Historical Newspapers of South Carolina

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. t' SOD EVERY THURSDAY variably in Adae elat Fickens, S. C. Posto~ce a Second Class Mail Matter. GARY HIOTT, Editor and Mgr. WHAT WRIGLEY THINKS OF NEWSPAPER ADVERTISING. "It was on a train carrying me from Chicago to my home in Pa:a dena. A man who overheard my name mentioned by others approach ed me. "r'. y(u the 'Ir. Wrigley who manufa tures chew:ng gum?" he ask ed. "I'm the mU an," I aln n'vere 1. "'T!n .'.:. Wrigley, I've vOm1e thing ay . Cyu.' he said. 'I've got ::1 'he Imy t. in the world for a su. " ful b)usine5 man-under sta:'. - b 'u '::,u e iakiOng a gre:.t a . t?''" I aged him, for I'm always anXious t( (eirn my mis takes. "'How imuch art you '-ptnding in advertising ' "Ter. :houmiad <( i1ar a ca." "' 'Wc, you'r' losing moll fa-t You shouldn't have to adver:i e any more. Every (n'1 knows your gum. Advertish:g can't help you much any more.' "My friend." I a.id, "we're riding on a train. What wouid happen to the car if the locomotiv- w: discon tinued and wer.t on ahad ? Well. that's what would hap;cn to my busi nessi I tped at:<rti:ig. "And ia my. am--'er to Im; '.:(e:1 in tectional friend ii( - ilrat tr tcret of su(ccesf la,-ri . 4vith :hexbb ny advertisin'!. WhenI '(, p : -.- 'Wrigley'- they thous 'f um. ' th: want ed guniit ththr.h ,f W rigley'," he continued. ''Advertisin i.. th locoative pull ing your btusiness along. Stop ad vertising, disconnect the lacornotive and your business slow: down to a stop. You'll lose a lot of vcluable time getting started again. "An pdvertising splurge is seldon very effective. People forget your store, your business, as soon as yoi forget them. Keep them thinking "Don't spread your advertising ou too thin! "The newspjapers are. oneO of th Tnost effective methods of advertit ing, for many obvious reasons. Prac tically ev21:y one reads a newspniper. "Once you are in business adtvei tising is a necessary investment. 1 gets you wvhat you always need, mor business. There's . no quicker c more reliable way to growv than to ad( vertise," said Mr. WVrigley. "My first advertising contract wa for $300. Last year I spent $3,500, 000 in adv'.rtising "Wrigley's." No' I spend~ $1 0,000 a (lay. "Figure out howv many sticks o gum mnust be sold to meet this ad vertising appropriaitioni alone andl se for yourself howv advertising gets r< suits," WILLIAMSTON PAPER QUITS. .Anderson Mail. The Williamston IHerald (discor 'ed publiention about twvo week4 after a life of a fewv month: ralcd was a creditable papel is 'simply not enough bus nliamston to justify th a newspaper at tha Il tat (one could buy "shirt tf type," as the p)opu har expI >nI goes, and a press, an start a paper almost anywvhere an geot away with it, but now the ex p~enses5 of ptrintinig a paper ar s great that about the best pny of th piapers in~ SouthC Carol inia ar do~ in( att preslent is to break even ; an mtany of thenm are not paying expents - but struggling along, hoping fo 't tter times. The greatest expense of any news rpaper is labor which is now at the talt andI it costa as mutch in thi saller towvns as in t>o M:r..;r cSit ies .d in' many cases riore. For in Sance printers in A nd l.'zon :.r.' get ting $6 aweek more ::n: t-::l il Co)nnecticut, a city p.'a2 t'>! Gle L.ines the size of Andler on. There are f 2w tov~n3 in flouttl CarolIna tha' c'an :mppior't ' o-o that otne newspaper, and ther'e will neces a rily be consolidations4 er1 Ljye. 'ion s in nmany towns befurc ir n~s months. In nmany phteeCt . fc.n kastatop and the I By J. Of the Lower Cherokee towns, next to Keowes in importance, was Eastatoe. This town was not pro minent as a trading center, but its strength and its influence in Chero kee councils was greater than that of any other lower town except the capital.. Eastatoe was inhabited by a dis tinct clan of the Cherokees. Their settlements lay in the upper part of our county and the town was locat ed on the stream which still bears the name, Big Eastatoe. The houses were built on both sides of the creek at its junction with the Little Ens tatoe, not far from Keowee river. The town was