Historical Newspapers of South Carolina

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' PACIFIC COAST OF AMERICA Newest Commercial Battlefront Says Geographic Society. With the awakening of the Far East, the shifting of world interest to the Pacific, and the rapid growth ?f its commerce, the western rim of ^ the United States where, it touched r the vastest of the world's oceans is becoming one of the country's most important boundaries, says a bulletin issued .by the Washington, D. C., headquarters of the National GeoI grannie Society. This rippling line of Pacific suff marks the end of the great Aryan migration, which began ages rago in some mysterious, unknown land of Central Asia, surged through the /)nan - f il.. * T I il 1 uv.cjj vanc,vn ui i.mk niiiinayas, uiiu has since poured over westward, making the greater part of the world's history asitwent. Across this boundary of white colonization I the yellow people of the East have shown themselves ready to flow in a counter current, making complicated racial problems and giving the western boundary an ethnic importance which none of the other three boundaries possesses. For centuries after the discovery j of the Atlantic coast of America i even for centuries after Balboa first j looked upon the Pacific at Panama j and after his compatriots sailed j ships across its vast expanse, the I | Pacific coast of what is now the | United States remained practically ; unknown. CabriMo, a Spanish naviga- ' tor, it is true, entered San Diego Ba,\ near the pre?' nt. Mexican border ir l.r?42 and his expedition later sailed north as far as the big bulge in the coast line. Hut the two priceless features of the Pacific coast were missed: San Francisco Bay, one of the greatest, safest, and best of the harbors of the world; and the entrance to Puget Sound, where land-locked Seattle and a srroup of other fine harbors now handle a large part of the commerce between America and the Orient. This failure of early navigators to find San Francisco Bay, though many of them passed up and down I the coast and the Spanish even made a special effort to discover a satisfactory harbor, constitutes one of the mysteries of the Pacifc seaboard. Francis DraTce is supposed to have an-1 c ho red in Bodega Bay, about 40 miles ; northwest of San Francisco, and num.. erous other explorers visited the tiny "Drake's Bay only thirty miles northwest of the Golden Gate, and the Far-! ralone islands, an equal distance due! west of the entrance to the great; bay,! "but none of these sojourners appears] to have obtained the slightest ink1?ng of the existence so close by of the matchless harbor. The bay was first sighted from the land in 17M. more than tw > hundred years after the Spaniards bojr;i-> their search for 'k a Pacific coast harbor, and it was,six I t years later wher the first ship sailed through the Golden Gate. Mountains Meet the Sea. The Pacific "oast of. the United States is markedly (liferent from Uk Atlantic coast, especially that part of the latter south of Massacbu'e! with its relatively low Mtndy shores find its outlying bulwark of sand islands, and sand snits. San Riei?-o Hay, only ten miles north of the Mexican border, is the only bay of major Importance on the Pacific coast of ihr United Stales land-locked by a sand hpit. Point (loma, forming the northern boundary of San Diego Bay, however, is a ridge several hundred feet high, and from there northward to Canada with only a few miles of narrow lowlands between the sea and the hills or mountains by way of exception, the coast i-< bold and rugped 7'arts of it are what geologists call a "drowned coast." where mountains have sunk so that the water meets their steep slopes. Parts are "uplifted coasts" wl^ere mountains onco under the sea have partly emerged, and their slopes are still lapped by the waves. It* is the mountainous and bold character of the Pacific coast which sets it off most distinctly from the coast of the Atlantic. From a point 50 miles north of San Francisco one may sail northward for hundreds of miles alongside bluffs and promontories, finding hardlv any indentations of import'm"'*. Tf was this region which "vvle tHo SpnniM> despair, before t'^v di^overed San Francisco Bav, of findinp- Mi.