The Clinton chronicle. (Clinton, S.C.) 1901-current, November 22, 1962, Image 2
2
THE CUNTQN CHRONICLE
Clin ton, S. C„ Thursday, Nuvsmbsr 22, lf62
Now Thank
We All Our God
Now thank w’e all our God,
With heart and hands and voices.
Who wondrous things hath done,
In whom His world rejoices;
Who, from our mothers’ Inns,
Hath blessed us on our way
With countless gifts of love,
And still is ours today.
0 may this tkwinteous God
Through all our life be near us,
With ever joyful hearts
And blessed peace to cheer us;
And keep us in His grace,
And guide us when perplexed,
And free us from all ills,
In this world and the next.
All praise and thaPks to God
The father now be given,
The Son, and Him who reigns
With them in highest heaven ;
The one eternal God,
Whom earth and heaven adore;
For them it was, is now,
And shall be evermore.
The Work of
Many Hands
We are often told that big business is
the enemy of small business—as the dog is
the enemy of the cat. But dogs and cats
are often firm friends. And the big busi
ness is often the best commercial compan
ion the small business has.
A striking example of this is provided
by one of the spectacular achievements of
all time—the communications satellite, Tel-
star. It was developed and financed by the
country’s largest telephone company. But
—as that company makes clear in a maga
zine advertisement—Telstar “is the work
of many hands.” Some 1249 different com
panies, most of them small, were subcon
tractors and suppliers. Their billings ran
from $100 on up. They are located in ev
ery section of this huge country. They
provided resistors, transmitters, antennas,
and other essential and highly specialized
equipment. They were chosen because
of competence in their respective fields.
Size was of no imortance.
The parent company says of Telstar:
“Many shared its creation so that all might
share its accomplishments.” This felici
tous phrase is true of almost everything
that contributes to the progress, the well
being, the happiness of mankind. There is
room in this country for enterprises of ev
ery size—for quality, not dimension, is the
criteria.
reeling and guiding out-of-control vehicles
until they can be safely brought to a halt.
In achieving, at long last, effective pro
tection for the innocent against being met
head-on by the unwary, reckless or drunken
driver, or one at the wheel of a defective
car or with unsafe tires, the road-builders
have something to cheer about. And cer
tainly, this solution to the most terrifying
single threat to highway safety should be
of utmost concern to every community as
well as to every highway engineer faced
with the task of modernizing its roads.
From here on, when we drive a “divid
ed” highway, we shall look for that steel
guardian—and feel thankful when we see
it.
The art of taxation consists in so
plucking the goose as to obtain the largest
amount of feathers with the least amount
of hissing.—Jean Baptiste Colbert.
Stories
Behind
Words
by
William S. Penfield
Babson Talks
About Advertising
The word “ambition” originated in the ancient art
of politics, specifically from a practice employed by Ro
man candidates for public office.
On market days the candidates went about the mar
ket places making speeches to the crowds. In the lat
ter stages of the Republic they went from house to
house seeking votes. They would call each person by
name, shake his hand and urge his support In cases
where a candidate did not know a person’s name he
had a companion whose business it was to whisper the
name in his ear.
This seeking of votes was called “ambitio” from the
Latin verb “Ambire,” meaning to go about. Ambitio
evolved into the English word ambition.
Highway Death
Preventer
Head-on crashes—the bloodiest of all
highway casualties which took 4,000 lives
last year—can be prevented.
This is the lesson traffic engineers and
drivers have learned from the New Jersey
Turnpike—the busiest toll-road in the
world.
The “preventer” is a tough, foot-wide,
continuous guard-rail down the median
strip of the divided highway—which keeps
it divided, even when speeding cars go out
of control.
Since completion last year of the 118-
mile barrier (begun in 1957), there has not
been a single head-on crash fatality along
this teeming expressway. Similar reports
from California, wherever these tough steel
dividers have been installed on heavily-
traveled, high-seped freeways, and from the
Pennsylvania Turnpike—where a center
ribbon of steel now protects about half of
its 470 miles—confirm New Jersey’s expe
rience.
This is impressive evidence that the
“cross-over” accident, where a car or truck
careens into the lefthand roadw’ay and
crashes mercilessly into helpless oncoming
traffic, has met its master in this barrier
of restraining steel. The twelve-and-a-half-
foot, deeply corrugated beams, bolted to
gether and mounted on rugged steel posts,
have now proved their capability of with
standing the shock of impact and of redi-
Babson Park. Mass., November 22—Advertis
ing does not need to be defended against its crit
ics; it can defend itself. I am quite aware that
tremendous sums of money have been wasted
in advertising., but think how much money has
gone down the drain in drilling for oil or mining
for gold. When the right media and techniques
are used in advertising, they can bring tremen
dous rewards, just as can drilling in oil-rich ter
rain or mining in promising lodes. Advertising
is, of course, a risk, and it should be sold as such.
