McCormick messenger. (McCormick, S.C.) 1902-current, May 06, 1943, Image 4
McCORMICK IMcCORv
•‘I i
\ KM' * v
Ttitirsday, May 6, 1943
* *
TODAY
and
.TOMORROW
By DON WOWNSON
WRK ADS • sponsors
Just as most of us don’t pay
much attention to the name of
the sponsor when we listen to :
radio program, often we don’
give proper attention to the s?g
nature on war bond advert!:.,
ments and other war message
published in newspapers am
magazines.
Our natural reaction to a war
bond advercisement is to thinl
about whether we can afford t
buy more bonds than we are buy
ing now—and of course that i
the primary purpose of such afi
vertising.
BUt a considerate habit to forr
during these times would be t
note the name of the sponsor
too—just so we can give a nod o
BELK WHITE t
846 Broad St.
Augusta, Ga.
/
II IS A PLEASURE TO SHOP AT
BELK’S BIG STORE
Giving the people what they want, at the price they
wish to pay, has made Belk’s the fastest growing
store in Augusta.
Quick sales and small profits enable us to offer real
bargains in seasonable merchandise.
DISHES AND NOVELTY POTTERY
We are always receiving new shipments of dishes and nov
elty pottery. We have at all times at least 49,009 pieces
for you to make selection from.
VALUES UP TO $1.50
ALL ONE PRICE
— With purchase of other merchandise.
EACH
I KEEP MY FARM
EQUIPMENT
GOOD AS NEW!
4
Yes, sir . . . the smart farmer these days, keeps
all of his farm equipment in perfect repair . . .
sees to it that he gets the maximum of effi
ciency from everything.
Fortson can help yon maintain your equipment
. . . replace worn parts. . . fog Fortson can sup
ply everything from belting and belt-lacing, to
wrenches . . . tools, pipe fittings . . . valves...
as well as many other items. For instance,
Fortson is the agency for, and carries in stock,
GOODYEAR END
LESS BELTS for
farm tractors!
For anything you
want ... for EVERY
THING you want for
maintenance . . .
“CALL FORTSON
FIRST!”
ff/tJ
NINTH and REYNOLDS STS.
PHONE 2-5536
FOR REAL BARGAINS IN
MEMORIAL WORK ,
write
ELBERTON CITY GRANITE CO.
P. O. Box 521 Elberton, Georgia
WE SPECIALIZE IN MARKERS, MONU
MENTS AND COPING
Buy Your Furniture From
J. S. STROM
Easy Payment Plan.
No Carrying Charge.
McCormick, S. C.
OFFICIAL TABLE OF CONSUMER POINT VALUES FOR MEAT, FATS, FISH, AND CHEESE
No. 2—Effective May 2,1943
COMMODITY
BEEF
STEAKS
Porterhous#
T-Bone
Club
Rib—tO-hichcut
Wb—i-bichwit
Sirloin
SWoln-boneles:....
Round
Top Round
Bottom Round
Bound Tip
Chuekar Shoulder.
Flank
* ^.
ROASTS
Rib-standing(chlno bom on)
(HP cut)
Blade Rib—standing (chins
bom on) (IIP cut)
Rib—standing (chine bom on)
<r cut)
Blade Rib—standing (china
bone on) (7* cut)
Round Tip
Rumjh-bone in
Rump—boneless
Chuck or Shoulder—bone in...
Chuck or Shoulder—bomiess..
STEWS AND OTHER CUTS
Short'Ribs
Plate—bone In
Plate—boneless
Brisket—bone in
3risket—boneless
rlank Meat
Neck—bom in
Nwk—boneless
Heel of Round—boneless
Shank—bone In
Shank—boneless
HAMBURGER
Beef ground from necks,
flanks, shanks, skirts, heel
of round, briskets, plates,
and miscellaneous beef
trimmings and beef fat
Points
porlb
8
COMMODITY
VARIETY MEATS
Brains
Hearts
Kidneys
Livers
Sweetbreads
Tails (ox Joints)....
Tongues
Tripe
VEAL
STEAKS AND CHOPS
Loin Chops
Rib Chops
Shoulder Chops
Round Steak (cutlets)
Sirloin Steak or Chops
ROASTS
Rump and Sirloin—bom In...
Rump and Sirloin—bomiess.
Leg.
Shoulder-bone In
Shoulder—boneless
STEWS AND OTHER CUTS
Breast—bom In
Breast—bomiess ....
Flank Meat
Neck—bone In
Neck—boneless
Shank—bone hi
Shank and Heel Meat—bone
less.
Ground Veal and Patties—
veal ground from necks,
flanks, shanks, breasts,
and miscellaneous veal
trimmings
VARIETY MEATS
Brains
Hearts
Kidneys
Livers
Sweetbreads
Tongues
Points
per lb.
COMMODITY
Points
per lb.
6
LAMB—
MUTTON
STEAKS AND CHOPS
Loin Chops
Rib Chops
teg Chops and Steaks
Shoulder Chops—blade or
arm chops
ROASTS
Leg—whole or part
Sirloin Roast—bom hi
Yoke, Rattle, or Triangle-
bone in.
