The Clinton chronicle. (Clinton, S.C.) 1901-current, August 13, 1964, Image 2
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THE CLINTON CHRONICLE
Cttatoo, a Cn TkwniMT,
It, 1H4
Creating Wealth
Pointimr out that while the United
Statee has only 6 per cent of the world's
population it produces one-third of the
foods and services, Rep. Wm. H. Harrison
(RwWjn4» asserted that our system has al
ready proved that the way to reduce pover
ty is not by redistributing wealth, but by
creating it Hie solid and progressive
remedy for poverty lies in fiscal responsi
bility and economic freedom, he added.
Pliny, Pointless, Political
Examining the President’s billion-dol-
lar “war on poverty” against the back
ground of the combined federal, state, local
and private social welfare efforts that add
up to more than $100 billion a year, shows
it to be puny, pointless and political.
v ‘It would be better for the general wel
fare," says the Council of State Chambers
of Commerce in its analysis, “to reduce
deficits, minimise the inflationary buildup,
and protect the value of the $100 billion
which is already being spent to fight the
causes and relieve the effects of poverty."
Some Yardstick!
Remember—one argument used in urg
ing the creation of the Tennessee Valley
Authority was that it would provide a
“yardstick” with which to measure the
propriety of the rates charged by the in
vestor-owned utilities.
That had an appealing sound—so long
as one didn’t trouble to measure the length
of the TV A “yardstick.” Consider this
example. An investor-owned Kentucky
utility is paying anticipated taxes of $96,-
278 for the 1964-66 fiscal year to a Ken
tucky county. It is interesting to note that
the county expects total tax collections of
$S2,728 and that the electric company is
by for its largest taxpayer. TVA has a
plant there which is said to be worth about
three times as much as the utility’s—but it
is donating only $40,000 “la lieu of tans."
The rest of the property owners in the
county have to pick up the tab for TVA’s
share of the costs incurred for schools,
law enforcement and all the other mentisi
facilities and services that must be provid
ed by county government.
Some yardstick! And what is true of
TV A is true of all the other public power
systems, often in greater degree. For TV A
does make contributions to local govern
ment though they are much smaller than
utilities doing a considerable business snd
with a comparable investment would pay
while other socialised projects pay exactly
nothing—and more of than pay federal in
come taxes.
And who’s being taken in by these ex
emptions? Answer: the taxpayers every-
Public Debt .
To Go Higher
A total of $38 billion will have been
added to the public debt in the six-year pe
riod ending in 1966, according to a forecast
made by Sen. Harry Byrd (D.-Va.).
“We needed a debt limit of only $800
billion to finance World War H,” Sen. Byrd
pointed out. “That was reduced to $275
billion when the war was over. Now a lim
it of $800 billion-plus is in clear prospect
“Under the towering ceiling, with pres
ent planned deficits, the Secretary of the
Treasury now foresees an actual debt of
$326 billion two years hence. It has al
ready reached $812 billion.
“Of this $812 billion, $26.7 billion has
been added in the past four consecutive
years, and another $12 billion is planned.
This will add up to $88 billion of debt add
ed in six consecutive years of deficit financ
ing, an average of more than $6 billion a
year.
Keep The Scythe Sharp
If one wants a reason to justify a va
cation, some remarks by Paul J. Cupp,
President Acme Markets, Inc., more than
fill the bill.
Mr. Cupp pictures vacationing such as
too few persons remember. It wasn’t just
a matter of killing time but included useful
and healthful work as well as recreation.
He says:
“It is good to realize the value of re
creation and its meaning to our health,
happiness and work satisfactions.
“As a schoolboy, I recall the summers
spent on the farm of relatives, the cutting
of hay and the harvesting of onto and
wheat. While the work was not easy, it was
a change, and for a city boy, quite an expe
rience. There were no tractors—it was
horsepower and manpower, literally. I
learned to swing a scythe and to use a
pitchfork, and while the body was tired at
the end of the day, both body and mind
were being re-created.
‘The value of recreation is now univer
sally recognized. It can sharpen the mind,
just as whetting sharpens the scythe. We
cannot spend too much time in recreation,
else our work suffers. Likewise, too little
recreation, and we do our work as with a
dull scythe.”
Babmn Discusses
Changing Consumer Habits
By ROGER BABSON
Babson Park, Mass, August 13—Consumer
markets are being reshaped so fast, so dramati
cally, and on such a wide geographic scale that
I sometimes wonder how many of my readers
recognize the extent of the “revolution.” The
people I most want to talk to about this are, of
course, those of you involved in manufacturing,
retailing, the services, advertising, or promotion
in general.
