The Camden chronicle. (Camden, S.C.) 1888-1981, August 18, 1911, Image 1
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Chronicle
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A WiH'kly
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vol i mi; XXIII. < \MI>KN, H4MT1I < \ltOM\\ M <a K'| IH, 1U1I. Nl Mlillll 10.
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ADVERTISING USED EVERY WEEK WILL HELP SECURE YOUR DAILY BREAD AND SOMETIMES CAKE
1 . ? , ? ? ? M ? ' ' '
DEBT- DODGERS ARE SCORED
BY THE METHODIST PASTOR
"I'AY WHAT THOU OWKST" HAU>
KKV. H. II. IIIIOW^K IN 'JI.VIK
liV HKItMON Hl'NI>AV IitftT,
ilUVEH and hi;ixi;k
TAKEN TO TArfK. . \
Hatting IiIh remark# upon tbo 28tli
vctbo of the 4ill chapter of Kpho?
jaiiH, iuul Sunday (light. Dr. H. II.
Browne, <"ut the -Lyttleion fcUrdei
Methodist Church, preached a very
timely Hormon upon the duty of pay
1 iik debt#. ^I'he toxt wan: "l^et
hi in that ttl.ole, atoal no nior?; but
rather lot him labor, working with
bin hanriti. the thing which i? nood,
that lie may have to give to him
that needeth.'
Mr.' Browne paid tlmt God's type
or itionkind 13 of 11Hi most exalted
type pure in motive, sincere in
word, and trust worthy in deed. In
thin pannage 1'uul was teaching the
Kpheslan oonvertH the esstmUalH of
Christian inunhood as differentiated
from paganism.
All missionaries attest the fact
that two traits of depraved -nature
characteristic of <,ill- Pagans- -
tnat of falsehood and Unit of dis
honesty, The followers of, M&hom;
et and Confucius and other Pagau
teachers are not dependable. Paul
insisted that every Christ man must
npnak'" the truth and l>e honest** in
hi* dealings with others. Other
w.,e what does a profession ol
Christianity amount to? Is If suT
perlor to Pagans of' like hat)it??
Whenever i :;;v av? found in O-hris
tlan lands ....vas'o untrue to their
obligations, ii Is but a pitiable re
production of their Hawaii brethren
in the darker regions of the earth
--"but God is not in all their
thoughts.
A mrfn must be honest, not be
cause it is "the best policy," but
because (Sod requires it, our better
manhood demands it?no true char
acter can br built up without itr
' How are God's ideals set at
naught?
1. Hy borrowing, without a prob
ability of paying. This is forbidden
In the Methodist discipline, and is
forbidden by all evangelical
churches. This pernicious habit
grows on a man with cumulative
and terrific force, till it is found
to have -eaten the real heart out of
genuine manhood.
~"2. By deception. Wo are all
more or less familiar with the man
* ifold tricks and subterfuges char
acteristic Of a life of deception. In
businoss circles, merchants have all
manner of deception practiced by
those who procuro goods under
fitlse colors. And then again, on
"the other side',of the counter," the
temptation of the merchant is to
give shyrt weights and measures,
and to misrepresent his goods. Tho
one is as bad as the other. Sqme
timea farmers put the big apples, or
potatoes, or berries, on the top, andf
the inferior are found in the. bottom;
of the measure. This, too, Is on a I
par with the others. And the em
ployee whose time belongs to his
employer, may "lay down on his ]
job," and thus defraud his employ
er.
No matter what form this decep
tion in the business world takes,
or who is guilty, it is all tho same
evil principle dominating the heart
of man.
This evil practice has grown up
in tho heart of our nation till it is
alarming?this lowering the nation
al and the individual conscience.
No statute law can make a man
honest. He may act honestly under
sheer force of publRj pressure and
for fear of exposure and punishment
Deep down In-- tho heart of man
there ^ must be the germ-seed of
truth and righteousness If we are
to have fair dealings between man j
and man, and between man and
God.
