Historical Newspapers of South Carolina

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Business Buil By PUNPAS HENDERSON Advertifiiif Manager of the C. E. Zimmerman Co,, Chicago 9 VStt ! 'J l|W|rtaanrM*Mk THE "FUN" OF WRITING ADVERTISEMENTS UO you 11 ko tho fun of writing your ads? Kino fun, ian't il? H 1b fun to bo In buHineaa anyhow - fun to ftnvo tho landlord come for (lio ront- acroajiilng fun to have to send a cheque, for all thouo funny Mils that come In regularly every month and simply Irresistible fun t<x have to buy broad and butter. ^Cor the family and plan .for the future of tho children. Yob, Mr. ReUttld'r, It is fun-^perhapn. ** You know from bitter oxporlonc.) that thoro 1b nothing funny about business. You do not pay your blllB front any Bonne of humor and neither do pooplo give you crodit from the samo cauuu. There 1b lit tle fun in paying the w.igoB of a flrst-cluBB salesman who has to as hIbi you in making mo?r y io pay your creditoiH and it 1 1 ? ? w you to tuefc~a small sum snugly away in your bank against a rainy day. It 1b all Bolenin, deadly reality. It re quires all tho thought and wiles help of tho highest grade you can got at a roaBonabio price io carry through tho dally tragedy. Why should you i! ';tk it fun to write your ada? I' you roa Izo that It 1b JUBt as noct- >sary to have salesmanship outside your Btoro i>.< it Is, to have it In it If you wish to b? auccoBBful? And If you are anx lou a to . increase your business to ??no point wueic a win uw vmoncii ?k amongst the boat producers 'of (tho kind, you will find that "out? Kid'j" salesmaiuhtp of the finest or der 1b absotleuly nocoBBary. Outside BalomaiiBhlp moans ad vertising that brings business. In this category you. must put your newspaper advertising ? that Is to say, you put your newspaper adver tising In that class If it produces Results that makes all tVe differ ence. Oaly advertising space that .contains roal salesmanship will got real returnB. And the construction rf that salesmanship makes all the difference between success and fall Airo. Tho writing of successful adver tising is an art or scion -e like pho togoraphy or medicine. It cannot t>o uaed successfully by any one who has not studied It an closely as any othor art or aclon -o. The man who, therefore, tries t-o ; ? tlce it for fun Is only wasting his fcnoney and time. You would not allow an untrain ed clerk or amateur to come Into your store and aell your finest goods to your best customers. And you would call anyone else who wn? > guilty of such foolishness, a bad - merchant. Further, you would not (oxpect a clork whom you had en go god nell .groceries, to compound p. escrlptlons or repair watches. ? It is Just the same with advertising l";i .anshlp. UnleBB you know the rules of the hUBineHB you cannot uuccossfully write uUh that are ab solutely sure to bring customers 'i to your Btore und money Into y. ui< cash drawer. If you are in buBin'oBB for fun It 1 i wise to write your own .ads for \ there is nothing easier or "funniotf ' | than to spend your money on newB p-u-purs foolishly. Hut if you are in business for money, it is better to get somoono to write them for you who knows how to bring customers to your store, und, incidentally, to swell your bank account. Just lot me tell you how "easy" It is to wrlto ads and then tell me how much fun there Ih In constru ing ails on which the Increase "oF your buslnesB depends and on which you have to build a great part of your future. Thore are four points to every succeHsful advertisoniejit: First, you must get and hold the atten of the possible customer In competi tion with every other advertiser In the paper; second, you have to cre ate interest In goods you are Bell ing; third, you must bring settled that she wants the goods hvore than, the money in her pocket or bank roll; and last but by no means least, you must got the customer into your store to actually buy the goods. That'B all there Is to It. lOasy, isn't it? There are Well defined rules for doing all this but those rules have to bo learned. After