The Camden chronicle. (Camden, S.C.) 1888-1981, August 11, 1911, Image 2
THE CAMDEN CHRONICLE
PubU*h*d F.v?ry Friday
W. U ftfeDOWEJX Pr?pri.u*
H. t?. NtUUJ f. N M.OOWU J. PubUfe.r.
u m?*4 <Imi Mi *i il>? ?'
Wtft fintiai
- ??sgr .-, w. ?. - .... .
I 1<M> K, liroMtl Hi. - 'I'llonv a"
4 H. Auk- "HI.
The people read 't be < hroriiciu
Judge (hum by yournjilf Imn t you
?*??ad mikI enjoy lir Then ? oine
around whli that ad i;ontrii> t
There was a cloudburst mar Sin p
paid last Friday. iirldge* on IMnv
'rw Creek were washed away and
Krifitt damage wan iloiu< to cropk in
that Miction
The Cireenwood Journal seems to
"?Ink I hilt t Onpei; t a h| c llll'll, it. It < |
others, loo, ought to pay I |j?HI
dehtb. Koimjolio'h I II beatlll this
printer man out of soineihlng. g
We IiiUhI win our v\ it>, I?) niiuji
Kl"H, Io all noble a< 1iI?*v?-ii??-ii!h. The
'.iff lliai ijrowk where storms
hwet^p, stronger and grander than
' h? one that grow* in the iiuielJ
vale.
New kilbscri bers to The <'hi-oiiLi le
continue to <.< mo In iit it ^ratifyiiiK
rain. Join tlm hl^ majority of read
era In Kershaw county ami ,u|i| your
name to 111<? ||st if you .ui< not at
reudy a subs.Tiber.
I'liu Kri*aI evil Im-Iuk done I In*
('liiirch jt~f an uneon ? ?*rt*-?l member
??Imji, was fof'i'f till) port ra ><><] In a
sermon liy 1 {?? v Jesse ( Kowan last
u.id.ty morning. We publish tin*
? .. i .i on In lull today Kterybod)
I hould read it.
Lee oouuty Mold |i? first hale of
4Jew cotton on Wednesday. It be
longed tu \\\ \V||,Md.r The
bale weighed l!i<? pounds, and wah
uiassed an strict middling and hdI<t
for 12 1 - 2c Who will be tht* first
to hi* 11 a half in Kershaw county'.'
Oov. HI ease hftn designated Cap
tain V\ . |). Starling of Columbia,
formerly ('oiuinaiidant ot the Sol
II let's lioillM, HM <ilKhUrxttlK officer of
* he ('onfederat?? IC?*itiiton August 22
and 2.'J,^it Columbia, to handle the
$l,".uu appropriation by the l,og
U!at itri'.
The Chronicle t'uiiiun to U r. re id
* T:i thl. week With ?-1?J? t pages full
of #*.??<?? 1 n.tdlug tiiatsi-r and ;t good
l> bunch of ;< 11 home advertising
I lie Chronicle l? ii honii: p.ipi-r lor
Ik.no- people iii,,i j . i,i< " i ,i. ^ n.
popularity vsnli ea ii ij- .iii1. 11 you
ai i- not among uie .,ai isj'ifil road
??rs iMiroll your nam*' at (men.
\\'i* aiv publishing a? un this ui-ik)
another of liundati lli'tid.'r?oir? i-x
CfdU'tit articles on ' Hunitu*Kn Huiid
'"K I hu J?yndl< at?? h<* ri'pr<*M<'i4lH
Im one of the h?*?t in t hi* lountt;.
and any informal ion r>u:arditi^ t.lw
bt'Mt tnodfs of ad vi>rt isiiiK in any
lint- will In* chiM-rf til I \ furnished by
H<ldiesftitiK hiin iit The ('hronii le of
lire.
Says an exchanne; - .Miss Laurel
(I. Smith, of kepuhliean City, Neb.,
and Alfred W. Adsbn, a senior in
the modiml school at the l'nlvornl(y
of Nebraska, whose home is at l,in
eoln, Nebraska, were married last
week on Castle Hock. :{;"?u leet abov I
the Kt'outid in Moulder canyon, at
Uoulder, Col. They had chosen the
pinnacle as the place of their wed
ding after many trips Into the moun
lutns There were 12 witnesses to |
the ceremony, three automobiles
carrying the party to (lit* base of
the rock."
That's what we call "high tied."