3, High Living. The speaker
then spoke of the difference be
tween the high cost of living, and
the cost of high living. Many per
sons whose 'Income is small, make
effort to kejpp up with those whose
Income Is much larger. lie cited
the fact that men on very small
salaries In another town had mort
gaged their homes in order to se
cure automobiles, simply to keep up
with tho procession of more pros
perous persons. This same fact is
demonstrated In tho matter of dress,
and In furnishing homos, when ev
ery possible source of credit la se
verely strained so as to be able to
compete with the more prosperous
people, and make favorabie^fmpres
? slons on the community of social
and commercial rating. All this is
morally wrong. He had nothing to
-ft^ainst any one Indulging in
the luxuries, and the comforts .pe
culiar to high living, provided thaV
tho money Is honestly secured, and
others less fortunate do not suffer
thereby.
Mr. Browne recited several well
authenticated eases coming under
his observation to illustrate-and
emphasise the various points in his
tr acted under ordinary or oven pe
culiarly distressing cireuniHtuucoB
and God prospur* that man in after
days, uud yet the nmn persistent
ly refuses or neglects Io pay
where can you find *a place for re
pentance' for him?"
ON LONG JOUKNKY.
l'l?rty TlnveJiiig By Auto Fro in
Maine to Florida.
Mr. and Mrs. 10. J. Dan tela and
fpur children passed through Cain
den Wednesday afternoon in a Ford
car, "7394 Maine," enroute from
Portland, Main?, to Wlni.erhaven,
Florida, whore Mr. Dantela will en
ter the automobile business.
When completed the dlctauce cov
ered will have been over 2,000
mllea?the speedometer registering
l,4t(o upon reachingCamden. Mr.
Daniels chose, this novel way of
traveling for (he recreation it af
forded his family and becnuao It
A-itfi cheaper than by rail or water.
The party Ic^ft Portland, Maine,
on July 31, and have been on the
road continuously?-except nt night.
They carry their own camping out
fit, oooklng utensils, etc., and stjik*
camp wherever night overtake*
them. Tuesday night was -spent 10
miles north of Charlotte? leaving
?there at 7 a. m. and reaching Cam
den at 5:30 In the afternoon.
Upon reaching his destination Mr.
Daniels will have passed through
Maine, New Hampshire, Massachu
setts, Connecticut, New York, Nev.
Jersey, uPonnaylv.aula, Maryland, l)el
aware, District of Columbia, Virgin
ia, North and South Carolina, Geor
ilia and Florida?v every atato on
the Atlantic coast with the excep
tion of Khode Island.
The party were pretty well tann
ed try the hot weather, bdt with
this exception seemed !to be enjoy
ing their novej trip immensely.
After a few minute* stay In Cam
den they resumed their long jour
ney.
Entertainment .Near Dugoff.
On Wednesday evening of last,
week the home of Mr. and Mrs. A.
C. Mason, near Lugoff, was the'J
scene of much merriment. About
twenty young people were gathered
there to attend a dance given in
honor of Miss Gussie' Doll is, of Cam
den, and Miss Maggie Hammond, of
Uennettsvllle.
As the musicians did not?trppear
there was little dancing, but quite
a number of games were played and
a most enjoyable time was spent.
ltKMISEIlTtt GROWING
Possessed ?f Progressive (Citizens
and New Enterprises in Kiglit.
The large brick building which
will be occupied by the Deck-Harlei
Co., Incorporated, which was recent
ly organized at Remberts, la Hear
ing completion alid will be roadj
for occupancy in a fo\v days, Thh_
firm will do a general merchandise
business and under the able man
agement of Mr. Harlee, they have
splendid prospects of becoming one
of the leading business houses in
that section. It is the intention of
this firm to carry a stock so varied
that It will not be necceasary foi
the citizens of Hertiberts to visit
the llirgor towns, and will thereb>
keep their money at home where it
belongs.
