The Camden chronicle. (Camden, S.C.) 1888-1981, July 01, 1921, "BUY AT HOME -PAY UP WEEK " EDITION, Image 6
MR CAMDEN CHRONICLE
N. I) NlDLi? Kditor ?nd PuMWw
I'uhlislmt every Friday at Nu. 1X09
Kroad ttrflef and at tb?' C'atuden,
South Carolina pfcitofflc* mx fdcojui,
da<i? inaW mutter I'rlro |ior unhiiiu
r.voo.
Camden. S. <\ Friday, July I, lift!
The Chronicle in carry lux an extra
number of pages this week to accMinO"
date- Uh largo advertising patronage
occasioned h> the "Buy a i Homin-Puy
Up " campaign to he put on next week.
It is a fine undertaking by the Chnta
r??- 1 of ( Vtumetve and we hope the el
tizcnsiii general wltt ?nter heartily
Into the spirit and wt predict that
it will i io the beginning of putting
business hack upon a sound hauls* Tlu;
Camden merchants carry largo anil
varied slock* and the "liny at Home"
movement : .should he encouraged.
Featuring the first annual confer
ence of the solicitors of the state iii
Columbia Wednesday night was <?ov
ei'Uor Cooper's message to Mn* state's
prosecuting forces in which tin* chief
executive declared that all over Smith
Carolina there is an litter disregard
nnd apparent dlsmtpect of. the law.
The governor s-ald lie could easily
spend Sr.tKUMill in the I 'J months, If'
he I in d such it stun, in in vest Iga ting
raves ej'| i led to his attention. After
Speaking brlofl\ on the power given
I he soth i t ? < i \s nnd what tile solicitor
could do it ndt of the Iti'vt ctiaraoter,
tin- Chief e\e< at i \'e laid some interest
ing faets before the meeting in re*
gard to the lawlessness 'which, he -;(Td
is 4 row rain pant over South Carolina.
"There seems to be an utter ?'disre
spect for the law everywhere and
from all sections in the state com
plaints are coming to m> office. I
attribute this condition largely to the
laxity -a ltd indifference of the public.
We passed through a great period of
l?r?'s|?eril \ here of bite and thought
iv e were entering a dictatorship of the
win ?lc win-id We lived in the air.
\'dW a fall ha? come and it has up
parent ly upset the whole country." the
go\cruor ?aid
MK. AVS AODRKSS
An iiit?-res| ' n^ lecture of retail mer
chandising u:ts given Thursday night
?'f last week at the Court House, when
Mr. W. I Itrciiiiiln. expert lecturer of
The National C.ish ltegisie.r Company.
The Story oi
Our States
By JONATHAN BRACE
I.? DELAWARE
TO I > 10 Jv
\V A l< !?:
liilK 1 1 1 * ? ?r
^ 1 1:*'
I lirst ?? t" tin
original t lii r
tf<Ml SttttOS.
J ?<?ceml>er 7,
1787, it ofiicially adopted 1 1 i?k Con
stitution and thus was made a
beginning of our present Federal
government. Aeeording to the
seventh article of tin* Constitu
tion, however, it wus necessury
for nine states to ratify it before
it actually came inl<> foree. S<?
it was not until the follow inu
.Mine, l>y vvhhh time einht other
stales hud iHN'fjited tin* (
t lit i<?n f lift t tin* I ' 1 1 i t *?< I State> ot
Ameriea in lually nime into I ?*?
i 1 1 l' .
'1 hi- e.irlv hist??r.\ ? Delaware
~ a v aried on". It started in
; ?i."'s u hi1:, j ^ m i ;i ? | i.i i i \ >ii
Sui-de* :tt 1 1 ? ? * : iii hi ill ? ' .
1 1 1 ? ? 1 >t -i ? w ;i r c ? . , ; i ? i j i i ! I ? ? ? i it
!???? i - - : - ? r i ; :i 1 ? . . | Vter
> T 1 ; . \ ??-.i.i'. III. - 1 . > i . > ! I |p
I Mi", h ? .1 - ? . : \ ... V- ?. \ . ? ! Il.t
hi ij'i-. :i ; i :i' \ ? J t t ? ? r.v . it til
it <l i! tint .in in I Mi I I ?
i'< if : r i 1 1 ;? . ; i in- I i . ^ . i ? 1 1 in"..