of cons-derable s:ie, having "two hundred houses." A population of three or four hundred would be a fair estimat2, as the ob server probably include-l barns and cor:1 houses in his numl'ering of the houses. :ustatoe. :staate, :.r Estato is the English corruption of the Cheroke -Statayi, which means, ransited, "plac~e of green birds." ihe emblem of the tribe was a green aird, thr Carolina paroquet, which is 'row extinet. Eastatoe warriors are mentioned I a :number of times in chronicles of '.he relations between South Caro lina and the Indians. The deed to yor: Prince George was signed by one of the rtribe. E~-t :i was (?rstroyed and all her :klis laid waste by colonial r in the wars of 1760-61. remained of the settlement was :.etely wiped out in th? final a _le at the beginning of the An1. re can Revolution. (Cnnected with the Eastatces is ua of our baut.iful Indian legends, :n story of Jocassee. While these sketches are historical in nature, it w1il not affect their historical value to admit. L.gend, if the legend is clearly dcstinguished from the facts. The legend of Joceassee is told in a beautiful style by Simms in his "WiVgwam and Cabin." Simms states that he -first heard it from a Colonel G , while he was visiting in Keo wee valley. The following is merely a brief outline of the story, and certainly, should not be considerec an attempt to improve on the origi, nal record of the tale. * * * * * * The Oconee Indians had long beel iost.lie to the Eastatoes. The roe )f all the trouble was the selectioi by the council of Toxaway, an Eas t tatoe warrior, to be a chief-at-large and the rejection of Chatuga, of the c Occonces, an aspirant for the honor - Nagoochee, a promisig youn; - Eastatne warrior, one day, whil< 'hunting, followed a (leer into thi -Oconee territory. Attempting to ge t in close range of his game2, he il e sonme way fell and broke his ankle r lie was so stunned by his fall tha - when he finally awvoke, night ha< tome. To this susprise the youn: s hiunt.er found himself in a hut, nurs c d by a beautiful Indian girl. v man standing nearby, noting hi awak ?ning, asked his name. Unwit f tingly the wounded man replied tha She was Nagooc hoe of Eastatoe, anc e that soni day he would becomec chief-at-large as Toxawvay had dlone were published and all did fairl: well, but today in only a fewv of th< larger pilaces of the state can mort than one paper ex ist and break oven and it is safe to say that in 75 pci Scent of the newspaper oflices th> pro s prietor is the poorest paid man in thc a. shop today. ', Sonme papers are trying to help l business; by r'2ducing their prices, e 'mut any busi ness man know3 his costs t also knows that will niot get him any a TFhe above is in answer to many - sub sc ib 'ers who are asking why Thel I \!ail does rnot. redluce its price. While :1 :hings were going good this paper dlid - itot adlvaince, l ike most others, for we :>'t eeed t hat t.the wvav' of prosperiity would noit hisK :and saw no r'mason for :nin g i ncrea~ses that would soon I .are to lbe loweired, and1( our judg GRACE METH-ODIST CHIU-"CH. .u Sunday school 10:001 a. in. Su p ., . .~ Jon~es. - erwchin,; 11 :(0 a. mi. andI 2:00 .ort~h League WVednesday, 8:20 rayecr meeting, Thursday 8 :15~ p. m. e sure and get the church going *bit. Start at once. You won't .egend of Jocassee i I. Wyatt. 1 v. He was really in the hut of Atta- 1 kullakulla, the Oconee chief. His 1 nurse was the chiefs' daughter, Jo- 1 eassee, and the questioner, Cheochee, Jocassee's brother. The reply of the Eastatoe hunter touched a sore spot, but Attakullakulla offered him his house until his wounds should be healed. Then the romance devel oped, and when Nagoochee was well 1 he was betrothed to Jocassee. But in the meantime Cheochee was swearing vengeance for the Easta toes boast. Just as Nagoochee was able to re turn to his people, there came a .eall from the Keowee council for a great wolf hunt near Charshllactay (White Water). All the Occonees volunteered and Nagoochee set out for East atoe to join his own tribe. At the appointed time the tribes assembled at Whitewater. In the hunt the Occonees and Eastatoes 1 were given the stand at the mouth of ,he gorge, through which the Wolves would be driven by the other tribes. The wolves were many and fierce, but finally they were all de troyed and the hunters returned to camp. When the count was taken, it was found that Nagoochee of Ea tatoe had brought back more troph ies than any other hunbar. 