Among the other enterprises tc
be built In the near future are a
bank, ginnery and livery stable.
With these now enterprises anc*
the natural push that Remberts ha^
it will be only a short while befori
It will be a city and not a town.
Improvement at Seaboard Depot.
Some decided improvements in tli
ground, at the Seaboard passengei
depot have recenttly been made it:
the way of filling in and leveling
off the yard, and we learn that stir
further Improvements are to be
nulde In the near future. The
Seaboard can always be depended
upon to do the right thing and with
the very efficient and accomodating
agent, Mr. -F. E. Brooks, the citi
zens of this coniniunity who pat
ronize this road ' Can rest assured
that they will receive the very boat
service. \
Jiuso Hall.
1 On Friday afternoon tho small
| boys of Columbia and Camden play
. ed a double-hoader at the Camden
i ball park. In the first game Co
j lumbia won by the score of 3 to 1.
fCftfnden wbn the Becond game?4
to 1,
| In a gamo- Tuesday afternoon the
Columbia Mechanics defeated the
Camden team by a score of 17 to
2. Batteries:. Caihden, Saunders,
Marcus And West; Columbia. Tur
ner and Shealy.
f Negro Gets Parole.
Raney Chavers, who was convict
ed in Ker^aw county in 1905 on
the oharge of criminal assault and
sentenced to 10 years in the State
penitentiary, has been paroled by
.the governor during good behavior,
j The governor has exUitded elem
?noy In. |W cauMf. Parous, 114;
pgrdoaa, jor i:y.4.
LOAN AND SAVINGS BANK
NAME OF NEW ENTERPRISE
CAMDHN'f* THlltD HANK -TO UK
HK,\I>V KOI( HI'HIMOSS ON
- l&TH.
As stated in The Chronicle I**'
week CumUen ia to have u thirl
bunk. Application hub been made
for ith Charter by the following well
known city and county meir; Capl.
K. L. Clyburu, of DeKalb; W.
live, Jr., M. Baruoh, Thos. J. KJrk
iand, Jan. H. Burns, I*. h. Block.
F. M. Woolen, of Camden, and L>.
I. tiuion, of byffQff.
The name of (ho new enterprise
will be Tlie J,oan and SaviliKS Hank,
to be capitalized at $30,000.
The promoters arc undecided up
on a buildiiiK t<> be used hh a place
of business, but have their eyes on
several different vacant store build'
lugs. They expect to be open and
ready for buHincg# by September
ir>tb.
The books of subscription will be
opened today and. already the pro
inOb'iH have had application from
parlioB out of town for Block In
the now concern.
The promoters of tho new bank
are all well known and successful
business men and are meeting with
every encouragement In their under
inking. With these substantial and
successful men beliind the enter-- ?
prise, with, the varied manufacturing
concerns in and around Camden
and the fine farming HoctioiiH of
Kershaw county this bank bids fair
to be one of the best institutions
of lis kind in Ibis section.
A meeting of the stock holders
i. I those Interested will be held
at an early date and officers and
directors elected.
HOTKIi CAMDEN
To He He-Opened Hy Its Former
Well-Known Proprietors.
JVlr. Cv P. W. Hut I i van, who t'or
iti<?irly conducted the Hotel Camden,
ind left here last February, has
fet timet! to Camden and will re-?
>pen this popular place.
The building is now being thor
oughly renovated and furnishings i
Installed and Manager Sullivan ex- !
peets to have it open to the public ;
?y September l?t.
Mr. Sullivan will have associated |
with him his hod, Mr .<'. 10. Sulli- I
/an. Hoth these gentlemen have i
had yeltrs experience in the hotel
'justness and are popular with thfl
'Knights of the <Jrip.**
Mr. Sullivan left here pending
he sale of the hotel property to
the government to be used for a
postoffice site. Since it has been
settled that the building will not
>e torn down under two ^years, Mr.
Sullivan has leased it for that
ength of tinie.
