The Laurens advertiser. (Laurens, S.C.) 1885-1973, July 26, 1911, Page PAGE FOUR, Image 4
DRINK
IRON BEER
U30HOUC
Ideal for the home, be
cause it's safe. Not like
beer, but with a refreshing
"mixed-fruit'' taste.
For the Children
when they are warm and
tired.
AT MEALS
Ironbeer will add a relish
to every dish.
FOR COMlPANY
in the afternoon or evening;
easily served and greatly en
joyed
ON PICNICS
drink it right out of the
bottle.
Order a Case To-day
Put up and bottled by
Coca Cola Bottling: Co.
Laurens, S. C.
CHICHESTER S PILLS
SmW THK IMAUOND UK AMD.
IW? no olnrr. Hut or toar
yean knownaa Be*t. Safest, Always K cl labla
solo by druggists everywhere
Stop Scratching
Par-a-sit-i-cide cures itch and
mange in 30 minutes. Pimples
and Ringworms quickly. Price
50c at
LAURKNS DRUG CO.
60c by mail or express from
Dr. Iy. J. Sharp & Co., Commerce,
G*a. Guaranteed. "Take no
substitute."
Asthma! Asthma!
POPHAM'S ASTHMA REMEDY
gives instant relief and an absolute cure
in all cases of Asthma. bronchitis, and
Hay Fever. Sold by druggists; mail on
receipt of price froo.
Trial Package by mall 10 cents.
WILLIAMS MFG. CO.. Prop*.. CU'ol.od. Ohio
LAUBENS DRUG CO.
J.nnreiis, 8. tV.
ATTRACTIVE
Real Estate
Offerings
800 acres of the best improved farm
ing laud in the county cheap. Twen
ty-five horse farm open and twenty
tenant bouses, electric lights, wuter
works. Four miles south-east of the
city.
Twenty-two acres, three miles east
of Laurens at Auld's Cross Roads. In
high state of cultivation and well im
proved. At a bargain.
BOO acres of fine land on waters of
Little River, C miles south of Laurens
C. H. In line state o fcultivatlon; 7
horso farm open; cheap and easy
terms.
100 small farms wanted for western
settlers.
House and lot, on East Main street
containing acres with flue house,
barn und other Improvements on cany
terms.
House and lot on (larlington street,
cheap for quick sale..
400 acres near Stomp Springs In
f ne state of cultivation, .". tenant hous
es. Price $11.GO per acre, one half
cash, balance In 12 months.
125 acres 1 Vi miles of public square,
electric lights and one of the best
farms in the county. $125. per acre,
one half cash, balance on easy terms.
Several lots on South Harper street.
House and lot on E. Main street, 8 1-2
acres and 15 room concrete dwelling;
finest place in upper' South Carolina.
On eusy terms.
Two elegant residences on Sullivan
street on easy terms.
One hundred acres tillable land
within corporate limits of city, very
reasonable and easy terms.
A number of farms and other prop,
erty for sale, see us before yon pur
chase or sell your property.
ANDERSON &
BLAKELY.
Building Laurenfl, S. G.
The chances ore that if you go in
to almost any store In a county town,
at the present time, and tell the store
keeper thut his cheapest salesman is
his advertisement in the local news
paper he will laugh at you. Me will
laugh because he does not know what
salesmanship means. It is the mere
showing of his koouh to any customer
that has the good luck to come Into his
store, according to his lights. He does
not realize that It Is possible for cus
tomers to be enticed to his Btore to
actually demand goods that they never
thought they wanted before.
It Is a comparatively easy matter to
sell a woman or man goods when you
have them In your store and can lay
the wares right in front of them. In
such a case much more than nine
tenth of the selling act has already
been accomplished by the coming of
your customer to the store. Even
then a salesman who can get big re
sults in the store Is classed as high
grade, and his salary, no matter how
large, is considered a reasonable ex
penditure and, in many cases, Cheaply
spent.
To cause a customer to have a de
sire to come to your store, where no
desire existed before requires sales
manship of a high order. Such sales
manship makes new customers?builds
your business and lays. In short, the
foundation of your fortune. No retail
business of modern times can make a
great success without such salesman
ship?without, in other words, the
proper utilization of space In your
local newspaper. Considering the re
sults this kind of salesmanship ob
tains, It is the best and cheapest you
can boy.
