Historical Newspapers of South Carolina

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\ 1 * ♦ m \ \ Thursday, September 24, 1931 McCORMICK MESSENGER, McCORMICK, SOUTH CAROLINA PAGE NUMBER TWO Eyes examin ed, Spectacles, Eye Glasses, and Artificial Zyes fitted without Drugs, Drops or Danger. DR. HENRY J. GODIN Optometrist! 956 Broad Street Augusta. Ga. ALL LIGHT CARS $6.65 WHITTLE BATTERY SERVICE 622 BROAD PHONE 1166 AUGUSTA, GA. “Why My Next Car will be A FORD” When you buy a Ford there are two things you never have to worry about. One is reliability. The other is long life. Here s an interesting letter from a Ford owner in North Carolina: “My Ford was purchased May 8, 1928, and has been run 121,767 miles. It haa^never stopped on the road for repairs of any kind what* soever except punctures. “The brakes were relined at 101,000 miles. My gas mileage aver aged 21 miles to the gallon, and on tires, 19,000 miles per tire. I travel over all kinds of road conditions—^mountainous and flat. “I consider this a wonderful record and I assure you my next car will also be a Ford.” , This is just one of many tributes to the reliability and long life of the Ford. A Ford owner in Iowa tells of driving his Ford 73,000 miles in a single year. Another writes of 120,000 miles of good service. Think ahead when you are considering the purchase of an automobile and consider what it will be like after thou sands of miles of driving. Will you still be satisfied? Will you still say “it’s a great car”? If it’s a Ford, you know everything will be O. K. It will be taking you there and back in good style, just as it has always done. And you will have saved many important, worth-while dollars in cost of operation and up-keep and low yearly depreciation, * *• * FIFTEEN BODV TYPES $ 430 TO $ 640 N F.O.B. Detroit, plus freight and delivery. Bumpers and spare tire ' extra at low cost. Economical time payments through the Authorized Ford Finance Plans of the Universal Credit Company. Men, You’]] Find The Toilet Requisites You Want, Here ■ - We are always mindful of the toilet needs of men and try to keep a full stock of the things you need and want. You’ll find the very best here, always, awaiting your selection. FOR YOUR CONVENIENCE—Shaving Cream, Safety Raz ors, Hair Tonic, Talcum Powder, Straight Edge Razors, Face Soap, Shaving Soap, Shampoo, etc. STROMS’ DRUG STORE MAIN STREET McCORMICK, S. C. aWPtQimm ByERNtST CAMDJB NEW YORK STEAMBOATS— More excursion boats operate out of New York City than any other port in the whole world. There must be at least fifty lines running daily to nearby resorts, not to men tion the palatial steamers which ply between here and New England points. The favorite trip is the one up the Hudson River, either to Albany, 142 miles, or forty miles to West Point. The latter trip, which ends in the famed Highlands where Rip Van Winkle held forth 200 years ago, and which enables one to see the cadets on parade, is a never failing pleasure. INEXPENSIVE PLEASURES— Nowhere can one get as much for one’s money as one can on the steamboats. For between $1 and $2 one can sail in comfort all day past the most beautiful scenery, enriched by historical associations, in perfect comfort and safety. One of the few objections is that the passageways on all boats are crowded and it takes a long time to get off at the pier. This has been arranged purpose ly. Narrow entrances have been found to break un incipient panics better than anything else. In a theatre the reverse is the case, but on a boat the plan is to break the crowd up into small units which can be handled by the crew. A TERRIBLE MEMORY— Those whose memories run back thirty years will recall the most disastrous happening that ever took place on an excursion boat— the time when the Gen. Slocum went down in the East River with a loss of more than a thousand lives, nearly all women and children. The terrible accident eclipses in S athos anything of its kind in his- )ry, because it was easily prevent- ible. Even when the Eastland turned turtle in Chicago a few years ago, the loss was much small er and was not confined entirelv to women and little children. The Gen. Slocum caught fire and before her captain could beach her the frenzied passengers died in the g anic. For years the excursion usiness was at a low ebb but since then has picked up. Actually, one is as safe on such a steamboat as anywhere in the world. LONG ISLAND SOUND— Sailing up Long Island Sound the other day one passed through simnly hundreds of small boats of all kinds, from millionaires’ craft, including famous racing yachts with masts ninety feet high, to lit tle rowboats with a “kicker,” otherwise a small gasoline motor. Everybody on the water appeared to be enjoying themselves hugely. The waves were too small to en danger the little craft and when ever one headed for shore, a beau tiful sight greeted one. One could see Theodore Roosevelt’s country mansion at Oyster Bay at one time, while on the opposite mainland were the small, villages where millionaries, artists and others who commute into the big city have formed happy colonies. OTHER CHEAP TRIPS— Aside from the day-long excur sions, there are numerous other trips to be had for little money. The sail to Staten Island by ferry boat costs five cents only and takes twenty minutes. Many visitors spend whole mornings riding back and forth on this line. Then there is the trip to the Statue of Liberty which costs