After leaving Camden Mr. Kulli
an went to Laurens where lie eon
iucted a hotel at that place. He
nade many friends there during his
diort stay, and his- many Camden
'riends will be delighted to know
Jiat he and his excellent family
"ill again be citizens of our town.
Miwnpjtlled.
it Is related that clergyman living
In the suburbs set a tired looking
?nan, who had applied to him for
<vork, digging potatoes. In an hour
>r so he went out and found that
'.he man had uncovered about two
luarts of the tuberB.
"Well," said the parson, "you
lon't believe in overworking your
self, do you?"
"Oh," replied the laborer, "I work
lccording to scripture." . ?
"Where In the Dible- can you find
anything that Justifies your taking
in hour to dig two quarts, of pota
toes ?"
"Why this: 'Let your moderation,
be known to all men.' "
The minister thought this rather
witty and took the man to dinner.
The modorate worker did not prove
to be a moderate eater, in fact he
cleared the table.
"You don't seem to eat according'
-o your text," remarked his host,
watching the viands disappear.
"No," replied the tired man, ply
ing his knife and fork faster than j
aver, "1 have another text for this.!
Whatever thy hand flndeth to do,"
do it with all thy might!"
"Humph!" said the clergyman,..,
"my good man, you've got your
[texts misplaced."
Special Offer.
Ab a special inducement to rend
ers of The Chronicle, and to those
who are contemplating subscribing
Ier~it. wefwill reduce the price of
subscription from $1.50 to $1.00 pe
year during the month of August. >
Renewals and back subscriptions
can be paid for at this special price.
If you are going away, If you are
already out of the city, or if yoft'
have Bome relative or'friend living
in a distant town who would enjoy
reading a newspaper, full of llv#
nfews (one that is just like a let
ter from homo) take advantage of
tbls offer and subscribe for The
Chronicle now.
,r Mr. and Mrs. A. J. Beattle return
ed tbls week from a trip to Chariot
ton and Sullivan's Island. .
KERSHAW COUNTY LANDS
BRINGING FANCY PRICES
No NUKI> TO OO hXHNWHIOHE
WI1KN < .< >t >i > i v \ i > < CAN
'UK FOl'M)
| The tendency of the Union among
J i hose Buy king now homos seems to
??0 to ko to Georgia or Florida.
Several part Ion have loft tlii.s ami
adjoining count k;? in t he past ft-J
weeks seeking hoineb In those
status. This should not ho so.
A prominent farmer w^io bus tra
versed nearly the whole of K orshaw
county Mays (hat in many sections
ho has visited he found the finest
? otion and corn croptt $een in this
county in many years. Especially
is this so in places heretofore con
sidered undesirable and worthless
farming territory in the uund hills.
Ho cited an an example of this the
old Moloney p.layy just a fow mi I OH
oust of Camden, which wan recent
ly purchased by Dr. VV. J. and Mr.
J. 8. Dunn. Several years ago this
land grow nothing scarcely, but to
day r with the improved method^-4)f
farming, Improved farm machinery,
ii is growing cotton which will oas
ll> make a bale to the aero.
All throughout the Antioch sec
tion and Went Wateree section the
crops are reported, the best in a
good many years.
As an illustration of what, some
people think of the value of Ker
shaw county lands, at a j'ecent auc
tion sale before the court bouse in
' auideu a tract ?f sand bill land
containing OS acres, located seven
ui ;es north of Caunt >u sold for!
$18.81, and another tract of fifteen i
acres, adjoining the above tract,]
sold for $50 per acre. This was j
vory poor land with but few im- i
provements on it.
" ^ j
<;akomnh engines
IVovhig a llouii to Farmers in Tlic 1
Way of Cheap Power.*
" -v ?- ? . ?
Mr. L. I'otts, representing (lie!
