McCormick messenger. (McCormick, S.C.) 1902-current, January 09, 1930, Image 2
Thursday, January 9, 1930
McCORMICK MESSENGER, McCORMICK, South Carotin*.
Page Number Two
Chevrolet Company
Improves Models And
Holds Low Prices
The Chevroet Motor Company
today announces a new car for
1930 known as “The Greatest
Chevrolet in History.”
Announcement of the new car
comes right at the close of Chev
rolet’s greatest year, for the sensa
tional success of the six-cylinder
Chevrolet, introduced just a year
ago, resulted in an output of 1,350,-
000 cars this year, breaking by a
wide margin all former Chevrolet
annual production records. •.
In making public Chevrolet's
plans for 1930, W. S. Knudsen,
president arjd general manager,
declared that with the improve
ments incorporated in the new car,
Chevrolet was anticipating a
volume of business that will equal,
if not surpass, the phenomenal
record of # 1929. And, in order to
accommodate an early demand,
production is being speeded with
all the haste consistent with the
precision methods for which Chev
rolet manufacturing operations are
famous.
New car shipments have been
going out to dealers for the. past
ten days, with deliveries to owners
scheduled to start today. The cars
went on display this morning in
thousands of Chevrolet showrooms
from coast to coast, while at the
same time the announcement of
the new car was being broadcast
through the advertising columns of
more than 6,500 newspapers.
Scores of distinct improvements
have been made in the 1930 Chev
rolet line, the faettry announces.
Greater beauty, added safety fac
tors, improved riding comfort and
better all-round performance with"
added power, and faster accelera
tion are announced as features of
the new line.
__ Larger tires, small wheels, Delco-
Lovejoy hydraulic shock asborbers
at all four wheels, Fisher slanting
non-glare W windshield and vast
ly improved four wheel braking
system are some of the highlights.
Brakes are of the internal ex
panding “articulated shoe type”
both front and rear, those on the' 1
front wheels having two shoes
while those on the rear have four.
These brakes, also, are fully en
closed giving perfect protection
against water and dirt. >
The brakes represent an innova
tion not only in the Chevrolet line
but in the entire passenger car
field. The # length of service that
these linings give in the new de
sign Chevrolet brakes is second to
none. The brakes may be adjust
ed without the removal-* of any
plates from the brake drum and
operate* with equal efficiency on
pU four wheels. The brake drums
are 11 1-2 inches in diameter. The
emergency brake is an independent
unit operating on the rear drums.
A new method of construction
known as the “articulated shoe
type” assures uniform braking un
der all conditions of temperature.
Tests at the General Motors Prov
ing Ground show that the new
brake will stop a «ar traveling
thirty miles per hour in two and
two-tenth seconds within 48 feet.
The attractive new closed bodies,
in. a variety of colors, carry the
famous fisher stamp of crafts
manship. Eight models .three of
which are new to Chevrolet, com
prise the line. Of the eight, five
aife closed cars and three are open.
The closed cars are the sedan,
coach, coupe, sport coupe and club
sedan. The open models .are the
roadster, sport roadster and phaet
on. The models new to the line
tills year are the sport coupe, sport
roadster and chib sedan.
The six cylinder valve-in-head
engine introduced a year ago, af
ter four years of research and de
velopment, has been further im
proved and refined. Since the in
troduction of the six a year ago,
test cars have run up more than a
million - miles of driving at the
General Motors Proving Ground in
the working out and the justifying
of the improvements found in the
1930 car. All the resources ef the
General Motors Research Labora
tories and the Chevrolet experi
mental laboratory were placed at
the disposal of the Chevrolet en
gineering staff in this work.
Working with Chevrolet's chief
engineer, were General Motors en
gineers and Proving Ground en
gineers, with 18 Chevrolet engin
eers assisting their chief in super
vising the development and refine
ment of the improved six cylinder
motor found in “the greatest
Chevrolet.”
The result of the efforts of this
engineering talent is a smoother,
quieter, more powerful motor. The
new engine, fully enclosed, with a
high compression non-detonating
head, develops 50 horsepower
The brake horsepower has been
increased over the entire speed
range. At 1000 revolutions per
minute 24.5 horsepower is develop
ed and the maximum of 50 horse
power is attained at 2,600 revolu
tions per minute. This increase
,in power insures a marked im-
provtement in acceleration and hill
climbing ability. At normal driv
ing speed the new engine develops
many times the power required to
drive the car. Specifically the rear
axle has been redesigned while the
differential unit has been strength
ened and its oiling system rede
signed to insure long life and quiet
operation. *
Smoother operation of the en
gine and longer life are assured
through the use of light weight
pistons. Steel-bracked crankshaft
bearings have been adopted be
cause they are more durable.