those rules have boon acquired, you must ipply psychology and many other "olo? glos" to get the deBlred results, ? the kind of results that has built large fortunes for Wanamaker, the great department Btore morchant, and others. To treat this question In a spirit of fun is like a butch er trying to undertake the practice of a physician. He may know how to carve meat but ho does not know how to cut your appendix so suc cessfully that you can live after wards. If you are really bent on fun, Mr. Retailer, try base-ball or ..oM? taire whist but keep away from writing advertisements that are not only wasting your time but pre venting your store from getting that Increased success to which It is entitled. SCENE FROM ACT l.*-POUCE COURT ?XHE man on the b o X" OPERA HOUSE, TUESDAY, OCT. 17TH If you oarinoti readily get a local man WO construct your ads, subacribe lo a sy&dlqpied advertising service* There are several on the market. Theae services a jra aauaily supplied in series of fift^-two with fifty-two copperplate electros of the illustra tions, oue for $aoh week iu the ea ttre year, at price* ranging from oM< dollar per week up. Much of the adverU?lng In those service* baa boon clamed as equal to the beat that haw wade success for the big oil; department stores and national advertisers. Home reduced facsim iles of tills kind of advertising may be aeeu at the top of tbiw column 'l'h Ih syndicated advertising ser vice puts within the reach of even the smallest retailer, advertisements that he could not obtain indlvidual. *ly for many hundreds of dollars. < They are constructed by men who i'U\e.u country wide reputation as retail advertising experts and who aie paid large talariee not only for their skill but for their experience in constructing juBt uucb advertiae menU as have made success for thouuauds of merchants in the same position as yourself. Full partlcularB of what is prob ably the most successful of those advertising services may be obtain ed from the publishers of The Chronicle. I earnestly advise retailers to make early application, for only one service can be sold in each town and if you are a live merchant you are certainly losing money ev ery day you are without such a service. ITALY AND TURKEY. Com partitive Strength of th? Two Nation* Now at War. The trouble between Turkey and Italy which culminated last Friday in a declaration of war at Rome, dates back to 1878, when with the making of the treaty concluding the Hubho Turko war, the powers are understood to have agreed to per mit Italy a "pacific penetration of. Tripoli." Turkey claims that this right has been respected ever since. Italy has colonized Tripoli until her interests in that African province are very great.. She has asserted, however, that her subjects have t een mistreated by the Ottoman au thority and constantly discriminated against. Frequent disputes have arisen but the prolonged negotia tions have never resulted satisfac torily 10 Italy. At the time that the Franco-Oer Uictu ur<! v?eOO wore acute, Italy turned her atten tion again to Tripoli and in subse quent? negotiations with Constanti nople sot forth that many outrages against her subjects had been per petrated and for which no redress has been made. She assumed a decisive attitude and presently be gan the mobilization of her army and navy. Italy's standing army in 1910-11 numbered approximately 225,000 men and 14,000 officers, but a far greater number > could be put in the field in case of necessity. The Italian navy consists in vessels com missioned, built or building, fifteen battleships, nine armored cruisers, seventeen unarmored cruisers and gun vessels, thirty - six destroyers, an equal number of first - olass torpedo boats and twenty - two submarines. In the naval force there are approximately 31,000 mon As .i whole the, Italian navy is gen erally ranked fifth among nations. As seamen the Italians are skilled and ingenious. They have con structed some remarable war ves sels. Naval lists show that Turkey has a fighting strength of nlno coast defense