Historical Newspapers of South Carolina

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THursclay, April 23, 1931 McCORMICK MESSENGER, McCORMICK. SOUTH CAROLINA PAGE NUMBER FOUR McCORMICK MESSENGER Published Every Thursday Established June 5, 1902 EDMOND J. McCRACKEN, Editor and Owner Entered at the Post Office at Mc Cormick, S. as mail matter of the second class. SUBSCRIPTION RATES: — Strictly Cash In Advance One year $1-00. Six Months - r • 76 Three Months -50 ' IF A FARM PROSPERS? Influence Of Farm Board’s Operation On Cotton Prices farmer opportunity for adjust- Q South, YoUllff Mail fS£ his planting operations in ohe ’ o (Reprinted from Industrial Digest April, 1931, Issue.) the ing his planting operations succeeding year to help equalize the supply and demand equation. This, of course, the farmer must do, as it would manifestly be un sound and impracticable to (Spartanburg Herald.) (By C. O. Moser, Vice-President, American Cotton Co-operative As sociation, New Orleans, La.) If a farmer becomes prosperous, what happens to the money he makes? This question is answered by former Secretary of Agriculture W. M. Jardine. The city gets it in the end, he says. On the face of things it appears that everything else would take care of itself if the farmer is giv en .more money and allowed to spend it as he wants, Mr. Jardine continues. But experience proves that thl& is not necessarily true. Many families, relatively prosper ous, move to town to get the bene fits of the city’s standard of life, he says. The prosperous farmer either sells his farm or places a tenant in charge. In the latter case, the farm must support two families. The new man has his fortune to make out of the soil. The owner spends his income on things that deprive his farm community not only, of his money but his intelligent direction. Even though the owner retains di rection of his farm, his income is spent in .the town. If he sells it outright, his wealth goes into stocks and bonds, which enrich ohe cities. . Even if he stays on the farm, his surplus wealth goes into securities that upbuild the cities. The perennial loss of surplus wealth from the country is one of the outstanding causes of a barren country life., It is slow to accum ulate, but surplus wealth can do a great deal if it is wisely utilized. It should be the means of making the farm home a desirable place to live, Jardine declares. > -AX i- Advertising Free Who pays for advertising? The answer is: “Successful ad vertising pays for itself.” That is .why advertisers in Or angeburg should give thought and study to their printed appeals, making sure its success. For example, take two stores here. Both have the same busi ness volume, the same expense and much the same goods to sell. One wisely advertises, increases sales, cuts down the per cent of ' overhead, turns over goods, elim inates shelf-loss, and makes a pro fit. The other does not advertise, / has less sales with higher overhead per sale, stagnant goods and loses money. In this c$ise the advertiser is out nothing, the non-advertiser pays. . Consider two factories. One ad vertises, securing quicker intro duction of products, bigger, volume of sales, less expense per sale, and is able to show a profit even when selling goods under the competitor who, because he does not advertise, has higher overhead expense on his smaUer volume. These examples -being sufficient for the lesson, the merchant-read er may ask, “how can I successful ly advertise?” i And, that, ladies and getlemen, is a real question. It even taxes the brains of an astute editor, forc ing him to admit that he cannot guarantee any method, or system. Advertising is a sales force that works differently under different conditions, depending in part up on the personality of the advertis er, the class to which he appeals and what he has to self. While the Times and Democrat is glad to co-operate with all adver tisers and willingly does all that it can to assure success, the major responsibility of advertising any business must, of necessity, rest up on the advertiser, who will only be able to test, experiment and fol low the system that leads to his success. All we can say, is “advertising, successfully done, costs the ad vertiser nothing.” — Orangeburg Times and Democrat. txr- Bananas may be fed raw to chil dren as young as two years old provided the fruit is entirely ripe, which is Indicated by black seed, mealy pulp, and a brown spotted skin. Bananas less ripe may be served baked. There seems no doubt that for several months after the original announcement of the Farm Bo ard's loan policy for the 1929 crop, throughout the trying period of the stock market crash of 1929 and until the latter part of January, 1930, the influence of the Board contributed to sustaining cotton prices. This was at a time when ii was to the especial advantage of the cotton grower in the marketing of his crop. The sustaining influ ence of the Farm Board was seen in the fact that cotton prices de clined much more slowly than the prices of securities during the per iod of the stock market crash, and afterwards for about three months were stabilized within