PERSONAL INCOMES CLIMBING FAST
One of the key reasons why consumer habits
are experiencing such a dynamic change Is the
unprecedented growth in personal incomes. Dur
ing 1963, for instance, about a million family
units were newly raised into the income brack
et of $10,000 a year or better, carrying the total
for this secure economic group of buyer units to
an all-time high of 12.3 mflUon. It should be not
ed, in fact, that at least a third of these had in
comes of over $15,000. Also important la the
knowledge that 1963 saw a reduction of TOOjDQI Is
marketing families earning less than $M0B a
year.
The thing I want to stress about this trend is
that it does not mean that families simply buy
mere of what they have always bought, but thsft
they are learning to look for better quality goods.
The tendency toward luxuries and toward higher
living standards is also strongly on the increase.
More money is being laid out for foreign travel,
better automobiles, boats, and—probably moat
important of all—higher education. As a matter
of fact, the education “explosion” is having a
tremendous effect on buying habits, and will con
tinue to do so over the years ahead.
EDUCATIONS EFFECT ON SALES
Searching out the latest statistics, I have
found that, while the population of our nation
contained only 7.5 college-educated men and
women 30 years ago, it now has 16 million. And
this uptrend is gaining speed at a great rate.
In fact, government observers anticipate that
the college-educated win total 20 million by 1970,
and will reach as high as 28 million during the
following decade. Already, estimates have It
that 39% of our households are headed by at
least one parent with a higher education.
Add these facts to the increasing personal
incomes and you have a buying public with far
more sophisticated tastes than ever before, es
pecially when you consider that the college-
educated people are almost always in the best
salaiy brackets. Hence this growing part of the
consuming public must be an Important consid
eration in your planning for future goods, pro
motion programs, packaging, and sales atti
tudes generally.
CIRCLING OUT FROM THE CENTER
Whenever there is a revolutionary social
trend, as in the current outburst of enthusiasm
for higher education, its effects circle out and
sweep along those not directly involved. While
millions are going to college, other millions not
college-bred are becoming sympathetically Inter
ested in cultural objectives. Self-learning is
strongly on the upgrade, as Is evidenced by a
massive turnover in paperback books, bigger
attendance at concerts and art centers, increased
library use, more educational TV programs high
er record sales.
Free seminars on science, law, painting,
sculpture, and even more highly specialized sub
jects are attracting larger numbers, both in per
son and by way of TV. This is true not only in
the big cities, but throughout virtually all parts
of the country. Summer theaters, rare and just
about unknown not to many years ago, now
flourish everywhere. I hope that my emphasis
on this change of perspective in an ever-wider
section of the purchasing public will be taken se
riously by all connected with distribution. Those
who pay no heed to the surge will get caught
short in the years ahead.
WOMEN STILL GOOD SALES TARGET
My final word of advice: The enormous num
ber of working wives has helped bring up family
incomes substantially, and their pay-check inde
pendence makes them interested in purchases
previously left more commony to the menfolk.
So it would be smart to direct more attention
to the women than ever before when you are
staging promotions for merchandise usually
aimed at the nations’ males.
grandson of the late Mathew
B. Crisp, led the group In sing
ing the Doxology and then ask
ed that we all bow tor a mo
ment of silence in memory of
those who have gone on be
fore. Then he led in a prayer
of thanks as we gathered
around the table. After enjoy-
ing the meal the forty-four
descendants enjoyed reminis
cing and planning the next get-
to gther.
There were these attending
from the Hawaiian Islands, At
lanta, Elberton, Cornelia and
Gainesville, Ga.; Grover, Salis-
The Leaky Trough
Stories
Behind
Words
for
Wiffiam 8. PsnfiaU
Peeping Tom
Lady Godiva, acronttny to Engish legend, was the
wife of the Sari of Mercia, lord of Coventry.
The people were suffering under a heavy tax load,
and Lady Godiva appealed to her husband to remove
some of it. He said he would if she would ride naked
through the town.
Lady Godiva revealed the terms to the people snd
told them to stay indoors and keep their windows and
doors dosed on a certain morning. On the appointed
morning Lady Godiva, clad only in her long hair, rode
a horse through Coventry.
Everyone followed her order except a tailor named
Tom, who peeped and, according to the legend, was
struck blind. The tailor thereafter wae called “peep
ing tom." The name is now applied to any person who
spies on another who is undressed.
Cress Hfl News
^awnzjz AUSTIN.
Is visiting her daughter after
spending two weeks at bar
home here.