The oil pump has been increased
!n capacity and improved in effici
ency, while the carburetor has
been improved in respect to both
its accelerating pump and jet size.
The accelerating pump has been
Increased in length and reduced in
diameter. This improvement also
helps the acceleration performance
by increasing the duration of the
spray.
The same sturdy 48 pound
crankshaft which proved so satis
factory during 1929 has been re
tained in the new car and a furth
er contribution to smoother en
gine operation, improved distribu
tion and increased economy has
been made by the new intake and
exhaust manifolds of the heated
-T design. A
The air cleaner has been im
proved by reversing the position
of the intake slots and providing
for a less restricted flow of air.
With the intake slots located at a
greater distance from the exhaust
manifold, the air entering the car
buretor is much cooler and a great
er amount of air can be handled
in the same space because of its
greater density. These combined
refinements result in better en
gine performance by insuring de
livery of clean, cool air to the car
buretor in larger quantities.
The clutch on the new car has
been improved by the adoption of
an integral disc, made in one piece
of high carbon steel. . This will
give the 1930 cars smoother and
easier clutch action, with quieter
operation and longer service.
Easier riding and grekter quiet
ness are accomplished through a
new type of self-adjusting spring
shackle in which bushings in the
spring eyes and brackets are elim
inated, thus doing away with wear.
I Hardened and ground tubular pins,
jwith tapered ends, are pressed in-
; to the springs and brackets while
oil forced into them forms a large
reservoir, making frequent lubri
cation unnecessary.
Another improvement bringing
about easier riding, is found in the
Delco-Lovejoy hydraulic shpek ab
sorbers in the form of a rigid link
rod instead of a strap connecting
the operating arms with the chas-
! sis and insuring positive transmis
sion of all rebound movements.
A new type of gasoline gauge of
! unusual accuracy is found on the
new Chevrolet. A double float in
the tank insures correct reading of
this gauge regardless of the posi
tion of the car.
The position of the steering
wheel in relation to the seat has
J been changed, making the driver’s
position much more comfortable,
i The horn button in the center of
! the wheel has been made more ac
cessible and easier to operate by
increasing the height of the crown
and improving the design of the
rubber bellows.
Appearance and riding qualities
o fthe car have been improved
through a change in the tire size
from a 4.50-20 to 4.75-19. The rim
diameter has been reduced one
inch.
Disc wheels are provided as
standard equipment on all models
except the sport roadster and
sport coupe. The wire wheels on
these models are equipped with
drop center rims and are demount
able at the hub. The large wire
wheel hubcaps are chromium plat
ed and of beautiful and distinctive
design. The neat Chevrolet emb
lem at the center with raised pol
ished border and black center is
surrounded by a hammered back
ground. This is surrounded by a
polished ring within a black ring.
Any possibility of the hood rat
tling has been eliminated through
the addition of a rubber bumper
mounted on the upturned flange of
the fender skirt, against which the
hood bears.
The instrument panel design
and arrangement this year is en
tirely new. The instruments are
all mounted on a single carrier
plate which is assembled from the
rear. This permits the removal of
individual instruments for service.
Spark and throttle controls as well
as choke are located on the instru
ment panel, which is indirectly
lighted.
The sport roadster and sport
coupe are equipped with wire
wheels. Both have rumble seats,
that in the sport roadster being of
the flush type. Spare wheel and
carrier are mounted on the back.
Jb* Eeomtmtcml Trmniportmtiem
>A.
' 4 ' " ■
4t'-
n
-Chevrolet announees
»
THE GREATEST
CHEVROLET
CHEVROLET HISTORY
'» V**.*
Today, Chevrolet. presents 7 the Greatest
Chevrolet Chevrolet History^-a smoother,
faster, better Six—with beautiful new bodies
•by Fisher. :
Basically, it is the same Sturdy, substantial
Six which won such tremeih4ous popularity
in 1929. But it is a greatgjf ££r hrevery way
—for there are scores of vital improvements
which contribute to comfort, performance.
4 . • ,
endurance and safety.
An; improved six-cylinder valve-in-head
motor, with its capacity increased to 50
horsepower; four Delco-Lovejoy hydraulic
shock absorbers; fully-enclosed internal-
expanding weather-proof brakes; a new
dash gasoline gauge; heavier and stronger
rear axle; Fisher non-glare windshield;
larger tires—
—these are typical of the many improve
ments found throughout the entire design.
But most impressive of all—this smoother,
faster, better Six is available—
-at greatly reduced prices!
During 1929, more than a million three hundred
thousand persons bought six-cylinder Chevrolet®.