'The , council assembled, and offered Na goochee the right to select his re ward. That one promptly replied that. he desired the hand of Jocassee in marriage. His request brought a 'lash of anger from the Occonees and a combat was prevented only by the intervention of the council. The matter was smoothed over and the request ignored. On the following (lay the whole camp began to move. Each warrior picked his own path ind in this way the tribes were scattered. Unfor tunately it happened that a stand ard-bearer of the Eastatoes fell in with a group of Occonce. The Occonues seized the enemy an(d de stroyed his precious "'green bird." When news of this outrage reached the Eastatoe clan later in the day, the fight began. The odds were against them, but they fought long and bravely. Nagoochee had slain I many Occonees when he met in per sonal combat the infuriated Chero kee. The Eastatoe had just over come Okonattee the One-Eyed, who 1 in his dying convulsion had drag t ged him to the ground. Seizing i this opportunity, Cheochee attacked, - and, although -the fight was hard, slew and scalped Nagoochee. The e other Eastatoes fled at the death of .their leader. In the evening the* warriors of all 3 chlns gathered by thy river a'd be.. 3 .:an the crossing. A :takulakulla t andl Jocassee were in a canoe float 1 ing in midl stream. As the Oceo . ae drew near, Cherokee stepped to t; the edge of the riv'er and showed the I scalp of Nagoochee. Not a word i camne from Joeassee as she realized - what had happened. But when the canoe had drifted into a (leep pool, s she loaned over the side and dlisap - peared in the (lark waters. t; Later the Indlians said that .Jo I casesee came back to walk on the t waters and with her was the hunter, .Nainoochee. DACUSVILLE ROUTE ONE. Mlr. J. R. Foster andl family and Mr. W. .J. and Miss 1aomi Robinson attended the Wyatt family reunion in Anderson county Sunday. Mr. Matthew Looper spent Satur day night with Mr. L. M. Looper. IMissesi Sophie H-unt and Eva L~oop er viitedl Miss Elenora Singleton Sunday. Mrs. WV. E. Simmons has b~een ~pendling a few days in Greenville with relatives and friendIs. Mr. and Mirs. J. E. Singleton andl Mr. Hr. U. Singleton madle a business rip to G;ree'nwood 'Saturday. Messrs. J1. E. Fridd e W. E. Hunt -:nd WV. E. Eni imons alttendedC~ the t rustee's meet:nag at Pickens Satur.. S'undlay with the'ir parents. Mr. and iMrs. J. M. Looper visited r.nd 2.'r. WV. M. iker Sunday. Mis~s Soph'le Hunt is at home after viting relatives in Greenville andi P'etc:; Creek school will open r:d1y, JIuly ''5, with Miss Erliin /. . :crombhie as~pr incipal andl Miss no'~va Weingr assistant. Loitesome Three. WOLF CREEK SCHOOL. . Wolf ('reek school will hegin its summer term next Monday, July 25. t All 1 pupils urged to be present first is NqEW We are constantly receli Just suited for the hot month but as fast as we close out pop get nothing but new goods, at "THERE'S NOTHING LI New Voiles and Organdie ber in a 45 inch white Organdie yard that compares favorably , A new fabric in Luna ] 40c and 50c yard. A complete line of shirt 25c to 75c yard. Take a look at our rem Ith:}s in dress goods are put We handle the best we ct i FOLGEI "The store whey price." Clothing, Shoes, it THE COUNTRY WEEKLY. What the Small Paper Means to the, Community. Ar.nus Ward, one of the great tade nt of the lsyehology of public t::, ',ne made the following address -'c th merchants of a small town ii New York stat ?. A euant:y weekly newspaper do 0 u.siness of five thousand dol i:rs to the business and professional) m1en of the community, and can be m:ahde worth one hundred thousand dollars a y ?ar to them. If you don't believe that statement, try to get along without your paper. Talk about "supporting" your newspaper is about as damphoolish as to talk about supporting