-.t essential to commence in all ages, a safe, commodious port. Today th? has been solved on a small scale at least by the construction of cable tramwavs extending from the heights to outly-j ing rocks. But lack of ports and the roughness Gf the country immediately inland bave held back the development of much of coastal northern California. North of the main bulge of the Pacific c^.ast, Cape Mendocino, small bays are more numerous in California, Oregon tand Washington, and about many of them railroads have been built and considerable, commercial development has taken place. Finally at the mouth of the Columbia River, over 500 miles north of the Golden Gate, & good deep water harbor is reached at Astoria. Ocean vessels may even ascend the river to Portland nearly 100 miles inland. More than 350 miles north of San Francisco is the ten mile wide strait of Juan de Fuca, the entrance to Pu> get Sound, the great sunken valley which carries deep water for more than a hundred miles into the heart of the State of Washington, and affords many miles of matchless land-locked i i ml. i. C iU/. naroors. i ne center ?m uiv enuuntc to the Strait of Juan (ie Fuca is the northern boundary on the Pacific of the United States proper. After an inorval of nearly GOO miles where British Columbia fronts 4 1 on the Pacific, the Pacific coast again becomes territory of the United States as the southernmost point of Alaska is reached. For more than a thousand miles to the roots of the Alaska peninsular the waters of the Pacific bathe the shores of this territory, and for an even greater distance the long arm of the peninsular and the Aluetian. Islands oit its point sweep out into the ocean. Practically all of this seaboard is a "drowned coast," rugged beyond description with countless bays, gulfs, islands and channels. When all these convoWhat Per Cent o Your Bust '; By HJ '; A dvertising is complex because /; through their advertising are \ j would jeopardize their business s\ ' | tent to which the advertising ma ;! thereby determine the minimum p ;! be applied to advertising. An interesting test has conn ! of some value. This dealer plani ;! Using by cutting his advertising i ;! year's business to 8.42 per cent. ;! business was only 87.5 per cent o ;! and this loss automatically incre. ! 3.9 per cent. The next year he \\ tion to '1.(58 per cent. His busii j;[ previous year, and this brought 1 I;! to 2.(58 per cent instead of 4.(IS pel j.ji Now, he evidently thought th ;! that he did not need to bother \ Ic nronriat-ion to 2.4 m r cor.r Tim advertising expense up to 3.77 p j! per cent of the business *>f* the pr He learned his lesson and the i j| the "> per ?ent which is usually re j!; propriated fj.35 per cent for advei ! I; per cent which reduced this adver I; As will he judged, they appa i!; the secret o1' success, .although it !; and so the next year they appropr ![ increased 1)7.8 per cent. This b <; to 4 7-S per cent and they disco > cannot spend any money for adv i; much faster than the money they v; percentage was reduced to 4 7-S p This illustration will bring lion ij apply to practically any business ,1; their lives in stores from which t ? step in and with progressive adve .J| A dealer said not long ago t *' stand he would surely let everyoi j! had that peanut stand, just when ;! nuts he carried and what service '! not once, but constantly, j! Too many merchants depend [ their neighbors will discover ^heii '! A merchant in a tourist city, and r; solutely compelled to rely upon || opportunity to interest the touri i' marked recently that he had disc< ! chants along the same street wer ;l passersby and that these merchan ! him in sales. When asked one dj <! vice could be given him, he repli ; stand out in front of the store \n <! ten lion to my store/' i Now, most dealers are in a p < mediums as their