Historical Newspapers of South Carolina

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McCORMICK MESSENGER, McCORMICK, SOUTH CAROLINA Thursday, July 23, 1942 IcCORNICK MESSENGER l Published Every Thursday f Established June 5, IMS r EDMOND J. McCRACKEN, v Editor and Owner Entered at the Post Office at Mc Cormick, S. C., as mail matter of • the second class. / SUBSCRIPTION RATES: - One Year $1.00 , Six Months .75 Three Months JO Have You Enrolled? Let This Be a Warning Have you enrolled for the Democratic primary to be held on Tuesday, August 25th? If you. wait until after Tues- day n July 28th, it will be too late. The books close on that day. Previous enrolling does not count. It makes no difference how many times you have voted in the past you must RE-EN ROLL to be eligible to vote this year. Each voter must enroll for himself or herself, and if this ' hasn’t been done yet, and if you want to vote in the primary in August, right now would be a good time .to attend to this, for if you wait until after 1 next Tues day it will be too late. rxt Firewood To Relieve Likely Coal Shortage dlemson, July 18.—The value of to f«»rmprs in South Carolina, says W. E. Cooper, ex tension forester at Clemsoxv Col lege, is at least $4,000,000 annual ly in normal years. This figure Is based on a value of $3 per cord, and on the fact that the average farm family will use ap proximately 10 cords of wood each year for heating and cooking. The valuation is based on home me only. ; Firewood sold on the market is worth nearly twice as much. With the present shortage of transportation facilities, Mr. Coop er continues, and with the possi ble shortage of coal and oil for this coming winter, there will be many opportunities for farmers to build up a market for fuel- wood. Those who live near enough to town or city, and who have hauling facilities, whether wagon or truck, should take advantage of the situation and drum up a business. There will undoubtedly be many consumers who will be glad to place orders. Not only is it an opportunity for increasing the yearly cash in come, the extension forester de clares, but it offers the farmer an opportunity for using slack labor and for improving his wood land. It is realized that farmers will be devotinfe more time than ever before to attaining food pro duction goals, but there are slack periods during unsuitable weather and after crops have been laid by and harvested that offer ex cellent time for work in the woods. Trees that should be ' cut and utilized are the poorer species, as well as the dead, crooked, diseased, or heavily limbed trees that are not other wise merchantable. Good Gardens Galore That good gardens are plenti- ul over South Carolina may be ! udg^d by three reports typical f practically every county in he state. No phase of the better Farm iving program has been more usccessful in Williamsburg county ban the garden program. A ome garden can be seen at ractically every home or in • the ield nearby.—R. A. Jackson, ounty agent. There is no doubt that there re more and better vegetable ardens in Anderson county than ince World War 1. Eight com- mnity canneries are operating nd all report more vegetables ban can be taken care of.—E. P. osey, county agent. and results of the Living program have Despite veg- * ^Sm L*tu. DOLLAR DAKS AT BEAK'S SAVE UP TO I 50% July days are city and trade area Dol lar Days. We are featuring special values at $1.00 and up through our big $400,000 stock of seasonable merchan dise. 40,000 or more pieces of dishes and pottery to select from. Values up to $1.50 for 5 cents. B E L K WHITE tUKE CO 845 Broad St. Augusta, Ga. TRUCK TIRES RECAPPED We have all sizes rubber. Send us your tires and rationing certificates,, or see John Warren. HOLLOWAY-DOUGHTY 811 Ellis Street. Augusta, Ga. Tractor Tires Repaired. £5= TODAY and tomorrow By DON ROBINSON *'V. •» ;than ADVERTISING . . change Advertising has taken some queer turns under war time con ditions. We have the strangest anomo- lies of rubber companies spend ing money to persuade us not to Use rubber, gasoline manufac turers running expensive adver tisements to teach us how to cut down on the consumption of their products and countlesss well-known companies spending large amounts of money to tell us why they can’t sell us any thing these days. Most of us had until recently, thought of advertising as a salesman in writing” whose whole duty was to make us buy as much as possible of everything available. But now advertising is showing us its other face—the face of the educator instead of the salesman and instead of trying to tempt us to buy things, it is being used to teach us how to make things last and how to get along with out the products which the ad vertisers have spent fortunes in promoting. NAMES brands Some people wonder why a company will continue to spend millions of dollars for advertising when it isn’t looking for a single customer. It might be the kindest thing to think of these organizations as buying space for educational messages entirely for philan thropic reasons—because of their unselfish desire to help us with our oroblems. In a way that is their purpose —but most of us realize that such million-dollar gestures of assis tance cannot be made too fre quently without being backed by a sound business motive. In the last war, several big companies busy with war work discontinued advertising altogeth er. By the time the w r ar ended we had most forgotten their names and many of them were never again able to get back in to public favor. The big companies of today realize that their brand names and company names, built up and respected because of the years of effort they have made to please the public, are their most prized ent and they are not let those names die be- Jjack of ygoods to sell, they performed a )«tr ad- now,: are eager to perform an equally welcomed service. GOVERNMENT . . help One of the most important services which advertisers are performing today is in helping with the collection of scrap ma terials. For many months it has been the general concensus of opinion that only by well-planned ad vertising could the scrap collec tions reach the proportions need ed to make the home a worth while source of supply for fac tories. There were many in Washing ton who believed that a gigantic advertising campaign should be paid for by the government it self to make “scavenging” the order of the day in every house hold. But while Washington was hemming and hawing about such a plan, industry decided that it could perform a public service by getting this program