International Harvester Co., was in t
Camden several days last week. :
He was hyj-e for the purpose of
setting up gasoline engines. A' 25-]
horse power engine 'was put in on i
the fur in of Messrs. t'orbett tiros.;]
near, Antioch to furTTTsh power fori
gin ntb"r \vr>?* pu? 1*? I
for '.ie >. .i. : icl1 . i urn ,ie .
chlnery in our plant. These en--j
gines are round perfectly satisfae-1
tory by all who use them.
Mr. I'otts Is a fine machinist and
a valuable man to his company on
the road. The engines were sold
through Mr. A. D. Kennedy, who
is the agent of the International
Harvester Co., in this territory.
Thy (' rnp.iny is pushin.; the !;:?*?? ,
of these engines on the farms where;
in many places they are used for
many different purposes. Thjsy have
recently sold a 4 0 horse" power trac
tion, engine to a farmer in Florence
county, who uses it in hauling and
marketing the various products of ?
the farm.
1MIO.M 1N FNT MI'FAKKHS
T?? llo In Camden On Auifiixt 2Hh.
Fanner* Crgcd T<? Attend.
To the Farmers of Kershaw coun
ty: Mr. Bradford Knapp, of Wash
ington, I). <*., heutl of Farmers De
monstration work; Mr. Ira W. Wil
liams, State, Agent, and 10, J. Wat
son, Commissioner of Agriculture,
are touring the state .that Mr.
Knapp may have an opportunUy of
spe.iking to the farmers. They
will reach Camden on August 24.
He will speak at the Oourt House
In the afternoon at five o'clock.
It is Mr. Knapp's first visit to the
Btate on a speaking tour and we
are fortunate in having him visit
Camden. The trip is being made
by ~ department automobile and
stops will bo made along the pub
lic road between the points for the
purpose of meeting any individual
farmer who may want to meet
these gentlemen. Gov. Blease has
been invited to attend this meeting.
Farmers don't forget the date,
Aug. 24th, 5 1'. M.
E. A.. BROWN,
Local Agent, Kershaw Co.
Gone to Xortlrern Market?.
Misses Minnie and Mat tie Gerald
I left Wednesday for a trip to the
/markots of the North In search of
tho latest creations of millfnery and
notions in the style centers, to bo
placed in their popular millinery
1 emporium. These ladies have built
up a large and growing trade and
? Ownr< one of the neatest millinery
parlors to be found anywhere.
Attainment. r .
^PVere any of your boyish ambi
tions ever realized?" asked tho sen
timentalist.
"Yes," replied the* practical per
son. '"When my mother used to
cut my hair I often wished I might
be baldheaded."*?Washington Star.
?
In His New Home.
Mr. N. R. Goodalo has moved
Into bis new building recently erect
ed ' on- North.,, Broad street and is
now finely fitted up. This hand
some and well appointed shop pre
sents a neat appearance and Is one
?of the best In the city.
3TIRRING APPEAL TO FARMERS
MADE BY MEMBERS OF UNION
MKItCIIANTH AND IU8INKHK MIA
UKN'KIIAI.IA A 1(10 CAMjKI>
ri?0\ TO All) I'l.ANTKIlN
IN <?KTTIN<* < ?< M )1> I'ltK l<:
?I ,
I <>|{ Tit 101 li COTTON.
To tin* fanners and all Hit1 bus
iness Interests i luil urc allWifil by
' ho price of cotton :
Tim Sumter county Farmers' l'n
i<>jy at it?< last meeting unauimous
!y directed us an a coin in it toe to,
call your attention to the serious'
condition thai confronts us In 111?* {
outlook for low prices for thin crop
of cotton Thirty or forty days ago
cotton sold In Sumter for I (> 1-2
cents (spot. i Today a holder who
would not sell then was glud to
get 12 I-i cents. These urn actu
al sales. What has hrouKht about
sueh a slump In thin short time,
after cotton had been steady for
nine or ten months ai 14 to 15
.cents? They say because there 1h
a prospect of over M,000,000 bales,
i.s ii not moro because the world,
judging by the past, thinks it can
stampede the farmers and the iner
chants, uud buy this crop for any
obi price? We hear it said that
cotton will sell below 10 cents be
fore Christmas. The men who arc
predicting such prices are working
with might and main io bring about
10 cents cotton by telling their f.n
mer friends that the crop Is the
largest oit record. "You ought to
sell as fast as you can, for co lon
Is bound to go lower." \pparcntly
not knowing that this Is the very
way to bring about a lower level of
prices.