bell-ringers; n< C flist vihiil.mo* rirnihirK t iv.oi rlnnr !tion-getting window displays. How much should you use foi Hut you will probably find it diffi do adequate and proper advertisir This brings the thought of wha vertising. There is perhaps nc pointed out as being the b^pst. rious means at your disposal whi kind of goods which are advertise tionally advertised articles, and 1 rrhese articles stamp your st</Ve { with such well known articles. T1 it up. You will probably find th will apply to your store. WVWVNAA/\/V>^/WWWWNAA/WS^SA/VWW Low Cos For the Every Fisk' antee that mileage at E For satisfa I and econoi a "sure thin buy Fisk 1 You are sa buy a knoi table prodi price ,! _ ft TO HORRY HERALD, OOKway, tlutions are counted Alaska lias more 1 I than 15,000 miles of coast line. The ' shores south of the peninsular are for the most part heavily wooded, cft ten to the very water's edge. Snow i clad mountains tower above ships as they sail through the inland passages i and glaciers discharge never-ending s I succession ' of icebergs into some of ' ; the bay. , I 0 j , 666 quickly relieves Constipation, j ; Billiousness, Loss o' Appetite and . Headache, due to Torpid Liver.?adv. j f Advertising Will j: ) ness Stand? i j ? ; I j i. Vernon. ; < very few who have made a success ;! i villing to make tests, which perhaps ;> t access in order to determine the ex- . ;! > y be credited with the success, and ;! 1 ercentage of their sale which should ;! < i to our attention which will prove ! ned to save some money for adver- ! [ ippropriation from 5 uer cent of his 1 The result was that the next year's j J f the business of the previous year, j J ised the advertising expenditure to <; : boosted his advertising appropria- ![ less increased 74 per cent over the !; * lis advertising expenditure actually !; cent. !; 'j at his business was growing so fa.^t !; , vith advertising, so he cut his ap- j; business lost that year brought this jj j er cent. The dealer did only 63.78 jj | Dvious year. ;> * next season went even farther than ]! v commended for advertising, and ap- jl , 'tising. The business increased 20.4 ;! tising expenditure to but 5 per cent. j! ( irently believed they had discovered j!j^ took a long test to convince them, \ . iated 9.40 pel cent, and the business <[ , rought the advertising expenditure j vered the old truth that you really \ ertising. The business rolled in so <; < could apply for advertising that the <| \ er cent. 1 le the value of advertising and will !; ? . There are many men who spend ![ " hey barely eke an existence. Others !; ] rtising build up a business quickly. !; hat if he had nothing but a peanut I; ; le in his neighborhood know that lie !; * he was located, whac kind of pea- !; ] h? could give, and he would do this j! 5 ( [ i i ' i upon transient trade, or hope that ;! ] 1 --tore and give them their business. ;l i who was so located that he was ab- |! transient trade, having no possible ! ] sts through local newspapers, re- ;! \ Dvered that many of the other mer- ;! I e also claiming the attention of the | < i.n wure vt-ry irequentiy outstripping i i.v by an interested party what scr- i; < ed: "Not a tiling, unless you will !; < 'ith a hell and ring it to attract at- !; ] j| i osition where they can use the local |i ewspapers, slides, mailing circulars, i to door, and maintain neat, attcn- ? r this work? Ordinarily 5 per cent. cult to use 0 per cent, provided you < lg. j| t would be the proper method of ad- !; particular manner which can be !; It is a combination of all the va- !; ch will make for efficiency; also the !