only 25 cents: the trip to Ellis Island, where all emigrants from Europe land and which cost nothing, while other ferries will carry you on rides of ten or fifteen minutes for sums ranging from three to five cents ° n New York’s marine playground is one of its best points and should not be missed by any visitor. While the big excursion lines stop run ning on Labor Day, many of the trips continue all winter and if one is clad warmly, the trip is even more enjoyable then than in sum mer, as the crowds are not there to bother. -tXI Cotton Mills Use Advertising Solve State Problems Fill FENCE BUNG When you build fences with our wire vou are building to endure. It will last longer, look better, and give better satisfaction than any you can buy. The double strength strands are extra treated to resist the elements. And we ask no more for this superior fence than you pay for the ordinary kind. Get our prices now. WHITE HARDWARE CO. MAIN STREET McCORMICK, S. C. By Solving the General Problems of the State, the South Carolina Cotton Mills Hope to Solve Their Own Problems (Reprinted from Printers Ink Issue of August 13th, 1931.) The Cotton Manufacturers Asso ciation of South Carolina, repre senting practically all the cotton mills of that State, began in 1929 an educational advertising cam paign using all advertising media in the State. Their program has involved a tremendous amount of research, carrying the investiga tion into many other sections of the United States; and has caused the establishment of a . statistical library of many subjects vital to the industry and to the State at large. It has been an unbiased type of campaign, not designed particularly to curry favor for the cotton manufacturers, but to solve the general problems of the State, and by so doing solve many of the problems of the cotton mills them- selves. Among the problems attacked by the cotton mills were the following: The cotton mills found themselves faced with a surplus of labor, which for the sake of better employment, better homes, higher standards of living had voluntarily come to the mills from the agricultural regions of the entire State. Agriculture is almost prostrated; there has been a serkms loss of farms in the State over a period of the last ten years. This surplus of labor in the mill villages could easily be the cause of much discontent and misunder standing. The mills realized that they must solve the agricultural problems of the State, if they were to solve their own. They, there fore, supported the efforts of Clem- son Agricultural College and went into the press of the State with ad vertising, urging the farmers of the State to plant better seed; sel ect soils most suited for the best results; use more fertilizer; use more intensive and modern cultiva tion and marketing facilities, and urging better ginning facilities. It was found that mills of the State offered a market for almost 100 per cent more cotton of certain grades than was being produced in South Carolina, because of the in ferior quality of the lint produced in South Carolina - as a whole. Only a small portion of the South Carolina crop was purchased by South Carolina mills. The solu tion of this problem was begun un der the direction of Clemson Col lege by five-acre tests, and resulted in improving tremendously the quality of the staple produced by South Carolina farmers. In a few years, continuation of the nrogram will mean much to ag riculture in the State as well as to the mills. The mills need cotton with a lint approximately an av erage of an inch in length of staple. The farmers were producing very largely cotton hardly more than 7-8 inch in length. Solving the Farmers Problems Another agricultural problem the mills discovered, and which they are trying to solve with advertising is the fact that South Carolina shows an annual deficit in meats, butter, eggs, other forms of food stuff, and feed for stock. Millions of dollars are spent by South Caro linians for food and for stock feed outside of the State. Our farms are under-producing in the matter of food stuff. They need to live at home. The cotton manufacturers through their advertising are nreaching the doctrine of diversi fied farming and living at home; encouraging the farmers to raise more food and feed; soliciting the support of merchants, bankers and all South Carolinians in this en couragement. An analysis conducted by the cotton manufacturers showed that taxes in South Carolina had tre mendously increased during the last ten years, and that the in crease resulted not so much from extravagance on the part of the State legislature and not from State taxes; but from county, school district and municipal taxes, where great extravagances were in vogue and much money wasted. Several advertisements on the sub ject of taxes were followed by other advertisements on the same sub ject, drawing the logical conclusion, Let us Economize.” Such advertisements have brought forth wonderful response in the State at large. South Caro lina is launching a program of economy in government actuated by the leadership of cotton mills which may mean the saving of millions of dollars for the mills in taxes and for the State at large. No doubt it will lead to very radical changes in some of the now unsat isfactory tax angles of the State. This effort toward economy in gov ernment alone is worth many times over the cost of the entire cam paign. Some months back there was some