- hi V. I ' : . I ; i - > i s i ii . ,i
?.?i h -i t ? . \\ i ! . '.I Mi i i I.i
f" -
Wa* '
ft- ?: ? ! a ?
it It ' I a ' hi" ' :
Will
|- I |]V||'| II- I t " i
J .| <ij i' .it i il >h 1 1 1 I
: 1 1 ?
ei jh '????V Ii
I i:r> how i \ ??? I i? - a v\ i .? had. ?
- 1 ? ; ? . i ' i ? !??_? ? ' a 1 1 1 1 1" . 1 1 1 - 1 ; i ' tin
! . ?;:< ? !' tlit lirvo!'.: ! :< '!i 1 1 be
' , i an i ndi | m ? r 1 1 ? i ? : -t 1 1 .?
.i r< ? i - oi'\ i t ? i ft ? ? fin I !
? ! a ? rs I. a > ! i j .1 . : I : i
i ' J 7< ' sijnar*' n 1
? i> ill
Its
M | ?? ??> 1 ?!???. * o? I ele.<
! to lector^
i'h;- .-r ;: ?*ed a . f-i ud i n u' to
j'opul;: ? .n?i . ;i h s'ate is entitled
fn the .-a in ? ti.llnhi'P of presided
fiul e|i'it(ir< :??? If has member*
of f(itifrre>s -ii the influenep of
f he different states in voting for
the ['resident varies from f>ela
wf> re's three elect, .rs t ? New
VorU's I."
.is to the derivation nf the
name I?elaware, this appro
priately given to ihe state from
the rKer. whieh in turn ? a^
i.'.nif'l nfter flie bay and the ha v
w. * ? ailed r>elaware in honor <>f
I j rri (H'liiware wh o trover
t.ur of the Virginia colony in
]''.|(l
ir 1-. \frfl-j r* t flvn<t ?
hindnw* and >??? ?*' ?>*?w reme-l
died. A great uwny merchant* and
salespeople were preaent. HtereoptU*>n
Klldes and mottou picture* were u*ed
throughout tbe lecture hy Mr. Ilren
tO cu.phaHl*c the various point-.
"Inefficient MMlfllMt methmls 1'niiM"
the great majority of loiatoa." aahi Mr.
HreiiiiHh. H" ??ie|) oiled flfWta to I
prove thin faet, showing that last year
0.060 ' iuerob|iitl fallHl.. "This, ""'""v
shifty-one failures every business tiny ;
one every twenty minutes.'"
Particular omphttaU was laid on
the value of newspaper advojrtlalnj; t*j
the retail merchant 111 the leeUtrc. Mr.
Hrennan said in purl: 'Wot* people
can He reached oftcner anil ut Iohh ex
pen*e toy newspaper advertising. than
by any Other medium. Hut don't
spend ii few dollar* advertising. ?".t
then nay advertising doesn't pay. Make
advertising a continuous policy of
your store, and you will not he dlsap
pointed \vlth result#." 'VUr i,! 0,,,'r
Hict hod Of propU ring newspaper, ad
vertlsiueids was shown hy Mr. Hren
nan.
The average retailer finds II dif
ficult to write ropy for Ids ads. \et
there Is no part of the business that
1* more interesting when thoroughly
j understood. It Is. UPt -enough to ha\e
th'slrahle merchandise for sale, \ on
! must let the |H*ople know you have
| it The cheapest- quickest. and most
j extensive way i- by newspaper adver
jl'hdug lively live merchant has news
? fn tiis rust' -mors ami they like to read
. tin- news of. hi- store as well a- Ihe
[new- of the oommuully.
j All' advertisement Is merely the pro
< jectlon of personality. * It the way
; to talk to a pet-on in place- v\ here the
merchant rail not freely gfh X??W
paper advertising is simply good sales
manshlp in print.
In preparing copy for newspaper
ads. li Is best to use simple words and
! shbrt sentence*. ltig word- and In
1 vol Vcd sentence- will not be read.
