Historical Newspapers of South Carolina

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\ I0VBTBDK GAM '• «r -M,* ti NfM* « *** «► DM* it dM’VHft I fA? r V-fe'‘»- : .4^- "> C me V.-i'*' aii hqul^k anttmuii ^ tal. N«v ttet tM tWtt to ■• 1»U iBUMttef PM« o4 fear i ia« of *■ V«ot low to «Coet UM lollowimf toA wm proto roo4 ot » mm ftMoetoUoo. will 004 CM bo rood wftb profit by r«|oll Morehoato oro- rywboro. „ , w Tho Ptom oad StMdord will bo plooaod to co-oporoto with My retail aorcboat to locroaolag bis oaloo. Tho oocrot to to odrorttoloc- Tbo papr- fottowo: RoUil odrorttolDC to tbo koynoto to tbo luceoao of tbo retail trade, and to oo rogardod by all wide-awake re tail merchant*. Tbo aoceoaorul retail merchant makea adTortlalng a part ot hto bualneaa, and refarda the mon ey paid out for odTortlaloc in tho local papera aa ao much money paid oot for help. He roalltea that the moaey pa)4 out for odTorttolnc wll briag him greater return* than the aame amount paid out for clerk hire. The retail merchant mutt first hare the goods, then make a right price, then advertise. These are the three essentials in the retail business, and the latter Is as essential as either of the others. It will not be enough for the retail advertiser to say that he has the goods and will sell them at reasonable prices, but he must convince the public of the fact in his advertisement. Nearly all retail mer chants have the goods and ihn-'r pric es are as low as good business prin ciples will allow, but in nine cases out of ten they either fail to do the advertising or what they do l.i not effectual. Jhe writing of effective advertis iig la not an art. It is not a business that requires much t:me to learn. A few hours of careful study and com^lrison will give any live retail mtwchant sufficient knowledge •tor every detail. Ads Hhonld Bo Interesting- Advertising matter should be made as interesting as the local editorial page,, for there is nothing more im portant or of greater interest to the reader than Information In regard to the things that they must buy ev ery day. When ads are properly writ ten and nicely displayed they are as carefully read as say part of the paper. If the merchant simply an nounces that he has dry goods, gro ceries. hats, caps, boots, shoes, etc., etc., etc., to- sell, he gives the read ers no Information and he tolls them nothing that they did not already know. As a general thing the read ers knew what the merchant has to Mil, and what he would like to see In the ad is what the merchant to willing to sell them for. In this the local merchant might profit by the mail-order hohse's advertising, as they give the price for every article they have to Mil. The mail-drder merchant makes It a part of hto busi ness to usp the kind of advertising that brings the trade and is energet ic and persistent In placing hto goods and ths prices before the public and ae-elng them before the public. The local mertaani often figures it a loss of time to prepare an ad and waits until the very last moment be- .e he will begla. He must then ’’urry with hto work, gluing the com position little or no tnought. and breathes a sigh of relief w&en he has sufficient copy to fill the desired ■Pace. This will likely be a poorly written ad, and fis he gives It to one printer at Jhe last moment, the print er must hurry with tne composition ° r ou t his paper, and the ad goes to the public written and poorly displayed. The merchant does not get*tiie results he is entitled to and too often will con clude that advertising does not pay and becomes more slack with his composition and takes less space, and finally concludes that the money paid out for advertising In momy paid to charity. This same merchant »ill not allow his clcrka to hurry and half do things, hut will require them to lake the time, necessary, to do things well. As much care and in telligence must be used in advertis ing us is used in any part of the bus iness Advertising is to th*' retail merchant’s trade what water ;< to ar.d land it doubles and sometimes trebles the proceeds. Th « aen i.un* who becomes wealthy in th- business is the one who was a constant and persistent advertiser. Publicity • Necessity. In tills commercial agu the \ory life-blood of any business m public ity. A merchant may theorize and speculate until tho weeds and grass grow on his doorsteps, nut his busi- noss will never thrhe without pub licity arid the world will know him only as a failure. Publicity is a n**c- ersary tonic for the stagnant blood of any enterprise. To nave the goods and make the priies and then not announce the fact to the public, has ruined more retail merchants than any other element connected there with. The advantages that accrue to the merthant from advertising is nuitual with the pubi.sher. The two are- essentially brothers in business. It is the publisher’s business to help tho retail merehant with hm adver