Historical Newspapers of South Carolina

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m W H Y? ;V;* I) . \ * ' (v C | ? ^-v- ; . X.V \V..::,v ... , , - ;v . * 3 ' n V v Why Do All the "Big Business*' Advertisers Use NEWSPAPER If Space and Cooperate With Distributors to do Likewise ,..." > ., . . * ' * ? o 4 . : BECAUSE I 1 The Newspaper GETS THE MOST EFFECTIVE ADVERTISING RESULTS FOR EV. ERY DOLLAR SPENT. * \ ' * 2 The Newspaper ? REACHES MORE PEOPLE REGULARLY AND IN A SHORTER TIME THAN ANY OTHER FORM OF ADVERTISING YOU CAN DO. u. 3 The Newspaper?, . - . - ...... . j _ . IS THE PREFERRED ADVERTISING {MEDIUM, BECAUSE IT LOCALIZES THE PROSPECTS' ATTENTION AND ENCOURAGES PATRONAGE OF LOCAL DEALERS. , 4 The Newspaper * NATIONAL ADVERTISER HAS EVER BUILT A PERMANENTLY ' SUCCESSFUL ORGANIZATION OF DISTRIBUTORS AND DEALERS WITHOUT THE USE OF NEWSPAPER SPACE. 5 The Newspaper REACHES ALL THE CLASSES OF PROSPECTS REGULARLY, AND GETS THE QUICKEST AND BEST RESULTS FOR THE SMALLEST ADVERTISING INVESTMENT. , Every successful merchant is a living witness to these facts, which he has learned in the school of business and advertising experience. Ask him about the value of newspaper space he knows. % v ^. . . t ^ : ' ^ ...