This efilclent use of space In your
local newspaper has been called sales
manship on paper, If you IUI the space
with forceful matter that will create i
attention, cause conviction and brine;
results, you have an addition to your
solos force that may surely he called
the beet promoter on your staff. The
??exults that are obtained from this,
salesmanship depend cn the selling
ability used Hut no matter what re
sults are obtained the o. allty of sales
manship necessary is much greater
than that required Inside the store.
The big mail-order houses reckon
that they mi st pay so much money for
every inquiry they get. The awount
of this sum is ascertained by dividing
all the money spent on advertising an.I
selling literature by the number of
letters received in answer to the ?ante.
This refers to Inquiries only. Not ev
ery inquirer becomes a customer. The
securing of actual customers costs
more Tje money that has to be Bpon
to get one new customer by those con
cerns would astonish the local re
taller. It Is usually not less than the
amount spent oil several weeks' ad
vertising by the average local store
keeper. The salesmanship on paper
that Is necessary to do all this is the
finest that can be got for money and
It Is considered cheap at the enormous
price paid for :t because It Is engaged
in building up a big mail order busi
ness with new material.
The local retailer can apply a lesson
from this to himself. It those mail or
der houses spend so much money to
get one new customer, why should a
retailer not make an effort in the same
direction'.' Why should he not adopt
the same means of attractive salesman
ship on paper? If he can bring even
one new customer a week to his store
with an expenditure that Is many times
below what a mall order house has to
pay for getting the same results, it
is worth while paying closer atten
tion to this successful method of sell
ing. If he can influence more than
one customer, and It would he poor
local newspaper advertising indeed
that could not do that, he would be ac
complishing far more than the mail
order bouses with their highly paid
selling experts. And, as a business
man. he cculd congratulate himself
oh a good Investment. He could say
to> himself that he had In his advertise
ment the cheapest salesman on his
force
It I?, of course, not always |m>ssible
to readily .<gret this strong, convincing
selling niftter in your . newspaper
space.'' You may not be abl? yourself
to write It and you may not have any
local person to 'whom you can turn.
But that need not deter you. There
are now on the market one or two syn
dicated advertising services that are
designing especially to suit cases like
'yours. These services ure supplied In
j a series of fifty-two advertisement*
with accompanying copper-plate en
gravings, one for each week in the
year, it prices ranging from one dol
lars per week up. .Many of the ad
vertisements have been classed by au
thorities as equal to the best that have
made successes for the big city de
partment stores and national advertis
ers. Reduced fac-slmiles of several of
these advertisements will be sten at
the top of this column.
The advertisements shown above
have received many testimonials from
experts. For instance. Wm I!. Pkers.
President of the (Irocery and Allied
Trades Press Association of America
(a combination of the entire American
Grocery Trade Press) and editor of the
Tea and Coffee Trade Journal, New
Yor'r, writer.:
"I consider your advertisements the
best I have seen in a long time."
The Retailers' Journal, Chicago,
writes:
"We believe the oamples of your ad
vertisements sent us aro the best we
have ever seen."
After expressions like these from
men who have spent long lives
amongst the kind of advertising that
has built fortunes for the shrewd us
ers, the local merchant who neglects
the opportunity now ottered him to ob
tain some of these success making
announcements is missing the chance
of his lifetime.
The editor of this paper will be glad
to supply further particulars of the
syndicate whose specimen ads adorn
the'top of this column and I advise
early application as only one of these
services will b.> supplied to each store
keeper in his own town.
Tribute of Respect.
Brother Thomas B. Crews is dead,
lie was made a mason in this lodge. In
1854, He was its Senior Warden in
1SGS-72. and Its Worshipful Master in
1880.
It was permitted our departed broth
er to enjoy a long lease of life. As
he moved along the Masonic pave
ment, he at all times wore worthily his
white leather apron. In his dealings
with his fellow men. he always met
them on the level, worked by plumb,
parted with them on the square. Hav
ing finished his work as laid out up
on the trestle board of Time tM
Scythe on the 27th day of May. 1911,
cut the thread of life, he was trans
ferred from the lodge below to the
celectlal lodge where the Great Ar
chitect of the I'nlverse presides.