I ho next stylo will ho in an aero
plane or ii submarine.
iwithout our suspecting if.
* f >?;',?* -tie stuff that is In us
* **? turn our backs upon our
I or:.* a'.k,e road Our rev
* c.'4- i-r.Mre'iv utnonHciouR.
V* *? 'j ?. r famSilarlty with bo
''* rcv(T?", but thnt
i-M-.'-r \ novice or
a g;obfe r o' "or ailke ii-tn down the
mask which hides 'ti#- inner self,
when fretting over delay*, rareless
of otberH comfort, and selfUhly mo
nopolizing conveniences intended
for the many rather than the one.
The same thing often applies to poo
Pie In public gathering Not Iodk
slnco in a crowded theatre In
Camden was witnessed an illustra
tion of this kind. There wore three
vacant seats on ono row. Three
men entered and asked one of the
occupants to kindly let them In
She obstinately refused giving as
her reason that she did not care to
naor?. It was in a darkened mo
tion picture show and neither one
reoofnlsed th? othars' face. You
oan bat tha fallow who was so
- jrtidfly?tBwied his
thoughte?and his thoughts would
not look wall in print.
Business Building
. By DUNDAS HFNDERSON
Advertising Manager of the C. E. Zin.u.timau Co., Chicago
(Specimens r/Zyndicoied
AdwrRsind Service
SUPPUKO BY
Tilt C.fc.ZIMMERMAN Ca
CHICAGO
Salesmanship In Your Advertisements.
The moat pertinent questions a ;
ri taller must think about when bet
Bt.H Ltt ,i;. ,i;? tuiw.M' J Uje q Ileal ion I
ol filling thn advm-llslng- Hpaie lie |
has bought in the local newspaper!
is, Iiow ran I sell my goods succ.eMS- !
fully through t It I h newspaper? The ;
hi Ht aiiHWiir to tin; question ls.un--|
douhledly another question. Me;
must iiHk himself* if i hud to nel)
these goods in my' store, iiow would
J approach my customer iiow
co.ild I Interest her and in what '
way should I convince her?" Last I
of all he must ask himself whether
Ih> is an capable of doing all thin
In the newspaper hpaco uh well au _
in his store.
When a merchant has answered
tli*!iii' | nc/i: j (i..-. h itij.f.ict'. ril/ lie
in iy comineiice compiling bis adver
tisement. JJut until he realises that
sa'esinanshlp is juHt as necessary
in the newspaper space as in his
store when < selling goods, he can
n< .er hope to get the value he has!
every right to expect from the
space.
Successful newspaper publicity j
has been called salesmanship on pa-j
per When a retailer can (listing !
uf.di that kind of salesmanship and
appreciate its value, he is a long
way <>n (he road to advertising sne
ers
If a retailer employed inexperienc
ed \jr amateur help in his stor.- to
*??)! his bent goods he would be
' I tssi-d as a f' ol Why should he
not also Im- put in 'hat category if
he employs- amateur salesmanship
in his new-paper space? lie pajs
?</od money for both and should
.cet (hi; sa-i:e decree of h?i' isfaction
to. his expenditure.
Four in ii.i points ent?r into all
salesmanship whether personal or
on paper: First, the attention of
tlie possible customer must be ob
tained; second, Interest must lie
created in the goods you are going
to sell; third, the customer must be
convinced that she wants the goods,
and last, hut by no means le.i
she intrrt?be induced to make a
pu rchase.
In planning his advertising, the
merchant has to apply these prin
ciples in such a way that, from his!
announcements, results are obtain
ed as a matter of course. Hut he
must remember always that sales?!
Hianshlp on paper is more difficult
than salesmanship lu person, be
cause he cannot make h la selling
arguments felt in the same degree,
as when he meets his customers fac
to face. z
Unless a merchant can apply these
four principles successfully to his
salesmanship through advertising,
his publicity will get no more re?i
turns than bad salesmen in his,
store. And let me state here that
no ordinary merchant can get the;
highest grade of salesmanship in
his newspaper space without outside!
help. There are many reasons for .
this. Ii has been found, for in? I
stance, that the best way to secure j
attention is to use a good lllustra?,
tion. Nothing has a surer human !
interest effect or gets quicker ac?j
tion than a well selected picture.]
To get uitch illustrations you need
not only a high grade experienced
sirI Ih*, btjr one wJjq has a first class
knowledge of advertising art.
