Historical Newspapers of South Carolina

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FRIDAY, DECEMis£.k o, x»40 THE NEWBERRY SUN PAGE THREE Council Gets Details For Christmas Plan Entire Nation Urged To Cooperate In Cotton Gift Campaign Memphis, Tenn., Dec. 2.—Virtual blitzkrieg tempo was reached in the campaign for increased cotton con sumption today as the National Cot ton Council sent into the field its 715 county committees and cooperating individuals and organization's with the appeal to “make this Christmas a Cotton Christmas.” Extended for the first time to cov er the entire country, the Cotton Christmas program was termed by retail merchandising leaders as a “natural” sales event destined to wield a strong influence in the raw cotton industry’s effort to build greater markets for wearing apparel and household cottons. The Council headquarters office here said that it was sending detailed out lines for community-wide Cotton Christmas programs to its county committee chairmen wlio head up an army of more than 5,000 committee men in the cotton states. More than 2,300 Cotton Belt civic clubs, approxi- ately 1,000 chambers of commerce, and 1,700 county agents and home demonstration agents in the cotton- producing counties will receive pro motional material. In addition, sev eral hundred retail merchants asso ciations are providing their mem bers with details of the Cotton Christmas program. “Places have been provided in the program for retail merchants, news papers, theatres, radio stations, may ors, civic clubs, chambers of com merce,schools, home demonstration and county agents, and Council com mittees” a Cotton Council spokesman said. “No stone is being left unturned in this new campaign for cotton. A successful Cotton Christmas calls for the whole-hearted participation of the entire community.” Outside the Cotton Belt the Coun cil has secured the cooperation of large advertising organizations in providing newspapers and depart ment stores with Cotton Christmas materials. On a less extensive scale than in the cotton-producing states the Council is providing U. S. stores and newspapers with Cotton Christ mas advertising supplies. “Cotton Christmas offers the peo ple of the Belt a real opportunity to cooperate in the campaign for great er consumption of cotton and cotton products”, the Council representative said. “With the many attractive arti cles of fine American cotton being displayed by every merchant in the Belt, it is easy to find cotton gifts suitable for every member of the family.” U. S. DEFENSE WILL GIVE ATTENTION TO PLATE LUNCH Washington, Dec. 2.—The govern ment undertook today to enlist the lowly “blue plate special” of count less resturants in a campaign to strengthen the national defense. Dr. M. L. Wilson, adviser on nu trition problems to Miss Harriet El liott if the national defense commis sion, told a convention of restaura teurs that “an estimated 45,000,000 people are not getting the proper foods.” The malnourished are not by any means all in the lower economic levels of the population, he said, but in many cases are persons with bad food ha bits or lack of knowledge regarding the relation of proper food to health. Outlining a program to bolster what Miss Elliott called “an unfortified coastline of our human defenses,” Dr. Wilson suggested restaurant opera tors take these steps: 1— Keep informed on the nutritives of foods and on how they may best be conserved in preparation and cook ing. 2— 'Make it easy for restaurant pa trons to choose balanced meals by providing well-planned club meals or “blueplate” combinations. 3— Make the protective foods at tractive and palatable. 4— Offer whole wheat or “improved flour” products unless some other is specified by the customer. 5— Offer special dietary advice to patrons through the services of a die tician and by educational posters. 6— Sponsor an educational cam paign for better nutrition, in coopera tion with national and local organiza tions. Dr. Wilson attributed a high pro portion of colds, minor illnesses and sluggishness to nutritional deficien cies. He urged conservation of the -vita- man C contents of foods by shorter intervals between food preparation and food serving. The use of soda in cooking vegetables was a method of retaining color, he said, but also of losing nutritive value and flavov. All of these values might be retained, he continued, by cooking vegetables in small quantities, more often, and not too long. Pop Had A Name Neighbor: So you have twins at your house, Frankie. What have you named them? Frankie: Thunder and lightning— that’s what Pop said when they ar rived. Christmas Shopping at Carpenters I decided this morning to do a bit of Christmas shopping and of course Carpenter’s store was the first place that popped into my mind, so I start ed out and after window shopping, the next thing I knew I was inside of the store and felt like Alice in Wonderland stepping through the looking glass. After standing in a daze for a few minutes admiring the lovely decorations in the store, Mrs. Mazie Abrams came to my rescue. LINGERIE She began by showing me the love liest lingerie I’ve ever seen. Mrs. Abrams said if you wanted to give HER a