Historical Newspapers of South Carolina

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I BENEFlf DEMVED 8Y AOYEfl T IS!NG, a cigar .Htl'-j w ho b i!v«-rT i ~ • i! ciga u* in Si 'lii*- tim** a -m 1 o *jl |V, * v hi ('ll 1 haV( I'Ih* ; 1 had t I'Stg Him- o. adver : is(*d WHO PAYS FOR THE ADVERTIS ING Gentleman, who Made investigation Arrives at the conclusion That it is the Man That Doesn’t Advertise. 2 h;t\e heard persons say they would net buy advertised goods be- ctut^e they did not care to help pay for the advertising. They wanted full value iii the goods themselves. I bav* heard salesmen argue that their fiiiiK did not idv< rtise ;ind lor that reason eould s <dl cheeper. 1 hav M heart; merchant- say that they would tot handle advertised goods. I know .ill not hb an is eases. began an investi- i* praclieally eorn- ; made of various and unadvertised .21, .,1s f'i!' and complete comparisons ..a. Of thei; respective qualities. I p: : a pood, and bought goods in ' which di ( ] not advertise, and it stores which did advertise, and compared prices and qualities. I caused mauls to he purchased from merchant- who did m»t advertise and frep. those who did advertise lihcr- h )y and made careful comparisons of the p;ice> of tie- goods purchased. Who pays for the advertising? If it were possible, i would like to jurswe) this (iu*‘Stion in a word, but a* the cost of till advertising is dis tributed among so many people 1 must Hut go into detail. Hetore doing that let me set your mind at rest on om point When >on buy an ;idverti.-ed oigar you do not pa., for the adveiti- ing. When you buy a brand ol ad vertised ham you do not pay tor the advertisin-. Wiien you travel on a railroad tr.,in you do not ptiy tor the advertising of that railroad. When you buy a pair of shoes you do not pav for the advertising. This ap pliev - u every conceivable article of mercLandise, every conceivable thing which enters into the comne ,<v ot ahe world. mo pays for the advertising? Advertising is an economy and not an expense—not < veu an investment Advertising is a saving. You don t believe that. 1 didn’t expect you to | didn't believe it myself until 1 had absolute and convincing proof that the buyer of merchandise does not pay for the advertising. In order to make this matter cleu. to the lay mind, I must use some rath er homely examples; A clothing mer chant on* the corner does not adver tise, but he pays $lbO per mouth rent, employ es four clerks at $75 per month each, pays $bo per month for bis ligh' and a mouta for inci dental expenses, bookkeeping, etc. On this total expense of $550 per month he aeilg four suits of clothes per day at a gross protit of $7.50 per auit. This business for ^5 business: days a month brings in a total gross profit of $750 and after deducting his oj $f,5o leaves a margin of ^ • 2 0j per month as the dealer s reimy- neratiutt for 'his personal services an d lorVTTTcSt OL his. iuve&ment. Another merchants on the next cor ner pays the same rent, a t p ' "tore fo r liglit and a tritie more for general expenses, bookkeeping, etc., and finds that his total expenses for the mouth is $500—but this merchants spends $500 u month in advertising. Some- • body pays that. It is the man who buys the suit of clothes? No r I he customer has nothing to do with it, and pays no part of it either diiectly Or indirectly. These two merchants handle fhe same grades of clothing and ooll the same goods at the same price. At the end of the mouth the advertising merchant finds that he has sold eight suits of elothes per day—twice as many as the merchant who does not advertise—and making |bo same profit on each suit, ho finds he has a profit tor the month of $1.- $00 He deducts his expenses of $000, his advertising of $50, and linds he has $4u0 left us remuneration for bis own aervice and interest on his invest ment. Who paid for the $500 worth of advertising? Well, in this case the owner of the building paid part ot ft, because he received no more rent from the advertising merchant wno sold eight suits per day than lie did from the mercnant who iii'1 not adver tise and sold only tour suits per da.,. T\ut accountg fo r $100 of the $500 whicli is paid by the landlord, and then the electric company paid <4-' of it, because the light bill of the non- advertisitig merchant was $50 pet month and of the- advertising mer- «hant $55 per month instead of being doubled !