Then, it requirea considerable of
Htudy and experience in descriptive
literature to create interest in the
goods even in those you are Hell
ing duily. Again ,to bring convic
tion 'o the mind of a reader rare
ly and successfuily, necessitates a
knowledge of how it has been dope
in thousands of uiher cases.
All this means that the up-to
date merchant who desires to make
his advertisiug scientifically certain
must either at udy' retail advertla
ing as a part of hia buaineaa train
ing or -employ an experienced ad
vertising conatruetor. There, ia a
'real deal more in planning and
writing a aucceaaful ad vert 'seiner'
than the ordinary retailer realizes. '
And the smaller the advertisement
the more difficult the process. On
ly those who have made big suc
cesses by the employment of adver
tising in its moat efficient form
know the true value of salesman? .
ship through advertising.
The time is now due for the am
bitious retailer to learn something
about this art. If he doea not
care about plodding at acquiring
the necessary knowledge himself
there are plenty of means of secur
ing the right kind that will enable
him to get one hundred per cent
value from hia advertiaing apace.
One of the beat means ia to buy
syndicated advertiaing service.
Some of these "bervlces have been
brought up to auch a pitch of per
fection that much of their advertis
ing is rated aa equal to the best ?
that bus made success for the big'
department stores and national ad
vertisers.
Constructing advertisements is like'
the practice of medicine or law, it
requires a special training to do it
successfully. The average mef?
chant can no more build an adver
tisement that will bring sure re- j
turns-than the average advertise--'
nient writer can cure yoty^ body -or
argue your caae in the courts. And
the average merchant who attempts
to do It is perpetrating as much
harm to his business as the ama
teur would do to a human body If
he tried to doctor It.
Those syndicated advertising ser
vices are constructed by experts of
national reputation who have had
many years experience in that class
of work and who are 4>aid large sal
aries for their services. The low
prices at which the services are of
fered are only made possible by
the large number sold throughout
the country. For some of the ser
vices the prices are as amall as
one dollar per week.
Full particulars of those syndica
ted. advertising services may be ob
tained from the publishers of this
paper. It la unwise for any retail
er to bo without such a means of
securing sure returns from his ad
vertising when he can get success
bringing advertisements for these
low prices.
1110 Mini Who I'ttjs,
1 Moff my hat and tilings llko
thai ai\ In-.lit with rapture thrills,
whem < r 1 meet. upon the street,
the mail who pays his bills. His
pants may be happed at the knee,
and patched up, like as not; hut un
like yon, w hfii bills are due, he's
Johnnv -oil-.iie .-pot He may be
poor, but h> Is sure! His credit's
good all right His employers and
creditors don't lay awaKe at night.
Society it seems to-tne, and automo
bile rides, and pink silk hose and
sporty clothes and Panama bo-:
sides, Ken fancy food we do not
need, and soft drinks by the score
should wait until that other bill
Is paid up at the store. ? Fountain
Inn Tribune.
A (food Salesman.
Mr. ri. A. McCasklll has taken a
position with the Raruch - Nettles
Cq., where he will be glad to have
his friends call and see him. For
nine years Mr. McCaeklll was with
the firm of Mathls & I^ewln and
rondored most valuable servlco.
No young man In the community
is better or more favorably known
Hum "Sam" and the firm is fortu
n.ito in securing his services. Ho
will havo charge of tho clothing and
Kent's furniBhinga ? department of
which Baruch-Nettle* Company t?li
you in their ad to-day,
Many Kviule Ta\.
Tho chances arc lliat Coin pi roller
General Jones will repeat tho re
commendation that he made last
: year with reference to ili<> income
tax law. Last year Mr. Jones re
ported: "Unless provision Is made
to secure Impartial enforcement of
, the law In common Justice to those
who are now making true returns,
the whole law Bhould be repealed."
The law appears to operate In
I spurts. While .theer can he no
; doubt that the Incomes In this state
: are larger thaft they have been,
i the record t^hows that during the
year 1910 the Income tax received
by the State was less than In pre
vious years. The whoI6 fact of the
matter Is that there Is a disposi
tion to Ignoro tho law. Practically
half of the entire amount paid now
comes from Richland and Charles
ton counties. In Greenville county
the total amount paid on account
of tho Income tax is less than 9400.
while In 1906 It was almost twlee
this amount.
Win HcliolHrshlpH.
