Historical Newspapers of South Carolina

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As a Gift in JULY there's nothing quite so good as GOLD JEWELRY especially such superb, beautiful creations as we're showing in Lockets, Bracelets, Necklaces, Chains, Rings. The young lady whom you're engaged to will appreciate most a gift that's rich, durable and lasting. The above is what she will like best; Permit us to show you our stocks and quote our prices. WM. SOLOMAN Reliable Jeweler Laurens, South Carolina TRADE WITH US! We carry a Full Stock of Goods and can Please You. Eventually?why not now? Henry Clay Flour in your home insures good bread. Fresh in stock and arriving daily those good Hams. Your cow wants some of! our Cotton Seed Meal, Brand and Shorts and Milko Cow Food. Delivered within the city limits. Chicken Feed, we sell the best on the market. Send for a sack?your chickens need it. Ready to sell you fresh seed Rye, Barley, Red Rust Proof Oats and Crimson Clover. The kind that come up and grow. Figure with us on your Bagging and Ties. We have got the wrapping for yourj cotton. Cheap bagging, bet ter bagging, Ibest nagging. Trade with us and we will save you money. Stretch your dollar to the limit. J. H. SULLIVAN Laurens, S. C. I SCHOOL I BOOKS I am pleased to in form the public that I can supply them with the t New School Books Also Tablets, Pen cils, Ink and all School Supplies at The New Drug Store 112 East Side Public Square 1 Dr. Posey's Drug Store ^Purity at Posey's" Laurens, S. C. The Evolution of Retail Advertising. Recently .before the Rochester (N. Y.) Advertising Club, Julius Schnei der, for some time advertising man ager of "The Fair", of Chicago, and one of the best known retail advertis ing men in the country, gave a lec ture on "The Next Evolution i.. Ad vertising." He stated that, in his opin-, Ion, tills was the awakening of local advertisers to the absolute necessity for high grade advertising service such as had made fortunes for the largo stores in the big cities. He ad vised the einrchants in each locality to join forces and engage the best ad vertising talent on a co-operative ba sis, and pointed out that this really must happen In a very short period as a natural advance of the times. ?Mr. Schneider and others, evident ly do not know that this evolution to wards high grade special service has been taking place for some time. It began with what a recalled "Cut Ser vices." That Is, an engraving house In one of the bigger cities would get out a number of more or less comic advertising cuts, wretchedly drawn by a tenth-rate artist, which it sold to a retailer, sometimes with a little advertislnf matter, in a series of 2G or 52, one cut for each week in the year. While this was all educative, and as such deserves some credit, it has probably done more harm amongst re tailers, to the value of real publicity, titan anything else. There are a great many of my read ers who now have boxes of such cuts lying around their stores with no clear Idea of what to do with them, and even yet those small cut "services" are being sold to deluded merchants by glib traveling aslesmen. Another herald of the new special retail advertising was the local writ er. He is also evoluting. He has been getting better every year till now, in some ways, he Is quite ac complished, in the majority of cases, however, the local ad writer has been somewhat like "Our Johnnie," who has won a prize for drawing b'gosh! and who forthwith blossoms out into a famous artist?locally. This class of publicity has likewise done its share In giving the retail merchant cold feet. The local advertisement writer has been mostly a shining ex ample of the trite saying "a little knowledge Is a dangerous thing." The next phase In the evolution was one that bid fair to solve all dif ficulties. About a year or two ago a famous artist, who had made a repu tation for a comic scries of newspa per pictures, wns Induced to draw his comics Into advertisements. These were syndicated in electrotype form all through the United tSates and Canada to all classes of retailers, the largo quantity sold of each electrotype making tl possible to quote extremely low prices to the local merchants.' That was the next rise in grade from the old comic cuts of the local en gravers, because