CHANCE WORTH TAKING
Nevertheless, it is a risk well worth taking.
I can think of few gambles more likely to pay
off. It is obvious from the rec
ord that officials of American
companies agree with me on
this, so their outlays must
have been profitable indeed.
When the final total is figured
for 1962, I expect that both na
tional and local advertisers
will have shelled out about $8
billion for ads in newspapers
and magazines. This repre
sents a most spectaculer chan
neling of cash into newspaper
advertising.
Proof of the success of advertising is found in
its steady growth of popularity. Ten years ago,
for example, expenditures for newspaper and
magazine advertising totaled only $3% billion,
while they amounted to only $1V& billion just twen
ty years ago. For some years a steadily greater
part of corporation costs have been going into
advertising, and I am cretain that this trend will
continue over the years ahead. It is interesting
to note that, along the way, those concerns do
ing the greatest amount of advertising have near
ly always been at or near the top in their fields.
ADVERTISING HELPS EVERYBODY
Some labor publications tend sometimes to
complain that companies are putting too much
money into this type of publicity. Union officials
want higher wages for their members, and more
and more expensive fringe benefits—and often
think of advertising as mere diversion of money
that should go to the employees in one form or
another. Hence, company officials should make
plain to their personnel the value of advertising
in holding up production and keeping employment
high. A well-run firm is careful not to waste
funds in profitless advertising. Results are al
ways carefully studied, and directions are pur
sued that bring about greater sales, which in
turn lead to larger payrolls.
Newspaper advertising is to a great extent
responsible for our having the highest wage rates
and the best standards of living in the world.
There could be no mass selling without newspa
per advertising. Mass production would be an
impossibility without mass selling. Without mass
production, our standard of living could not con
ceivably have reached its present historic height.
SMALLER CITIES IMPORTANT
Many corporations located in or immediately
outside of big cities place most of their outlays
in national media, but more and more are recog
nizing the value of local placement. For instance,
even some r' the biggest concerns are giving
more attention to small dailies and weeklies. I
expect this tendency to increase over the coming
years. Surveys have indicated that people of
small communities read advertisements with
great care.
In fact, I should say that I still consider news
papers, both large and small., as a safe invest
ment. This is particularly true where there is only
one newspaper which controls a given area, with
the focus in a smaller city. True, production
costs are moving upward, but it is still relatively
easy to raise the price of a newspaer by a cent
or two. People still want written news, and the
more they pay for a paper the more carefully
they read both the news and the ads. This means
that the advertising space becomes very valuable.
ADVERTISING AND YOU
Occasionally I hear somebody say, “What is
advertising doing to help me?” That is an easy
question to answer. It is helping you, for one
thing, to hold your job 52 weeks out of the year.
It is helping to up your ‘Hake home” pay. It is
increasing employment, so that your children too
can get a good education. All of us should en
courage newspaper advertising.
Clinton Hi-Lights
By MARJORIE ARNOLD
The past week-end was full of
activity for many C. H. S.’ers as
they took time off from their
studies to attend concerts, foot
ball games, and parties and to
visit various college campuses
throughout the state.
Students who attended the
Greenville concert of interaatioir-
ally famous pianist Van Cliburn
in November were Mary Harvey,
Janet Johnson, Dlshie Delaney,
Janet Hamer, Sister Blalock,
Charles Cooper and Janice Pin
son.
Many members of the C. H. S.
band and glee club, majorettes,
and other students taking music
attended the afternoon perform
ance of the Atlanta Symphony
Orchestra last Friday in Belk
Auditorium. Other students who
attended the evening perform
ance were Sally Pitts, Janet
Johnson, Hap McSween, Dianne
Ledford, Mary Harvey, Kay
Trowbridge, Jane Johnson, Bev
erly Muller, Ty Smith, Jim
Adair, Charlie Nettles, Mary
Locke Simons, Jackie Robbins,
Phil Rogers, James Jacks,
Charles Cooper, Sister Blalock,
Billy Ballard and Dishie De
laney.
From all the comments around
C. H. S. the students really en
joyed hearing both Van Cliburn
and the Atlanta Symphony.
C. H. S.’ers who watched Eas
ley defeat Newberry at Easley
were Mary Bart Stump, Eddy
Madden, Anne Black, Carl Fin-
cannon, Johnny Glover and Cyn
thia Boyle.
Several C. H. S. seniors visited
college campuses last week-end.
Anne Black visited former
C. H. S.’er Murray Addison at
Converse College in Spartanburg.
Jane Ellen Fowler spent the
week-end at Winthrop College in
Rock Hill and attended the
Sophomore Dance on Saturday
night. Journeying to Columbia
College in Columbia for High
School Day last Saturday were
Shirley Aim Timmons, Ellen
Lawson, Mary Harvey, and Mar
jorie Arnold. The girls enjoyed
touring the campus and talking
with many Columbia students
They were also treated to special
entertainment by the students
and a coke party in the beauti
ful new student center.