started. Industry, therefore, employed the outstanding leaders of the advertising business to plan how the job could be done. In Canada and England the re- | spective governments paid the full cost of such campaigns, but in this country industry jumped at the opportunity to perform this service to the country. So big concerns which have no goods to sell are' now spending a fortune to help their govern ment, to strengthen their rela tions with the public and to play a part in helping to protect the system under which they have thrived. CRITICS . . * . results In recent years, both among consumer groups and in govern ment circles, there have been groups who looked upon adver tising as a sort of an unessential luxury of industry. Although men who know the value of advertising have pointed out that advertising , has made mass production possible, lowered costs and raised our standard of living, its enemies have continued to attack it as economic waste. But those who have hi the past doubted the usefulness of adver tising are now being shown how this sales tool, which industry has used and defended so vigor ously, can now be utilized to help win the war. For mass response of all the people, it will soon be evident that there is no method which can produce results with the speed and efficiency of adver tising. The power which has been used to persuade us to buy auto mobiles, refrigerators and wash ing machines will now prove equally effective in getting us all working for the best interests of our country. If advertising continues to play the important war role which it is now assuming, shere is little doubt that It will come out of ti|e war an economic^ hero re sted and ac Better Farming Briefs Hampton, J. C. Anthony.— Prospects for peanuts are the best of any crop in the county. Some fields are grassy and in some the stands are not perfect, but ap parently we will make the great est peanut crop in our history. Horry, V. M. Johnston.—Im proved weather conditions have greatly improved gardens over the county, and indications are now that the largest amount of fruits and vegetables ever to be canned in the county will be canned this year. Jasper, N. R. Davis.—One Here ford bull was placed on Hoyt Langford’s farm in the Gillison- ville community. Two Angus bulls have been purchased by J. P. Graham for Turkey Hill plan tation along with 13 cows and heifers. Laurens, C. B. Cannon.— Througout the county interest continues good in home gardens. Reports from Better Farm Living committeemen indicate the county has made wonderful progress in gardening work and food and feed crops. Marion, W. R. Wells, Jr.—The Marion County Farmers’ Market ing Association sold for 541 mem bers during its marketing year ending July 1, 4,086 hogs for $90,- 258.22 McCormick, G. W. Bonnette.—A large hay crop of cowpeas is be ing planted. Lespedeza is making rapid growth following the good rains recently. Many farmers are planting seed patches so that they will not have to buy seed next year. Newberry, P. B. Ezell.—Since December 1, 627,750 lineal feet of power-built terraces have been constructed. It is impossible to meet the demand for the terrace construction with the available units. Oconee, G. H. Griffin.—We have an unusually large acreage plant ed to corn and it is looking tops at present. I have never seen larger and better gardens than we have now. We had a large acreage planted to wheat with fair yields. Pickens, T. A. Bowen.—The 22 weekly poultry schedules carried out in the county through the spring months in cooperation with the Greenville Poultry Com pany netted farmers $15,676.97 in cash for 90,861 pounds sold. Richland, David R. Hopkins- Numerous calls have come to our office daily for information re garding production of vegetables and also for canning informa tion. This is true not only of rural people, but also of those living in Columbia. Sumter, J. M. Eleazer.—We have the best prospect for lespedeza we have ever had. At last we have had a spring with some rain to give this crop a chance. | We will have some exceptional! yields of seed and hay from this great crop this year. Union, A. D. Breland.—E. E.j MEATS, LAE EH. CHICKENS AND EGGS t Ours is a First-Class Meat Market t with a good variety of Fresh Meats, such as Pork, Beef, Lamb, Veal, Dress ed Chickens and Fresh Country Eggs I every day, and various kinds of Fish on Thursday, Friday and Saturday. We deliver. JESTER’S CASH MARKET PHONE 25 McCORMICK, S. C. ft Buy Your Furniture From J. S. STROM Easy Payment Plan. No Carrying Charge. McCormick, S. C. Langley is getting a start in the dairy business with some good registered Jerseys. We assisted him in buying four registered heifers from the Clemson dairy herd at $50 each. York, L. W. Johnson.—Two molasses power mills have been purchased recently by Better Farm Living committeemen, one in the Friendship community and one in the Mt. Holly community, and an effort is being made to get others. IXt Lice And Mites Run “fifth columnists” out of the poultry flock this summer, says Miss Matilda Bell, Co. Home Dem. Agent. In the form of lice and mites they sap the vitality and strength of the hens and this results in lowered egg production. If every hen is to do her duty, see that she is free of body lice, and that the house, nests, roosts, and wall cracks do not become harbors of refuge for mites. The simplest means of treating fowls for lice is to apply a Nico tine Sulphate compound, such as “Black Leaf 40,” on the roost poles shortly before the hens go to roost in the evening. Fumes from this will penetrate the feathers and kill the lice. Birds must roost on the poles for this treatment to be effective. It may also be applied directly on : the body of the bird. Another method of treating for lice is to apply Sodium Fluoride or any good insect powder, direct ly to the body of the bird. This may be applied by the “pinch method”—a pinch on the head, back, body, under the wings, and in the fluff—or it may be used I as a dip, using one ounce of the powder to each gallon of water. Treat hens about four times a year to prevent them becoming infested with lice. Mites remain on the perches, | .in the nests, and in the crevices of the poultry house during the day and crawl on the body of the fowls at night or whenever they are quiet on the nests to feed. Apply a mixture of equal parts kerosene and old crank case o'H to roosts and in cracks and crevices in the house. Re peat in about two weeks in order to get rid of the mites, and then do it a,bout two or three times a yeapy thereafter to keep the house free of them.