McCormick messenger. (McCormick, S.C.) 1902-current, March 06, 1930, Image 7
Thursday, March 6, 1930
%GEP McCORMICK. S*m C*r*Hn*.
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Little Talk On Thrift
V.. t £T • .
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(By S. W. Straus. President Ameri
can Society-for Thrift.)
OLD AGE INDEPENDENCE MADE
SURE THROUGH THRIFT
At the present time when there
is apparently some distress due to
unemoloyment, it is well to have
brought to our attention the great
value of systematic saving and
thrift in providing for one’s old
age. Some interesting figures
have been v/orked out by the
American Society for Thrift show
ing how one may become finan
cially independent at the age of
sixty-five. It is to be assumed
that most persons are able to
maintain an income until they
reach this age at which time most
of them feel that they would like
to retire and take life easy for the
rest of their days. It is true, of
course, that no rule or formula can
be laid down that will apply to all
cases but it would seem that a
plan which calls for a modest
amount of saving during one’s pro
ductive years and provides an in
come of $100 a month after the
age of sixty-five, would come close
to filling the requirements of a
vast number of people.
It would require the sum of $30,-
000 invested at 4 per cent to pro
vide a $1200 annuity. If one should
begin saving at twenty-one years
of age it would only be necessary
for him, according to the Ameri
can Society for Thrift figures, to
lay aside $259.34 a year to achieve
this financial independence at
sixty-five.
The following figures will show
the age at which one may begin
saving and the amount necessary
to be saved each year until one
reaches the age of sixty-five in
order to have an income of $1200
a year thereafter—twenty-five
—$315.70; thirty—$407.32; thirty-
five—$534.90; forty—$720.36; forty-
five—$1,007.16; fifty $1,498.24;
fifty-five—$2,498.72 and sixty—$5,-^
538.82.
These estimates are based on
savings being deposited in a bank
or invested at 4 per cent com
pounded annually. It is more than
likely that during at least a num
ber of years the average man could
incre|use his savings above the
schedule here referred to. It is
also possible to get better than 4
per cent. This would mean either
that one would not have to wait
until sixty-five before retiring or
that one would have a larger in
come than $100 a month after
reaching that period in life.
There is indeed no surer way or
better way of providing for a com
fortable old age than through some
such a plan as has been here
briefly outlined.
IXt
FARMERS WHO CAN PAY
We recently ran across a North
Carolina doctor’s diagnosis of the
farmer’s financial troubles which
Is worth passing along. This was
a general practitioner in an aver
age small town, who carried the
accounts of many farm families
on his books, usually making col
lections yearly when crops were
marketed, as is the custom with
many.
On January 1, he checked up his
delinquent accounts and found
that in nearly every case those
who had • failed to pay were one
crop farmers, who made no at
tempt to raise a variety of pro
ducts. Then he looked over his
paid-up list, which disclosed con
ditions somewhat like this:
One had a f’cck of pure-bred
chickens, another a flock of sheep
\ third had brood sows, others had
dairy cows, orchards, vegetables,
Pay. and other feed for their stock,
tn" other words, those who had
raised their own food and stock
feed, or had been able to market
poultry and dairy products, had
also been able to pay their doc-
>or’s bill. And by the same token
Pad been able to pay their other
bills, without doubt.—Abbeville
Press and Banner.
ACT TODAV^DONT MISS THESE BARGAINS !
NOTICE OF FINAL SETTLE
MENT AND DISCHARGE
chevholets f/Mfsmmc
Jmr Trentp+Ttatium
^CHEVROLET
66
The Town Doctor
.99
DOCTOR OF TOWNS SAYS:
THE CURSE OF ANY CONVIC
TION LIES IN NOT HAVING
ENOUGH OF IT
1C REDUCTIONS
"WITH an
HAT COUNTS
If you haven’t attended Chevrolet’s Great Spring
Clearance Sale, come in today! To make it the
biggest of its kind ever held in this community we
offer big reductions on popular cars that set a new
record' of value for your dollar!
The big reception given the 1930 Chevrolet has filled
our showrooms with late model, low mileage cars
that must be sold this week to make room for more
trade-ins. Now you can secure a handsome, depend
able used car bearing the red tag “with an OK that
counts”. This signifies that the car has been
thoroughly reconditioned by expert mechanics to
top-notch appearance and performance.
See our big selection of makes and models carrying
the famous red “OK that counts” tag. Buy today
and save!
THE MOST EXTRAORDINARY VALUES IN LOW PRICED 4 AND 6
CYLINDER CARS
n the 18th day of March, 1930,
10:00 o’clock a. m., I will make
nal settlement in the Judge of
bate's office in McCormick and
for a discharge as adminis-
;rix of the estate of W. W. Sisk,
cased. All persons holding
ms should present them prop-
r attested before that date, or
forever debarred.
