Historical Newspapers of South Carolina

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./ • ,1 :-STRAW HATS-: r ' ; - ' - ~ ' FOR MEN and BOYS lf«« lina of Straw*, latart shape* and style*, all new food*. Wo haeo one For You. 25c to $2.50. Si Spring ad! Sots for Beys Oar Boy's Suits five good sendee. Brinf your boy here and — let us fit Mm with a Good Suit. Now Lose Neckties Jest la. Very Pretty Shades aad Patterns. Choice and Fancy Groceries. * t CoBeton Mercantile & Mfg. Company. WALTERBORO, SO. CA. **xsssms*s3 BIG REDUCTION IN ISSX S'* p '**' We have a few bolts of DRESS SILKS left which we are closing out at remarkably low ‘prices. This lot of silks con tains some especially pretty pat terns. All the newest fabrics in a variety of patterns. Three pieces of 38c Silk going at 34 c - Ten pieces of 30c Silk selling at Z8 C * Three pieces of 25c Silk, while it last, only 19^ c. Two pieces of China Silk, very tine goods only 48°. per yard. Dollar Silks reduced to QG 0 ’ Two weeks only, don’t miss this sale. W. V. GLO VER SOUTHERN ROllALIS Jo 61 T* vJ I *•-» •■+ **•*“> V-** - «~Tr - i$*L. s> ~ 1 ’hh.'JOO * Vyif *T\\h « 4 '. t B ..* . v . Is without doubt the most practical, most intereitins and valu able Southern Farm Paper published. It comes twice a month, 24 times each year; contains 24 to pages, and covers everv department of the farm and home. It is worth much more than the subscription price of 50c per year. 4 The editors are ail practical farmers and know what they are writing about. The first issue of each month is a Prize Special,*ortho, year’s subscription; “What Fanners Are Doing” letters, printed in the inid-niontli%Gue, are of great practical val ue. Hundreds ol dollars are paid to stibacriWiS tor articles each vear. ami tl\c cri«rici.ceof tlieM writers wdl l* worth huudreUs ol dollars to you. Sample copy 1 ; R KR. Mr. and Mrs. H F.* Beach and children of Pslmet* > Bluff Beaufort Cotmto, srs visiting relatives in and Wslterboro. IfRoy G. Hsoderson of Nash- »>J1« will bt in town several days tort wssk. Hs Will ofRdato at the ^rkga of Ms dster Mte Ullie MsndatoautoRov. RoMnsor Wedneo- •sy next. T • Miss Sarah Kobn, one of the popu lar teachers in the Hampton Graded school spent the Easter holidays at the home of her parents here, Mr. and Mrs. M. Kohn. - Miss Florence Black, who has been attending the Coker College for Women at Hartsville, has been spend ing the Easter holidays with her parents, Mr. and Mrs. H. W. Black. Jr. ABOUT ADVERTlSSlfG-XO. i The DoBir That Can’t Be Spent By Herbert Kaufman Every dollar spent in advertising is not only a sud dollar wtSch grows a profit for the merchant but is actually retained by him even after he has paid tit* the publisher. Advertising creates a good will worth the cbjt of the publicity. It actually cottt mothing. While it uses funds it does not use them up. It helps the founder of a business to grow rich and at the same time keeps his business from not, dying when he does. It eliminates the personal equation,. It per petuates confidence in the store and makes it possible for a merchant to withdraw from bust* ness without having the profits of the business withdrawn from him. It changes a name to an institution—an institution that will survive after the de?th of its builder. It is really an insurance policy which costs nothing—pays a premium each year instead of "calling for one, and renders it possible to change the entire personnel of a business without disturbing hs prosperity. Advertising renders the business stronger than the man—independent of his presence. It permanentizes systems of merchandising, the track of which is left for others to follow. A business which* is not advertised must rely upon the personality of its proprietor, and' personality in businesses a decreasing factor. The public does not wefiyt to know the man who owns the store—it isn’t inlerested in him, but in his goo^s. When an ttpadvertised business is sold it is only worth as much as its stock of goods and fixtures. There is no good will to be paid for—it does not exist—it has not been created. The name over the door means noth ing except to the limited, stream of people from the immediate neighborhood, any of whom could tell you mere about some store ten miles away which has regularly delivered its shop news to their breakfast tables. It is as shortsighted lor a man to build a business which dies with his death or ceases with his inaction as it ir unfair for him not to provide for the continuance of its income to his family. (Copyright, IMS, by Trtbaao Company. CklMgo.) STATES MAIL << Misspent Ni Ones upon * time in tli^-lamJ of Uncle Sam a colony of people organized themselves into a Town. The Town grew and waxed fat upon tbs produce of the Land roundabout, and the people dwelt happily under their own Vines *pd Fig Trees, and tbs