Historical Newspapers of South Carolina

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frAGE FOUR Some Ideas About 'Marketing Produce Open Auction Markets at Springfield, Ehrhardt, Fairfax, Columbia, And Augusta, Ga. By G. M. MOORE While I am emphasizing the acres of diamonds that lie just outside the city, gems that may be had just for the grubbing. I do not overlook some needs of the county, especially the one thing that should be supplied by city capital. This one thing is an open auction market for the county’s livestock. To raise or produce an article of commerce is one thing, but to get the best priee for it is quite another thing. Marketing is one of the fine arts and is in a class by it self. People who live in Cities are supposed to know more about mar keting than people who live on farms. For many years the farmer has brought his produce to town and rc- cepted just whatever he was otij'ed until it has almost become just a way of life with him. Both farmer and townsmen are each partially to blame for this. For years the un due advantage the town buyer has taken of the farmer seller has in stilled a suspicion of the town buyer into the farmer seller until unto this day the farmer is a little doubt ful but what he gets cheated in the sale. A lack of cotton grading know ledge had a great deal to do with innoculating the farmer with this germ of suspieion. Thanks to the cooperative, the public weigher and to the government grader, for this disease of suspicion is- about' to be cured. ■ ■ • 1 < The market for anything and the only satsifaetory market for both buyer and seller is the open auction market when and where the article can be produced and concentrated in such quantities as to attract several competing bidders. An auction mark et is the one big thing that Newberry needs and the county needs it now and needs it badly. The farmer is not the only loser, but thousands and thousands of dollars are lost each week by Newiberry merchants. There is an open auction market for live stock at Springfield, at Ehrhardt and Fairfax, \yher^ each week livestock is trucked that should be brought to Newberry for sale. In addition to these markets, there are two weekly auctions in Augusta and Columbia that sell hundreds of hogs and cattle right out of the Newberry territory. Yet the Newberry merchant sits com placently and permits Augusta and Columbia merchants to take his trade. I have watched both auction markets in Augusta and talked to farmers from Newberry, Greenwood, Barnwell and Allendale counties who had brought livestock to the Augus ta market. I have seen them get their checks on Augusta banks and go up on Broad street and spejid their money with Augusta merchants. Jt is natural for the farmer who has been in need of something, to buy in the most convenient market after being paid for his produce. “Where I sell my eggs, there will I buy my shoes.” But trade is not the only argu ment for an open auction market. The auction is the only fair market. It has been used in the North and West for years and only recently has the South taken any part ia it, When buyers meet in open competi tive bidding, then justice will be givt- en the seller. The open auction mar ket has^ also ah ! Advantage 1 ih weights, because scales are tested by the state and the weighing is done in public. The surprise to me is that Newberry has built up a large business in the production of hogs and has not built up ail auction market along with it. In' addition to the encouragement giv en your own farmers, - weekly auc tion ’Sales attract 1 livestock from other sections and nearby counties. If the Newberry market is a good one, livestock will be trucked in for more than a hundred miles around. After these farmers sell their cat tle and 1 hogs, they will spend the money here. This is the thing the banks and merchants should pull for. Spending Thanksgiving day with Mrs. J. R. Green will be Mr. and Mrs. Cary Martin and children, Emily, Bana Fiesta, and Gary, Jr., all of Clinton. Feedright Milling Co. AUGUSTA, GA. We are the only manufacturers of a complete line of Livestock Feeds in this section. Why not buy at home and save the freight? We make 77 different kinds of feed, which covers every need of the farm er and dairyman. Here are some of our brands: POULTRY MASH FEEDS (Heavy Buttermilk—Cod Liver Oil.) (The Best Mash for Breed ers) Feedright Breeder Mash Feedright Egg Mash Feedright Growing Mash Feedright Starter Mash Feedright All Mash Starter and Grower Feedright (32 per cent Mash Supplement Feedright AH Mash Layer Feedright Turkey Starting Mash Feedright Turkey Developer Feedright Turkey Laying Mash Feedright Station Fattening Mash Feedright Battery Feed (All Mash) Feedright Broiler Mash (AH Mash) Feedright Worm Expeller Mash Feedright Coccidiosis Control Mash (BUTTERMILK AND COD LIVER OIL) Hy-Bird Egg Mash Hy-Bird Growing Mash Hy-Bird Starter Mash Hy-Bird Fattening Mash (BUTTERMILK AND COD LIVER OIL) World Wide Egg