Write the ad so every reader can get
the big t':o t you want t" get over,
without referriim to the dictionar.v.
| The mel t ha lit w ho fill- his ads
u ,ih the new- of his store and vain
able Information about his goods i>
i sure to win the favorable attention of
! the r ( aider. A-k any merchant who
1, > >t r??iigesi compel itors a re. and al
1 most without exception he nahies
?loit? that arc bea\\ advertisers.
1 Cnt'ortunatidy . to,, many merchant
think t Ilex IIUI-I exaggerate to get lit
l en t i? >n of prospective customers.
rininin-' headline- like "The Created
\ aim - I'.v cr < M fered no doubt catch
tit,. ,.y. but iTlhosc .words or similar
phrases are used in every ad you write
I ? confidence in your
?ta teiuenr<
It .is Miffii'lenl - to state fad- ? If
V..II have an except lonal barirain say
Tell in simple words rf the aril
you have for sale. It n-unllv is
hest to give p'riccs.
To make a fir in impression an ad
must Mitral in type and color.
strong headlines a ml few of them, and
lua s.-e.s whin space. A good ad may
,-ulned by loo many .kind- of type
|,v poo, a rrailgeinelil S?-me peo
,,U. sou ict iincs only glance at ads. If
the headline- are schemed to make a
complete impression, the ad gets both
the glaiicers ami iru- riders. lo
make a firm impression. an adverts
lnlM be' devoted to one main <ub
I...M nne attractive Illustration wilt
;,t?w more trade than any number of
unattractive cuts.
Advertisement- should he iHu-ir.it
,.,1 The right pi' Hire tell- the story
not . nl \ unickc, but hrt.er Pictures
t,.|| ihe story to who can
read and xv " ;l :
1 1 1 - v to 1 1 ? : , 1 1
^ ? ? 1 1 1 ad s h< 'U ' . I J : I k- Ilii i i-.i di ? i
t fix . -tops i
i_!i
, . i i . ? i : I <?!.??! i I
I'in ? . t ? I < ' ? i ' l * !*i. ? ' . 1 1 ? | 1 . 1 1 . : .
i \ i i . ? 1 i ,i :i'\\ -? j ?. i j ?? r I u ?< ? ? ! 1 1 ? ? ??
1 1 1 ? ? : i ' ? I ? I m ? i - I ! - I : ? 1 1 ? I I > < 1 1 : 1 1 1 ii i < I j
, ! i i ? j 1 1 1 ? 1 1 1 \ S ? i ? T ?'!!?? > * . I ? . ? T I \ { m ?
f ? ? ( ? ill* ? I nil* I?f J i ? t ! llli'
? ?. i ? i. I ' I .i . 1 1 ? ? 1 ? * ; > >?
I . > I ! ,.l 111 \\ til \ "I I ? ?' ! 'I ??
I
I :!???' . i - ! .lit I >\ ? ' . i j ; ?? I
V ... ? . i: ji \ ..it Jim u I),,. 1
i , . i ? ? ? ! i . 1 1 . : w ( : > ? . i < I \ i t iti jlii* vvjty I
I -til
I' ? ? ; f t t. T". << 1*1.'
- ? . - : ?V ? . ? . ... - 1 ? , , \ . , 1 1 ? i : . ?. * . I ? . I ? t ? ? ??
. < I I \ . I . ? i ? - ? ? r . ? ! 1 1 : i ? I \ ? 1 ! ! ? I ' ? i.'
. . ? I
\, u - I
: i i ' 1 i I ! i i ' : i ' ' -?
\, ~ | >? 1 1 ' 1
I?
i ! \ i ? ; >1 u
?ii ? I t ? ? * .i 1
ti..
j .. i 1 1 1 i ' I i ; i ? i ? ' i ' ? ' ? 1 ? ? , . i 1 1 ' ; '
i r , A ** I I. ii,.- -i - 1 . . i i | ii i ir i ?? i
II II : ?.?< I i . M I . ; i ' ' ? ?? I ? ? \ I \ ? I . 1
>\ ; i - 1 ? ? w ? i . - ? . i \ . ? . i :: ? ..It j
; in ? : i '< ?< I ?? ? i i ?v* ? ' ' " ' i ' w > \ I : i ii
i '
i :i f t r :?< 'f i \ i n. ;i . ! . ? ? r ! :i "? ? ! r ! ? - i ? -
| "Mukl I I.I I . Ill .-..I 111. ,
I ?i . i ij. r '? .iii ! .i i : .i : i_ . iin . - : ? .i . i
.i : : i i. r t..u : . tin .if. - ? ? ? ?