| t the sain* time he doubled his sales So the electric light con, puny and the landlord paid part of it. Then the four salesmen paid the other proportion and were glad to pay It. They had once worked for a non advertising merchant at $75 pet mouth and they are now working for the advertising merchant at an ad vance of 10 iter cent, in salary. 'I hey are now getting $82.50 per month aach, and each man sells two suits of clothes per day, while previously they received only $75 per month and sold an average of one suit per day- go these four salesmen pay $270 of the advertising bill, and by so doing gain an increase In salary of 10 iter cent. And then the bookkeeper and the general expense paid $85 toward the advertising bill because the book- keeper’s salary was Increased 15 per oent and the general expense in creased 15 per cent., while the busi ness doubled so that an economy of $85 per month wa s effected. This amount went toward the advertising fund of $500 per month. Now there la a comparison of your advertising merchant and your non-advertising merchant In the same business on the same street, selling the same grade of goods and employing the same grade of help. Two men, we will say, of equal ability, one of them believing that If he advertises he must increase the price’of his goods, and the other knowing that the mere fact that he does advertise will enable him to sell more goods for the same price, or pos sibly at a less price. Who pays for the advertising? WV‘i) i buy a hat from an adverMs- ing merchant I am not at all interegt- d in who pays for his advertising, as | am quite sure that I do not. The hat merchant who advertises, assum ing that he knows how, can sell hats for $2.50, while the same quality of hat must bring $2 in a store of the merchant who does not advertise. Get this point, then, fixed clearly in your mind. Advertising is an eco nomic saving and not an extra ex- pen se. In talking with a retail druggist re garding advertising he told me his business was not one that could be profitably advertised, and that he could not afford to advertise. I sug gested to this merchant that he spend one-half of the net profits of his busi ness in advertisin and he adopted mv suggestion, with the result that his business for 1900 was three and i n , half times his business for 1905. His profit K were sufficient to pay his expenses, to pay for his advertising, to pay him $285 per month more than he had been accustomed to draw for himself, sufficient to enable him to in crease his stock of goods, as ids ad- d sales furnished additional capital i nd he is today selling every article ii is retail druggists association at in m 5 to 15 per cent, less than he was selling or could sell these same articles before he began advertising. WSio pays for his advertising? The answer is the same as in the case of the clothing merchant. The advertis ing bills are liquidated by the land lord the light company, the clerk’s and even the sprinkling wagon that passes before the front of his store, lie | .id during 1905 $1 per month to ward the sprinkling of the street ii front of his atore, and in 189G. al though his business was three and one half timev us much, he still paid only $| for the street sprinkler. Who pays for the advertising The sprinkling cart. Meiuj. a manufacturer, you say that this doo- not apply to your business particularly, and fits only the retail business. Ttds applies to the manu facturer and to the jobber and to the retailer, t , the mail order house. The manufacl '-ej pas g certain fixed over- lie.