The Camden chronicle. (Camden, S.C.) 1888-1981, October 07, 1932, Page PAGE SIX, Image 6
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Advertising... I
| Is the "PUBLIC'S SCREEN' |
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I Advertising today, especially in newspapers, is the greatest busi- , <j!
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I ness-getter there is. This is acknowledged by men who know. People " ' ' .
I read advertisements in newspapers. They have been educated to do D
- so. Every merchant in our town ought to advertise. You remember i
the story about John Wannamaker? The first day he was in business Mj
[ his receipts'were $24.64. He kept the 64 cents and spent the $24 next 0 hi
j day in advertising. We all can't duplicate this feat, but according to hj
1 the best statistics THREE PER CENT OF THE GROSS SALES H
I * ' SHOULD BE PUT ASIDE FOR ADVERTISING. D.'
H , Possibly you will say, "I don't need to advertise. I've been in this K.
I town thirty .years and everybody knows me." II
I Probably they do, but did you ever stop to think of the sales you j j
! lose because your fellow competitor advertises? He may advertise H
i the same goods you have in stock, but the people don't know you have II
1 them. The other fellow gets the sales because he advertises. And H
I then, how much more business you would do if you did advertise!
I We know of one merchant who advertised a lot of goods at 19 ( j !
I centS a yard. They cost him 27 cents. He took a clean loss, but while in
j the sale was-going on he could buy new goods at 12 cents. He put ; j
I them in with the other goods and the result was that he cleaned his I j
! shelves of the old goods and he broke even on the deal. Advertising U
and good buying liquidated his stock without a loss. I j
i < We can't all be John Wannamakers, but we all can advertise in II
I proportion to our business. Results will be sure if you advertise hon- !
estly and give service. A newspaper can bring people to your store, II
but it can't make people buy your goods. Your clerks must do that, ' j
and it depends on the service you give as to how successful your busi- II
ness will be. iji
MAKE BUSINESS GOOD I
YOU CAN DO IT THROUGH |
The Camden Chronicle I
"The Paper Everybody Reads" II
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I Copy and Cuts Furnished PHONE 29 * ll
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