TANLACS SUCCESS DUE
TO REAL MERIT
HOT AIR WILL PUT A
BALLOON UPBUT
WONT KEEP IT UP
IT PAYS TO ADVERTISE
But Success Is Impossible Unless
There Is A DollarFor-Dollar
Value Behind
The Article
Advertised
4 ?
rr1??? r}inrr ftTiH
X Iiii> lb an <Xgc ui
everyone is familiar with the popular
saying,>'It pays to advertise."
Advertising is a business force. So
;V * ;*?# .v , ' .
potent is the charm cast by its spell
it has been knowm to perform marvel*
uos feats and to accomplish phenome.
nal results. It cannot be truly said,
however, that everyone who advertises
succeeds, for unless full value underlays
the article advertised, the ad.
vertising would ultimately fall of its
own weight. In this connection we
; V
must not forget the words of the immortal
Lincoln, who said, "You can
fool some of the people all of the
time; you can fool all of the people
some of the time, but you cahnot fool
all of the people all of the time." So
if there is not behind every advertisement
a dollars and cents value to
the article advertised, no amount of(
advertising will stimulate the sale on
such an article beyond a certain
point.. This applies to every line of
business, and modern business man or
firm can only succeed through honest
advertising and fair dealing.
Hot air will put up a balloon bulfit
won't keep it there. So when the
manufacturers of Tanlac placed it on j
Xl- _ 1..X ! JLf_ J 1
me marker someming over two years
ago, they did so with the firm convic.
tion that they were offering to the
people the best and purest product of
its kind on the American market to|
i ^ n > % <
Better Banking Se
; 1
Avast fund, now aggreg
dollars has been' assembli
stand back of the farmin
- of the country.
This fund is the Feder
tem, of which we are a n
better than ever before
- v with the credit and curre
ducing crops and to prot
ganized markets.
If you are not linked
-^VEDERAL RESERVE^- In
S&^S^TEM^mI
THE HOME N<
CAPITAL $5
LEXINGT
/- k
^ ?HM-r??? ??? HI ?! ! ! Ill
1 ^ ' "St., .
". ' '' '
We are prepare
thousand bales oi
ceipts are accept
Don't sell your
price is so low.
borrow money at
Government
L- house who will
your cotton whet
or not.
p
Colombia War eta
.
Stats Ware
Cor. Gsrvais-Puiaski St.
r i , \
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' ' '
day. They did not hesitate, therefore,
to expend vast sums for advertising,
because they knew that the
more the people heard about Tanlac
the more they would buy it. The success
the preparation achieved was immediate,
and people everywhere were
??;/?!- tn wn(mi7P its genuine merit.
VJl^AWV ? Tanlac
has never been advertised
as a "cure all" or that it would perform
unheard-of wonders. The adverj
tising has been clean, straightforward
and constructive. Actual facts and
figures have been stated and stated
! in a business-like way in a manner
j that has commanded confidence in
the conservative claims set forth. Un_
derlying these claims there has been
j real value, not from a dollars and
j cents point alone; but from health as
j well. And that's just where Tanlac
; has scored. And that's why it is
i here to stay.
[
Tanlac, the master medicine, is
* 1 - - ? TT __ T-\ ?
sold exclusively at narmon urug
Lexington; Burnette and Whetsell,
New Brookland; Harris-Cain Drug
Co., Batesburg; Crosson Drug Co.,
Leesville; Eargle's Drug Store, Chapin;
Dr. W. T. Brooker, Swansea;
Pelion Drug Co., Pelion; W. J. Cayce,
Cayce; A. E. Leaphart, Gilbert; The
Lorick Co., Irmo; W. H. Suber,
Peak. Price, $1.00 per bottle,
straight.
Queen Helena of Italy speaks
four languages, including Russian.
..
SHIP YOUR
| Long Staple Cotton
TO
WHALEY & RIVERS
Cotton Factors j
CHARLESTON, S. C.
Consignments bandied on Commission.
$rvke for .Farmers ij
ating a thousand million
sd by Act of Congress to |
? and business interests
al Reserve Banking Sysr^ember.
and it enables us
to supply nur farmers
ncy they need for proect
them against disor'
21
1
up with this system as
e of our depositors come
n
i *
and let us tell you how
helps you. U
ATIONAL BANK |i
8
10,000,00 \i
ON, S. C.
I
u
i
I
T ^ -f,| -- ^?seBBa?tae4*i?TSKiaR?:
i
.
FS l^tTI AFK
8
BEWBwnaMwaaMMWBMaEgawgaeotrai at ,u wnamBK&Btsm ryq *
jj
ft
3d to store several ]
: fbtton. Our re- j
ed at any bank,
cotton while the
** i
store' with us and I
low interest, |
-acler at our ware>e
glad' to grade
;her you store it
>e & Transfer Co.
ihouso Mo. 2
COLUMBIA, SC
NOTICE!
Dr. T. Boj'vl Jacobs, veterinary, will
| be in Chapin at J. H. Roberts' stable,
j Monday, October 1st.
I
i
I
A Qualified Specialist
Dr. Register was born in Darlington
: County April 25, 1866. He was a
Gold Medal Graduate, Medical Depart!
ment of Vanderbili University, in class
of 1890. Holds certificates of examiX-Ray
and Other Examination
! J r>
p. m. ^undi
DR. W. R.
! 12C6 1-2 Main Street
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NOTE: 300 million pounds,
how much Virginia-Carolina tobac
made into cigarettes lust yer.r?1
times as much as any other tobaccc
Piedmont is the biggest-selling Vi
Carolina cigarette in the world.
i ...... .. . .
I
J. P. Meetze returned from NewYork
yesterday where he has been on
business.
J. W. Booth of the Wilmington
Morning Star was in town Wednesday
nation and other necessary requirements
to practice medicine and surgery
in lb Mates ot the Union.
If unquestionable skill, adequate
equipment, earnest efforts, fidelity to
obligations, permanence of location
and established reputation for successful
achievements appeal to your intelligence
and discretion in tee selection
of a doctor to treat you then go to Dr.
Register.
If you have Piles, Kidney and Bladder
Troubles, Contracted Discharges,
Stricture, Prostatis, Blood Poison,
Skin Eruptions, Enlarged Glands or
any reflex condition of the nervous or
reproductive spstem, you want to consult
a doctor who has made a special
study of just such diseases.
ns Free. Hours: 9 a. m. to 7
ays, 10 to 2.
REGISTER
COLUMBIA, S. C.
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French Millir
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1232 Washing!
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\ COLUMBIA, - - S
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Might VHr J
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Meals served quickly and
when in Columbia and want i
The Capit
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dmirette ever made was Vir
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cbacco. All the mellow c
j
rn sunshine itself is in Vir
:obacco. And no ether to
dash" and <-ro" to its taste
iarolina tobacco has.
<2
te of Quality
i
<
lery Shop
[ade to Order.
on Street
OUTH CAROLINA
!0|r Everything
a-=j I Good
sH5 SS 5 T TP l
io ?al
Gentlemen
neatly. Never fail
i good lunch to call at
d! Cafe
ifcronage Solicited.
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bacco
: that
ri'atccc
BBS aasKiaEsaa
5c and 10c
a package