the narrow range of about 75 points. The influence of the Farm Board was felt partly through its willing ness to buy cotton at a fixed price, and partly through the intimida tion of short-sellers by fear of what the Board might accomplish in the way of boosting prices. During the latter part of Janu ary, 1930, the markets became top- heavy because of the accumulation of contracts in the hands of weak speculative holders, and a severe decline set in—a decline oh at in evitably resulted from the depres sion in industry and the reduced demand for cotton. During the period from the early part of March to the last of May, 1930, there is no doubt that the operations of the/ Farm Board lift ed spot prices above the level at which they would otherwise have sold. This is shown not only by price studies, which indicate that cotton prices during April and May averaged nearly a cent higher than they would normally have averag ed, but also by the fact that prices in this country were raised consid erably above their normal parity with pri~~s abroad. . The third period from the end of May to date has been characterized by declining prices to the middle of December, followed by a gradual rise up to the present. During thei past several months, cotton prices have averaged somewhat higher than would normally be indicated under the prevailing demand and supply conditions. Prices in this country have recently been ruling abnormally close to Liverpool prices. Both of these indications seem to be evidence that prices ate being supported above their normal levels, which support must be at tributed to the operations of \>he Farm Board through the Stabiliza- 1 tion Corporation and *he Ootton Co-operatives. To argue that these prices would not have gone lower had the more 1 than three million bales of cotton held by the Co-operatives and *he Stabilization Corporation been forced during the harvesting period on the already over-supplied mar- j ket is to challenge the law of grav ity, as well as the law of supply and demand. We maintain that avoiding the extreme decline in price to which cotton would have j gone without the support of the Farm Board was a distinct service during this period of business de pression to business and industry, as well as to farmers. Bankruptcy, financial ruin, and untold social consequences, suicide, etc., were avoided by the timely government al device that gave aid to poverty stricken and prostrate agricultural communities. Some of the erstwhile critics of the Farm Board and che Co-opera tives do not appear to know that the place of the supply and time of the demand are moveable and tem porarily controllable factors in the operation of this much discussed, but little understood law of supply and demand. There is no disposi tion of the Co-operatives to ques tion the ultimate consequences of price action when supply and de mand can not be brought into bal ance, but we regard it as unthink able to deny the great basic indus try of agriculture the only means which modern business ingenuity and political and social economy have ever devised to protect ^he inadequately organized farmer from the . unshielded law of the jungle. The avoidance of the ex treme price consequences in any single year of bountiful harvests or temporarily reduced demand gives During the last few years the cry con- has b een “ Go South.” Out of the tinue to pile indefinitely one r>ur- N °rth, the West and the East they plus on another. There is nothing have come; young men launching unholy or unsound in theory or their careers; older men finding a practice in this procedure—in more fertile field. We here in fact, it is exactly what every well deep Dixie, in the heart of the in- regulated industry and business dustrial agricultural regions of die, does. It is concurred in by some Greater South, have long been con- of the chief industrial and finan- vinced of our possibilities. Now cial leaders of the country—than those in distant quarters of the whom there are none more able l an d take up the cry that the than President Hoover and former South is the hope of America. .Sdi- Chairman Legge. It is agricul- tors, speakers, economists and oven ture’s immediate hope for an politicians swing the band wagon. It’s the thing to do. James E. Doyle, professor of ru ral economy at Cornell University and an outstanding figure in his field, has written at length on the Says Danger Crone virtues of the Greater ? 3outih. The article has appeared here and NO SEVERE SPRING FROST TO there and is being reprinted far BOTHER VEGETATION FROM an d wide. In it are such state ments as: “The South is our new frontier. Sixty years ago Horace Greeley said: ‘Go West, young man go West.’ Ten million young men Feb- took a d yice » an d the Western frontier disappeared. SAVE ON MR GROCERIES equality of opportunity. A Dutch Prophet 15c NOW ON, SAYS DUTCH WEATHER PROPHET If Horace The State, 20th. * Verifying his forecast of ruary 17 for a bountiful fruit crop, _ . ...... .. the Dutch Weather Prophet said Greeley were living today he would yesterday that all danger of un- ^V , 00 South - young man; g0 usually low temperatures for ihis A A . spring has passed. He Is reminded a " e , xt ® 0 years beIong 4 ° lhe .v,a ,„.AA. .ho. South. Already young men of ex- that April 19 is the latest date that a severe spring frost has ever oc curred in South Carolina. It was April 19, 1873, that all cotton plants in the upper. part of the . 