Yoke, Rattle, or fiiangie-
boneless
Chuck or Shoulder, square
cut—bom In
Chuck or Shoulder, square-
cut—bomiess
Chuck or Shoulder, cross
cut-bone In
STEWS AND OTHER CUTS
Breast and Flank
Neck—bone in
Neck—boneless
Shank—bom in
Lamb Patties—lamb ground
from necks, flanks, shanks,
breasts, and miscellaneous
lamb trimmings
VARIETY MEATS
Brains
Hearts
Livers
Kidneys
Sweetbreads
Tongues
BACON
Bacon—slab or piece, rind on.
Bacon—slab or piece, rind ofl.
Bacon—sliced, rind off
Bacon—Canadian style, piece
or sliced.
Bacon—rinds
Bacon—plate and jowl
squares.
COMMODITY
PORK
STEAKS AND CHOPS
Center Chops
End Chops
Loin—boneless, fresh and
cured only
Tenderloin
Ham 1 —boneln, slices
Shoulder Chops and Steaks..
Bellies, trash and cured only.
ROASTS
Loin—whole, half, or end cuts
Loin-center cuts
Ham 1 —whole or half
Ham'-butt end
Ham 1 —shank end..
Ham 1 —bomiess slices.
Ham 1 —baneless, whole or half.
Shoulder—shank bait (picnic)
bone in
Shoulder-shank half (picnic)
bomiess
Shoulder-butt half (Boston
butt)—boro ht
Shoulder-butt haif (Boston
butt)—boneless
Points
COMMODITY
1 Regular «r skinned.
OTHER PORK CUTS
Spareribs
Neck and Backbones
Feet—bone in
Fat Backs and Clear Plates.
Plates, regular
Jowls
Hocks and Knuckles
Leaf Fat
VARIETY MEATS
Brains 1
Chitterlings
Ears
Hearts
Kidneys
livers
Sweetbreads
Tongues
Talk
Snouts
READY-TO-
EAT MEATS
COOKED, BOILED, BAKED,
AND BARBECUED
Dried Beef.
Ham 1 —bom In, whole or half.
Ham 1 —bom in, sheas
Ham 1 —butt end
Ham 1 —shank end
Ham—boneless and fatted,
slices
Picnic or Shoulder—bom in.
Picnic or Shoulder—beneJen
Tongues, siicos
Spareribs
Pigs Feat—bone hr
Point*
par lb.
> Ripriv «itlHaO
The point valar of any
other ready-to-eat meat
item *haD be determined
by adding 2 points per
pound to the point raiue per
pound of the uncooked item
from which it is prepared if
it ia sold whole, er 3 points
per pound shall be added if
it is cooked and sliced.
SAUSAGE
Dry Sausage—Hard: Typical
items are hard Salami, hard
Cervelat, ami Papperoni...
Semi-dry Sausage: T
items are soft
Thuringer, and Mortadeda.
Fresh, Smoked and Cooked
Sausage:* Typical Rams
are Pork Sausage, Wieners,
Bologna, Baked Loam,
and Liver Sausage
Group 1: 100% moat con
tent
Group 2: Not lessthan90%
moat; Liver Sausage in
cluded regardless of higher
meat content
Group3: Not less than 50%
meat
Group 4: Less than 50% i»t
more than 20% moat;
Souso and Hoad Cheese
indudod regardless of high-
er meat content
•"Meat” contiit IkMkan na-
tartal cowed by Ratba Ortw 11
Far spaeffic dtlWUoas refw ta OMal
Tablet W Trade Petal Values.
MEATS
(In tin or glass
containers)
Brains
Bulk Sausage
Chill Con Came
Deviled Ham
Deviled Tongue
Dried Beef
Hams and Picnics (whole
or half)
Luncheon Meat*
Moat Loaf.
Moat Spreads
Pigs Foot bom ht..
Patois
per lb.
MEATS
(In tin or glass
containers)
Pigs Foot, boned Cutlets
Potted and Deviled
Meats
Sausage In Oil
Tamales
Tongue, Beef
Tongue, Lamb
Tongue, Pork
Tongue, Vial
Vienna sausage
AH Other
FISH
(In any hsrntotlcally
sealed container)
Bonito
Crabmeat
Mackerel
Salmon
Sardines
Sea Herring.
Sea Mustek
Shrimp
Tuna
YeHow Tan-
Ail Other....
per lb.
FATS AND OILS
Butter 1
Lard 1
Shortening 1
Margarine
Salad and Cooking Oik
(1 pint-1 pound)
CHEESES 1
RstiMwd dbMMs ineMs
natural chaaeae and pead-
acta esntaininc 30 par-
cant nr anr|^b9^waiufl4
CHEESES 1
Exanwlea af rationed
cheeses:
Cheddar (American)
Swiss ....
Brick
MUnster
Umburger
Dehydrated—Grated
Chib. !
Gouda
Italian (aituud^riaais)'
pwE
Greek (afl hard varieties).