dainty personal gift . . . some thing that’s beautiful, practical, and intimate she would be thrilled to get lovely gowns, or pajamas of balbrig- gan, priced from $1.00 to $5.95—or bed jackets lace trimmed and quilted, ranging in price from $1.00 to $2.95 This department is also showing a complete stock of panties, in plain and tailored. Priced from 25c to $1.00. Slips fancy and tailored from $1.00 to $2.96. /J LINENS The linen department is full of beautiful pieces you won’t find else where. I simply wanted to buy some thing of everything on this counter . . . and you will too when you see the towels, pillow cases, breakfast sets, bridge sets, linen napkins and all sorts of lace table clothes, luncheon sets, dresser scarfs, towel sets, guest towels, kitchen towels, kitchen sets— and here you know you are buying the best linen because it is Madria. Price s will suit every pocketbook. You can’t go wrong when you buy one of these items. ■S. BEDROOM SLIPPERS About this time I spied Mrs. Mary Ruff looking at me much as to say “you just must have a pair of these lovely Daniel Green bedroom shoes.” And who could resist when she start ed showing me the big selection— felts in pink, rose, royal blue, also blue, black, dubonnet in satin; Tap estry with or without heels; black and wine- in kid with high or low heels. These range in price from $2.50 to $4.95. Also a big selection of other makes from 79c to $2.25. SHOES Maybe it would be well to remind the out-of-town readers and shoppers that they can find just what they want in shoes at Carpenter’s. Mr. Ira Clamp says that the shoes this sea son are the very prettiest yet and that he can give you the very latest in suedes, blacks, browns, and in leathers and in most any wanted heels from wedge to dress, also sport shoes with crepe and rub ber soles. What an ideal Christmas gift a pair of shoes would make. Prices from $3.00 to $5.50. BEDSPREADS Giving nice people nice gifts is half the fun of Christmas and what could be more appropriate for mother or sister-in-law than one of the fol lowing items: bedspreads in Chenille, jacquard spreads in large size and twin bed sizes, priced at $1.48 to $6.95; comforts of down and wool filled in taffetas and satins at $7.50 to $18.50; all wool blankets in rose, blue, green, gold and plaids. What a lovely gift one of these would make. Price $11.00. Also other solid colors with wide satin binding for $8.50. Blankets in beautiful colors of roy al, wine, winter, rose, and rust at the very low price of $2.98 to $5.95. DRAPERIES In the drapery department Mary Livingston was about the busiest per son ever, arranging draperies and curtains. She said that one of the best things about the Christmas sea son is that the home gets dressed up too. In this department you will find Tapestry, linen and cotton crash, cottons in floral designs and stripes, 50” wide and ranging in price from $1.29 to $1.98. Also curtains with wide frills for the bedroom and lace cur tains for the living room and dining room. TOWELS On the towel counter you will find the loveliest towels you’ve ever seen, in gift boxes ranging in price from 19c to 79c. Also on this counter are bath mat sets. GIFT COUNTER Here right in the center of the' store you’ll find a myriad of gifts at prices for every purse. Gifts include sewing baskets, boudoir lamps, serv ing trays, smoking sets, wall pots, candles and candle holders, vases, apple dessert sets, diaries, artificial flowers, pictures in square and oval frames, jars, of candy, paper weights, musical powder boxes, hearth brooms and oodles of other gifts. HOSE Give this beautiful hose and she’ll exclaim, “just what I wanted” . . . for she likes the fine quality and lovely colors of this fine sheer hose. Mrs, Lilia Eddy has the cutest Christmas boxes especially for hose and she will fix up for you a gift box of them that will please mother or sister. You won’t go wrong on a gift like this, ’cause they will know when you give Phoenix or Van Raalte you are giving the best and you can get all the popular winter shades as low as $1.00 to $1.15, o-ther popular makes, including Wee Chic, 59c and 79c. SOFA PILLOWS You must not pass the table of sofa pillows, ’cause anyone would be thrilled to get one of these nice soft pillows. They come in gorgeous colors in green, peach, rose, blue, gold and wine. Priced from 89c to $1-50. . _j i SWEATERS On the sweater counter you will find most any type of sweater you are looking for. Fine all wool in coat, slip overs, and fittel. Sloppy Joes that the young girls are so crazy about. Price, $1,00 to $3.98. NEW COSTUME JEWELRY Young girls will like the new cos tume jewelry at Carpenter’s, for the collection includes attractive neck laces, bracelets, clips, brooches, all in the latest styles. GIFT GLOVES She’ll adore gloves—and here are the styles, colors, and materials she wants: Fabric, fabric with kid trim ming, $1.00 to $1.50; wool gloves priced 59c, 79c and $1.00. You couldn’t think of a more useful gift than a pair of gloves, COSMETICS Carpenter’s has some very deluxe gift suggestions for the girl you are so fond of . . . which I’m passing on to you. There are Lucien LeLong perfumes, powder, etc. This isn't all, but you’d