MRS. LILLIE B. SISK,
dministratrix of the Estate of ,
W. Sisk, deceased.
[cCormick, S. C.,
ebruary 15, 1930.-4t. |
26 Ford Tudor
27 Ford Coupe
27 Chevrolet Coupe.
29 Chevrolet Truck.
Model T Ford Truck
28 Chevrolet Tour.
26 Chevrolet Tour.
All at very attractive
prices.
BUY “OK” USED CARS FROM A CHEVROLET DEALER
The Point Of Contact
There’s a simple catch in the
familiar phrase that tells how the
world beats a path to the door of
the man who sells a better mouse
trap.
Any salesman, if he is to be suc
cessful, must not only have a sup
erior product, but also must let
folks know about it. He must point
out why his mouse trap, his auto
mobile or his service is better than
his neighbors. He must advertise.
Advertising is the point of con
tact between the man who sells
something and the man who wants
something. Through an adver-
Msement, a dealer can tell you in
a few short minutes all you want
to know about the articles or the
service he has to offer.
This newspaper is constantly full
of ideas that other men and wo
men have thought out for your
personal benefit. Fail to read the
advertisements and you remain in
ignorance of countless products
that have made life easier, happier
and more interesting for you and
your entire family.
Advertising gives you news of
the latest and best things made,
with a. word as to what they will
do, what they cost and where to
get them. Think of all you miss
when you overlook the advertise
ments.
X
Reading The
Public Mind
The success of a business de
fends on its ability to analyse the
mental operations of the public,
and to determine how people de
cide as to where they shall buy
goods. The merchants who read
the public mind most accurately
get the business.
When one finds that he needs
something, the question comes up
where that article should be
bought. From some source back
in the mind the suggestion comes
that such and such a place would
be a good store to visit for that
purpose. Whence comes that sug
gestion.
In the majority of cases, it is
created by the store that has made
the greatest effort to impress its
reputation on the public mind.
People remember the things they
hear about constantly, and they
forget other things that are rarely
called to their attention. The ad
vertised store conforms to the
laws of psychology, by constantly
calling public attention to its en
terprises, its goods, its methods,
its prices, and the advantages of
trading with it. Consequently the
inner consciousness, when asked
what or where a person should
buy, is apt to respond by suggest
ing certain advertised goods.
It is, of course, true that while
a store by advertising can always
draw in a lot of new trade, it can’t
keep it unless it really does give
good values. But advertising helps
a store do that, notably in these
two ways:
Advertising encourages mer
chants to handle big lots when
such are offered them at low fig
ures. They know that by appealing
to the public by advertising, they
can swing these big lots and turn
them into money in a short time.
Thus buying in a large way and
taking advantage of special op
portunities, they arc able to offer
special values.
Advertising increases volume of
trade, thus reducing the operating
and overhead expense per article,
making it possible to cut prices to
the public. The advertised stores
buy and operate at low figures and
can thus make low prices.
Manure Disposals
What Ben Franklin
’ Told The Constitu- , Manure should never be dump .
tmrml et ^ where dairy cows
LlUlldl V^UllVCI1UUII are likely to lie . n it Qr to walk
I through it. If not stored in a shed
Ben Franklin told the Constitu- | or removed to the fields, it should
tional Convention in 1787 that
when he was a very young man he
had a great conceit of his own
opinions and seldom dbubted his
own infallibility, but that since
he had grown older he had discov-
be piled at a considerable distance
from the barn and on the side op
posite from the milk room. When
weather and field conditions per
mit, it is probably best to spread
the manure as soon as a load has
ered that other opinions than his j accumulated. If a spreader is not
own often had greater value. | available, an ordinary wagon may
Then he added: “It is probable be used. The yards should be
that nothing we adopt here will be
wholly what any delegate present
desires adopted, but if every one
will doubt a little cf his own in
fallibility we are likely to produce
an instrument acceptable to the
country.”
The successful man today no
longer says, “It must be done my
way because my way is right.” The
successful man knows that even
the best informed man knows but
little—that about him on every Early hatching pays. In addi-
side stored in books and minds of tion to greater egg profits in win-
his associates are well-worth- j ^ e r when eggs are scarce, early
while ideas that should be consid-'
ered. He reaches out the arm of
investigation and grasps with the
scraped regularly and the scrap
ings spread with the other man
ure. Hauling manure to the fields
regularly not only keeps the prem
ises in a sanitary condition, but
usually is a profitable practice
from the standpoint of crop pro
duction.