A i i \ . 1 1 . i t ? j \
1 1 1? - 1 1 1 1 r fill' ' ?
kir ,J ..f - ? .!? ?f
?f ! fr ?> ?!-- ' ?"* -
? TMr. :.;Br?nn*n urged neatness. ac
eurucy. honesty, and Miirtfijf as tin?
flr?t essential* to nucLtviful salesman
ship. wMl?rH>rwk?nttttloo of goods," j
Uv *ahl. " Is bud for tin* store and bail
for din inerciiAnt, liomemherthe mot
to which made the big merchants lull
Hon*. "The customer Is a I way.-, right."
Mr. Itretiuau suggested h school for
the clerks, no matter how Minall tin*
trior**. IVwvh them how to become
better sales-i?eoplc. Tho suggestive
selling plan is making salesmanship a
profession and is doing away with
??'f order taker.- and the employee wuo
becomes successful today is the one
who is ever ready to lake a keen In
terest in the store's welfare and de
velopment and who Is not afraid to
do a Utile more than hy Is hired to
do.. *
Clerk* were advised t tut t health,
habits, the light kind of eating, hryal
ty to employers, and appreciation that
the customer is tthe bmss were the basic
facts on which their ability ami ad
vancement were founded. Clerk*
should study not only the stock In the
store, hut the store advertisements,
Mr. Hrennnn said, in or<h,*r that they
may intelligently wait on customers
and know exactly what the store of
fers.
Mr. Hrennnn offered many good sug
gestions on how a clerk can Increase,
sales in a store hy being loyal to his
employer, studying those things that
will Increase this knowledge of tho
business, ami through such efficiency
he in a position toe oininaiul better
snlnrv. "Had habits outside of work
hours," i?e said, "make a had record
in the store next day. A man enn"t
stay out half the night and expect to
Sell goods the following- day."
Mr. Hrennnn showed how the plant
ing of flowers and shrubs .transformed
the neighborhood about the factory of
the National Cash lleglster Company
at Dayton, Ohio, Into one -of the pret
tiest residential districts of the city.
Not only, were the pictures shown of
the Dayton district and its Improve
meut, hut the methods of landscape
gardening were explained. "I'lant in
cluster*; avoid straight lines and leave
open spaces." are the three principals
Which were given TTicx are the laws
which Nature uses, acording to Mr.
Hrennnn.
The development of ohildrelis'
gardens in l>n.vton was explained in
the lecture. The gardens grew out <H
the problem of the hoy who is idle and
constantly in mischief. . The National
Cash Kegistcr Company- donated lattd
lo the hoys for u^e during the garden
season. ' Jarden tools were also fur
nisheil them. Hietures of the boys
working in their gardens and gather
ing their crops were shown.
At the beginning of Mr Hreiinan's
h-.fure he paid very hight trihute to
the work helug accomplished hy our
Cluiiuher of Comuiorce, urging every
merchant, business man and citizen of
Camden ami" Kershaw County to line
up solidly behind this organization,
stating that the success of any city or
community depended upon the sup
port given the Chamber of Commerce.
Most especially did Mr. Hrcunau
commend our Chamber . f Commerce
for the lauinhing of the great "Huy
At Home Hay Cp Week" which
starts- July f?th and continue-" until
July 12th. He urged every merchant
to -tiind behind the organization, in
putting over this week in great style,
pointing out that each and every one
of them would reap the great harvest
which .is hound to follow.
Mr. Hreiinan's lecture will long be
remembered by tho-e who were fortu
nate in hearing him. and our Chamber
of I'olUllieree will long be relilCUlbercd
i I ! bei 1 1 g -<? fortunate n having Mr
I'll | ? 1 1 a I ' ??OHIO !?! C;| lintel:, a lid it i-|
boi.ed thai great thing- ? w ill r< -u l !