misunderstanding of what was known as the Stretch-out or Extended Labor System in the cot ton mills, coming along with the installation of modern new labor- saving machinery, and new modern methods of personal efficiency in the mills. As has always been the case in all periods of history, it brought much misunderstanding and discontent not only among the employees of the mills, but raised many questions in the minds of the people at large. Thorough, complete, concise explanations of the fundamental principles of ex tended labor, when the idea is properly applied, has brought out a much better mutual understand ing and more sympathetic feeling throughout the State toward this modern method which is absolutely essential. As the result of the un biased explanation of the principle it is generally accepted not only as iust and fair by the employees and the public at large, but accepted as fundamentally necessary to a re duction of costs and in the interest of all concerned. The advertising has made com plete research in its comparison of the laws affecting labor through out textile States of the United States. A complete chart of labor laws has been presented for the in formation of the public and for the use of the legislature. For the first time, even the employees of the mills knew just what the laws gov erning tne cotton mills of South Carolina were, and how they com- nared with the laws of other States. There has been an unbias ed explanation presenting authen tic facts in connection with the many time-worn legislative pro posals effecting the mills. The advertisements discussed the problem of foreign competition, presenting the facts to the public in such a forceful way as to con vince the public of the most seri ous outside problems facing the cotton mills, of which they had never thought before. Many mis representations, which in the past have resulted from the lack of ade quate information, have been care fully corrected through the ad vertising, and the State at large now recognizes the cotton mills of South Carolina not only as their greatest industrial asset; their greatest employers; their great est producers; their greatest con sumers; their greatest tax-payers, but they recognize tnp industry a* the ultimate salvation of the State. The program, conducted upon a very broad plane, accepting the welfarp of t*-»e State as absolutely essential to the welfare of the mills themselves, will be continued upon just such a basis, and through its constructive efforts and its educa tional value will no doubt supply the leadership for many reforms and solutions to problems. X ish collars and cuffs and waistline, or interesting ways of introducing a touch of color. This week’s sketch shows a very simple applique design used on one of the new sport dresses. It looks; rather Japanese but you don’t have to be Japanese to make it. On a jersey blouse you should make the design of jdrsey of contrasting col or, or if you wish to use the design: on a linen or cotton dress for early autumn make the design in con trasting color of linen or cotton. To: begin with draw off the design on a piece of paper of the desired size and then cut it out, allowing a quarter inch on all edges. Then cut out the material according to this nattern, turn in the edges a quarter of an inch, pin in position, baste carefully at the edges and. stitch or hem into place. One advantage of this design is that it does not have to be sym metrical and that the outlines are intentionally a trifle irregular so that with ordinary care in drawing off your design you may be sure of success. ILLS RATS and mice—that’s RAT-SNAP, the old reliable rodent destroyer. Comes in cakes—no mixing with other food. Your money back if it fails. 35c size - 1 cake - enough for Pantry, Kitchen or Cellar. 65c size - 2 cakes - for Chicken House, coops, or small buildings. $1.25 size - 5 cakes - enough for all farm and out-buildings, storage buildings, or factory buildings. Sold and guaranteed by STROMS’ DRUG STORE McCormick, S. C. M arij Marshall Successful home dressmaking does not consist merely of careful cutting and fitting and neat fin ishing. This season especially we must also think of the little dress maker touches and clever trim mings that make a dress distinc tive or otherwise. Actually this little touch of dis tinction is not difficult to achieve. -/ I un) Keep your eyes open when you go rhrouiih the shoos and you will see all sorts of clever ways to fin- I* * i AMif Insurance that covets your home — protects them,too Every home and all its furnishings can be protected^ You can protect your home and the inheritance of your children with adequate reliable fire insurance. Will you be able to keep it or replace it if fire should damage it? i Your property insured with the Hartford Fire Insurance Company assures you of prompt adjustment in case of loss by fire. Let us tell you about this reliable com pany. i Paul J. Robinson Insurance Agency PHONE 66 1 McCormick Speaking of the weather, some brick tablets qf ancient Babylon contain weather proverbs 3,000 or 4,000 years old. They were writ ten in cuneiform characters bak ed in the clay. fUMCLE BtH.HOw potS A MAAi GkT, To COMB OUT ON TOP „©/ 5s © „ WELL gUP, HE MUST CONTINUALLY .work warp and ■FOREVER STUDY .HARP, fcTC, ETC. * l>\ © ' v F ////> t , • nS no Solid Rock 'EVER GATHERED MOSS,' BOD, AS LONG AS IT KEPT MOVING <5 ^ #/ IS that how k YOU CAMt OUT ON TOP Uh/CLE BtW/' c // "i © y.