a store, a bank, or a manufacturing enter prise. You wouldn't be much in the world if you didn't trade in a store, have a bank account, and have some outlet for the energy of the citizens. Too many business men look upon the local newspaper as an incubus, a sort of charity, Yet the local paper ias much a public institution as the p)ublic library the churches, the hos -itals, or even the commercial club with the difference that it gives more di~reet r sturns in dollars and cents to the adividual and to the commnun ity at large. When a business mant advertises in his local newspaper, .it is with avow ed intention of building up his busi ness; but he really also helps to build up) th e town and everything in it. The professional man (loes more, be caus;e his advertising helps the town more than it dloes him-directly. The inan, business or professional, who dloes not pay for his share of the town publicity, is a parasite, tak ing adlvanltage of his feliowmen. Can't you tall what sort of a towvn a place is from the looks of~ its news paper? If the paper i~s of the boost. ing sort, is backed up by the businhess a nd prof ssional mn, doesn't the town get a reputation for being pro. :gressive? T1he newspaper's stock in trade is p)ubli(lty. You woul not go into a store( and ask the pr'oprietor~ to give yo ,pi of shoes, for i'ht~ace, yet Loo of un the publisher is asked to rtive awa~y his sto'ck in t rade-adver Lising for the individual or the' city-. r to sell1 it for less than cost. If rou could keep count of the demands ?very week you wou!dl laugh. In proportion to the b :nefits, in :1lividualI anad generial, aldveritis ing is mec of the cheape)st things ini the vorld. TJhere are min Hwho will tell oeu they do no t bel i ve in advertis ng. lbo you knowv why They ar zointent to gathcr up the erumbs that all fromi the table of the progres sive nerchaint. who advertise- his bushinessj ind hi:. , town. Every, ide one of :on stores advyeritss a :al it brings >e)eu in ato th i town:t eir. buy ~ing na;tinct is aroused, and they visit >Ither stores. T1he adIrtise r gets rect r turins, but th oheris ta ke d~v. .we of his (xp edlu re without cent of cost. You expect your publi~ser to boost ouri towvn as one of the het on G'od's rec an earth. ie is ialed to (10 hings for which nobody will Lathier le responsibility. Every tiano there a civic opplortunity, you call on in for heln. Yon knome fu,, . - 00D ." - dress goods, lightest in pleted several times this seasnn uahtities. This 'enables you to WHEN YOU WANT IT." 75c yard. One particular num een a big seller with us' at 75c yet. lien. A beautiful cloth at 35c, and figured white goods, from ny bargains there. All short ce. )RICKS comes before the (oods a Specialty WILLIAMS-KAY. Easley Progress. Saturday afternoon at five o'clock the home of Mr. and Mrs. Elliott Williams was the seen; of a pretty Weddogli. when Miss Rosa Lake, their younJgest daughter, became the bride of Ir. Landrum Roe Kay. Tho home was hautifully decorated in !otted plants. As the notes of Mendelssohn's Wedding march was sounded by Miss Lois Hester at the piano, the bride with Miss Osra Carpenter as maid of honor entered the ceremony room from the hall while the groom with his best man, Mr. W. F. Loggins, came in from the (lining room. The couple met in front of a solid bank of ferns and cut flowers. The ceremony was performed. by the Rev. Mr. Newton, of Greenville. After the ceremony a delicious ice course was served. The bride wore a traveling suit of navy blue tricotine with accessories to match. ,Miss Carpenter was dress- " ed in pink organdie. Mrs. Kay has a loveable (disposi tion and is quite an accomplished musician, having studied at the Gre?1nville WVomans College whero she was quite popular. Mr. Kay is the son of Mr. and Mrs. R. A. Kay of near Easley. He is a gradluate of Clemson College and is one of Pickens county's most promising young man. HeI is an in dustrious farmer. Mr. and Mrs. Kay left after the egremnony for a trip to the mountains of North Carolina. REVIVAL AT ANTIOCH. A revival meeting was begun at Antioch Mehtodijst church last Sun day night. The meeting wvill con tinue for ten (lays. Services are bei ng held( at 11 a. m. and 8 :30 p. ma. The lpaIor, Rev. C. R. White, is being assistedl by Rev. J. C. Diggs, * f l 'iekens, who is doinjg some able pr'eaching. Theu prtotracted meeting at the D~acusv'ille Methodijst church will be E nxt Sunday, July 24th. Rev. A-. .