The sun. [volume] (Newberry, S.C.) 1937-1972, October 28, 1954, Image 3
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THURSDAY, OCTOBER 28, 1954
\Ticklers
THE NEWBERRY SUN
PAGE THREE
By George
HOWQPfTO cheer.
YOUR FRIENDS...
“Charlie, if you think you have troubles, just listen te this
song: *While starving to death on my government claim.* **
— SEW AND SAVE —
— WEEKEND SPECIALS —
54” Tubular Jersey
AU Wool
Variety of shades and patterns
Ideal for Blouses, Skirts and Dresses
$2.98 per yard
Carolina
Remnant Shop
■ -‘•y*-* «ii^- -
1954
The tax books are now open
for the collection of taxes
and a
Km.-r*
m
f.'-■...
. i • •
I per cent
v Will be allowed on taxes
paid during the month
of October 1954
J. RAY DAWKINS
County Treasurer
Two-Tone Styling Adds c oarkle to Sport Coupe
:: .V ~
BOYS ARE
THAT WAY
By J. M. ELEAZER
Certain to share the beauty spotlight in Chev
rolet’s latest line of passenger car models is the* shield, and the effect of fleetness imparted by
Bel Air sport coupe, completely re-styled for 1955.
Among noteworthy features in the above view are
the broad, low grille and hood lines, appreciably
increased vision through the new sweep-sight wind-
chrome molding strips. This special two-tone color
styling will be available on Bel Air sport coupes
and convertibles among the 14 models.
New
Engine, Motoramic Styling
Pronounced m e c h a nical ad
vances plus new riding comfort
and a complete re-styling of bod
ies give Chevrolet for 1955 its
most spectacular model announce
ment.
No major part of the car has
been overlooked in the broadscale
improvement program. Driving
ease and riding comfort benefit
along with the creation of fresh
automotive design. The accom
plishment, says the company, has
been possible only because of a
thorough job of product re-engin
eering and the tremendous new
plant facilities Chevrolet adds this
year.
The 1955 models are on display
at. the Kemper Chevrolet Co.
showroom today. From an extra
ordinarily long list of new features
the public will see, these are par
ticularly outstanding:
1— First automobiles in the low-
price field to reflect the “dream
car” influence of the General
Motors Motoramas. All roofs have
been visibly lowered with a cor
responding reduction in hood and
Belt lines to accentuate a longer,
fleeter appearance. Overall, sedans
have been lowered two and one-
half inches, station wagons as
much as six. At the same time,
passenger room has been increas-i
ed. *
2— First V8 engine offered on a
Chevrolet in 35 years. Profiting
by recent research in combustion
and manufacturing techniques, the
V8 is unveiled as “far more pre
cisely built and efficient in per
formance than others in its class.”
Named the “Turbo-Fire V8,” the
V8 delivers 162 horsepower.
3— Higher horsepower ratings
and new quietness and smoothness
in two “Blue Flame” sixes.
Engines are of the traditional*
vaive-in-head design, which in the
last few 3 f ears has won virtually
100 per cent acceptance by other
makes. A 123-horsepower engine
is available with the manual gear
shift. The six built exclusively for
the Powerglide automatic trans
mission now develops 136 horse
power.
4— Integrated body and frame
design. Chevrolet points out it
has been able to obtain close unity
with body and frame by engineer
ing components to complement
each other. An important reduction
in vibration has been effected and
weight saved.
5— Front and rear suspensions
revamped. Added riding comfort
and roadability, Chevrolet states,
are assured by vastly improved
suspensions. At the front, a mod
ern version of the ball-joint de
sign aids car handling and steer-
WORDS
.VlMt
?
THOUGHTS
WHY MJ2.TERPS
XX) SHOOl PHI HAVE
Wterl, me. iT,
ing as well as comfort.
6— Increased safety through
greater visibility. Every car win
dow of safety plate glass—front,
rear and side—is larger in 1955
Chevrolet bodies. The gain is due
largely to the extension of glass
over areas that have been “blind
spots” since the early days of the
automobile. Increase in visibility
through the sweep-sight wind
shield alone is 19 per cent.