The top magazine salesmen
have been awarded prizes for
their fine work in the drive.
Bruce Mills received a watch
and Jackie Robbins, a table
model radio. Billy Bishop and
Mary Jo Devore each chose a
35 mm camera, nineteen other
seniors received stuffed animals
for selling twelve subscriptions.
CLINTON, S. C., THURSDAY, NOVEMBER 22, 1962
$lfp (Hltntmi (Hljrnntrlr
July 4, 1889 — WILLIAM WILSON HARRIS — Jane It, 1956
PUBLISHED EVERY THURSDAY BY THE CHRONICLE PUBUSHING COMPANY
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The Chronicle seeks the cooperation of its subscribers and rrarhin — the publisher will at
all times appreciate wise suggestions and kindly advice. The Chronicle will publish letters of
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Member: South CaroUna Press Association, National Editorial Association
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AMERICAN PRESS ASSOCIATION —_ New York, Chicago, Detroit, Philadelphia
Now that the Thanksgiving sea
son is here, students at C. H. S.
can be heard discussing their
plans for the holidays and what
Thanksgiving means to them.
The consensus of the students
seems to be that people are be
coming so wraped up in the
“Christmas Rush” that they
hardly take time to remember
Thanksgiving any more. Let’s all
hope that this fact is not true,
for not only we students at
C. H. S., but also those all over
America have more to be thank
ful for than any otter group in
the world. Loving parents, nour
ishing food, warm clothing, good
schools, and a democratic gov-
erament—all of these things
which we are prone to take for
granted are only dreams for
those who do not have them.
Let’s keep this fact in mind as
we sit down to our wonderful
Thanksgiving dinners and strive
to make this holiday just that—
a real Thanks-Giving.
Mountville News
MRS. MAUDE BRYSON
Mr. and Mrs. Olin Stewart and
family visited in Spartanburg on
Sunday afternoon.
Miss Carolyn Bums spent the
week-end in Gaffney. She was ac
companied home on Sunday by
Mr. and Mrs. Marion Olephand
and Miss Jennie Pattrick.
Mr. and Mrs. J. W. Miller spent
Sunday with their daughter, Mrs.
Hugh McCarter and Mr. McCar
ter in Fountain Inn.
Mrs. Arthur Alexander is with
her daughter, Mrs. Agnes Bailey
who underwent surgery in the
general hospital last week.
Mrs. Roily Bannister, Sr., of
Clinton visited her son," Charles
B. Bannister and family on Sun
day.
G. C. Watts is in Bailey Memo
rial Hospital in linton.
IP YOU DON’T READ
THE CHRONICLE
rou DON’T GET THE NEWS
PHONE 8334541
CALLING THE COACHES
Coach Frank Howard
of Clemson
Each Saturday 12:15-12:30
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- By -
Citizens Federal
SaviMS & Lean Assodatioe
220 W. Mate St. Otetaa, & C
News Of
Bonds Ctom Roads
Friends of Mrs. Jsff Brewing-
ton will regret to learn that she
is undergoing treatment at
Self Memorial Hospital in Green
wood. Mrs. Brewington spent
several days in Bailey Memorial
Hospital last week-end, returned
home on Saturday.
Miss Shirley Spivey, daughter
of Mr. and Mrs. Hub Spivey is
in General Hospital, Room 320
Greenville, S. C., where she un
derwent serious surgery last
week. Friends of Miss Spivey
will be glad to know ate is im
proving and whan she is able to
leave the hospital will be at the
home of her grandmother, Mrs.
H. L. Blackstone, Route One,
Owing*, S. C. Miss Spivey has
been with her grandmother this
fall she is employed at a garment
manufacturing plant in Green
ville County.
Kenneth Johnson, student of
Georgia Tech, Atlanta, Ga. David
Pitta, student at Oemsoa, Braes
Morgan and Wayne Morgan, stu
dents at Qemson are spending
Thanksgiving holidays at their
respective homes. 1
Mrs. B. W. Cooper and Mrs.
J. C. Nabors
Members of the
of Shad]
ity Club will most
at 7:20 at home of Mr. and Mrs.
Earle Johnson.
Subscribe T# The
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Features: Thursday and Friday
LADY AND THE TRAMP—8:23, 0:23, 9:23
ANGELS—4:38, 7:88
Last Complete Program 7 :S8
Saturday:
LADY AND THE TRAMP—1:40, 4:48, 7:50
ANGELS—2:55, 6:03, 9:11
Mon.-Tues.
Nov. 26-27
The Pidgeon
That Took Rome
A comedy, with Charlton
Heston, Elsa Martinelh.
Wed.-Thur. Nov. 28-29
This Earth
Is Mine
Technicolor
Rock Hudson, Jean
Simmons
COMING SOON
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