Now we have no quarrel with tin*
northern- and foreign j i mei \s
wants low priced lojtou. It I. oi
a part of Ills business to gel his
raw materia) at the loSvest possible
price, and it is also part of bis bus
iness to sell his Mulshed product i4t
the highest possible price. Hut how
any southern then, even owners of
mjll stocks, Van wish to see low
prices for cotton, or can in any way
give aid and encouragement to the
enemy by joining in the hue and
cry that "prices are bound to go
tower," Is past our comprehension,
i lv?ery business man and every cot
ton mill in the south is inevitably
bound up In the-geiieral prosperity
of this section.
If southern mills would seek out
'new markets for the manufactured
rouilH, and learn from the success
es ol foreign mills to cater to the
d< m.tnds of the world's trade In
the fabrics the world wants, put tip
in the kind of packages the world
v/anta, they could join hands with
all the business interests of the
south and fix and maintain tlx*
highest possible price for cotton
and cotton goods .
j 'Flilit t.he i)ii11 h will not do thin is
j abundantly proven by the history of;
| recent yearn when our own mlllsi
'kepi out of the market, while the
j farmer was falling over himself to
well hid cotton, and later paid more;
for their stocks than the foreign-j
frs, with freight and other charges j
] added. We may expect the same
j tiling to happen tliin fall. Hence
we leave the southern spinners out
of the count.
Hut do we call on every mer- j
chant and every fertilizer manufac
turer and every banker and?every
railroad man to Join with the Farm-:
! ers* I'n'or. in urging every farmer
| to hold back his cotton until the
j world Is willing to pay a living
; price for It. Such a course can
j hurt no one, and it will help every
oi.e, the merchant, by giving him
j cash customers for his goods, tho
; fertilizer plants by increased use of
j their goods, the banks by larger de
i posits, the railroads by larger
freights on more goods that our
people will have the money to buy,
and every profession and callijig by
the increase In circulating medium
brought about by tho larger flow
of foreign gold in all the arteries
of commerce.
There can be no question that
this will be the result of higher
prices for cotton. If it were not
true, from whence comes tho pres
ent prosperity of the south? It is
15c cotton that has don'o It. As
surely as the sun rises in the oast
and sets in the west, JubI so surely
will there bo stagnation and want,
distress and bitterness, in thou
ssa'nds of homes in the south, and
they will not all be farmers' homes,
if wo let this crop tit cotton sell for
ten cents or less.
With tho world's stock of cotton ,
almost depleted, with the automo-j
bllo tiro Industry alone taking hun-1
dreds of thousands of bales of cot
ton annually, lncVeased consumption
on every side, this crop can bo mar
keted at 14 or IB cents per pound
Just as easily as last year's crop
was, if we but hold out for It. This
la not merely ourS opinion, fellow
farmers, but It Is tne opinion of as
shrewd business n.enr sis the ones
Wild toll yon that cotton will go
lower. Besides "there's many a
slip 'twixt the cup and the lip,' "
and the drought is not yet broken
over large areas where cotton is
burned up; 1 u other sections (ho
young crop cannot make u half yield
under. most favorable conditions.
Aii,| all of It litis iu run the gaunt
lut of excessive rains, if they over
start, and of the many insect pests,
and climatic changes that make u
lulu crop ho uncertain
lit conclusion your ooninillteo
would urge, with all the insistence
of calm and deliberate judgment,,
(hat ovory one wltt. can do ho hold
IiIh cotton off the market either in
I'is own strength, or with -Hie a;t
h| ttl a nee of IiIh creditors ami th;
bunks. I'ick it, dry, kIii it dry, put
the balch away under ijboltor, dr>.