4.1. , * ^ j state were destroyed and frost ^ thanks to tbe abundance of formed that year even in May, the ch " ap p ° wer ' a friendly climate and an adequate supply of laoor. ceptional ability in the professions of law and medicine are headed South. The economic life of the South has had a sudden awaken- ‘Already two-thirds of all cotton latter condition having been pre dicted by a weather observer in . 4 ^ TT ^ ^ * Newberry county several months spindles In the United States have in advance and the forecast was mlgrate '? to K 4 e . - - , . published in the Newberry Herald f pads ’ ‘ be bar ^ s ' the , ^ du * tnaa - (the Dutch Weather Prophet set- the publ ‘ c utl “ ties .° f , the South ting the type for it in his first year ™ “ ak ^ g Phenomenal progress, as an apprentice at the printing The South is be m g rapidly mdus- trade.) It is a coincideiice to men- ™ !ed - Ther f ^ s « rely , and rap ‘ tion that a severe frost occurred in ld \ y pass f mg ° ut c the Picture the old aristocratic plantation owner, with his courtly and leisurely ru ral civilization.” this section in April 100 years ago —April 13, 1831. Fruit of every kind will be abundant this year. The first crop A few of our many specials are listed here to give you an idea of the savings to be had at our store. Head them and come to us for the best at the lowest prices: CORN FLAKES 2 for Choice Evaporated Peaches, 2 lbs. for ^ _ FATBACKS, per pound CYCLONE S. R. FLOUR , 24 lb. GOOD COFFEE, per pound PLOW BOY SYRUP gallon MATCHES, 6 boxes SALT FISH, per kit Pork, Beef, Pure Pork Sausage, Mixed Sausage, Hog Head Cheese, Smoked Sausage, Balogna Saus age, Veal, Cured Ham,* Breakfast Bacon, Fi§h, etc., at prices you can well afford to pay. ’Phone No. 8 and have your order y delivered promptly. We buy and sell the best country produce. A. H. FAULKNER . McCORMICK, S. C. ZS77. 10c 70c 15c 60c 18c And in another place . . . “there STATEMENT OF McCORMICK CITY CLERK’S BOOKS FOR PERIOD of ftes"is now Vuite well Advanced * a new agriculture in the :nak- BEGINNING APRIL 6, 1930, AND ENDING APRIL 6, 1931 and It will mature for the first ln f; “ 18 scientific agriculture. The ' IZIZZ time in about 12 years in the vie- agrarian revolution to the South ' ., RECEIPTS inlty of Columbia, so far as this * n a farmers’ :.iovement only; Cash Balance April 6, 930 $ 1,369.35 observer remembers. Heretofore « 18 “ u <; h more than tbat - It is a Total Tax Collected during period 13,543.14 this crop has been cut short by low mobilization of. the banks, the Street Tax Collected '408.50 -errmeratures railroads, the merchants, the edi- Fines Collected 338.50 ‘ While precipitation at present is to f ***.&* school :. ” . . Business License Collected ... ........ ‘1,244.46 not up to normal, rainfall during *? ior educattonal ..leadway, .his Note Peoples Bank 3,700.00 the crop season wUl take care of writ f 8ay8: ^ Soufch 18 un ' * ote ; M f 8 ; Maude Renl8 ® n — 1,500.00 nnv dpfiripnrv it will be suffi- Questionably making faster pro- Received from Commissioners Public Works 3,181.61 cSnt S yea^ fo^^e growth of ^ss than the North.” And he Interest Sinkmg Fund 77.49 all crops, which will be abundant g° es on to P aint magnificent word Sa^e of Ford Parts and Gun 9£0 if the husbandman will do his part Pictures of the drives against illit- in proper cultivation of the soil. erac y> the Perfection of the con- TOTAL $ 25,372.55 The drought regions of the west solidated school with its buses cov- DISBURSEMENTS and in Virginia and Maryland have er i n & wide territory, and the per- Paid Tucker and Laxton $ 4,360.55 been visited with abundant rain- sonne l backing the campaign for Street Department — 2,358.10 fall, even now to assure a crop. In hi&her education. It is a learned Interest on Bonds 9,263.10 Maryland a recent rainfall—the, South of the future die Cornell Police Department 1,024.95 heaviest since the drought set in a ex P er t bolds up for the nation to Salaries, Mayor, City Council, Clerk and Attorney 1,286.25 year ago—raised the water in cer- oe b°ld- Fire Department 610.77 tain streams that trout fishing was Future Farmers of America Peoples Bank, Note 3,700.00 pleasant and profitable—and peo- anc * Four-H oiganizations as Peoples Bank, Interest 128.36 pie were amazed that such a thing ^ no ^ n 80 we b in the South come E. G. Smith, Payment on Note 321.06 could happen in the firs^t abund- ^ ^ or tribute as makers of Advertising and Stationery 92.11 ant rainfall after such a long, men and women of the years Sanitary Department 70.00 severe drought. Well, it was dur ing full moon and Luna just drew 16-year-old boy of the South, with quantities of water from .he his ^e-acre cotton project, will TOTAL $ 25,372.55 (three)' strata (where it is stored tel1 y° u exa ?tly bow many pounds in the earth) to help out such of nitrogen and phosphorus and ducts