| ?d. Select well known articles, na- I; et the people know you have them, jl is progressive. Trim your windows len after you start advertising, keep |! at the figures given in this article ;! v\aaaaaaaaa/\a/vwsaaaaaaaaaa^ 5t Mileage Big Car Tire is a guaryou will get a low cost. ction, safety my you buy tg" when you 'ires. fe when you ?vn and repuuct at a low by Dealers S. C., Aug. 11, 1921 FEAST BREAD 1 WELL MADE * % A well-made loaf of bread is a ;ource of satisfaction as long as it asts. A burnt or pale loaf with a tf>ggy interior tempts none but the starving. The following directions ?or making yeast bread are given by 'ood specialists in the United States Department of Agriculture. If the lirections are followed carefully, a de icious loaf is the result. Cleanliness Essential. Everything connected with the projess of bread making should be scrupilously clean. .All utensils, therefore, should be washed carefuly; the liquids should be scalded; the dry materials should be kept from the dust; liquid feast should be kept cold and well jovered; the hands should be washed ind the nails cleaned before they ;ouch the dough. Wooden toothpicks vhich can be used for cleaning the mils and then thrown away, are a lonvenient part of the equipment for >read making. In making stiff dough out of the sponge, or out of the liquid containing yeast, the flour should be added gradually, and what is more impor! A. A 1- 1 ? ,iim, me (loujvn should i>e beaten horou'.vhlv, or, when it gets too stifV 'or this, kneaded, after each addition >f flour. If this is not done, too much flour is likely to he added and this spoils the texture of the bread. The ,ime t'i stop putting in floui is when .lie dough c;in be kneaded without sticking either to llv* hands or to the ward, even when they arc unflourcd. if for j'.nv reason more f'our than his is added, the dough should he ;oftencd again by means of water or nilk. Beginneis often have difficulty in letermining when the dough is ready 0 be divided iti 1?? loaves and put into )ans. A good rule is to measure its /olume. When it is ready to be made nto loaves, the dough for each loaf, f made out of hard-wheat Hour, diould amount to pints; if made Tom soft flour, to about 2 1-2 pints. Recipe lor Two Loaves Wheat Bread. 1 cups lukewarm milk, water, or a mixture of them. L cake compressed yeast. or I 1-2 cups lukewarm milk, water or mixture of thom L-2 cup liquid yeast. 2 teaspoons salt. I tablespoons sugar. Fat, if used, 2 tablespoons or less. 5 cups, or 3 pints, sifted flour. Boil the water or scald the milk. Put the sugar and salt (and fat, if used) into a mixing bowl. Pour the liot liquid over it and allow it to become lukewarm. Mix the yeast with a. little of the lukewarm liquid and add it t<> the rest of the liquid. If convenient, set this aside in a warm place, not over 86* F., for one hour; if not convenient to set it aside, add the flour at once, putting in a little at a time and kneading until the dough is of such consistency that it sticks neither to the bowl nor to the luM-ds. This requires about 10 minutes. Dough should be kept covered while it is rising, for otherwise a crust will form on top and interfere with ihc expansion. Some house Vcepevj i rush the dough over with melted fat, bnt 4bis is not necessary if the dough i Inwri cros i j_?MfcM II ll I t 1M>??f' I well covered. I Cover, and allow to rise 1 3-4 hours (at a temperature of SO* F., it may be lct??*r to set it at a lower tempera tiuo but the lower the temperature the '.onper the time requirad for the rising. Cut d'.wn the doujSt from the sides ol th? bowli greasfTchj hands . ligim\ Knead A little an.'* se4 abide to rise a pain for one hour. With a good bread flour, the dough should treble its bulk in each rising. With a soft wheat flour, it should not rise much beyond twice its volume. Divide into portions, mold, and place in ~ greased pans of standard size (1 1-2 (,uaits?. Allow to rise until a light touch will nmke a slight dent. With good bread flour this happens when I'm rer.ches the top of the pans, li.