Tradesmen built Emporiums of Merchandise, and all was well, gore people joined the Colony from year to year until the Town was a place of Population and Prosperity. But the time came when into the midst of the Town crawled a Serpent of Discoid, yclept the Mail Order Catalogue, which whispered into the ears of the peopls a Sirtn Song of Big Bargains, the same being a Table and a Fake. Thereat the peopls thought they saw a Good Thing, and they Bit In the course of events the merchanta closed their doors and removed to other Towns Wherein as yet the Mail Order Serpent had not entered. Large Hollyhocks grew up before the dosed doors, and Grass grow in the streets, whereof the Cows ate bountifully. It was fun for the Cows, but death to the Town. ’*] “Patronize Home Industries” ^ | Do Xou Know What la Manufactured In Your Own Community? j *■ •> 4 Who cans tomatoes and other vegetables for the trade } * Who makes shoes or harness or other leather goods ) Who manufactures overalls, night shirts or underwear? 4 Who makes suits of clothing, overcoats or dress skirts? tj Who makes flour, meal, break fast foods or other edibles for sale ? „ 4 Who prints pamphlets, stationery, cards and other jobwork ? - r\ ’i ^ ** WHVTHMP LETTEt. SeveHl years ago the South Carolina legislature included eookingin its list of required subjects for the state high schools. Since the elementary caurae in domestic science, which is taken by all regular normal students at Winthrop College, would not be sufficient to fit them for teachers of the subject, the college felt that in justice to the needs of the state it should offer a normal course in domestic science. That course was offered this year gnd in June two students will oe graduated from it with the degree of bachelor of science, and several others will probably complete the course next year. This course requires four years of college work including the language^ English, and history as required in the normal course with science, and a!^o takes up the subjects, household chemis try, home care of the sick, the principles of laundering, study of the water supply, the drainage and cleaning: processes, plans for building, finishing, and furishing a house, dietary work with the planning of meals for children, for women, for a family, etc. with estimation of cost, and a course in methods and materials in teaching the subject The students have been mak ing an especial study in adapt ing the equipment to the needs of the town and country schools, and have selected a equipment which could be car ried ny the teacher from one to another of the rural schools in any vicinity. This equipment cost about $25,00, and may be seen at the college. There are few who do not appre ciate the need of knowing more about the best choice and pre paration of food, and now that such educators as ex-president Eliot of Harvard and practically all of the present students and writers in psychology and ped agogy are urging its educational value, the schools are rapidly introducing it and Winthrop hopes to be ot aid to the state schools in this line. Essie Hyrne. Mrs. W. L. Stokes and children of Charleston are in town visiting at her brothers, C. D, C. Adams. laham Padgett, of Ruffin, may be mentioned among those who lied bustneas in town Monday. P. C. Moore and danghtor of Georgia, returned home last week after spending a few days with Mr. and Mis. H. A. Francis. & If you want to help boom your town find out about these things and “PATRONIZE HOME INDUSTRIES" instead of buying these products from Mail Order concerns. N } THE POOR MAN'S DOLLAR. AND THE MILLIONAIRE’S ■▼•ry town teM mom •IUmim who occupy tho atiltud. of IndUlaroseo towar* ■muatty iatarwrta. may Bay: “W«U. lot tho nth.ro boost tho plaea. It eaa ««t me without obt hof^^TMo attitude Is wall oxproaood and aacortatad In a pam- phM -Mostly lomte k^Mfroaunorelal club of Hannibal Me., Mark Twain’o towa: 1 ttaMytofhaiaaawaf , r ~ , ty *r iaralags wmy can- ,. sMsr ttot their share la the apMMJau el their j home city Is nil; that they have ao responxi- hHity aad lack influence. This is set true. No maa caa evade responsibility - sot oae. The poor man's dollar coatalas oae hun dred ceets. The dollar ol theariHaaairebaR neither more aer leas, nor does it to better com- Tba poor maa who sonde his dollar out of town to buy things from tho mall ardor houaoo la tho sreat cJUos ovados hM naponxILUItloo. tust so do«. tho mliUan- —.yf** rondo or canioo hlo dollar away to buy good, outsldo of hta own town which ho might bettor haws bought at home. T> - » oor *•»’• U-* 1 -*’ oonnte la bonding up a tows. oM It la to tho poor man’s ■Uia»t that ha opoad hlo dollar with Wo neighbor., keying It. la circulation around a •owa, every dollar In circulation do» its port Vowc-d keeping the poor man to hie Joh or getUag him a hotter oao er imlstog hM —r J