better go see for yourself, and Mrs. Eddy says she will be de lighted to help you make your selec tion and fix them for you. V • HANDBAGS There isn’t a woman who won’t be delighted with one of these new, dis tinguished looking Handbags . . .They are smartly designed, roomy and beautifully fitted . . . choose now while variety is at it’s best. They come in most any fabric you want as suede, aligator, buffalo, leather. Priced from $1.00 to $3.98. HANDKERCHIEFS At the handkerchief counter you will find a nice collection of pretty evening handkerchiefs, all white or pastel with drawn work and embroid ery This would make a nice gift, and at a nice price, 10c, 15c, 25c, 35c, 50c, $1.00. DOLLS Every little girl wants a doll . . . and every little girl can have one at Capenter’s low prices . . . Dy Dee Baby dolls in trunks and others, dressed in the loveliest patsel shades of pink, blue, yellow. There are dolls for all ages, and prices at 50c, $1.00, $1.98, $2.98 and $4.96. rx, CHRISTMAS WRAPPING In the center of the store Mrs. Nora Lee Dawkfns is having the time of her life wrapping gifts, and I’ve never seen gifts wrapped pret tier and more attractively. She has all kinds of Christmas papei and ribbons, boxes, seals, and inside cards. Mrs. Dawkins does such a good job it makes one one to buy and buy, just to see her wrap them. After wandering here and there on the first floor, and buying so many pretty things, I noticed the elevator girl looking at me as to say you must visit the second floor right now . . . so up we went. COATS I visited the coat department—and by the way—I don’t think I’ve ever been on the second floor without looking at the fur coats. So I put in my order for one this Christmas. Mrs. Willie Mae Long is about the nicest person in the world to show and help you select the one most be coming to you. She said “Now if you want to give her pleasure in double measure a short fur coat or a long length one would be just the very thing that would make her happiest.” They are priced so most anyone can buy, $14.95 and up. She also has fur trimmed coats in solid blacks. Tweed sport coats in green, brown, and wine. Priced as low as $12.96 up. DRESSES Mrs. Annie Spearman said that lovely new holiday dresses are arriv ing daily and are exquisitely detailed. You will find just the dress for mother, sister, or wife. If it’s for street and daytime wear or a dress ier one she has a big selection in as sorted colors in wool crepes. Also blacks, sports, and tailored types. Sizes 12 to 20 and 38 to 50. ALTERATION DEPARTMENT Of course I had to visit the altera tion department and there I found Mrs. D. J. Williams, Mrs. Roy And erson and Mrs. Bob Moore busier than usual fitting and altering things and having such a good time doing it that I wanted to sit down and help them. EVENING DRESSES Miss Mary Wicker was wearing the biggest smile about sor .ething so I decided I’d better find out her sec ret and what do you think it was all about? The evening gowns! “I want every girl to glitter night this Christmas in a lovely evening gown.” She said no one will be a wall flower if she wears one of these gowns. They are gorgeous. In the latest styles o fegg moire trimmed in vel vet rose, black taffeta skirt with red jersey blouse, and striped taffeta skirts with bodice to harmonize. VJ I HOUSE COATS Miss Wicker was just as thrilled over the house coats, and remarked that “She'll rush home at twilight, rise an hour earlier each mom, just for the joy of slipping into one of these snug house coats.” They are here in brocaded satin, quilted with floral designs, solid colors, Chenille and suede. Priced at $4.95, $5.95, $6.50, $8.95, $9.90 to $16.75. ' SPORT JACKETS Now we must not forget the small sister, and could you think of a more useful gift than a sport jacket and a skirt to harmonize. And Mrs. Spear man says it will be a pleasure for her to help you select what you want, as she has most all wanted shades and colors and too, such a grift will keep little sister happy for a long, long time. BABY DEPARTMENT Mrs. Vera Graham says that she has the most interesting department in the store, and I believe you will agree with her when you visit her department. She has simply every thing for the tiny tots, and please don’t neglect the babies at Christ mastime. You can get the cutest things for them here. If it is a bath kit, kimmona, pillovf tops, dainty em broidered dresses, slips, gowns, shawls, caps, blankets. Rath’s rubber A BC blocks, Zoo plakies, bottle warm ers, comb and brush sets, spoon and fork sets, rubber animals, shawls, baby books, bootees or playtex, and too, they will take just as much pains * fixing up the baby’s grift as any other. END OF A PERFECT DAY! And so, my visit through this pretty Christmas store ended, my arms full of bundles yet not tired in the least, thanks to the helpful cooperation of all who work at Car penter’s, Visit this beautiful store today. You will thrill to the lovely things on every side, and in this one store you can get something for everyone on your list. January SALE PRICES on Coats, Dresses & Hafts. Buy Now aft Substantial Savings! Need we remind you of the Early Bird? Open Nights Until 9:00 O’clock Carpenter’s