-.kr* ior ~rj minutes. Short Sponge Method. Bread can be made during the day by what is known as the "short sponge" method. All the ingredients tire the same as for the "short or straight-dough" process, but only half " of the flour is added at first. When this mixture, which is called a "sponge," is so light that it will fall at the slightest touch, it is ready ~ for the addition of the rest of the flour. Overnight Sponjre Method. Use the same proportions as for the short process, except in the case of the yeast, which should he one ighth cake of compressed yeast for each loaf. Use water rather than milk. In the evening: iviv the yeofet G, with water, salt, and halt' of tHo flour, and beat thoroughly. Cover and place t*.t a temperature of (>.">* to 79* l\, or .hat of an ordinary room. In the norr.ing add the sugar and the rest of the flour and proceed as in the cr.se _ ,jf the short process. A TONIC Grove's Tasteless cliill Tonic restores _ Energy and Vitality by Purifying and Enriching the Blood. When you feel its strengthening, invigorating effect, see how it brings color to the cheeks and how it improves the appetite, you will then appreciate its true tonic value. Grove's Tasteless chill Tonic is simply I Iron and Quinine suspended in syrup. So pleasant even children like it. The blood needs QUININE to Purify it and IRON to Enrich it. c Destroys Malarial germs and Grip germs by its Strengthening. Invigorating Effect. 60c. J* of "jjT" $ ? ^ ~ * ~ * TOCACCO FLUES * $ * Mr. Farmer * ^ when you need Tobacco 'v * * Barn F! ues, call and sec I ^ I * me or send me your order * 5 * r. r . ii' it 5. > ror ruiure aenvery. I * Good Flues at the * ^ *Y* Right Price. * ^ * Place your older early to ,Y 5 v* insure prompt delivery. 'Y * MILTON PITMAN * : * Conway Iron Works * ^ * * * * * * * * * ich we doubl ;s a master TALK ABOUT dime novols. A ? k THEY SENT Jim down. A 8^ TO TEXAS to investigate. T ^ SOME OIL wells thcro. H JB ? ft t 7* WHICH THEY might buy. * T rtL * * * ?T IF JIM said O.K. "C ft ft ft AND HE was to report. | A ft ft ft BY WIRE in secret codo. T ft ft ft 'NOW?ENTER the villain. VV ft ft ? A SLIPPERY crook. Fi II ft ft GOT WIND of iL Tl ft ft ft AND TRAILED Jim down. 'n ft ft ft COPIED OFF his codo. ft # ft AND BRIBED a boob. . . \ IN THE telegraph branch. 1 ft ft ft p SO THE crook could geL * th THE EARLIEST word. " 1 AND CORNER stock. i} ? w AND WORK a hold-up. c ? cc IT LOOKED like easy coin. ft ft ? BUT JIM got wise. I icstefj y cicare Lie ?? ' _ MARION A. WRIGHT Attorney-at-Law Offices Spivey Building CONWAY. S. C. Dr. J. D. THOMAS Physician and Surgeon LOR1S, S. C.. DR. G. 1. LEWIS Dental Surgeon fice Over Norton Drug Company* CONWAY, S. C. D. A. SPIVKY & CO. W. B. .Kintr, Secty. BONDS AND INSURANCE. Office it> Peoples National Bank Building. HARRELSON & HARRELSON Attorneys-at-Law Practice both in the .State and Federal Courts. MULL1NS, - - - - S. C. H. H. WOODWARD Attorney and Counsellor, at Law. CONWAY. S. C. R. B. SCARBOROUGH Attorney at Law CONWAY, S. C. T. B. LEWIS Attorney and Counsellor at Law CONWAY, S. C. , Lloyd Ford VV. Kenneth Su^gs FORD & SITGGS Attorneys-at-Law Offices in Buck Building CONWAY, S. C. S. C. DU SENBURY At torney-at- Law Spivev Building CONWAY, S C. J . I . A L L 10 N , JR. Attorney-at-Law Oflice in Bank of I .oris Bldg. LOUIS, S. C. F. J. SULLIVAN & CO. Certified Public Accountants (Ut.) Telephone So. 790. Murchison Bank Bldg. WILMINGTON. N. C. We are proud of the confidence doc>rs, druggists and the pubHc have in 36 Chill and Fever Tonic.?adv. DR. P. M. BLANTON ^ DENTIST * Office in Herald Building * Cor.way, S. C. .Y. ? * ? ? t M M m m m Miii l HORRY COUNTY g 1 TRUST COMPANY ? ? L. D. Magratli 53 g Manager. s Real Estate iPj 5 Real Estate Loans sa ^ Bonds sa a Insurance sa UJK & nyi irtt gg m ?SJ emind ND THREW a way his cod&i ? ft ? ND WHEN ho sent. ft ft t HE FINAL dope. # ft ft E FOILED tho villain, ft ft ft HE MESSAGE just, said* # ft ft CHESTERFIELD." ft ft ND HIS directors knowj ft ft ft HAT ALL was well. ft ft ft rITH THOSE oil wells. ft ft ft OR OIL men know. ft ft ft 4AT "CHESTERFIELD" moanft ft ft ft THEY SATISFY." 7"OU'LL knov; you've "struck i it rich" when you discover hesterfields. You'll say "they; itisfy." A wonderful blend?; ic pick of Turkish and Docstic tobaccos?put together in l? Chesterfield way ? that's ily "they satisfy." And th? hesterfield blend can not 6ft ypied! n;j un<> -* -?* * * ? n?uw UUUUI IM Chesterfield package of 10? iisiq. TTES jOett 5c Mybrs Tobacco Co.