may be garlanded with emergencies. It meets the precip- Potash he is using foi* fertilizer, clusters of grapes or with grape- itation from the clouds in a fifty- and why.” It is a scientific South vines. A label, “grape-flavored fifty proposition, which is a good ^he Northerner pictures, vvith sirup, tells that the flavor is de rule to follow in all mundane af- y oun S 8 ^ er8 going over cheir farms rived directly from the grapes to come. Says Prof. Doyle: “The Cash Balance, April 6, 1931 2,157.30 fairs and dealings. speaking a new language—a :.ang- themselves or from an extract pre- uage their forefathers didn’t know, pared from the fruit. “Imitation “However,” continues the writer, grape sirup,” as the name implies, “it is the evening class movement, has a synthetic grape flavor, and the movement among adult 2arm- its color is artificial. Tobacco 1931 Outlook Far From Encouraging , , _ — . . , Carolina is one of the 10 Southern plant foods which farmers general- states hav 50 cent of aU ihe ly never knew were present in the eve classes in the material. Chemists Find Extra ^ “ Ule cvelm *8 “““ movement., lias a synmetic grape flavor, and CLEMSON COLLEGE 4.pril 21- , T „ ... the movement among adult Harm- its color is artificial. Imitation The report of intentions to plant V alue in r ertllizer ers, that promises to transform grapa products or grape-flavored as of March 1, 1931, indicates that Southern agriculture. It is ohe products which do not contain a the total acreage of tobacco in the When chemists recently analyzed f 103 * impressive thing in agricul- substantial proportion of actual United States wili be this year a sample of our oldest commercial tural education that has developed grape juice are not entitled to any practically the same as in 1930. The fertilizer they found a number of 1. ZIZZZ plCtUre ° f graPeS ° n the “ acreage ln the Hue-cured area will be reduced by approximately 10 per Either paradichlorobenzene or cent. The acreage in South Caro- naphthalene flakes is effective in lina will be reduced about eight Their analysis of Chilean nitrate S ° the Northerner looks at the protecting stored clothing against per cent, says O. M. Clark, exten- of soda, the fertilizer which has Z leeion h °! vast . p ° 3 - * Z’, ‘ f , the ?° thing is 3ion farm management specialist, been used in this country since slbUit 63 ^ here everybody s going to first thoroughly cleaned by brush- The production of flue-cured to- 1830, revealed potassium, calcium, scbo °‘ Z Z™ vZ ,° & better g Z beatlng ’ and - 8Unned « bacco last year was about 857 mill- iodine, boron, magnesium, all es- Job of whatever he’s doing. poss bie. , The articles to be stored ion pounds. Stocks on hand July sential for plant growth—in addi- X must be wra Pf ed in tl ? ht bundl es 1, 1930, were 599 million pounds, tion to nitrogen.• I The T ahel Telk W ^ securely making a total supply of 1,456 mill- Until recently Chilean nitrate ine Ajduei A CHS sealed so no moths can enter, or ion pounds. In view of the reduced was prized by farmers as a source ! st °ff d in boxes or trunks, foreign and indifferent domestic of quick-acting nitrogen—nitrate The buyer of a bottled beverage ^ ltn tn ® flakes scattered through demand it seems now that stocks nitrogen, but the new analysis can tell whether he is buying a tbe contam cr. Placing these sub- on hand July 1, 1931, will probab- shows that the fertilizer contains real fruit-flavored drink or a sub- s ^ a ^ ces in bureau drawers or on ly exceed 700 million pounds, other plant food beside nitrogen. It stitute, thanks to the Federal food shelves does no good, because the Even with an acreage reduction is now believed that the presence and drugs act. A fruit-type bot- fumes ’ whlcb kid the moth larvae, of 10 per cent, with a normal yield of these impurities, each of which tied beverage contains a true fruit are not confine a^ per acre, Mr. Clark explains, the is necessary for normal plant product, a fruit-flavored product, 1 x total supply of flue-cured tobacco growth, accounts for the unusual or an imitation-fruit product. February, a short month, Iowa at the beginning of the next mar- record farmers have had with this Thus, a bottle labeled “Grape tested 223,710 cattle for tuber- keting season will likely be equal natural nitrate. Scientists explain Juice” will be found to contain culosis more cattle than any State to that of July 1, 1930. The indi- the presence of these uncommon straight grape juice. Bottled bev- bas ever tested in any month. cations now are that assuming a elements by the natural origin of erages labeled “Grapeade,” “Grape j * normal production per acre 10 per Chilean nitrate. It is obtained Squash,” “Grape Punch,” “Grape; The family doesn’t need the cent will not be a sufficient acre- from deposits in a barren desert Crush,” or “Grape Smash” must nauseous “sulphur-and-molasses” age reduction to bring about the which covers thousands of acres in contain a material per centage of mixture this spring if the diet pro- needed improvement in the mar- northern Chile. ^ > 'grape juice. Labels for such pro- vides plenty of fresh vegetables. ket situation.