This enormous volume has made possible many
savings in the Chevrolet factories and, in keeping
• i ■ . *
with its long-established policy, Chevrolet is shar
ing these savings with the public. No written
description can do justice to the extra value and
qualify provided in this new car. Visit your Chev
rolet dealer see this car_ride in it—and judge for
yourself the sensational value it represents.
The ROADSTER
The SPORT ROADSTER
The PHAETON —
The COAjCH
- •
The COUPE
The SPORT COUPE
495
*525
*495
*595
*565
*625
The CLUB SEDAN
The SEDAN
The SEDAN DEUVERY
The LIGHT DELIVERY CHASSIS
The 1 1-2 TON CHASSIS
The 1 1-2 TON CHASSIS WITH CAB
*625
*675
*595
*365
*520
*625
All prices /. o. b. jacotry. Flint, Michigan
A SIX * I N .THE PRICE RANGE OF THE FOUR
The sport roadster is finished in
smart black Duco with Ayres gray
moulding. Body striping and wire
wheels are Shalimar orange, while
the seats are gray with plain back
and tufted seat cushion. Top ma
terial is brown and white v/hip-
cord on the inside and gray teal
on the outside. The back curtain
is separable to permit better vent-
Hation. The sport coupe is finish
ed in Stanford brown with Beaver
brown roof and rear quarter.
Mouldings are of Beaver brown
while the body striping and wire
wheels are Shalimar orange. The
interior is trimmed in a beauti
fully harmonizing mohair.
The club sedan is finished in
Llama gray Duco with black rear
quarter. Mouldings are black with
Eos red striping. Wheels are Llama
gray striped with Eos red. The
mohair harmonizes with the gen
eral ensemble.
In the phaeton and roadster the
seats have been lowered an inch
and a half and in the phaeton the
rear seat has been titled. Seat
and back cushions have been made
deeper, giving greater riding com
fort. Trim material of the phae
ton is gray while the seat cushions
are tufted with plain seat backs.
Top material is brown and white
whipcord on the inside and gray
teal on the outside. It is finished
in Saxon gray Duco with Bloss
Vale green moulding and Talina
brown striping. The wheels are
Saxon gray with Bloss Vale green
stripe. In the roadster gray Span
ish material grain with plain
back and tufted cushion is used for
upholstery while the top mater
ial is brown and white whipcord
on the inside with gray teal on the
outside. The back curtain is sep
arable to permit better ventilation.
Buttons in the top hold the cur
tain open. The roadster is finish
ed in Staunton blue Duco with
black mouldings and Tusk ivory
stripings. Wheels are black with
Tusk ivory stripings, also.
In the coach the left front seat
is hinged only at the floor. The
back and seat being in fixed rela
tion. The right front seat is of the-
folding type, hinged at both floor
and back. Appearance of the body
has been improved by a new con
tour of the window reveals. The
body is finished in Classic blue
Duco with ivory stripings and
wheels to match. The interior of
the body is finished with a high
grade velour of harmonizing color.
The coupe follows the same design
as to window reveals while the
body is finished in Scaraba green
Duco with Arizona gray mouldings
and Tusk ivory stripings. Wheels
are finished to match with the vel
our trim of a harmonizing color.
The sedan stands out as a de
luxe model . with, chrome-elated
cowl lights and attractive chrome-
plated cowl mouldings. The body
is finished in Boulevard maroon
with black mouldings, rear quart
er and wheels. Striping on both
body and wheels is of Aurora red
while the trim is in harmonizing
color of a high grade mohair.
xxx
Makes 1,350,000 Cars
DETROIT, Dec. 0 1.—Surpassing
by 150,000 cars and trucks its
previous record annual achieve
ment, the Chevrolet Motor Com
pany. this year, will manufacture
1,359,000 automobiles, it was an
nounced at the central offices
here today. Due to the tremend
ous popularity of the six cylinder
car, introduced a year ago, 1929
will be by a wide margin the
greatest year in Chevrolet history.
Chevrolet officials announce
that daily, weekly and monthly
production records were broken
over again during 1929. Perhaps
the most significant achievement
of Chevrolet this year was the
placing of a million cars on the
road in less than eight months.
Although the first Chevrolet six
did not go onto the streets until
last January first, there were a
million in owner operation early
last August.
An all time monthly production
mark was set in May, when the
Chevrolet factories built 160,895
cars. A new high monthly rec
ord was established in every
month except January.
The consistency with which
Chevrolet production has gained
annually in recent years may be
noted from the following annual
production figures:
2924 309,800
1925 510,000
1926 728,000
1927 1,001,000
1923 1,200,000
1929 1,350,000
Sixteen factories, strategically
located from coast to coast, con
tributed to the achievement. In
all, more than 100,000 men were