-p] expense which will not increase more than |() to 20 per eent. with the doubling of ids output, l know fac tories that are closed at least one to three months each year the major part of the overhead expenses contin uing while no goods are being made. Advertising will keep these factories open 12 months in the year, would enable the manufacturer to work a night shift in the same building with the same machinery, thus materially decreasing the cost of his product am] enabling him to sell his product more profitably and at a less price. Who pays fo;- tl • advertising? The man who doesn’t—advertise. LINCOLN AND STEPHENS- t Pondfield Points. Pondfleld, Nov. 25.— The piuvioUS weather is holding the fanners In "lu ck about sowing wheat. This, we hope, c an and will be done yet. We thank Hon j. L s. for what he says In f-'ivor of the farmers. They have lejig been at the hand of their oppryssers for mercy. They are now s be;rig what is given them, and what Las been given them as “justice." The cotton gambler used to give the farmer a public popular reputation; now they recognize them as “public criminals.” May the farmer see the day when he can ride In his auto ind pass by the cotton gambler rid- ing In his ox cart. I think this would be self-evident to him as to how the farmer has been getting along. I see that the Draytonville dots hag a new signature signed at Hs bottom. I suppose the writer has '•bang'd from “Red Bird’’ to ‘‘Blue Bird." Alas! he can change his coat but we know his song. “School Boy," you are mistaken about my offering you terms of sur- render. I do not want such a stock of goods on hand, and for humanity and the sake of history, do not tell so mm h through the press of what your r r irl s tel] you. If you wish to commit iiicide, why* just go on and do it, and not make if known publicly. You can joke pretty well. 1 suppose you wer* trained up under the “Joan’s plan ” Messrs. Ralph IjeMaster, John El lis and Bud Howitte were in town Monday. Messrs C.* I*. Huggins and Benson Retty w re in town Tuesday. The Pondfield and Evergreen schools started Monday morning, with Mis, s Daisy Crocker as teacher for 'he former anq Mbs Sallie Hoggin for the latter. "ft is a lugubrious feeling,’’ says a c. rtain fellow “to have your girl get mad just because you have not the eliet-k to fr,, with her.” There was not much traveling to wards Gaffney last week lA!t us that can attend prayer meet irig next Saturday night at Drayton .ille; and also at Mr. John Penning ton’s Sunday night. ! heard a fellow say that the Farm ers’ Union was something like a cloak for soun certain farmers. He is not fully In sympathy with the farmer, nor b he a down puller of their cause. The best way | can describe him is, Ik jooks like an old weather-beaten tobacco sign standing by a tree. This same fellow went into a restaurant and called for turnip greens. The eouk gave him a dish of grens. He ate it, and caled for another. He ate that fine and the cook said, “Will you have a clean dish ” “Yes,” was the reply. “What will you have now?” "More turnip greens,” was the an swer. I remain a friend to The Hedger. It is well worth it« price—one dollar a year, Johnnie. Lincoln Did Not Offer to Ray for Southern slaves. \tlanta, Ga„ Nov 29.—The Journal today will say; A doubt as to whether President Lincoln ever made Alexander H. Stephens a formal offer to pay the South for he,- slaves in return for a cessation of hostilities seems at last tfi have been settled by the statement of James If. Nash, secretary of the Confederate senate, who, at a ban quet here last night, said that he had heard the report of the Hampton Roads conferenee j-ead in a secret ses sion of the Confederate senate, and that no mention was made of any such offer. This question hag been a mooted one with historians north and south. Mr Nash, as one o f the few people living who was present in the Con federate senate when the report of Hamilton Roads conference was read, may be taken as final authority by those interested. Mr. Nash says that Mr. Lincoln never made a proposition to Mr. Stephens to pay for the slaves, and that the only tiling he said was that the South must first lay down her arms and come back to the union be fore any proposition would be made. Mr. Nash says that there was vir tually no conference at all. and the report of it which he heard made no reference to Mr. Lincoln’s offer to pay for th'* slaves by