Historical Newspapers of South Carolina

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r. ' . ' ' - .W..- V-.- '. " , ' ' Two Ways of Looking at . ' . ' ' '' ' s ,.v " *' a- "V . * .. ' . J<y ^ ^ 4 . r-nr*v,: v ^ . **"' '7"~" 1 Advertising FIRST, considering it from the standpoint of expenditure, the cost of carefully-planned Adver, tising is trivial compared to the PROFITABLE results it produces. Second, no business can long survive unless it maintains a contact with the prospective buyer. That1 contact MUST be Advertising in one form or another. And what js the best form? \ There is no better medium for making your wares or services known in this community, Mr. Tradesman, than the: Advertising Column^ of # The Chronicle ?."''"~v" 'The Paper Everybody Reads'* .. . ^ ' i rf r v; *