Mash World Wide Growing Mash World Wide Starting Mash World Wide AH Mash S & G Plantation Egg Mash World Wide 32 per cent Mash Supple POULTRY GRAINS World Wide (Competitive) Hen Peck (Part White Corn) Pot O’ Gold (Corn and Wheat) Four to Six (Corn and Wheat) Feedright (50 per cent Corn . .Wheat) Hy-Bird (Excellent Sun flower) Feedright Growing Grains Feedright Baby Chick World Wide Baby Chick Steeplechase 40 J. Trucklots DAIRY RATIONS Buikright Roughage (lOp.c.) Ereshenv.ig Feed (12V4px.) Farm Feed (15p.c.) (No C. M. S.) Feedright 16 p.c. Dairy Feedright 24 p.c. Dairy Feedright 34 p.c. Dairy Sup plement Feedright Calf Meal Plantation 16 p.c. Dairy Fairmont 20 p.c. Dairy Perfecto 24 p.c. Dairy World Wide 16 pc. Dairy World Wide 24 p.c. Dairy HORSE AN DMULE FEED Burro, Femco (Light Grain) Plow Boy, Best Buy (Com- . .petitive.) Hy-Speed, Farmore (Med ium Grain) Polo (Heavy Grain) Monarch (Extra Heavy Corn Feed ight Chops, Oat Base Special 100 p.c. Grain Sugar Coated Green Bay (White Corn) SPECIAL FEEDS World Wide Hog Feed Feedright Hog Ration 40 p.c. Hog Supplement Plaintation Hog Feed Feedright Rabbit Feed No. 1 .Pigeon Feed (Corn) No. 2 Pigeon Feed (No Corn) Cracked Polished Yellow Corn Pure Yellow Corn Meal Corn Feed Meal Alfalfa and Molasses Pulverized Oats Ground Rye World Wide 40 p.c. Hog Supplement Meat Scraps (50 p.c. %o 55 P- c) Fish Meal (55 p.c. to 60 p.c.) Dried Buttermilk Quail Mash Quail Scratch Feedright Milling Co. AUGUSTA, GA. R. E. Barinowslci, President W. P. Inman, Vice-Pres. & Treas. Tttte NfeWfeERRY SUN : FRIDAY^ NmUMBERi^t, 193$ r ■ * !•<. +>\' ft 'nit: Plan 1 o Buy sires For Cross-breeding Will Finance Through Farm Adminis tration for Low Income Farmer to Buy Registered Stock )>Yt< By G. M. MOORE Sbuth Carolina has never gone, very deep into livestock. We have been and still are cotton-minded. But we must turn to another major cash crop and if I am not very much mis taken this crop will be made up of cows, hogs, and poultry, including turkeys. The breed of cows we know- best and those that may be found on our farms are the Jersey, the Guern sey, and the Holstein in ithe dairy breeds, and the Aberdeen Angus along with the Hereford as represen tative of the strictly beef type. But the South is riot a dairy section an ’ we have no ranges or even large pas tures to accommodate beef cattle. This statement is not made to dis courage any dairyman, present or fu ture, or owner . of beef-type Here ford or Angus breeds. Let me de velop the thought that has come from a long-time sijtudy of farm Economics in South Carplinq. When I make the statement that the South is not a dairy section, I do not mean that we have no dairies in the South at all, however, I do mean that we have a limited market for whole milk and that a few pro fessional dairymqn , can flood' the whole milk market in any town or city with 'but little effort. We are not yet prepared to produce milk ih such volume that we can ■supply the cheese and canned milk market. If l tehould talk to the average Newbery farmer about a contract to furnish whole milk to a cheese factory arid tell him that the price ; would be be tween eight and nine ednts per gallon, he would probably laugh at me. How- eVer, that is the price that is being paid to farmers of Greenwood county by the Kriaft cheese factory there and, strange to say, believe it or not* Kraft is buying $i!,000 of whole milk per month from farmers in that county. This ! illustrates my point that the farmer Miust have another cash crop. The desperate condition of the Greenwood county farmer is forcing him to take this low price for milk. Dairying would be both fine ami profitable for Newberry county farmers, if' they could always sell whole milk at 25 cents per gallon or more. But there are no large consuming Centers to absorb it. There may come a time, after a period of years, when there are many thou sands of cows in the county, with plenty to fted them on, that the New berry county farmer will turn to the cheese and evaporated milk markets. The dairymen you have can easily take care of tthe Charleston, Colum bia, Savannah and Augusta whole milk markets and probably with a large seasonal overflow. We are not y4t a beef cattle county, although we may grow in the production of the beef cow as we extend our range and pastufe. We have the sanie keen competition in production of the beef cow with the West that we have in the pro duction of wheat. The best we can hope to get for the best beef steer we can produce is Chicago market. Butf Chicago market is based upon the volume and' cost of producing beef cattie in the West, where they have" vast acreage of ranch land, with fields of com that make our com patches look like home gardens. This does not mean that there are not men in Newberry county who can not produce Hereford or Angus cat tle at a profit, but it does mean that you have ho he fixed for it and have the money to do it. It is no job for the small, low-income farmer. He