7— Optional overdrive. An over
drive installation will be offered
for the first time. Engine speed
reduction of more than 20% is ac
complished by the overdrive which
automatically cuts in when the
foot is lifted off the accelerator
above 31 miles an hour.
8— -More electrical power. A 12-
volt electrical system will furnish
ample reserve power for the ever
growing demands of accessories.
9— “Dry Air” ventilation. This
feature involves an archshaped
plenum chamber that channels
fresh air from a slotted cowl vent.
Drainage from the chamber pre
vents any water from reaching
passengers, even in rainiest
weather.
10— Tubeless tires for increased
safety. The casing remains fhe
same, but instead of an inner ti»be,
interior surfaces are coated with
a butyl ‘skin” for sealing. Blow
outs are resisted and deflation
slower with punctures.
11— Smoother power application.
The torque tube drive is replaced
by a hotchkiss drive to deliver
more smoothly to the rear wheels
and to provide a “flatter” ride in
combination with the longer
springs.
12— Easier steering. From power
steering, an improved version of
which is available on 1955 cars,
Chevrolet has adopted the reciru-
lating ball-nut gear and combined
it with a relay type of linkage that
increases smoothness and reduces
driver effort.
Most distinguishing mark of the
new Chevrolet bodies is their low-
slung silhouette and vertical wind
shield pillars. ( Broad, flat hood and
trunk lids are approximately three
and one-half inches lower than
last year while the high, straight
crown of the fenders enchanceS'
an impression of fleetness and
agility. The design gives the cars
the appearance of much greater
length although wheelbases re
main unchanged.
Brand new among 14 bodies on
the One-Fifty, Two-Ten and Bel
Air series are two-door station
wagons. The complete line-up
shows two-and four-door sedans
in all series, two-door station wag
ons in the One-Fifty and Two-Ten
four door station wagons in the
Two-Ten and Bel Air, a utility se
dan in the One-Fifty, a club coupe
in the Two-Tep and spert and con
vertible coupes in the Bel Air
series.
Even more appealing colors than
the brilliant array of 1954 are
available. Of 14 solid color options,
ten are new. All 21 of the two-tone
paint combinations are new ex
cept one. An interesting sidelight
is a special two-toning option on
Bel Air convertibles and sport
coupes which extends the top color
onto the rear deck and quarter
panels. Unusually luxurious in
teriors combine harmonizing col
ors and a variety of cloths and
plastics.
A result of years of research and
hundreds of thousands of miles
of severe testing, the valve-in-
head V8 carries a compression
ratio of 8 to 1 and a displacement
of 265 cubic inches. The engine is
exceedingly compact with a bore
of 3.75 and a stroke of 3 inches.
Although Chevrolet has had V8s
under experiment since it tried
out this design in 1917-19, the
“Turbo-Fire V-8” entails basic re
design in the last three years.
Engineers sought the compactness
of a short crankshaft with the
power of large displacement.
Most significant improvement in
the Powerglide automatic trans
mission has been the development
of a new low range band of unique,
double-wrap design. Down-shifts
are softer and upshifts smoother.
The selector lever ,is concentric
with the steering column and, as
an assistance to those unfamiliar
with Powerglide, an illuminated
quadrant on the instrument panel
tells the position of the selector.
Chevrolet’s all-weather air con
ditioner will be available only with
V8s as an option. Mechanism for
this impressive comfort feature is
located underneath the hood and
instrument panel, leaving the lug
gage compartment clear. Nozzles
to expel cool air into the passenger
compartment are at ends of the
instrument - panel.
An intriguing “first” for drivers
seeking high performance is a
“power package” which can be
purchased on V8 models. This in
cludes a four-barrel carburetor and
dual exhaust system for a conse
quential horsepower rating of 180.
We generally started to school
about this time. Most of the cot
ton was picked, and late October
brought its “bright blue weather.’
We didn’t change teachers often.
But when one did come there was
excitement in the Stone Hills.
