun to dry out. . Next, tug at the needles at the end of the branch. If they pull out easily, the tree has already started to dry out. Rub a finger over the butt end. If it’s sticky, the tree is fresh. Spread the lower branches. If they’re springy and bounce back, they will hold the weight of orna ments. S„: -'’ad out, the lower branches should measure half the height of a tree, the stump should be at least 6 to 7 inches long. Other healthy signs: good color, full needles, a fragrant odor. Warning sign: patches of brown needles, a sign of a sure-fire fire hazard. After buying the tree, cut an inch or two on a slant from the butt, then peel back the bark an other inch. Keep tree in a bucket of cool water until you are ready to decorate it. Water is the key to keeping the tree fresh. THERE IS A Santa Claus IIP m “Yes, Virginia, there is a Santa Claus.” This famous editorial reply to the pleading, almost tearful in quiry of a young girl, “Is there really a Santa Claus” is repeated year after year and probably will be—a thousand years from now. There is, indeed, a Santa Claus. And he is real—as real as we can expect him to be. And he con tinues to exist because there is a real need for him. We Can Argue Most of us argue that Christ mas is too commercial. The send ing of Christmas cards to every body in town is grossly overdone. There is too much emphasis on gift-giving and receiving. All of these things may well be true. But, we don’t see how any one can rightly complain about Santa Claus. He belongs to the very young, to the unspoiled, the hopeful. He gives some meaning and purpose, albeit not completely understood, to those too young to comprehend the true meaning and purpose of Christmas. And, in all fairness, it must be said that only the deep religious significance of this great holiday is more rewarding to so many than dear old Santa. As the New York Sun editorial so aptly said, “A thousand years from now, Virginia, nay, ten times ten thousand years from now, he will continue to make glad the heart of childhood.” ¥ ¥ ¥ ¥ ¥ ¥ ¥ * S ¥ ¥ ¥ ¥ ¥ $ % i ¥ ¥ ¥ ¥ S I -■ ! CLARENCE B. DeHART BUILDER S CONTRACTOR 711 McSwain Street Phone 1038 Our Christmas stocking is filled with good wishes for our patrons ♦ • ^ Hoping you have the Merriest Christmas ever — frll of happiness and lasting pleasure. Richard L. Baker Furniture Richard L. Baker Mrs. Brenda S. Koon J. Harold Stone W. Roy Anderson Willie Tucker