The ledger. [volume] (Gaffney City, S.C.) 1896-1907, February 16, 1904, Image 6

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$ A \ S^pLCS5i31?i7 mi.?!r2i^OS3E7S3* © « * y means much to Advertisers. It means that the readers cf such a publication are interested in it and pay for it because of its real value to them. They Read it. The discriminating Advertiser no longer selects as his medium the paper that can make the biggest claim regarding circulation, patronage, etc. He requires more than bare statements. He wants a clear title—a “show down”—for the object of his investment. The Ledger is always glad to open its subscription books to Advertisers. THE LEDGER has the largest PAID IN ADVANCE circulation of any semi-weekly or weekly newspaper in the State. Its Entire Subscription List is Paid in Advance, as we take subscriptions in no other way. LEDGER readers read THE LEDGER and believe it—they read the advertisements it contains, and THE LEDGER PAYS ITS ADVERTISERS, Our cash book shows a gain of 167 new subscribers during the month of De cember, 1903, and 206 new ones for the month of January. Our books are open for inspection to any one who may doubt these FACTS. This is the BEST proof that THE LEDGER’S newsservice is of the best; and its well-filled advertis ing columns is sufficient proof of its high merit as an advertising medium. MORAL:—Read THE LEDGER and keep posted on current events; advertise in THE LEDGER and prosper in your business. THE LEDGER. Box J, Gaffney, S. C. 'i&yb'Uh'S** jm.