My first one was a tall man. He
handled the 40 to 60 kids from 6 to
20 years old with sternness and
ease. We were so scared of him
that he had little in the way of
discipline to bother with.-
In the corner of the one-room
building stood the seasoned hick
ory switch. It was about the size
of the old-fashioned buggy whip.
Its very presence there command
ed order. For we all knew it was
not there for ornamental purposes.
And that man didn’t fail to use it
when necessary.
A Whipping at school whs not
resented by parents then. In fact
it was a sure sign you’d get
another one, as good measure for
the same thing, when you got
home. That’s the way they showed
cooperation with the teacher.
I really never got a whipping at
school. But I was made to stand
in the corner several times. Audi
that was punishment enough. It
was for less infractions than those
for a whipping.
Once Ben thought he would play
sharp. That morning he was told
to stay after school for something
he had done. He knew what that
meant. So at dinner time he slip
ped in there, when teacher and all
were out playing ball, and rung
around the switch with his knife.
Then, at the first lick that after
noon, the switch broke in half. The
teacher sensing what had hap
pened, really gave him a going
over with that stub.
Ben told us later that this was
one bright idea that didn’t work
very well.
NEED EXTRA MONEY
For
YOUR FALL & WINTER WARDROBE
$5 to $50
We have the money to make a’ quick, courteous and
confidential loan to help you with your clothing problems.
SERVICE FINANCE COMPANY
“Ours Is A Friendly Service"
1506 Main St. Phone 1158 Open S A. M. to 6 P V M.
'Ztt'
FLORIDA
HOTEL
f ■—
ARIZONA
ilokalte Inn
FLORIDA
POIJtEYTIfl
KMUMOia
Australia, New Zealand and Ire
land use nearly two-thirds of their
milk for butter, the United States
only 27 per cent. '
Where efte hut et an Alsonett Hotel will y4u
I. In the *
find
”VaL
; -V
such e plan for leisure! JOKAKE INN,
ley of the Sun," 10 miles east of Phoenix. Typically
Southwestern in decor, climate end manners. All
resort activities. Private pool. Hand picked guests.
The SORENO. St. Petersburg. Florida, on beautiful
Tampa Bay, ideally located, excellent food, finest
entertainment. Delightful guest rooms. POINSET-
TIA Beech Hotel, Ft. Lauderdale, Florida, "around
the corner from everything." Luxurious appoint
ments, 4 finest bathing on the coast. All sports and
recreation. Alsonett Hotels ore renowned for lino
focilities and courteous, efficient service.
Write for reservatioft inf or median directly to hotel
of your chore#, or oar Chicago Office—
Alsonett Resort Hotels* 808 North Michigan Avenue.
Chicago. BHaois. Telephone No.-SUperior 7-3033
mmmmrnmmmmmmmmmmmwn
T?*«%**'
Low... and behold!
A
The motoramic
* V-
Chevrolet and General Motors took a whole new look at the low-cost ear
t
—and just look what happened! NOW BEING SHOWN!
j
The M Air Sport Coupe—one of 14 new Fisher Body beauties in three new series.
y
The yalve-in-head a$ only the vaive-in-
head leader can build it!
Now Chevrolet introduces the '"Turbo-Fire
V8”! High horsepower (162). high-compression
(8 to 1), high performance end surprisingly
high ges mileage! Available with standard
transmission, or with the extra-cost options
of Overdrive or Powerglide.
Now'Chevrolet and General Motors have come
up with a completely new idea: to build e car
that offers the very newest styling, the most
modern features, and the finest performance.
It's something • that took a lot of doing and
that only the world’s leading car builders could
do. Everything's new in this Motoramic Chev
rolet from its lower top right down to its
tubeless tires. Como see it!
You can choose from
# j,
two new sixes, too!
The last word in six-cylinder performance!
New "Blue-Flame 136" teamed with Power-
glide and a new "Bine-Flame 123" with
standard transmission or Overdrive.
The motormic
N,
More than a new car—a new concept of low-cost restoring J
KEMPER CHEVROLET COMPANY
1515-1517 Mam St
Newberry, S. CL