Therefore?
Resolved. First, That in the death
of Brother Crews, Palmetto Lodge,
No. 10, has been sorely afflicted.
Second, That the members of this
lodge will cherish his memory and
strive to emulate his virtues.
Third. That a copy of the foregoing
preamble and resolutions be furnish
ed the family of our deceased brother,
and that they be published in our
county papers,
John W. Ferguson,
H. V. Simpson,
J. D. Watts.
Kill More Than Wild Beasts.
The number of people killed yearly
by wild beasts don't approach the vast
number killed by disease germs. No
life is safe from their attacks. They're
In air, water, dust, even food. But
grand protection is afforded by Elec
tric Bitters, which destroy and expel
these deadly disease germs from the
system. That's why chills, fever and
ngue, all malarial and many blood dis
eases yield promptly to this wonder
ful blood purifier. Try them, nnd en
Joy the glorious health and new
atrenght they'll give you. Money back,
If not satisfied. Only 50c at Laurcns
Drug Cp. and Palmetto Drug Co.
VACANT SCHOLARSHIP IX THE
CITADEL.
The Military College of South Caro
lina, Charleston, 8. C.
'One (1) vacancy in the Beneficiary,
Scholarships In The Citadel from Lau
rons County will be lijled by'compet
itive examination on August 11th,
1911. )
For full Information Concerning
these scholarships address The sup
eristendent, at The Citadel, Cnarles-'
ton. S. C.
Next session begins Septembe'r 20th,
1911.
The Citadel offers courses in Civil
Engineering. English. Chemistry, and
Physics. Degree of B. S. and C. E.
Conferred.
It Is designated by the War Depart
ment as one of the distinguished mil
itary instltutioss, one of whose grad
uates receives a commission rn tho
II. 8. Army.
TO FIGHT FINE BEETLE.
Field Station Huh Been Established ut
Spartan hu fg.
Spartanburg. July 25?To fight the
threatened outbreak of the Southern
Fine Beetle, a bark boring Insect which
caused enormous damage to healthy
living timber in the Virginias in the
early '90's and which has recently
been reported in different sections of
the South, a Forest Insect Field Sta
tion has been established here by the
Bureau of Entomology of the United
Stntes Department of Agriculture.
It Is feared that unless measures
are taken for the control of this Insect
It will cuuse the loss of millions of
dollars worth of pine and the station
has been established here for the pur
pose of securing Hist hand Informa
tion and for giving direct free instruc
tion to timber owners on the most
economical and effectual methods of
controlling the beetle. The Bureau's
experts have discovered methods by
which the beetle can be controlled In
some cases by the profitable utiliza
tion of the infected timber and in all
cases at a moderate direct expense.
Timber owners should communicate
either with the Station here or the Bu
reau at Washington.
Recognizing the Importance of con
certed action and that the danger is
common to the whole South, the South
ern Railway is endeavoring to call
the attention of timber owners
throughout the South to the activity of
the Bureau in this matter. In the be
lief that Its Interest is Identical with
theirs.
Right In your busiest season when
you have the least time to spare you
are most likely to take diarrhoea and
lose several day's time, unless you
have Chamberlain's Colic, Cholera and
Diarrhoea Remedy at hand and take a
dose on the first appearance of the dis
ease. For sale by all dealers.
LEARN AUTOMOBILE BUSINESS.
Take a thirty days ^Practical course
in our well equipped Machine Shops
und learn the Automobile business,
und a crept good positions. CHAR
LOTTE AUTO SCHOOL. Charlotte, N.
C.
FINAL SETTLEMENT.
Take notice that on the 28th day of
July, I will render a final account
of my acts and doings as Administra
trix of the estate of James Irwin, de
censed, in the office of the Judge of
Probate of Laurens county, at 11
o'clock, a. in., and on the same day
will apply for a final discharge from
my trust as Administratrix.
Any person Indebted to said estate
are notified and required to make pay
ment on that date: and all persons
having claims against said estate will
present them on or before said date,
duly proven or be 'orever barred.
Fannie Irwin,
Administratrix.
June 28, 1911.?1 mo.
Fl NA L SETTLE ME NT.