In the recent competitive exami
nation for scholarships to Clem^pn
College recently held in this coun
ty, Messrs. A. M. Trotter, of Cam
don, and W. E. Rowers, of Kershaw,
wore the successful Applicants.
Our heartiest congratulations ara
extended these young man.
;? L... . ? f ^.. \? - rferfe
f.
SHOOTING A HORSE.
Th? Way t* ln?t?ntly End His Misery
Siiovld He Break ? Lag.
WU*u it horse fulls lit tlw hurtles* Ms
nuturul luclluatlou Is to get up again
The ahock of tbe fsll has cviud utm
iit<>rv ur lea*. and tu bis efforts to arise
It*' may further Injure himself us well
a* the harness.
The tlrat actfon should tie to sit on :
hi* h**ad. [Hunting his nose upward
with one hand, to keep hi in from i
atruggling until the traces and nil other ;
attachments to tbe vehicle can l>? un- <
faatened. If two person* are preaent
this csu be done without difficulty. j
It a horse breaks bis leg the most
humane as well as the most sensible
a<tlo,u^ls to shoot blm ou tbe apot.
It la true that cases are on record
where broken legs hare been success
fully treated by means of auspeudlug
the horae In a sling and pulleys, but
the exixirtments In this direction have
almost Invariably met with failure
To shoot a Muttering animal aud kill
him liiMtautly la not mo simple a mat
ter a? It ut first appears. saya Country
Life In America. Many shot* are
sometime* tired before death results.
IIow and where should a horse bo
ahot?
in (ho center of every borers fore
head u little above tbe line of the eyes
ia a little swirl something like a cow
lick. Three Inches above this swirl is
the exact spot to lodge tbe bullet to
insure its piercing the brain The
bullet should uot be of leaa than 38
caliber.
For sprains hot or cold bandages are
recommended. Fomentations promptly
applied sometimes prevent permunent
lameness. Spraiuing ' of the back
sinews* is only loo common and un
less promptly aud properly treated re
aults In kuuckling and other cotnplh-n
Hons Blistering, lirlng and even
nerving are reported to. I?iii n should
be borne in mind that tlieae drastic
measures are often unnecessarily (ak
en. Rest, turning out wligft-e prip ti
cable under favorable condition*. and
massage often effect a cure
Not Infrequently a horse will pick up
a nail. It is unnecessary to say that
tbe first aid is to remove the nail. If
suppuration eusue poultice the wound
and give tbe animal rest until well. It
may be w'ell to remove the shoe for a
time. Great care should be taken (hat
the nail be not broken ?ff Hush with
the sole and left there to fester. Horses
are peculiarly susceptible to tetanus,
or lockjaw, and a null often causes ft.
Hypnotizing Lobsters.
"Hypnotize lobstersV Sure thing !
you can." said the limn In South street, j
"See hero." he said, picking up an I
active one by the body behind the ]
Claws. He Htroked It down the tall j
three or four limes, and the lobster be- ;
came very stlfT and still lie set It.on j
the (loot- against the wall, standing it i
up. He took four or tive more lobsters j
/and treated them the same way "Now j
watch 'em for a minute." he said. !
looking at the row of prospective < haf ;
lng dish tillers The first lobster
gradually became limp and fell on the
floor" with a crash . This woke the j
third lobster In the row. for it. too. ,
fell forward Then two more fell, j
They all started to make off. but he
caught them as they tried to scuttle
away. "Sure thing," said the South
street man; "It's as easy to hypnotize
'em here as on Broad way ." ? New York
Sun.
Falling Up Out of a Balloon.
If a man falls out of a rising aero
plane or balloon be will not go toward
the earth, but will continue rising into,
the air for an appreciable time. If
the air machine were stopi>ed in its
ascent at the time It could catch the
man as he came down If the airship
were ascending at the rate of thirty
two feet a second the man would rise
sixteen feet before beginning to fall
toward the earth. Thus, by reducing
the speed of Its ascent, the vessel
might keep by the side of the man
and rescue him. The reason why the
man rises Is the same as the reason
for a bullet's rising when shot from
a gun Into the air?both the man and
the bullet are given a velocity upward,
and It takes some time for gravity to
negative that velocity. ? Harper's
Weekly.
T
8id* Issuos.
"Brother Hardesty. how much are
you going to give for the support of
the goapel this year?"
"Why, Brother Askum, if I ain't
helpln' to support It wbeh I give $16
to the organ fund. $0 to the chandelier
fond, $5 to the carpet fund, donate
two tons of coal, chip in for the Jani
tor fund and furnish most of the gro
ceries when we bars a church supper
of course I'll put down somethln*.