And if you must borrow money on
it, do not borrow more than or
$110 on a bale and foil not less thu i
six months. Thirty diiV^^^uU^mloan i
and loan* close up to 11 To marki t
| value are worse- than selling out
} right. NVo call on all unions in the
cotton belt to Join u# in (IiIh fight
? Shut down on cotton now and for
i the next sixty days and the fight
! ih won. I'uper coin rai ls do not
: run in 1 Uh.
Yours for southern prosperity
The Sumter County Farmers' UnlQH
10. W. pMbbs.
J. M. Ilrogdon,
S. N. Welsh,
Committee.
Sumter, S. v., Augustx, i?11.
MI-:T DKATH J.N STI{\N<JK way;
t'luis. Sickles Cuvcml IliuiHcll' WUh
Fodder and Set flit1 to It.
Abbeville, \ug I t han. Nlck
.^on of I,. N'h klex, of the
Saiu uc section Of this <ounty, died
last night from the clfec.ls of I hi run
reeoived last Friday, when he made
?'ill attempt at self-deSt I Url loll, with
t lie result that his father's barn and
its contents were destroyed.
Young Nickles had been suffering
for Homo tlnje with melaiicholtn?mid
Friday went' into the barn on his
father's farm, covered himself with
fodder and net fire to it. others
on the place wore attracted b> the
smoke, and with great difflcUlty sav
ed the young .man ftfom immediate
death. li was impossible to check
| tbtj flames, however, and the build
ing ami its contents wore burned
with a total loss.
Young Nickles lingered until Fri
day , when death ended his suffering
Me was 22 years of ago and had
been farming with his father.
Stricken With I'aralysi.s.
I he many friends of Mr. P. T.
Villepigue will be sorry to learn
that he suffered with a slight stroke
of paralysis a few days ago, while
at Saluda, N. t'. Mr.s Villepigue,
and Misses Mea uud Mary Villepigue
are at'Saluda with him. The lat
est reports from his bedside are
that he is improving and physicians
think he will be up iu the course
of a week or ten days.
Women ami the Newspapers..
To womankind, tho imwn of the
rotuil stores hh seen in the adver*
Using makes 1111 intimate personal
appeal, because closely related to
home interests.
Did you ever watch a woman
read a newHpuper? If not try it
today, says the Paduefth, Ky., Dem
ocrat.
Our obHervatlon, both at home
and abroad, Indicates that women
show a very keen intereHt in the
.idvertlsing. They look with avidi
ty to ?ee who la cutting the -prices
of children's clothing, who ban the
moHt fotchlng styles. They weigh
every word of ,w.hat the merchant
anys to them. ft iu with a loss
perHonal interest that they turn to
the political and general news.
Retail advertising la to the home
keeper what the crop news is to
the farmer, what the wholesale
market reports are to the grocer.
Women naturally feel this alert in
terest In the. advertising, becauso
it is full of Information essential
to their offort to make family in
come accomplish the largest re?
aults. Merchants who fail to co
operate with this, effort by an ad
equate public statement of prices
and values, aro simply Ignored in
the apportionment of domestic, ex
pense.
When a politician's name is rare
ly seen fn the dispatches, tho vo
ters assume he Is out of tho game.
When a .merchant's name rarely ap
pears in tho advertising, tho Wo
men assume ho Is lost in tho. nhuf
fle. No business enterprise can af
? id to ignore the v.imen,
^ "Pardon Me."
According to Congressman Byrne*
of South Carolina, Hays Leslie's
Weekly, Governor Bleaso recently
vUlted the penitentiary in Columbia
Aa ho was leaving a couv'
dentally Btumb'* 1 -
ecutive'B tor
nor," tlfe
can't do
said
atten
morm j
^ Pltr
ly fie)
contro/