Historical Newspapers of South Carolina

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\ ■f. .AJkSi r ’ .* , *r . 1 «-.*•- .j .‘ji :: i. \ r •'w-: -Jf" ■ i *’ i . v , ’ K I ' X ' ,4 . V '•/• - Those NEEDED ^ . # Turnovers • * • t are in your newspaper! ■» ■■ ii—1» ■ * - « Here is a Simple Problem in Mercantile Mathematics- and the way to its solution! - ' nP H E average American family ^ spends as a minimum $21.63 a year for women’s shoes alone. THE newspaper thal is preferred by a family is the strongest means of contact between that family and any merchant desiring that family's trade. . It is said that such a newspaper de livers the family buying power. HOW large in dollars and cents is the smallest possible shoe market de livered by this newspaper? The ad vertising department of this news paper can help. you determine that accurately. . . IN that market the shoe merchant . . \ * i will discover many turnovers which he can obtain for himself by con sistent and persistent cultivation. THE same is true of the clothing merchant, the furniture merchant— the merchant in every line of busi ness in this city. Cover Your Entire Market SEARCH out every possible turn over. Determine what this news paper may deliver to you in turn overs drawn not from this city alone but from the entire broad field cover ed as a unit by this newspaper each week. DO not invest in newspaper adver tising merely to pamper your self-es teem. Go into it wisely and with determination to make it deliver more of its wealth of turnovers to you. • * * -\ on Telling ’Em > -.•S’ READ FOR PROFITS South Carolina —USE FOR RESULTS