\. D~ogett, of Greenville, wvill do e' preaching. SINCI'NC SCHOOL. Professor C. M. Cassell, of Cam >oh)ello, N. C., wvill commence a fif eon day normal school of music at MIoun t Carmel commencing Monday, Xugust I st. We are expecting a. arge school anmd any one interested hat .wvould like to attendl, see' S. C. lhaipman, Easley R. I, y isitors md friends are al ways welcome. S. C. Chapman., GOOD PRINTING 1 .. *. e~ve'ry on yeur Print -~ N'-.-d work. Right r - Ler 12cadas. Bill Heads, A..(n~ . Lnvelopes, Crua m'I hP ts, etc. Cotton ~ t~a --pecial'y. Linotype -.on Cor tho trade. i7jy;2.~ PUBLISH- . 1>NG CO. DRESS 6( FOR JUIY AND AUGUST. ing- all the new things in summer before us. .Oir stock has beern de flar .numbers, we reorder in small q the low prices of today's market. KE HAVING WHAT YOU WAN'i s in solids and'colors at from 40c to we call your attention to that has b vith any $1.00 Organdie on the marl .awn, looks, lasts and launders like I waist materials in Batistes, Soisette: nant counter, for you will find ma on this counter at isss than half pri mi buy at all times, or nothing. Y ours truly, & HEN[ 'e quality in merchandis uits anid Genits' Furnishing tion and val es of your newspaper s well a- I do so why elaborte? L :t me tell you, positively, that ina mioere newspaper is a great factor the growth and advance ment of a community. There is never a "'me when advertising will not pay. If you (10 not owe a debt ofl obliga:hon to you: newspaper, you o(we it to your community. The community has a right to exspect your co-operation in making the newspaper rvpresentative of your community. Every time your name is published in a list of contributors to some charity, that is advertising-free advertising, that the publisher gives cheerfully, because it boosts the town. Every bit of publicity produces di rect and indirect results for the man who pays for it; to produce result for every other busness and profes sional man of the town whether or not he evades his responsibility. It. produces results for every man, wo man and chlid in the community. The country editor is not a gig headed, idealistie indlividual ; he is out for the sami thing as you are-to make money. And his best interests are the best interests of his town. Do you think it fair that he should sh>ulder the preatest part of the bur den ; that he should give his time, money, and often his very heart's blood to the service of the community for bar ly a living wvage, and some time~s not even that? Yet services are offered willingly as a free pre miunm oni an inv'estment that will re turn you sure results. Or, do you think it right that a fewv b)usinIess andl prIofessional men should carry their s-hare of the towvn's pub icity, while some others eva'ie their resp~onsibility? Thle ni wspaper l3(* e a civie resp1onsi bility. Thiat burden of resp~onsibility chould be borne by the btusiness men of the to'wn, as5 they ar'e the ones who beneilt most, anad that, b~urden hould( h- di'ivided ina strict proport ion to che benefit. pos.iblIe of a tt ain ment. THE CORONER'S PHONE NO. Any onIe lring to, communicate wit coroner l 'asley, of Pickens county b~y telephone may dto so by callIinug phone Noi. 2 42 1 at P ickenos. 2t LEWIS FAMILY REUNION. The R .. JIohn TI. Lewis famiily re union will he held at the home of1 le'se J1. Lei's oni A ugust 1 .1. SHIRLEY-PATERSON. \larried on SaTurday, Jfuly 1 6th, at1 le r eice of' ollic iatinag oflce r, J. '1 151trownt, .t ir. L. Shirley to Mimo . lur1)n, all of Cateechee. The groom is a son of the ht~e iehard Shirley' who (lied at Cear: Ifewv years ago, while his br da (laughter of Mr. andl Mrs. .J. T.x 'aterson of Cateechee and is a love y girl. Many congratulations. Piles, F'issures, fistula, Ulcer'ation, iloading, itch ing--curedl at home. Vrite F"ree trial treatment. S. U. 'arney. Auburn, _lnr1. 14A-nr1