the govern ment. Mr. Nash says that the only In timation President Lincoln ever gave of offering to pay for Hie slaves was made as a private citizen after the settlement of hostilities and the close of the war. Mr. Nash was born in Falrview. S. C., in 1828. and graduated from Furman University in 1850. He married Miss Elizabeth Sams, of Beaufort, S. C.. and practiced law there until ho was elected secretary of the Confederate senate at the be- gining of the war. He moved here in 1870. In his address at the Furman I'ni- versity banquet. Mr. Nash said: “I was secretary of the Confeder ate senate during its entire existence. I heard the report in the senate of the Confederate commission, wnich was composed of Vice-President Stephens, R. M. Hunter and Sec retary of War Campbell, of the Con- lederale side, and President Lincoln and Mr. Seward, of the I'nion side. The conference was inanged to meet at Hampton Roads, for the purpose of adjusting negotiations and bring ing about a cessation of hostilities and to end the war. The real truth of fids conferenee lias been publlsned b\ Mr. Stephens in his ‘War Retween the States.’ “( was in the sen ate when Mr. Stephens gave an a.-count of the con ference and ib result in secret ses sion. “The first and only proposition H.at Mr. Lincoln and Mr. Seward made the South on behalf of the Un ion was that the Confederacy must first lay down arms, and come into the Cnlon before negotiations would be considered, and the conference was declared off, and thus ended. “What I wish to emphatically say is. that at the Hampton Roads con ference there was not a proposition on the part of Mr. Lincoln to com pensate the South for slavery and the only proposition that was made in behalf of the Union was that the South must lay down her arms and come into the Union before any negotiations of any character would he considered." VALUABLE INFORMATION. Best thing on earth for colds and grip. Nature’s Cough Remedy and Grip Tablets. If a 50c bottle of Nature's Cough Remedy and a 25c box of Grip Tablets don’t cure that cold we will refund that 75c as cheer fully as we took it. The Gaffney Co. 2 a w. tf. Cancer can be cured without cut ting. Simple plaster used. Cure guaranteed or money refunded. R. A. Christen Ini ry, Box 277, Gastonia, N. C Nov. 12-tf. ! How to Make Money on c a H ,e Manure. (From the book, "Cotton and Cotton Oil ” by D. A. Tompkins, Copyright 1901.) In the southwestern States the business of fattening cattle for the beef markets on hulls and meal at the oil mills, or near them, has be come standard. It Is probable that half a million animals are annually fattened on hulls and meal and sent to market from the cotton States west of the Mississippi river. East of the river the business is not so well es tablished, but is growing. Meal is extensively used as a fer tilizer and hulls have also some lit tle value as a fertilizer. When fed to cattle. SO *o 95 per cent, of the fer tilizer value H may be recovered and tins is done in many cases. The original fertilizing values in both meal and bulls, which have been fed are nearly all in the solid and liquid excrement approximately half being in the dung and half in the urine. When feeding cattle in large pens, th< liquids are practically lost, and it is difficult to colect the solid ex crement and keep it in a manner to conserve the fertilizing values. In this way, as ordinarily done, there is saved only about 20 per cent, of the original fertilizing value of the meal and hulls. If, however, the cattle are regularly moved from one large pen to another and the ground prop erly put into cultivation, it is pos sible to realize 80 to 95 per cent, of the original fertilizing value. It may also be aetualy well done if the '•attic are carefully stalled so that by the use of the litter and finely cut straw, the liquid may be absorbed and mired with the solids The tramping of the cattle helps to com pact the manures and prevents loss of amonla by evaporation. It is easy to lose large amounts of amonla by evaporation. This Is the most expensive ingredient in an> fer tilizer and no pains should be spared to