tisement in tpvery way he can. He may halp by suggestion, and he can help by careful composition. The merchant who does not believe in advertising and the merchant who adverttoe# in a slipshod, half-hearted way is the merchant who to alwayr growling about the mailorder house* getting the trade for thoas who should be hto customers. We are sometimes bored by the howl that toss up from some of the retail/ner- chanta about the irare that goes to ths public wlH mC rmu after >«yb*4y HuMbsr win U tola tM ximm to ffo mmA haat for so tooth**! that Id «m kavo without M7 trohbto. howeo tho “ Md°prt<^to l fiSdy , to tho buyer to bouad to got mors than hto share of tho trodo. It to specific advertising that draws the trade. The merchMt who do- scrlbM la detail tho goods ho has to sell Md gives the price be asks for then will attract the favorable at tention of tho public more often than he wh deals in generalities. It this kind of advertising that pays It to the kind that to drawing the do! Into from the smeller cities end towns nod the farms to the mail-order hous es of the cities of the east. Over 1200.000.000 that should have been spent nt home found it* way into the tilla of the mail-order houses of Chic-' ago alone last year Thla w’ .uM wot have happened had tne local mer chant used the aame inducement* to the buyer aa did the mail-ordef‘hous es of Chicago. Sr-xiflc edvertitinf I by the local merchant !c the one U»Ing [ feared by the mail-ofder houses. When the local merchant uses this kind of advertising and will keep constantly at it, aa the mail-order, houses do, the mull-order houses will have to go out of business. As long as the local merchant does not prop erly place his goods berore tne buy er. Just »0 long will the mail-order houaes continue to thrive and in crease in patronage. Be Specific la Ada. On the subject of ad writ:wg vurj little need be s*id. to- ihoie to but one rule that may be li.l'J-iwn for auccessful ad writing. !io specific. Do not use generalltln*. Dew-ribe the article In a crisp* and truibfu'. way and make the pries a prominent feature. This rule strictly followed will make the ad attractita to the buyer. Three things are eMSntlal in ad writing—the thing advertised, tho price the place where they can oe had. These points should always be well displayed and made to stand out plainly and your ad will he a suc cess. It takee time to properly look after a paper's advertising, but It pays to do so. The advertiser, aa a rule, knows little or nothing shout dis playing an ad and the printer must know how to bring out the strong points. Care should he taken with copy for ads. It shoald be carefully arranged and edited before going to the ad setter. Aa attractive ad will help the paper as well as the adver tiser, and aV the beneflis are mutual both the advertiser Md the publisher .vlll receive benefits therefrom. There to no occasion to wsjte wh'tv space, but s certain amount of it to neces sary in a well displayed pd- Do not use type large enough that will give the ad the appearance of being crowd ed. Avoid this too common error by all means. A crowded sd repels more than it attracts. Care should be us ed in spacing out the ads. A uni form. dreary sameness should be guarded against In spacing. Use your white apace to emphasise the important parts of the ad. Do not try to condense s long description Into a few words. Use no superflu-' ous words, but use those that will make your meaning clear to the buy er. Use plain type ror your ads, Fancy type has but little use in s well-regulated print shop. The buy er does not care to take the time to decipher it. He wants to ^now what your ad has to sell and tiow much of hto money it will take to buy what he needs. IfiMU wfegf lOfifi 1 m Art* fit,** •Afffofibfi* fil fifed A Mr. fcafi tit Base Bay fie Aa lower leer was tArdwa.dtM pcMWfiefi a. stolen of I Its stately palas aa m. white gUMKt ralttg sseii ehtofo There 1 grety whde altar with white Mktea m which the bride Md | knelt, under a great white bell of white silk ehlffoa Md IWtes •# the valley and took their vows that them mon Md wife. They were married by the Bev. Wateoa B. Dubcm, pastor ot Bethel Methodist church, using the Impressive ring ce remony. The first to enter was tne groom with hto best man, Duncan Lamb, brother of the bride. Then came the bridal party as follows: Mias Alvle Bargee with Mr. Harris Reid; Mias Lucile Miller with Mr. Richard- Britton. They were lovely In their dresses of white eatin and lace with irl trimmings, crystal bands with ’aigrettes worn -on tueir beads, com pleted their exquisite toilet. The next to enter was Miss Jea- otte Stroble, maid of honor and was exquisite in a corn-colored satin, veiled in dew drop chiffon, twined with crystals with pearl band and aigrette on her hair. She carried an armful of giant white chrysanthe- .. as and ferns tied with white chif fon. The bridesmaids carried