1X1
Hatch Chicks Early
hatched cockerels are more profit
able as market poultry than those
hatched late. In the North, March
fingers of progress every available 25^ j s a g 00 <i date to hatch the
helpful thought. • -
When you find a man who says,
“I am running my affairs alone,
the burden is wholly mine,” you
first chicks and May 15, is a good
date to finish hatching. In the
Southern States, hatch about two
weeks earlier. Allow time after
will find a man who is running pi ac j n g th e males in the breeding
backwards, not forward and it is p en b e f ore saving eggs for hatch-
time for him to move his clutch. 1 ing A fertile egg may be obtained
X two days after mating, but about!
Curtains of unbleached muslin two weeks should be allowed. The
arc practical for the bathroom as fertility of eggs remains at a suf-
they do not look limp or sleaay ficiently high per centage for :
when dampened bysteamy air. Al- about five days after the males
so they are easy to launder, are removed from the breeding^
Brighten them up with a border or pen. One male mated to a vary- j
applique of fast-colored checked ing number of females up to 15'
gingha::!, cretone, or plain chani- should give a fairly consistent 1
bray. per centage of fertile eggs.
I talked to a man the other day
who said he was convinced that
his was a good town, and that ho
had faith in it, but he was
enthusiastic about it. A case pare
and simple where the “curse of livj
convicticn” was in not having
enough of it.
That is true with many people.
Ask them what they think abo ’t
the place where they live and they
are of this opinion, and they gu-^ss
something else, and like this mar,
are convinced of something, but
they play around, dabbling their
feet in the edge of the water, so
to speak, instead of diving in.
Faith in a Community is a fine
thing, and “faith” they say, “can
move mountains;’ but I like very
much what Dr. Frank Crane said
about it. He said, “the only faildi
that could move a mountain (and
I add even an ant-hill) is the faiui
that uses dynamite along with It.”
I asked this man if he was in
love with his towm. He deliberate
ly laughed at me and then s<ud
Love is blind.” That being t ie
case I know many, many towns
where most of the people must be
head over heels in love with their
community, for they are blind as
the proverbial bat to its advant
ages; things that are actually
driving business and people out of
their town are staring them square
in the face, but they do not see
them.
There are many people, and per
haps you are one of them, who
say there often is too much en
thusiasm in community affairs—
people get all excited over some
particular thing, a new factory or
booster campaign as an example,
and that is all that ever comes of
it. Everybody gets “all het up,”
makes a big fuss and a let of
noise but that’s all it ever amounts
to.
Well, that often happens; but it
isn’t because of too much enthu
siasm—it, is just inability-to. con
trol it. r'
That is natural—the desire to
make a splash when you jump in
the puddle is second r . - .ro with
all of us, and it is legitimate, t°o.
The trouble usually is due to the
fact that a few people, who really
down deep in their hearts want to
do something for the town, get 2 .1
idea (and everything has to start
with an idea, you know,) and it
looks like a good thing. They start
to put it over, have a public meet
ing or two and the papers ; alwavs
willing and ready to do their part,
give it a lot of space and you and
everybody knows about it.
Then you say something to vour
neighbor, friend or fellow-werfe-pr
about it. It looks o. k. to you and
you say “what do you think about
what these fellows are going to
do”? and the other fellow «avs
“there is nothing to it” or “it’s a
graft for those fellows to put
something over,” or “it’s jus': a
stunt for the birds that are selling
it to make a lot of ’jack’ out of
it.”
That cools you down. You see
your conviction was good but you
did not have enough of it to come
back and say “what’s the matter,
you’re sore cause you’re not in on
it and can’t run it?” or “of course
they are going to get some^' , " , g
out of it, what do you suppose they
are doing it for?; but I will get
something out of it too and so will
you if it goes over, but I will have
nothing more than I’ve got now if
it doesn’t.”
Now if there are enough cases
where folks who are at first con
vinced, but not enough so to stay.
convinced in the face of a fow
knockers who crab everything re
gardless, or by remarks of those
who do not stop to think, then
these fellows who really wanted to
do something, but-cannot do it all
themselves, get discouraged be
cause you won’t get behind and
push the thing along; and wlmn
that happens the whole thing, no
matter how good it was in the be
ginning, falls through.
So you see McCormick is some
what like a flivver. Somebody Las
to turn on the switch and step on
the starter. Then if there is 3.1s
in the tank, and you furnish the
spark of enthusiasm when the
spark is needed, the little old
buggy will keep rolling along, go
ing places with you a comfortable
passenger.
(Copyright, 1930. A. D. G . w.
Reproduction prohibited in w’ do
or in part. This editorial pob;
ed by McCormick Messenger in
co-operation with the Iscal Lh.ts
Club.)