these drawings were well done by a first class artist of ac knowledged standing. We have now advanced one step fur ther. The Idea that it is necessary to have a comic drawing to attract attention is exploded. As a matter of fact, a comic cut does more harm to the advertisement than good, for It makes the whole advertisement laugh able and when people laugh at a thing they seldom buy It. It is un fortunate that many merchants do not realize this even now. A good joke j In picture form still appears to many of them to be the acme of successful public!ly/ Rut they are learning. There are now one or two concerns who, with strong financial backing, supply retail merchants with adver tisements, illustrated by the best ar tists and written by advertising ex perts who have specially dedicated themselves to the work and who nre paid large salaries for their services. The advertisements supplied by those Arms are of the some grade as those used by the large department stores and national advertisers; they are scientifically correct and are guaran teed to bring the retailer the maximum of returns. They nre supplied to tho local merchant with the sole right of use in bis own locality. Owing to the enormous number sold of . acijp advertisement, they can be purchased at a nominal cost, even as low as one dollar per week. If tho merchant wanted to have the same ads written for his own Individual use, they would cost him about $;100 each. The sale of this new style of up-to dntn advertising is growing enormous ly. It Is being used In thousands of towns throughout the country and there are about 160 high grade sales men selling it daily. The nature of thib_jiew ?p-to-dato advertising service will hoWaen by feu the reduced fnc similes of advertise ments shown nt the top of this column. This new style of advertising is called Syndicated Advertising Service, and its development Is the latest evo lution of retail publicity. The local retailer has seldom the ability to write salesmanship for his nowsnanor space. It requires special training to writo '"?rttsements that sell goods, just as it necessitates train ing to practice law or medicine. When your body is sick you do not) try to cure yourself, you take medi cal ndvice and apply the treatment taht is given you by the trained phy sician. If you are wise, you apply the same principle to your sick bus iness, you use the medicine?success ful salesmanship In your local news paper.?prescribed for you by the ad vertising expert. The highest grade of expert pub licity service In this country today is embodied in this new syndicated ad vertising service. High priced men with national reputation in the retail advertising field are constructing) these advertisements, and the mer chant who uses them persistently and constantly in his local newspaper, Is a long way on the road to nnancial in dependence. Full particulars of this new syn dicated advertising will be supplied by the editor of this paper. Get them to day. Their application will material ly increase your business and give your newspaper space 100 per cent] value as a business puller. "Bouncing Dr. Wiley" "What makes the Potted Ham sol green?" said Files-on-Parade. "It's feelin' fresher than it is," the Color Sergeant said . "What makes the ranks so white, so) white?" said Files-on-Parade. "They're dreadin' what they've got to | eat," the Color Sergeant said. "For they're bouncln' Doctor Wiley, you can sear the Microbes cheer, And the Germs is all a-slngin', 'Wiley's] goln' away from here, And we're coming back far stronger than we've been for many a year, | For they're bouncln' Doctor Wiley in the mornln'." "What makes the canned goods work so'ard ?" said Files-on-Parade. "They're flxln' for their Jubilee," the | Color Sergeant said. "What's made that front-rank man fall down?" said Files-on-Parade. "He's eat cold-storage sassidges," the Color Sergeant said. "They are bouncin' Doctor Wiley, and] those sassidges of old Are swarmln 'from their prisons where] they've lingered in the cold, And they've brought their ptomaines with 'em in a manner free and bold For they're bouncln' Doctor Wiley in the mornln'." " *E usler work iongslde o' me," said] Files-on-Parade. " 'K 'elped me tackle many a germ!' the Color Sergeant said. "I've drunk 'is beer a score