ironcalds, five protected cruisers, six torpedo vessels, one gunboat, twenty - one torpedoboats and two submarines. As compared with the greater nations this array is a negligible quantity. The nomi nal strength of the Turkish navy is 929 officers, 30,000 sailors, be sides about 9,000 marines. The empire is divided into seven army corps districts and there are two Independent divisions at Medi na and Tripoli respectively. The total fighting strength la close to a million men and by the existing recruiting laws all Musselmans aro liable to military service. Governor Blease has granted a parole to Stephen Wiley of Ker shaw county In 1909, on the charge or burglary and larceny and sen*-i tenced to five years In the peniten tiary. The governor has granted 130 paroles and 112 pardons slnae assuming Office. Henry Little, a negro, was shot Monday by unknown parties in a drunken row at a burying ground t miles from Paf eland, in Cheeterflel4 .county, and several other partlcl-i 'pants ware mora or lees Injured. Hare "Brooks." Camden, ft. 0.1 'lie your da saws. - V . * J LITTLE LOCAL LINES OF CITY AND COUNTY FOLKS rraMci too fwom for a hjbai> ! OATUKltKIl AND rOK gUlUK KfCAJDXNU. Mr. R. Ji. Pitts visited Greenville thla week. Mr.. Charily Salinond spent the; weekend with relative* In Camden. Mr?. Orr, the mother of Mr. Jno. Chirk, Ik visiting relative** In State* vllle. Mr. H. T. Johnson and daughter, Mies Jessie, of Bethune, were in Camden on Wednesday. M1?h Hives Lang has gone to Hartsvllle where* she has accepted Apposition for the winter. Mai. and Mrs. S. H. Adams left Monday for Ohio to visit the home a?d friende of their youth. Mrs. Flowerbi and Miss Lucy Flo wers leave this morning for Hld denite, N. O. * Mr. and Mrs. C. M. Coleman and Hon. M. L. Smith made an automo bile trip to Manning last Sunday. Rev. Henry Stokes has been In the city a few days this week In the interest of CJtriumMa college. Messrs. C. M. and E. D. Graham, of Bennettsville, S. were here (yesterday with a view to locating in Camden. Mr. and Mrs. C-W. D. Barrett, S. M. Mathls and C. L. Watklns were in Columbia on Friday last to see "Madam Sherry." Dr. P. F. Shaffer and wife passed through the city yesterday in an auto, coming from York, Pa., going to Jacksonville, Fla. ~ Mm. Duncan Edwards has return ed from the North, where she has been spending the summer. She will spend the winter in Camden. Joseph J. Dunlap, an Atlantic Coast Liene engineer, formerly of Camden, was acquitted of the mur der of Charles Middleton, a negro boy last January. Dunlap was rep resented by Hon. M. L. Smith, of Camden, and DePaBs & DePass, of Columbia. "The Man on the Box, " a drama tization by Grace Livingston Furn lss, of Hajrold McGrath's clever sto ry, 1h the attraction at the Opera House, Tuesday, Oct. 17th. Every one who has read the book, wants | to seo< the play and the general ver dict Is that the play is as good as and that is saying a great deal. One of the most noticeable features of the/ play is that there Is not a line or actor in it to cause offense to the most exacting. Clean, c^ear-cut comedy throughout, and a good hearty laugh Is guaranteed to ajl who attend. "All the world love a lover," and the love Btory In ."'The Man on the Box" is told In a oomedy .vein that makes it lrre? testable. A young arn^y officer mas querading as a groom to be near the girl he loves, Is the principle character, and Mr. Bert Leigh as "The Man on tlte Box" wins hearty approval by his interpretation of the part made famous by Henry E. Dixie and Max Flgman. The sup porting company is a good one, and 3 well balanced show is the result of the management's painstaking ef torts to make "The Man on The Box" a popular attraction. SUMMONS FOR RBUBF. State of South Carolina, County of Kershaw. in the Court of Common Pleaa. (Complaint not served.) Elizabeth N. Whitaker, W. D. Whitaker, Mary Whitaker, L. J. fWhitaker, Elizabeth Halle, L. H. Whitaker, and McRae Whitaker, by her guardian, ad litem, L. J. Whita ker, heirs at law, L. L. Whitaker, deceased, Thomas Whitaker, I. Scotia Salmond, E. W. McDowall, Charlotte?