How much do you want?"?Chicago
Tribune.
Pa Wai Right.
"Pa eays you keep almost every
thing here," said the Bmall aon of the
Tillage editor
"I guess your pa's about right," re
plied the owner of the general store.
"And pa says," continued the little
chap, "the reason you fee<<p so many
things la because you don't advertise."
?Chicago New*.
Soulless Contributors.
* "The congregation numbered thirty*
two souls this morning*' remarked ths
parson. .
"Thirty souls,*? corrected the deacon.
"We got two plugged nickel* In the
oollecdOB bog."?Kansas City Journal.
A Household Jewel
"Is yonr new maid competent f"
"Very. She can even fool ageots and
mis*
The Kind You Have Always IJought, ami which ha* been
in u#? for over ttO year1*, lia** homo tho Hltfiiatnro of
mid lia* heen made under hlH per
sonal NiipervlMloii wince itn Infancy.
Allow no one to deceive yon In till*.
All Counterfeit#, Imitation** and "Jiint-a*?-good" are hut
Experiment** that trifle with ami endanger the health of
IntunU and Children?Experience against Kxporlwonk
What is CASTORIA
Oaatoria Ih a harmless HuhHtltiito for Castor Oil, Pare*
Korid, i>rops and Hootliing Syrups. It Ih I'lcuwuit. It
contains neither Opium, Morphine nor other Narcotio
mibstance. It** age Ih It** guarantee. It destroy** Worms
and ullayw Fevcrishness. It cures Dlarrham and Wind
Colic. It relieved Teething Trouble*, cure** Constipation
and Flatulency. It assimilates the Food, regulate** the
Htonuu'li and Bowels, giving healthy and natural sloop.
The Children's Panacea?The Mother'** Friend.
GENUINE CASTORIA ALWAYS
Bears the Signature of
The Kind You Have Always Bought
..4 $MuU0t For..Oye?; 30 Years.
?^^<l TWI OCttTAUR.isoMPANVr TT MURRAY QTRCCT, NtW VORK CITY.
Has since 1894 given "Thorough Instruction under positively Christian
Influences at the lowest possible cost."
RESULT: It Is to-day with Its faculty of 32. a boarding patronage of 328,
Its student body of 400, and Its plant worth $140,000
THE LEADING TRAINING SCHOOL FOR GIRLS IN VIRGINIA
$150 pays all charges for the year, including table board, room, lights, steam
heat, laundry, medical attention, physical culture, and tuition In all subjects
except music and elocution. For catalogue and application blank address,
REV. THOS. ROSSER REEVES, B. A., Principal.
BLACK STONE, VA.
Annual Mountain and
Seashore Excursion
VIA
Seaboard Air Line
Aug. 16, 1911
I he Seaboard announces their annual Mountain and
Seashore excursion, August 16th, with the following at
tractive round trip rates from CAMDEN, S. C.
Washington, D. C. . . $9.00 .
Norfolk, Va $8.00
Richmond, Va. . . . $8.00
Wilmington, N. C. . . $6.00
1 ickets will be sold for all tiains Aug. 16th and will
be limited for return to reach original starting point not
later than midnight, Sept. 2nd, 191 1.
Proportionately low rates from other points on the
Seaboard to Mountain and Seashore resorts in the terri
tory. All trains consist of steel sleepers and coaches
with electric lights and fans, dining cars, etc.
For detailed information and Pullman reservations,
call on nearest Seaboard agent or write
R. H. STANSELL, A. G. P. A., Savannah, Ga.
EXKCITOU'8 NOTICE.
All parties Indebted to tho Es
tate of the lftte Thomas J. Smyrl,
Sr., are hereby notified to mAke
immediate payment to me, and all
parties, it any, having claims a
Kainst the said Estato will present
tho samo litily *ttwfc*d.
? THOMA^ J. SMYRIj, , v '
Executor.
July 27, mi?1 mo.
ADMINISTRATOR'S NOTICE. .
Notice Is hereby given tC all cred
itors of the Estate of the late M.
K. Yarborough, deceased, to pre
indebted to the said deoeaaed are
notified to make payment to me.
tr r. r "TAitBOROt7Q<tr ~
Admr. Estate of W. K. Yarborough.
Published the Camden Chronicle,
Camden,"6. C., Aug. 4, 1111*