o' times,"] said Files-on-Parade. "And mighty steerile stuff It was!" the Color Sergeant said. "They are bcuncin' Doctor Wiley, they are glvln' him the lnrf: They are CUttuV off is wages, and 'is red official scarf. And yon and me must analze ourselves I our 'arf an* 'arf. For they're bouncin' Doctor Wiley in the mornln'." "For what do they be bouncin' him?" said Files-oil-Parade. " 'E put the .Microbes on the blink,"] the Color Sergeant said. "An' did the Microbes 'urt the Blink?" said Files-on-Parade. T'hey put the Blink out of a Job," the Color Sergeant said. "They .ire bouncin' Doctor Wiley, nnd ] the germs are runnln" free. And the Microbes an' Pacilluses aro chortlin' with glee, For they'll get their starvin* 'ooks once more on folks like you an' me. After bouncln' Doctor Wiley In the mornln'."?Harper's Weekly. BLOOD ST iNDS STILL. Piles Can't He Cured I'ntll ( Ircula tion Ik Restored. It Is useless to try to cure piles by operating or use of snlves or supposi tories?as long as the blood is stag nant in the lower bowel, new tumors will continue to form. Clear the blood ?free the Circulation, Then piles will leovo for good. A successful, scientific, internal remedy Is Dr. Leonhardt'a Hera-Rold, sold under guarantee by Laurons Ding Co. nnd druggists everywhere. Ilem-Itold does its work thoroughly. %\ for 21 days' treatment. Dr. I.eonhardt Co., Sta tion B, Buffalo, X. Y. Write for book let A BALKY MULE. A wholesale feed houso owned a balky mule named Napoleon, and em ployed an old negro named Abe to drive him. One day when Napoleon balked and old Abe had spent his energies on hiin for an hour in the vain endeavor to get him to start, Abe went in to a store to telephone his employers. The following was Abe's end of the conversation: 'Please, mann, gimmie number two hund'ed an' 'leven. Is dat you, Marse Henry? Yesslr, dis is Abe. 1 dun ring) yo' up, sir, tell you about Napoleon. Napoleon, he dun balk down yer on Broad street, sir." " 'Pout a hour, sir." "Yesslr, 1 bus' him in do head." "I dun wear de whip handle out on him, sir." "Yesslr, I dun kick him 'bout eighty times, sir." Marse Henry, I would ha' kick um some mo' but I hu't me big toe ?on urn de las' time I kick urn." "Twis* he tall? No, sir, no dis nig ger. A gentleman from New York, he twis' he tail." 'No, sir, I don't think he dead. De doctor take him 'way in de amb-lance." "Yessir, it was sure foolish." "-*? N. "Yes, Marse Henry, T dun set fire un der Napoleon." "De harness? Dun bu'n de harness clean off urn." "De cart? Yessir, dun bu'n de cart, too, sir, all 'cept one wheel, sir." Yesslr I git de feed out fust, sir." "Marse Henry, is you want me to come back to do store and go to work, or nnis' I wait for Napoleon to move?" ?National Monthly. Diarrhoea is always more or less prevalent during September. He pre pared for it. Chamberlain's Colic, Cholera and Diarrhoea Remedy is prompt and effectual. It can always be depended upon and is pleasant to take. For sale by all dealers. For bowel complaints in children al ways give Chamberlain's Colic, Cholera and Diarrhoea Remedy and castor oil. It is certain to effect a cure and when reduced with water and sweetened is pleasant to take. No physician can prescribe a better remedy. For sale by all dealers._ Notice of Election. State of South Carolina, County of Laurens. Whereas, petitions signed by a legal number of the qualified electors and free-holders residing in Jacks school district No. two (2). Laurens County, South Carolina, asking for an election upon the question of voting a three (3) mill special tax upon property in said district to be used for school pur poses have been filed with the County Board of Education, an election is hereby ordered upon said question, said election to be held on the 9th day of September, 1911, at the Shady drove School House, under the man agement of the trustees of said school district. Only such electors as return real or personal property for taxation and who exhibit their tax receipts and reg sitration certificates as required in general elections shall be allowed to vote. Those favoring the three. (3) mill special tax shall vote a ballot contain ing the word "YES" written or print ed thereon. Those against the three (3) mill special tax shall vote a ballot containing the word "NO" written or printed thereon. Polls shall open at the hour of 8 o'clock In the forenoon and shall remain open until the hour of 1 o'clock in the afternoon when they shall be closed and the ballots be counted. The trustees shall report the re sults of the election to the County Auditor and to the County Supt. of Education within ten days thereafter. 