1 |
t : on, I he lei t III that w I 1 1 . 1 line j
on 1 1. a gleati i < anitlen an ! K i |
-ha w < 'oiltil \
IKNNKSMi; .11 in I'KWs
Ucfurr DrritliiiK l <?f I.V \ r;ir Old
Sla\ rr.
I - -.i ? > 1 1 1 \ i ? I - . I I f I ? ? ? \ i i : < ?!. I *v . i \
? ? ! Si | ii i : i T M I'll1 I ' ' \ i - h \ . I It*
"I'll it f ? I : ? \ in I ii i n ^i ! \ n_* hi- 'i'ii
v i ; 1 1 f ?> r ill fur in. i n?!;i iiu'ltl' " Hi wil!
In iniifiuiil II. : In- ^ t ; i T i Ii. i. i:nu .i i I
? r i ? 1 1 1 1 u i .i 1 -? In ?? >: f'i -I I-. i* -
Si'lo.'t ii'li ??f :i j u !* y :imI T ri 1 1 - . f * r : ? ?
. i - 1 ? J | - 1 1 ?? I i ? 1 1 ? \ I ? l , ? I . I \ * " \ . i !
i -i -iii ? !:?_? S:i I ii ( i i :i >
I ? .1 I I II f i I - 1 ! ! Ii II (II : i : -
1 1 1 ? I ? i r \ Slic!li\ i-i'ii:1:' ip in'u : - f
a j * i r \ ?? i\\ i . I in 1 1 ?? . i \ i ! ' ? ? 1. ? 1 1 ? j
. ?? . . , ..
"? i ? i. : l? iii< i. . : h i ?? ; - .i ?? : . i . ? .
? . V. !l;. !t : ill 1 II it . I
i ? ? r?-i .Milium ii v i'ii I i.i ? ? ? 1 1 ? 'iii-iii
t.i i nl' !!?? j 1 1 1 \ i- -aiii ? :ia\ ? 1 1
1 1 lit k I ? I I 1 1 1 ?? I - f I 1 1 .1 ' IX ? k ? ? | : I
a v ?! .i l -I .i -k I '.\ ?"li i.i:
I 'a ' i ; i *k I '.i 'V ? ii 1 1 ? \ . i i ? ,i '! !i ;im
vi 1 1 ? i i v i- i . nip! ii-il \< r ? ?
? *.1^ .?:??! ' !.-? I ! .1 ? \ \ ' '
u a ? ' i !1 ? ! 1 1 1 1 -i i. i|i . i r ' ? ? " t ? i a v .
> : I vrp> rnpc|:iy w " ??
? ii , i u a * f i in i * ?? i >' ?
rf. a. j.iii-.-tf. r. t j..
w-.'tr- I'ii < I inaii.U'i r f ? .1 . t
? i ii *I"i me. I mm \?'-i -a . i
i jir i ? I'li-l. I ' ? <i ail I . :
? * - , . . ? ji'il i i r ? i - j:i * !? ?: r.
- . A : ? ? ? *
The Man.
fussing worthless check* Is a
method of obtaining money that la
very frequently used and there aeewa
to be no limit to operations of that
w?rt. ('beck* have been turned Into
money by a variety of expedient* on
t be part of the operator#, hut Cali
fornia re|K?rts ttn effort of that sort
that is eutitled to mention on account
of lis novelty.
In n church near Sun Kranelao re
eenlly a special eolleeslloti was being
til Wen and when It was counted it wus
found that the offering amounted to
.*1N, The pastor wa? anxious to make
the gift and asked f ? ?r the toil
nn.ee. A slmugcr atlMJO UUd *tMll!<J
that If his check for .*jo would he ac
cepted he would Ik* glad to present it
mid take what had been collected. The
offer sounded all right, the money was
turned over lo him and his check ac
cepted with thanks. The minister re
ceived a severe Jolt a few days Inter
when the check caiue hack hearing
the endorsement "no funds."
One might speculate how n person
who would he willing to descend to
that kind of theft should happen t<>
in church, hut the fact remains that
lie \\ie< there ami took advantage "I
the situation. It isn't safe to t ? i J . ? ?
checks unless you know that they ;irc
good.; ? New London Day.
Cost Nothing to Whip Captain.
