McCormick messenger. (McCormick, S.C.) 1902-current, August 08, 1946, Image 4
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McCORMICK MESSENGER, McCORMICK, SOUTH CAROLINA AUGUST 8,1«6 ~
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How Your Television “Commercial” Will Look
TO gnlumce an impressive list of manufacturing “firsts,"
Chevrolet now engages in another pioneering venture as
the first motor car manufacturer to sponsor a regular
commercial television show. Admittedly an exploratory
venture to evaluate the possibilities of television as an
advertising medium, these broadcasts were the first
employing live talent to be sponsored by any automobile
producer. Pour weekly shows were staged by Chevrolet
and broadcast through the facilities of the American .
Broadcasting Company’s television network. The shows
were televised at the Dumont Studios in New York for
the three stations currently teamed in the ABC television
network. Shown above is a scene from the second of the
series, a half-hour program titled “Roads to Romance.”
INSURANCE
Fire Insurance And AM
Giber Kinds of Insurance In-
eluding Life Insurance. (
HUGH C. BROWN,
McCORMICK. S. C
TRAFFIC ACCIDENTS ON INCREASE . . . Increased pradne-
tlon in automobiles and continued use of poorly-serviced mar.
promise rapid increase in fatal accidents. Photo shows res?*
of slippery pavement. This photo was entered in Northwester*
university photograph contest by C. R. Hughes of Rochester.
N. Y., police department.
PRODUCER TO CONSUMER DIRECT ... Fred
Moline, III., raises educated pigs,.as the above
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1 HEAR YOUR VOICE...
WHEH THE TELEPHONE CAME OUT
Alexander Graham Bell, a teacher of diction and of
the deaf, finally succeeded in transmitting speech over
his telephone back in 1876 — a success destined to be
literally “heard around the world.” Thirty-five years
before the invention of this great instrument about
which revolves so much of our life today — yes, even
’way back then — the name Claussen’s stood for bakery
goods of outstanding merit!
Yes, 105 full years of continuous bakery experience
• . . constantly improved bakery methods . . . selection
of only the finest ingredients . . . steady use of the
newest equipment plus bakery “know-how” acquired
by Claussen’s craftsmen through the years — all
stand behind every Claus sen 9 * quality producf!
As the result — today — the term “Claussen’s.
Quality" has become a standard by which any
fine bakery goods may be judged! And, that’s
why today, Claussen’s Enriched Bread ... and
every other Claussen’s product • . . brings you
the utmost in flavor and freshness together
with complete assurance of uniformly high
quality. . . quality that has withstood the test
of time!
B!GGEST MAN IN TENNIS
. . . Yvon Petra, giant French
man who recently won the
Wimbledon tennis champion
ship, is shown with Virginia
Menzies, 2V&, daughter of the
former British tennis star, Kay
Stammers. Petra is six feet,
seven inches tall. A former
French infantryman, he spent
18 months in a German prison
camp. He plans to eome to the
United States in September to
compete at Ferest Bills, N. Y.
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POW-WOW PERFORMER . . .
Even in this day of split atoms
and 700-mile-an-hour airplanes;
the Indians of Arizona keep
alive the customs and rituals
of their forefathers. Typical
is the buffalo dance performed
by a brave of the Hopi tribe
during all-Indian pow-wow at
Flagstaff.
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... Craving for Candy
'And Sugar
By Dr. J. B. Warren
As candy is a great weight
! producer and many have a
j great craving for candy one
! physician gets good results in
reducing weight by allow
ing his patients to eat a cer
tain number of candies daily
if they will cut down by more
than one-half on their bread,
potatoes and liquids. The
overweight eats two choco
lates at 10 o’clock and two
at 11 o’clock in the morning,
and two at 3 o’clock and three [
at 4 o’clock in the afternoon— ‘
nine chocolates a day. The J
chucolates take away the i.
craving for candy and give |
energy till the next meal.
NEWSPAPER
ADVERTISING
AT YOUR
SERVICE
TO. HELP YOU SELL'