CLINTON, 8. C., THURSDAY, AUGUST 13, 1964
(5t|F (Clinton (Elwmirlr
EstaMtoshed 1999
inly 4, ISM — WILLIAM WILSON HARRIS — June 13, 1961
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f ii' inr
*
Mr. and Mrs. Tom Brown
and family of Lucodale, Miss.,
are visiting her father, W. H.
Cole.
Mr. and Mrs. R. B. Segars
will attend the convention of
the North Feed Association in
Asheville the last of the week.
Mr. Segars is president of the
association.
Mrs. George Lewis, Sr., has
returned to her home in Camp
Hill, Ala., after a visit with
Mr. and Mrs. G. F. Williams
and Miss NeU Watkins.
Miss Frances Gray spent sev
eral days last week in Green
wood with Miss Sara Boozer,
who returned home with her
for a visit.
Mr. and Mrs. L. S. Hender
son had as wsdt-end gussts
Mr. and Mrs. EUwood Moyer
and children of Columbus, Ga.,
Mr. and Mrs. C. E. Dugan and
children of Newnan, Ga., Mr.
and Mrs. Southgate Jones and
children of Durham, N. C.
Mr. and Mrs. Paul Horton
and son, Danny, of Charleston,
spent the past week-end with
Mr. and Mrs. Mackey Horten.
Mr. and Mrs. James Bishop
and daughter, Terry Lynn, have
returned from a vacation trip
to Myrtle Beach.
Mrs. C. S. Pinson is visiting
her brother-in-law and sister,
Mr. and Mrs. D. C. Currie, In
HarteyvIOe.
Visiting Mrs. C. B. Mills and
Scurry Mills recently were Mr.
and Mrs. Claude Dominick and
Mr. and Mrs. Frank Dennis of
Prosperity, and Mr. and Mrs.
Grady Chandler of Clinton.
John Pinson has returned
home after spending several
days with Mr. and Mrs. Jacob
Bowers in Prosperity.
Mrs. Mattie McKittrick and
children of Ninety Six, have
been visiting Mr. and Mrs. G.
W. McKittrick.
Mrs. Grover Adams and Mias
Elizabeth Adams of Green
wood, were Wednesday guests
of Mr. and Mrs. E. R. Aus
tin.
Miss Brenda Sharpe, student
nurse at the Columbia Hos
pital, and Miss Martha Steven
son, also of the Columbia Hos
pital, spent the past week-end
with Mr. and Mrs. J. E.
MountviDe New*
MU. MAUDI BRYSON
CRISP REUNION
On Sunday, August 3, at the
home of Mr. and Mrs. Roy
Adams and Miss Zeile Crisp
(Mountville) the snnual Crisp
reunion was held. The descend
ants of Mr. and Mrs. Mathew
B. Crisp, Mr. and Mrs. Wil
liam R. Crisp and Mr. and
Mrs. John H. Crisp gathered
on the lawn under the shade of
the lovely magnolia trees
where a bountiful picnic lunch
was servad. The Rev. W. E.
Crisp of
bury, Brevard aad Wlnston-Sa-
lenm, N. C.; Greenville, Lau
rens, Columbia, Rock mil,
Clinton and Mountville.
Mr. and Mrs. Astor Chapman
nad family of Baltimore, Md.,
spent last week with his pa
rents, Mr. and Mrs. C. L. Chap
man.
Mrs. W. H. Finley visited in
Walterboro Inst week.
During the week-end Hugh
Bryson and children of Green
ville, and Mr. and Mrs. Tom
Bryson and family of Newber
ry, visited Mr. and Mrs. H. W.
Bryson.
■ -
, Georgs Finley of
N. C., visited his .
ing the week-end and
the Finley reuntoe.
Visiting Mias Chrolyn
this week is Miss Jeanto Mto
of Clinton.
Patronize
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DEALER
Clinton, S. C.
Mr. aad Mrs. A. B. Hill
Sunday with relatives in An-
Mrs. C. R. Howard and
daughters visited bar aMfhar
in Greenville several days re-
YOUR
1J l \ l 1
\in\iw
PROGRAM
“SUMMERTIMK IS MOVIE TIME’
Today-Friday-Saturday Night
ALFRED HITCHCOCK'S
Susponsoful Mystery ,
Shews: 8:$(L 5:30 aad 8:
aad 8:00 Oaly
Mrs. E. A.
turned to OMumbia where Me
Saturday: 5:80
Chlldria Vfl Mat
Special
Kid Show
Saturday 1:00 A 8:00 pjn.
MON.-TUES.-WED.
AUG. 17-18-19
With Jay
StOO, 5:00, 7:00,
COMING—
ISLAND OF THE
BLUE DOLPHIN
MOON SPINNERS