The Charlotte lllot'i'vct' says: 1 ?m- -
Ing the t I'll in i UK days at Camp 1.00, a
Norfolk huek private named Herman*
f< mi ml liji ii im'I f under orders ? ?f a cap
tain from Now York l>\ the nanm of
Kink Captain Fink was one of flu*
sort who wanted to. lord it over hi-*
moil and lu> made Herman the par lieu-'
la r ol>Joot of his vanity. lit- put lire*
man to "tin; dirtiest work of the
I'liinp," meanwhile standing h\ ami
ihUighhtg at iilm. As a matter of
1 n?ftrse. the private made a vow In
some day "got even" with Captain
Kink. It was nut until last .human,
however, that Herman had his op
portunity. lie saw Fink parading the
*lreets of New York and sailed into
him lie gave Fink a treinedons wal
lofting. Fink himself, testified that
he was so badly hen ten that he had
to "eat soft hoiled eggs and milk for
several days," and- that his jaw. was
"so badly swollen lie could not work
for three weeks." Fink sued the sol
dier for damages ? as a man of that
son would he expected to do ? and the
-court decided that Herman need pay
no da mages ? just as any American
court should have done.
Reduction Sale
AS OUR PART IN MAKING THE "BUY AT
HOME PAY UP WEEK" A SUCCESS, FOR EVERY
DOLLAR YOU SPEND WITH US FROM JULY 5 to
12 WE WILL GIVE YOU 10c IN MERCHANDISE
FREE. SPEND $1.00 WIT*H US AND SELECT ANY
ARTICLE IN OUR STORE MARKED AT 10c, SPEND
$5.00 AND YOU WILL GET 50c WORTH Of GRO
CERIES FREE.
REMEMBER ALL GOODS IN OUR STORE ARE
MARKED IN PLAIN FIGURES, AND AT THE LOW
EST PRICES POSSIBLE, AND WITH THIS 10 PER
CENT REDUCTION WILL VIRTUALLY MEAN THAT
YOU CAN BUY YOUR GROCERIES AT COST.
.
THE CASH STORE
Formerly McLeod's Grocery >
Member of Chamber of Commerce
New* From Itlaney.
I ?In iM* v , S. ( .J ii no Some of
our people heiiu; rather apprehensive!
' nlioiit (he predieted speetm-ulnr Hp- j
pearame of 1'ous Winneeke. for Moii- '
da\ evening. hearing tin* t? i"l i 1 lt*r.v like
noise of a enterplllnr tractor. coming
?
through town, thought Pdaney. as
usual. was seleeted as a target and
i
many startled nazes were turned to
wards the starry firmaments.
I Mis> Hawthorne Mobley spent the
week end wit.h Miv> Sally I'ouvey. at
Iver country home.
Mr. and Mrs. Mose M'ohley. Mr,
and Mrs. I. L. . MeCrorev and Mr.
! *
^ and Mrs, A II. MeCrorev. of Columbia
visited their sister, Mrs. T. W. Starnes
J Sunday. >he also hud as her guest
Mis* Mohley Crawford, f r? ? in I u vers
f nest. Flu.
j Miss Helen Hoi I. of Hawthorne. Fla.
I- visiting her aunt. Mrs. Fail H.
Bow en.
Miss Allie Host* is vistting rela
? fives In Columbia.
Tin* Misses Perelval; of Hoek Hill,
who have been visiting Mr.
and Mrs. A. K. Hose returned home.
Mr. a ml Mrs. Clilllnrd Hose, have re- -
turned from Glenn Springs where they
visited Mr. and Mrs. Holliday. Mr*.
Hose's parents.
Mrs. Edwards Flaherty lias return
ed from a two weeks visit to friendu
in C-olumhia.
? Mr. T. C. Sessions was a visitor In
town Saturday.
Base
BaB
MONDAY,
JULY 4
TWO GAMES
11th Infantry
(Camp Jackson)
AGAINST
Camden Team
Morning Game 10:30 Afternoon Game 4:30
The above two teams are great rivals and two
good games can be expected. In addition to the ball
games it is very likely that a large contingent of ar
tillery from Camp Jackson, together with General
Hines, will be here for the day.
On Thursday, Friday and Saturday, July
7, 8 and 9th Cheraw will he Here
for three games