0E0. L. PITTS, r>-2t Co. Supt. of Education. BT CURES IthrnnindHm ntul Blood Dl?en*r* The cause of rheumatism Is excess uric acid In the blood, To cure rheu matism this acid must he expelled from the syst. in. Rheumatism Is an Inter nal disease and requires an Internal remedy. KuhhliiR with oils and lini ments may ease tho pain, but they will no more cure rheumatism than paint will change tho finer of rotten wood. CurCfl Hhpumntlmii To Stny Cured. Science has discovered a perfect and complete cure called Khcumacldc. Test ed In hundreds of cases. It has effected mnrvclouM cures, Rheumaoldo removes the cause, gets ot the Joints from tho Inside, sweeps the poisons out of tho system, tones up the stomach, regulates the bowels and kidneys. Sold l,y drug gists at Me. and $t; In the tablet form at 25c and BOC. l>y mall. Itookl. t free. HoiiMtt Chemical Co., Baltimore, Md, Get! At The .lolntM i'miu The InalUe. O.JUST Kheui eunioci IT CURES LAURENS DRUG CO. LaujttUS S. C. MICHELIN Look for this Sign on Leading Garages h You cannot know what a good tire is until yoa try a Michelin properly inflated IN STOCK BY W. P. HUDGENS ^.??i .r.rrwvt--. -^VTrrVTr ? ,T?.? ItTfiT?l ??raT pleasant an? easy Mray to /? L ^ ~ ? ->> -> i.. tl -J iAAlJ " ? ? ? ' KuW Ttiouscindisu c>2 people a?e ?o?ri0 tints work profitably. For full particulars of very liberal cash commissions, extra cash prizes, tree samples, etC*9 address Desk 90 SCRIBNER'S MAGAZINE 155 )FIim Ave. New York City A special oiler open to those who write at onoe. CHOICE Farm Lands for Sale :IN: SOUTH GEORGIA Parties desiring to purchase lands for homes, or for investments in South Georgia, where values of farm lands are doubling in a very short time, can obtain very valuable informa tion here. The following are just a few of the hun dreds of bargains in Real Estate that are be ing offered: 460 acres choli ? farm land near Bridgeboro, 275 acres In cul tivation. U00 acre:, dumped, six tenant houses with brick chim neys, b,arn8, etc. Price $2f>.00 per acre. Terms, one-fourth cash balance one, tWO and three years, with interest. 125 acres Rood farm land, one and one-half miles from Brldge boro. Will sell as a whole or sub-divide to suit purchaser. Terms, one-fourth cash, balance one, two and three years, with interest. r.O acres unimproved land two miles from Brldgeboro, on the extension of the Gulf Line Railway, level and no waste land. Price $15.00 per acre. 1,500 acres immediately on the railroad. Conservative timber cruiser says it will cut :i,000 feet per acre, very little swamp and no over-flow, line soil for agriculture. Price %~>.'t0 per acre, easy terms, 7 per cent, interest. 93 acres of lot number 99 in the 7th district of Worth county at $10.00 per acre. 13,000 acres cut over timber lands in Washington County, Flori da, on the A. K: St. A. B. R, R. Choice farm lamb;, high and dry. Price $2.00 per acre. 80 aen s near Brldgeboro, 20 acres In cultivation, level, stumped, with good wlro fence; good five-room dwelling, barns, etc., almost iii sight of Brldgeboro, and a big bargain at $2?.00 per acre, Lots Nos. 21!?, 2.M and half of 2?0; f.2.". acres, in the 0th district < : Mitchell county. Price $10.00 per acre. Terms. Lot J61 In the 9th district of Mitchell county. 2S0 ncres well improved, on the public road, near new town site on Gulf Lino ex tension. Price $21.00 per acre. This land is situated in a fine, beautiful locality, convenient to Railroads, public roads and markets. For Information Apply to ALBERT DIAL Enterprise Bank Laurens, S. K LEARN AUTOMOBILE BUSINESS. Tnko a thirty days Practical coarse In our well equipped ?Maohino Shops and learn (he Automobllo business, and Accept good positions. ('HAH LOTTE AUTO SCHOoi*. ( harlotto, N. <. RHICHESTER S PILLS ^_4C^ - TIIK DIAMOND UltANII< J nnr v ?III? In If, ,| .ml U?ld ni.u|||'' DOIM, italrl with llhx) RIM I nl.i- other. Ilur or r< yevs knowna? Jltst,Safest, Alw?y? keliil.i. SOLO BY DRUGGISTS EVERYWHERE