Take notice that on the Sth day of
August, 1 will render a final account
of my acts and doing as Executor of
the estate of Ivory E. Curry, deceased,
In the office of the Judge of Probate
of Laurens county, at It o'clock, a.
m? and on the same day will apply
for a final discharge from my trust
as Executor.
Any person Indebted to said estate
are notified and required to make pay
men on that date; and all persons
Laving claims against said estate will
present them on or before said date,
duly proven or be forever barred.
J. Alvln Curry,
Executor.
July 5, 1911.?1 mo.
THE CLEMSON AGRICULTURAL
COLLEGE.
Enrollment Ober 700?Value of Prop.
erty Over a Million nnd a Quarter?
Ninety Teachers and Officers.
Seven full four years courses, in
Agricultural, Engineering, etc.
Cost per session of nine months,
Including all fees, books, heat, 1 iylit,
laundry, and necessary uniforms?
1121 87.
Students who are financially able,
pay $40.00 tuition additional.
SCHOLARSHIP AND ENTRANCE
EXAMINATIONS
The College maintains 124 Agricul
tural Scholarships, and 43 Textile
Scholarships, worth eneh $100.00 and
free tuition.
(Students who have attended Clem
sop ColUge or any otlici College or
University, are not eligible for tho
scholarships unless there are no oth
er eligible applicants.)
Scholarship nnd entrance exaniinn.
tlons will be held nt the County Seats
July 1Kb, 9ft.ni.
Next Session Opens Sept IS, 1911.
Write AT ONCE to W. M. Rlggs,
President Clemson College, S. C, for
catalogue, scholarship blanks, etc.
If you delay, you may be crowded
out.
. 46-8t.
CUBED IN BO MINUTES WITH
PAR-A-SIT-I-C
PIMPLES
^?'\C;u'?<S quickly. T?ke no Substitut?.
60c by mall or express from Manf.,
?f. U J. Sur? 4 C?, Csmmcrcc. Ca.,
or 50 from drurtUuw
Laurens Drug Company
Laurens, S. C.
WHAT THE
Greensboro Life Does!
Walhalla, S. C. April 19, 1910.
Greensboro Life Insurance Co.,
Greensboro, N. C,
Dear Sirs:?
Your General Agent, Mr. D. W. Cochrane,
has this day handed me your check for Five
Hundred Dollars, being the first annual instalment
of disability claim under Policy No. 7961, which
amount I will receive every year during total dis
ability until I have received the face of the Policy.
Five Thousand Dollars. ]
I want to thank you for your promptness in
settling this claim. I received your check just
one week from the day satisfactory proofs of dis
ability were furnished you.
What I particularly like about this contract
is, it not only furnishes the same protection that
other insurance policies do in case of death, but
gives the additional advantage of protection to the
insured while living, in case of total disability* as
has been illustrated in my case.
Being an old insurance man, the first time I
had your policy explained to me, I applied at once
for Five Thousand Dollars, believing that it filled
a long-felt want in the insurance world: namely, a
policy which would protect one's family in case of
death, and would also protect oneself and family
in case from any bodily disease he becomes totally
unable to make a support for them.
I am more than ever convinced that the
Greensboro Life is one of the fairest, strongest
and best insurance companies doing business in
our State.
Respectfully yours,
(Signed) GEO. A. HARRISON.
AGENTS WANTED!
Greensboro Life Policies are Easi ly old.
D. W. COCHRANE,
General Agent. .
Palmetto Building Greenville, S. C.
Embroidery
Flouncings
. This week we,will throw on the
counter two lots of the above. These
we bought at a bargain and offered at
almost half their real value. They
come in 5 yard lengths and Will not
be cut under any consideration. The
price is 50 cents and 75 cents. Only a
limited quality offered. Act promptly
'before they are sold. Can't be dupli
cated tftis season at these prices.
LACE CURTAINS
This week we open direct from
the manufacturers a line of Lace Cur
tains running from 50 cents to $1.50
a pair. Inspection will prove these to
be good value for the money.
W. Q. Wilson & Co.
t
50
25 For 5
Our Spring Crop of old newspapers will be sold
out during the next few weeks. They are
FINE , WRAPPING
np J AND
UK PAPERING
/
We are selling these at the rate of 25 for
5 cents, ome 6arly and a void the chance
of being too late.
The Laurens Advertiser