The Camden chronicle. (Camden, S.C.) 1888-1981, October 14, 1932, Page PAGE SIX, Image 6

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I Is the "PUBLIC'S SCREEN' ||| Advertising today, especially in newspapers, is the greatest busi- * ]l ness-getter there is. This is acknowledged by men who know. People I read advertisements in newspapers. They have been educated to do so. Every merchant in our town ought to advertise. You remember | the story about John Wannamaker? The first day he was in business I his receipts were $24.04. He kept the 64 cents and spent the $24 next ? . ^ j day in advertising. We all can't duplicate this feat, but according to J ^ the best statistics THREE PER CENT OF THE x GROSS SALES I SHOULD BE PUT ASIDE FOR ADVERTISING. I Possibly you will say, "I don't need to advertise. I've b?en in this * * c town thirty years and everybody knows me." II Probably they do, but did you ever stop to think of the sales you ^ lose because your fellow competitor advertises? He may advertise the same goods you have in stock, but the people don't know you have . r ' | them. The other fellow gets the sales because he advertises. And then, how much more business you would do if you did advertise! h We know of one merchant who advertised a lot of goods at 19 ! cents a yard. They cost him 27 cents. He took a clean loss, but while I the sale was going on he could buy new goods at 12 cents. He put 1 them in with the other goods and the result was that he cleaned his j . . shelves of the old goods and he broke even on the deal. Advertising j # and good buying liquidated his stock without a loss. j We can't all be John Wannamakers, but we all can advertise in j proportion to our business. Results will be sure if you advertise honestly and give service. A newspaper can bring people to your store, | but it can't make people buy your goods. Your clerks must do that, I and it depends on the service you give as to how successful your business will be. MAKE BUSINESS GOOD YOU CAN DO IT THROUGH I ' The Camden Chronicle "The Paper Everybody Reads" I Copy ancFCuts Furnished t PHONE 29 cr X * ' ? /* t % * f