can’t even get a start. It is a fine thing for the Connors and the Borg’s White Belle, Senior and Grand Champion, International Livestock Exposition, 1937. The VIRGINIA HOTEL Greenville, S. C. IN THE HEART OF THE CITY A place where your wife and daughter can stop and you will be proud to say; "THEY ARE AT THE VIRGINIA" A place where you can rest on beds that are as good as beds are made. With all these comforts the rates are most reasonable. WHEN IN GREENVILLE, COME TO SEE US! The Virginia Hotel JOHN D. BELL, Mgr. Roosevelts to-de. and they should be commended' for it, however it is not a model for .the share-cropper, the renter or the pmallj land owner who is barely eking out an existence on his small Larm., ,. The cow is the fostte^ing mother of the human family. When our fore fathers went West to take up new lands, they hitched the cow behind the wagon apfl.'it was the milk from this cow that sustained the family until it was settled in its new home and brought in Its first crop of corn and grain. Milk is our most nearly perfect food- Very few people drink enough of it. The scarcity of cows on farms of South Carolina is the principal reason that so many of our farm families are under-nourish ed. There are thousands of farms in the state that have no cows at all. It would be interesting to know just how many of these are in Newberry County and what effect this has had upon the health of the farm popula tion. The older I get, the more careful I become of my statements. How ever/ I have an idea that /be need a cow that will give both meat and milk to go along with a balanced agri culture. that is with a diversified farm program, to enable the farmer to operate or make a “General Store” of hs farm. It is possible for the South' Carolina farmer to have good beef steaks, milk, butter, eggs; chick ens, turkeys, and hogs' to sell every month ■ in the year. While he may not he able to sell in whole milk market, he can always sell his butter- fat to a creamery in Newberry and feed his skim milk to hid calves, pigs and baby chicks. They will all grow off faster and with, the calcium they get from the milk will be healthier, bigger honed and .bring a better price in the open market., Milk fed poultry is always jn demand and at top of the market , ,The farmer’s eggs brought to ; Newberry, and grad ed, packed in attractive standard crates under a local brand, haying consumed the, culls , at home, will bring a price equal {6 what he would get for his entire production. His milk fed poultry brought to New berry dressed and gradec}, packed in attractive refrigerated units, will bring a better pijice than' anything th,at is qow being sold, in Charleston, Columbia, Savannah, Augusta , and sell side by side at .an equal price paid for jnilk fed poultry in New York and Philadelphia markets. KINARP-dHAPMAN Mr. and Mrs. G- W., Kiriard of Newberry announce the engagement of. their daughter, Alice Ruth, and Wilbur Henry Chapman, a! s0 of Newberry. The wedding will take place the latter part of December. Lime! Lime! South Carolina Farm Lands Are Thirsting For Lime Alabama Experiment Station Says: “The most profitable addition of lime with proper fertilizers was the 400-pound per acre rate added in the drill; the profit has averaged $6.16 per acre annually during tre past six years. “The 2,000-poiind per acre rate was the most profitable broads cast application; the average annual profit was $6.32 per acre. “Lime increased the yields of all crops in the rotations regard less of the kind of fertilizers used, but was most praatical where the cotton received the proper com plete fertilizer and the corn re ceived the residue from the superphosphate and muriate; the pro fit from the lime on the cotton and corn was $6.06 annually in this test. The most important and practical use of lime was obtained when legumes were grown in the rotation of cotton and corn receiving proper fertilizers; the annual profit was $14.65 per acre for the last six years. BENEFITS OF LIME The benefits of lime’s use have been listed as follow's: Promotes activity of beneficial soil bacteria; reduces, or corrects soil acidity; obtains greater efficiency from fertilizers and manure, fosters decay of organic matter; improves physical condition of he avy clay soils; transforming soil poisons into harmless compounds, and supplies calcium and magnesi um with plant food. The effect of lime’s use on crop yields can be judged by the fol lowing table showing results (first) unlimed soil and (second) lim ed soil as follows: Fertilized but not limed coetton, 812 pounds an acre—1,027 pounds limed; corn, 22 bushels ai acre—45 bushels; oa/ts, 40 bushels an acre—55 bushels; wheat, 17 bushels an acre—27 bushels; legumes, 1,459 pounds; hay, 2.7 ttons; lettuce; 115 crates—905 crates; spin ach, 130 bushels—429 bushels; carets, 20 bushels, 420 bushels. Atlantic Lime Corp. J. INNIS McCANTS, President Peoples Building CHARLESTON, S. C. Plant and Mine at Holly Hill, S. C.