- Thompson, William Thorny son and Ellen Thompson, heirs at law of 8. W. Thompson, deceased, (denominated T. W. in original com plaint) Louise Lenoir, John Whita ker, C. C. Whitaker, Carrie Bur pet, Margaret DeSaussure, ?. O. Whitaker and W. O. Tiller, in be half of themselves and for the ben efit of those deriving their title in common with plaintiffs from John Chestnutt, deceased, Plaintiffs. Against Elisabeth Manson Wright and C. B. Simmons, representatives as ex ecutor and executrix of C. H. Man son, deceased, and Elisabeth Man oon Wright and C. B. Simmons, suc cessors In Interest as trustees un der the last will aad testament of C. H. Manson, deoeased, Mary A. Liittlejohn, Elisabeth Manson Wrlgh Elvira Wright, andx Lorstta Wright, JPorch sr. claiming to be aueoeeaors In Interest ot O. H. Manson, de ceased, as devisees or legatees un der will of 0. H. Manson* deceased, v-.A ?' V ' " --- - - . Kir5cWjaunT?Qothes. AUL WOOL HAWP TA'U>W<D ' can* ?? ?> ?i > ? HiWWUM I M, >M> , T HtW 4 From oil palntln* of the Wakefield Tower, Tower of London. The KJrechbaum model* shown (reading from left to right) are the Strand and thfc Ynngfelo" Wales. , WE deal inA.'B. Kirsch baum & Co. Clothes for these reasons: Because Kirschbaum Clothes are the clothes sold by progressive merchants everywhere. And, more particularly, because the Kirschbaum standard of quality, tailoring;, finish and style squares with our ideas of what we want to offer our most particular customers. There is never any question about the fabric. . A suit or an overcoat with the Kirschbaum Cherry Tree Brand label is as surely "All-Wool " as the coat on a sheep's back. Kirschbaum tailoring is hand tailoring ? shape and style are needle molded into the cloth by hand and will stay, insuring permanent good looks. Prices, $15, ?18, $20, $22, $25. \ The Kirschbaum Special $18 "True Blue," Heavy Weight Serge Suits are hand-tailored, fast-color, "top-style" clothes? ? new suit lor any that fades. - ? * ' ' . " 1 'i, " * * v a> T I Baruch-Nettles Company lantic Coast Li ne The Standard Railroad of the Sputh Ramifies the "Nation's Garden Spot" Through the States of Virginia, North Carolina, South Carolina, Georgia Alabama and Florida. Four Famous Trains: "NEW YORK AND FLORIDA SPE CIAL," (January to April) "FLORIDA AND WEST INDIAN LIMITED," "PALMETTO LIMITED," "COAST LINE FLOR IDA MAIL." Dining Cars ? a la carte service. All year around through car service front New York to both Port Tampji and Knights Key, connecting with Steam ships to and from Havana. For beautifully Illustrated booklets and copy of the "Pur ple Folder" address: W. J. CRAIG, T. C. WHITE, Passenger Traffic Manager. Gen. Passenger Agt.~ Wilmington, N. O. C. B. Slmmont surviving partner of Simmon* and Manaon, C. B. Sim mons, Individually. Geo. Mile* and Jennet Chavls, Elliott Chavls, Sam Chavls, Jim Chavls, Laura ? Chavls, Pausom Chavls and Vctora Case ley, Anllnle McLock^n, heirs at law of John Chavis, deceased, Defendants. To the defendants, Mary A. Little John and Annie McLocklln: You are hereby summoned and required to answer the supplementa complaint In this action, which Is tiled In the otftoe of the Clerk of Court of Common Pleas (or the said County, and to serve a copy of your answer to tl?o said supple mental Complaint on the subscrib er*, at u* eldee of B. B. Clarke, in Ckmden, 8. c.# within twenty days after the service hereof, to elusive of the day of such service; and If you fall to answer ths ?up-/' vlemental complaint within - the It) mo aforesaid, the plaintiffs In this cctlon will apply to the court for the relief demanded In the Supple mental Complaint. Dated September. 4, 1911. c Clarke it Von Tresekow, Plaintiff's Attorneys, v To the defendants, Annie MoLocklin and Mary A. I.lttlo John: Take notice that the Complaint In this aotlon was filed In the of fice of the Clsrk of Court of Com mon Pleas tor Kershaw .County, South Carolina, at Camden, S. C., this 7th day of September, A. D., xm. Clarke * Von Tresokow, Plaintiff's Attorneys.