huge bou quets of giant yellow chrysanthe mums and fern* tied with yellow chiffon. Following the maid of honor came the demure little flower girla. Misses Berths Zwlngmann and Maud Har nett, and made a beautiful picture In their little dressea of toft white silk, carrying a basket laden with white and yellow chryaanthemums and ferns tied with yellow chiffon. Then came the bride, a vision of of loveliness in her wedding gown of white satin with overdress of lace, her veil being fastened on her head by a band of pearls and fell In soff (olds around her graceful figure, and Carried a shower bouquet of brides roses and lillies of the valley with ferns and t\fd with white chiffon, all to the sweet strains or Lohengrins wedding march beautifully rendered by Mtos May Oradlck, who also soft ly played “Hcartc xnd Flowers,'* dur ine ito csremony. After.the bridal pair had received the blessing, all were invited in a room set apart for dancing, where refreshments were served while the band rendered lovely music. After refreshments were ■erred the bride changed her wedding gown for a travelling suit of tan cloth with smart hat to match, and amid show., era of rlccT'and good wishes, they left on the 11:40 train ror an ex tensive stay in Jacksonville, Florida, and other places of interest. The -rand display of beautlfuLdnd use ful presents stand in evidence of the high esteem of their many friends. NOBODY SPAKKI). Kidney Trouble* Attack Walterboro Men and Women, Oid and ' Young. Kidney ilia ■else young and old. .t'onio quickly wltk little warning. Children suffer in thoir early years. Can’t control the kidney aecro- tiona. Girla are languid, nervous. Buffer pain. ' Women worry, can’t do daily work. Men have lame and aching backs. The cure for m»r, woman or child la to cure the cause—the kidneys. Doan's Kidney Pills are for sick kidneys.— The following testimony proves their worth: Mrs. A. E. Coleman. 70 Amerst St.. Charleston. S. C., aaya* "Doan’s Kidney Pills have helped me won derfully and 1 am very glad tovre- rommend them. 1 took this remedy w hen I was suffering from backache and tains through my loins and in a short time I was relieved. I am now feeling much better In every way.•' For sal« by all dealer*, price 60 cent* Foeter-Mllburn Co., Buffalo <>l»ctatioQ Utr Appendicitis r.ucrcws- fuL H S. Thayer, who ha* been suffer ing for sometime of appendicitis, was taken to Charleeton Sunday for the purpose* «f undergoing an operation. Monday afternoon was the time fix ed for the operation, and the feporta from the Sanitarium are that the operation was a complete success. Mr. Thayer was accompanied by his physician. Dr. L. M. Stokes and he is at the new Bakor-CUmlg Sanitar ium. flto father to with him aa to Mr* Thayer. v Cummings-Bishop. Lodge, Nov. 30.—Special: A mar riage of interest to their many friends to that which was coneum- mated between Mies Elia R.'Cum mings and Mr. E. R. Bishop, both of thla place, on Wednesday, Nov. 20. at the home of the bride’s par ents, Mr. and Mrs. H. a. Cummings, the ceremony being performed by Rev. J. C. Lawson. The marriage was a qniet one only members or the fam ily -and a few others being present. Both these young people are well add favorably known in this com munity and elsewhere and are de servedly popular ana nave many friends who with them success sad happiness in their married life. Mr* Bishop is engaged in tlie mercantile business here and la a young man of splendid character and solid busi ness Integrity. For Iter qualities of mind nnd heart. Mrs. Bishop to held in high esteem by all wao know her. She is possessed of ur.usual perstmal magnetism and of a iilgit degro^of intelligence. It affords us much aattofaction to know that they will make their homy with us in the town of Lodge. The writer Joins many others in extending to f.iem cord'al congratulation and best wishes. Prlcc-Jordan. A ma'-riage which came as a sur- p’-ire to their friends was that of Miss Hattie Price to George Jordan, which >ok place at Grace Second AdveM- ehurch Sunday morning. Nov. 18. at 11 o'cloi K. There was a large owj present, the ceremony being >'Tformed by Rev. J. J. Williams, pastor of Groce church. he bride to the popular and ac complished daughter of Mrs. Martha ’rue, of Stokes, and the groom in a prosperous voung farmer, and is a . of Mr. and Mrs. J. A. Jordan. FaniniM Stage Beauties, look with horror on Skin Eruptions, Blotches. Son s, or Pimtfles. Th ?y don't have them, nor will any one. who user. I’.iifklrn’u Arnica Salve. It Kio'-:lie«* the fare. Eczema or Salt Kbeum v.it:i.;h beV>rr it. It cures nero lips, chapped hands. < hilblains. hen In burns, cuts and bruises. I'n- cqualed for piles. Only L’5c at Jno. M Klien’r. ifefMl Blqaks) UMMENT ) ipuvmiiii ■ ii i "w toto$ ■ A. Voamutol X. "g* I his aakla it Mask. , that I wo«U have taawM* I »ra l t*d SWsJL Md In four days Im wm wsrkto^a* Mom'S MMla* Mm 2fe. Mk..»