accumulate it from all natural sources and to prevent its waste by evaporation or otherwise. It is prof itable to mix acid phosphate with stable manure to preserve it and at the same time to thus produce a val uable farm compost. The study of fertilizer values is of utmost Import ance to the profitable conduct of any of cattle feeding. —Big money saved by buying Flour of Carroll & Byers —Save money by buying rarpets, Art Squares and Rugs of Carroll & Byers. ROMANCE OH A FIRE. Started by a Rejected Suitor, It Has Burned Forty-five Years. < >n I ’a i! creel, aiiuiil l went miles abuNc » iiarlcstuii, W. \ a., near ,iic sta tion at Standard, a <"al mine fire H raging, u lire aliuin the "l igin of w liidi au inierr-;ing roiuaii' c ^ woven .' night the mountain - Me it; w lii< :. ’ mine is lorateil is abiaze uPb a wel 1 pht\ of light. I».\ da.v a ■ wii;:iiii smoke ascends like a liionuiiieiii .i; truth the iii"imtaiii is afire, an im quetiehable lire, a^ lliux 1 who have a ready lost $20,000 in a vain atteiiipi to smother it will testify. In the late titties of the last century tlie Kanawha Coal and Oil company was organized for the purpose of pro diieing oil from the ealinel coal foun I in the mountains divided by I’aini creek. The vein located was a com- paraii\ely thin one, lying in the heart of a lliiel; seam of the bitumino-: coal. The company was busy with its operations when the civil war broke out, but continued at work for sou.- time thereafter. The siipei imendent was a blunt old Englishmen nni id Gordon, who lul l a handsome daughter. Rowena. who w ;he delight of her father’s heart and the despair of tin* young men of the neighborhood. There were the usual courting and tiirting, with the usual final selection of one man and the in evitable preparations for the wedding The lucky man was one Adkins, a na live of the mountains, a strapping young fellow, who had won the fa tiler’s favor as a workman even be fore he won the daughter’s esteem as a lover. Thus the course of true love seemed to run smooth. But the war came, and the Faint creek section was as badly torn by opposing fai lions any other sine part of the etr loiinfry The na lives were of llio eolith, while most o’ those who had lome to work in the mines were I’nion non. <>f the latte was old man Cordon, while Adkins was a spirited son of I dvie. After ■ vein I torn.' interviews Ad kins w as tori id'leii 'o outer the (b r don home, and Rowei:a was ordered tiof to seo him. lb- ' ulK"-<l In the Con federate army . ml mat'died ent with W’i-e i n his famous i ctroat up the va! ley. 'lb!-' v. a* in the spring of ISdl In ille a il't: .a In* ri*ti:::i" I homo on a furlough an ! oi aht to i< , ow amicable relations whli thoCoi.; *n but was tv pulsed by botIi i hci ml daughter. Ii Is said tliai in a -pint of revenge la* *'*1 lire to ti e 'J- ., i- .. ■ ,,,* ne mouth ■ ,!. nine Tin* o!*e v !*oiiiiniin!o:il- id >o dm "in o' "" iin*! coal in side and ' * i a a good hold, ba- beeu bo^ • ■ "i hi' i Adkins returned m h, r< giment and was killed in battle. Tin* Cordons lef; the country soon after, and their suit sequent history is not known here. That is tin* romantic version. The prosaic one i that lire wms conimutii caled to the mine by a forest fire thrr raged furiously in October, 1861. Cet tain It is that the mine began to burn at that time and has been burning since. In the late eighties a company was formed by charleston men to ex tinguish the tire and reopen the mine but a‘U*r spending $20,000 in a vain a: temp? the enterprise was abandoned It is probable that the fire will be al lowed to burn until the entire vein of coal is consumed. Often for years ot a time the tire can not be seen, but there is always some thing about the locality to bear wit ness of its iiy'seuce. Sometimes it is smoke, sometimes steam. In wet weather there Is always a vapor rising from above the mine. In winter snow melts us rapidly as it falls on the pur ticular spot, while the ground around is white, in the spring vegetation ap pears earlier where the earth is warm from the underlying heat. Of late it Ins be i 1 .ling visibly at night, tin- extern be! rliap- a hundred yards along tie* . (* of the iik untain.