Process Cheese
Cheese Fomls
rateenad. The important
Cream CUeao, Nani-
chat at. Cottage, Casmm
hort, Liedorhram, Brio,
(For a
let si
• ladafiag Snicod I
4 Except pwcMses i
i Moat, Spiced Ham, <
I Ham, and <
i (F) pomuh (not i
, whether er net remeved fveoB container.
lanmtaefSpemtdserlesa). For and porthaaoe eo* Msial TaUs «f Trad* M* Va
• a. a. aevui
f minnae orncs usoia
recognition to those individuals or
business men who are digging
into their pockets to pay for ad
vertising to make the bond sale
in their town a success.
Actually the people who pay for
these ads are making more of a
contribution to the war program
than are those of us who simply
buy bonds. For when a business
man or newspaper publisher
spends monpy to push the sale of
bonds he doesn’t get his money
back in ten years with interest
nor does he get any other per
sonal benefit from it. All he get§
is the satisfaction of having do
nated some of his hard-earned
money to a worth-while cause.
afford to give away the steel for
battleships.
A nev/spaper publisher’s only
"•tock in trade is his advertising
space. When he gives that space
away instead of charging money
for it, he is making a real dol-
lar-and-cents donation. And
there are plenty of publishers
who are practically being forced
out of business because they are
-iving t-o generously of that
white space.
MERCHANTS . . - citizens
* The general procedure, when
‘he government has an advertise
ment it v/ants to run, is to send
a copy of it to each publisher.
With the copy is a note from the
interested government agency
asking the publisher to try to
find someone, or some group, to
sponsor that advertisement . 5 n
Washington’s Largest Fir Tree
ih -|
m*
m
GIFTS .... newspapers
It is impossible to get any ac
curate figures on just how many
millions of dollars have been do
nated to support government war; ^is neWspaper.
advertising, but the total figure : since the newspaper thinks
would be staggering. ! first of the merchants in his town
A lot of us, when we see bond as advertisers, he usually takes it
advertising, or war messages about to them to see if they are will
rationing, scrap collections, tire i n g pay part of the cost. Some
conservation, victory gardens and merchants are glad to do this
countless other wartime subjects, occasionally, but most of them
are apt to think that the govern- mus t wonder why they are singled
men pays for these—if we think ou t for such solicitations. ,
about the cost at all. But actu- • Actually it would seem as r
ally the government hasn’t spent such advertising messages should
Hi
lii
'Mi
mmn
N.'-v*.!
m * ft
■ -
•? i-yr-
' w
• - - NJ 'C
: . :vJ
Street scene in /Jorth Bend, Wash., as the four sections of the
biggest fir tree in the state were hauled on four huge trailer trucks to *
lumber mill to be cut into 35,000 board feet of lumber. The fir was 200
feet in height and was cut into 20-foot lengths, each about 10% feet ir
diameter, weighing 35 tons. There is enough lumber in that tree, ex-
nerts say, to build a half dozen houses.
4
a nickel for such advertising. It
has all been contributed by nen
and women who realize ruch
campaigns are necessary and ire
willing to pitch in and help f .iot
the bill.
Probably the greatest dor'' m
of all has been made by ‘ ie
newspaper publishers them 2S.
At a recent newspaper me ig,
it was estimated that the i ws-
papers have so far donated Ap
proximately $50,000,000 wort' of
advertising space to the war ’ his
is in addition to the ma > of
stories and editorials, sen* to
them by Washington, which -hey
have published as news.
It may be argued by those who
don’t analyze the situation that
newspapers can give this space a-
way without it costing them any
thing. But to a man who pub
lishes a newspaper you might as
well say that a steel company can
be backed by all members of the
community. For it is of jus',
as “much concern to Mrs. Jones or
Mrs. Smith that war bonds b'.
sold as it is to the long-suffer-
merchants.
In some towns there have bocr
organized Citizens’ War Advert is-
ig committees which raise fundr
to pay for these advertisement'
and determine which ones are
most essential to run in their
communities. This seems the
fairest way to spread the cost ol
etting necessary war messages to
he people.
r
s Chennault’s Sons'
TO SKl.L
’EM, TELL
h?= ’EM-
Yv’iili A "i A •}
Lieut. Col. Jack Chennanlt, ri
home from action in the Aleut?' • .
and his brother, Cadet Claire. \
Chennault, now training at S. ' \
Ana air base, Calif., are pict::- !
together at Santa Ana. Both as 3
sons of Maj. C*en. Claire L. Chcn-
nault. noted leader of the “Fljing
TiL'crs.”
Notice
'^sparsing in all forms at the
water supply in the Town of
McCormick is hereby strictly for
bidden, and swimming and boat
riding is strictly forbidden in the
•ater supply at Rocky Creek.
3uilty parties will be punished to
he extent of the lav/.
COMMISSIONERS' OF PUBLIC
WORKS,
J. S. Strom, Chairman.
McCormick, S. C.,
April 28, 1943.
Card Of Thanks
Wo wish to use this means
thank our many friends, \\
and colored, for the many d
of kindness and for the bea
ful floral offering during our
cent bereavement.
Charlie Grai
And Family.