«d $1.00 Mom's Book m hortos, cattto, •h«ep and pool try ssnt trs* Addras Dr. BmlS. a right U.AA. Ifawa From Wtathrop College. Rock Hill, Nov. 25.—Special Some folks say that Winthrop Col lege is a great place. We believe, it, so eveiy ome in a while we want to let you know what is happening up here. A Winthrop Correupor.denc* Club has been formed, wnich purpos ;s to c’"') *o our home-folks the col lege new*. Many improvements are being made at Winthrop. The Science HaII is nearing completion. Acroas the road from the campus, the new Training School stanUa almost ready for use. A large residence near the campua has been bought, and la be ing equlped for our Practice Home. The auditorium is now being enlarg ed and we hear that the stage fur nishings are to be of the beat. A aew ward to being added to the In firmary. This ia an improvement that would be Judged bardly necee aary by casual visitor in our ulning hall, the healthy appetitee dT.iplayed ihere are such as would discourage most physicians. Wi have Just heard, with great pride, the English Grammar, edited by If. Ki’#'d. the head of Wln- throp's English department, aid M'sa Withers, one of the Trainici* School Instructors is being used as a text booh in the schools of Shanghai chi na. This week two great days wi'l be celebrated. The Knapp Memorial Day on November the twenty seven th a i I Thankfcglvlit day on the twee'v-Ai^hth. A:: interesting pro- has biv.i itnuitgod for ihv Knapp Memorial Day ex*Te : >» *. On Thanksgiving. s-ir ic-M wiu be lu-ld in the chapel on Me tnrrn;.:* i* tho twenty-eighth, l ie offvrlnj. of the day will provide -’or a uitiiiwr fbr the children of the mill noarb/. On lost Saturday evening, Col. Armstrong, of Charleston, addressed the college chapter of the the United Daughters of the Conretieracy. We considered the visit of the veteran a groat privilege, and we were refresh- oil and entertained by his adderess. Tho first society play* of the year a now posted. W’e look forward with great pleasure to tfiis gaJa event. This play will be given December L’nd by the Winthrop Literary Soci ety. The Students Council of the Y. M. A. of South Carolina will meet November 28th. We anticipate this event with great pleasure for the Council will be entertained at Win throp College. Foils a Foul Plot. When a shameful piot exists be tween liver and bowels to cause dis tress by refusing to act, fake Dr. King’s New Life Pill;., and end such abuse of your system. They gently compel right action of stomach, liv er and bowels and restore your health and all good feelings. 25c at Jno. M. Klien’s. WEAK SCHOOLS AIDED. Colleton District.** Aided by State Hoard of Education. The following school districts have fust received credit for the amount of State aid under the term exten- iion act. These funds will help out materially in ttUMength of the school ors, Blinds, Carnival Gone. The Progressive American Shows, under the nrinagemert of Dave Sox- om, a carnival company which was here all last week. left Sunday for Khrhardt where they will spend thla week and next week will be at Y’arn- ville. Thia company to a good one, and is run by a crowd of pleasant and entertaining people, and waa naefi enjoyed by our aittoena. a terms in those districts. Broxton District, No. 6 ? 100.00 Little Swamp District, No. 7 Bethlehem District. No. 32 01.13 Raysors District. No^BS... 74.73 Red Bank District, No 4i 100.00 Sand Hill District? No. 50 61.11 Total 14 it 0.3 3 Curexi of Liver Complaint. "I was suffering with liver cora- platoft,” says fva Smith of Point Blank, Texas, "and decided to try a 25c box of Chamberlain's Tablets, and am happy to say that I am com pletely cured and can recommend them to every one." For sale by all dealers. Roofing, Brick. . And all Builders Material Carried in Stock in all Merchantable Sizes. Orders promptly filled. ; Let us figure with you. We are sure our prices will save you money on your needs. C. A. SAVAGE. laufactarer of Rragh ad Dressed Lumber. _ Walterboro, : : : : : S. C. _ r g 1 Men*s and Women*s • Clothing We have just received the largest assortment and stock of Clothing ever brought to Walterboro. Come to see us be fore buying anything you need this fall for any member of your family. Our Stock Comprises: Men’s Suits, Trousers, Hats, Boy’s Suits, Overeats, Hats, and Caps. Ladies Coat Suito, from $4.00 to $15.00. Ladies and Children’s Plush Coats. Children’s Dresses. Dry Goods in Large Assortment H. Zalin, Clothing Store e J Fishburne’s Specials Fresh National Biscuit Company’s Crackers FRUITS AND VEGETABLES The latest at the Fountain: Fishburtie's Grape Juice, made of unfermented scuppemong grape juice. TRY A DRINK OF IT. C L Fishburne. 01 Horses and Mules We have just received a carload of thoroughbred Kentucky Mares and Mules which we are offer ing at very reasonable prices—the price of ordi nary stock. Let us show you. A. WICHMAN & SON Walterboro, S..G