—Bal timore Sun T in In Medicine A oiiri" niinmientlon has been made io ! , , "■ noli academy of medi cine by Hi ' nliert. who has a fond ness for ' ies. The doctor has been niak piirie- with a view t" finding o':' I. '!i'*r there i- : fashion in iii" ii !•* lias di- 0t*r<*d that the old fa *'1 modi -iii"-. such as opium. Ia:.i '*'!.,i. iodine and bismuth, are sold in i'. the same ipmuiiiie.-j as they In . <• alway s been The sale of lee. be' ! as diminished. In H7b 5o,i)nu ■ Id by a certain nuinb«*i- of ehe ni-'-’ hops in I’aris. but this yar iln* •• -hop- sold only 12,(8hi Tin* gly. " - . phosphates and antlpyrines sold 5(1 per .Hit less than they used to. itid qiilniii" Im- gone down 25 per cent. \s for tin* i.< .'•*•!■ drugs—pyratoidon, a- perine. h« ln*ir sale has Increased euornioii Farls Dispatch to Lon don Express Birds’ Ears. Tlie ear . of birds are being specially studied by \\ F. i'ycraft at tlie South Kensington museum as a result of the '•urioits discovery of Charles Whytn per, the British artist. The ear is nsu ally behind the eye, but the snipe has been known to have the opening just beneath the eye, and now it is foun i that the wood ock lias the apertur • below and in front of the eye. It i- further noted that tiie opening on om* side of the head is considerably larger than that on the other side slightly different in shape and somewhat far • her forward London Globe. Smuggling Bibles. Mow amazed must even tlie white explorer Im* on reaching the lofty vil l-ige ef Clioom, high up it the ‘■imwy cap of the Himalayas, to find dev ■ at huinmii.g priv.-i s tur.. ug out v pels in Tifietun ;.ml .-eLmg tin i.. : > traders from the nurli t.i. * they in he smuggling i .hi nt . tlie - cred !..- . it -ell! Harper’s Mag.-u:..* t ; V- f ■ tv’ $ > .V s $ V- $ V / v-. S $ vv" ( GAFFNEY TRUST GO. Authorized Capital, $20,000. Loans—Let us loan your monev at 7 and 8 per cent, net to you. Our capital guarantees to you (1) title to property, 2 interest -Hiii aiiually, (3) principal when due. We lend you money on long or sport term pavment. Ri-ai. I-.stati. - We have constant demand f< r city and country prop erly. If you want to sell, we can sell for you. If you want to buy, we will buy for you, and loan the money to pax for it. Hk: iNSt kANO We represent quite a number ut the best home and foreign companies. Let us write your insurance. Lin. Ins.-k \ni 1- -We represent the Southern Life and Trust Company, of Greensboro, N. C., the strongest life insurance companies in the South. This company invests its total net premiums collected in this territory in GafT- nev Ki ki- Voi r Monky at Homk. A Htnie Cornpaiiy Pledged to Home Development U. C. Ro«,s, prest J. N. Ln-sco.wn, Y Pres. C. W. Hamks, Secy, and Treas. J. C. OTTS, A tty. TG RENT OR TO BUY A fiall'in v man said a few days ago, “I’d liko to l»uy a home of iny own, hut I can’t atlord it.” lie was mistaken. Any man who can afi'onl to pay rent can a Herd to buy a home if In* will take advantage of the Peeples B. & L. Plan and In* can buy jiGt a- good a home as In* can rent- Tin* only difference is he buys for . himself instead of his landlord. Start today by taking vA'v'k •md tiling your application. R. M. WILKINS, Prest. R. S. LIPSCOMB, Treas. J. F. GARRETT, V.-Prest. H. K. OSBORNE, Atty. Office M. and P. Bank, Gaffney, S. C. ’<&j The Only SemLWeekly Newspaper in South Carolina At SI .00 READ THE LEDGER. FOR ALL THE LATEST COUNTY, STATE AND FOREIGN NEWS THE LEDGER. Is The Best Advertising Medium In .Upper South Carolina It enjoys the LARGEST CIRCULATION in the Fifth Congressional District of South Carolina and has A LARGER CIRCULATION In Cherokee County Than Any Other Paper Its subscription IDt U a bona fide one, each subscriber being paid in advance. The cir culation is in no sense padded and names are lifted from the list whenever time paid for expires, thus saving tin* annoyance incident to dunning tlie people for back subscription. In other words, it reaches the people who at have money to buy what they want. The Wise Advertiser Will Teke The Hint!