Historical Newspapers of South Carolina

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Pair* Four THE CLINTON CHRONICLE r t Dttmbtr 31. ISM Ollir GUintmt (Etironirlr FsUblUhrd IHf WILSON W. HARRIS, Editor and Publisher HARRY C. LAYTON, Assistant v Published Every Thursday By THE CHRONICLE PUBLISHING COMPANY Subscription Rate (Payable In Advance): One Year $2.50 Six Months $1.50 Entered as Second Class Mail Matter at the Post Office at Clinton. S. C., under Act of Congress March 3, 1879. The Chronicle seeks the cooperation of its subscribers and readers— the publisher will at all times appreciate wise suggestions and kindly advice. The Chronicle will publish letters of general interest when they are not of a defamatory nature. Anonymous communications will not be noticed. This paper is not responsible for the views or opinions of its correspondents. ' MEMBER: SOUTH CAROLINA PRESS ASSOCIATION NATIONAL EDITORIAL ASSOCIATION National Advertising Representative . AMERICAN PRESS ASSOCIATION New York Chicago Detroit Philadelphia Yule Spending Described As Best On Record usually mild weather during the I firtt few weeks. Shoppers tended , to be more price-conscious, it was | pointed out. Suburban stores chalked up more favorable year- to-year gains than big city depart ment stores Sales of outerwear ! lagged as shoppers, waited for post- New York, Dec. 24 — Christmas holiday promotions. shoppers spent more money in De- , ^ 7 cember, 1953, than in any previous Parties Be Given Yuletide season. Dun A Bradstreet Y ear ' s £ ye On Thursday e v e n i u g, New Year’s Eve at 8:30 p m., Interme diates of the Joanna Baptist church that the present Christinas shop-; w iU go to the home of Joan Reeder ping season will result in total re- for a party. The young people will tail volume of about $17,300,000,000 go to the home of Joan Toncmkins for December—about 1 to 3 per for a party. Both groups will as- said today. Basing its conclusion on a pre liminary survey of shopping trends in 38 states, the agency estimated semble in the recreation room of the church at 10:00 p. m. Refresh- CUNTON. S. C.. THURSDAY, DECEMBEER 31, 1953 A New Curtain Raiser Today we tear the last sheet from the 1953 calendar and begin a brand New Year. Tacking up the new calendar is a curtain raiser, an .mportant turning point with new problems, opportunities and re sponsibilities. The beginning of a new year al ways c alls for resolutions to be not ed on the crisp, fresh pages of a new diary. Many people say mak ing resolutions is nonsense and just a bit silly. Some psychiatrists say they don’t think resolutions the best method of curbing little dif ferences and correcting mistakes. The best method, they say, is giv ing some thought to what causes our troubles and trying to correct them rationally, and that, of course, makes sense. But we don’t agree that making resolutions is an idle pastime or waste of time. It is a fine idea, we think, to the contrary. Human flesh is weak, we all know, but new resolves and a determined • tffort to carry them out, will do us all good. It is a two-way road—the things you hope to do. and the ihings vou hope not to do. It’s nothing against you to fall down flat, but to lie there and give up is di-prece Let’s face 1954 as one with hopes «• nd promises, and with a determi nation that we will all strive hard I given from the South Carolina State Commission of Forestry. Delivery of seedlings is being made to farmers at the company's nine pulpwpd yards, located in all parts of the state. This week dis tribution of seedlings is scheduled at the Sharon and Laurens wood- yards. The week of January 4, free seedlings will be distributed at 'diately. Walterboro, Andrrws, Mullins, and Greenwood ymids. The week of January 11th, free pine seedlings are to be distributed at Rock ton, Lancaster and Camden yards. The Soil, Conservation Service^ and company officials urge all ap plicants to obtain their seedlings promptly and to plant them imme- cent higher than the total for Dec- cember, 1952 This would put total retail vol- ments will be served and a film ume for the year at a new high of, will be shown. The pastor, Rev. 172 billion dollars, about 5 per cent James Mitchell, will lead in the higher than the previous record of New Year's worship period. 19.52. | ♦ Dun & Bradstreet pointed out free RinC SeedlinOS that December retail volume .in A •! ii t r ^ |the East and New England wasjAVOllODiG TO Farmers close to but not above last year’s • level. The newspaper strike in New The West Virginia Pulp and Pa- ! York, a delivery truck drivers’ per Company of Charleston, has : strike in Pittsburgh, rising layoffs announced that the distribution of money and everything else. You in manufacturing and abnormally; 1,500,000 free pine eedlings to are under no obligation to support warm weather were cited as rea- South Carolina farmers will begin your home town newspaper in sons for the lag. Biggest gains this week. This program began, order that those who produce it are were reported in the South, South- as the largest free seedling distri- provided a livelihood. You support west and Pacific Coast regions. bution program ever undertaken your home town paper because you Disbursements of $1,033,000,000 by private industry in this state, in have confidence in it, you need it,i in Christmas club savings—a new cooperation with the Soil Conser-I because you feel it gives you full high—helped bobter buying at the, vation Districts, value for your money, because you start of the season, but shoppers The seedlings being distributed believe it stands for those high and enthusiasm was dampened by un- were purchased by the company' fine things in the community that count for good citizenship that can not be purchased with money’. You have confidence in it because you consider it reliable and fair whether you always agree with it or not A newspaper that does not have standards and convictions and live up to them does not deserve to exist. We received an appreciated letter Christmas from a mother thanking us for taking an uncompromising stand against liquor and drunken drivers, and our refusal to fill our columns with whiskey and beer ad vertising. Often we receive such commendation from mothers and father; This is mentioned to em phasize that readers appreciate a paper with policies ard principles from which it will not swerve. Readers com* first with 'Hie Chronicle, their confidence and support must be held if circulation ;r.d reader interest is to be main tained The AAA rating we hold This Week ALL SUEDE SHOES % Price ALL SIZES AND WIDTHS MANY STYLES ALL NATIONALLY ADVERTISED Moore’s Shoe Store by a national rating make the grade whatever our | bureau shows we are discharging be. The truth is w’e| this important re ponsibility ers with whom we the ve nest as* roals may b<* i' .'t have to wait until we tear! Our adverti Jrwn the old calendar at the end of ha\ • enjoyed a twelve* months period—my day »<> iation make i pc, :b'.e far 4« *!u* New Year can be calendared to pubh>h a be’ter newspaper. The joi new resolutions. | re’-ati'-nship o$ a new-paper and its ^ .i advertisers is basically a coopera- HoDDV Season Passes tivc busineis enterprise, beneficial cSTLa, the greatest seeson of all the vear, has come and R'>ne.j a newspaper tha. is widel> For this community it was a happy.I rea H d u^ rouKh i l ‘ n , ton ‘ ^ ^ enjoyable occasion with family! and helps merchants and others seU customers read and see makes the; the day Local merchants reported lively, , . . , , holiday buying with record crowds lasl ' n « lm F n 2? ,on ; , and „n the streets and m the stores un- „ know * ^ 1lhe til late Christmas Eve rnght *«* ly '".a ' . The city had been attractive and famiiyjsjonger than that at any inviting for several weeks since the airival of Santa at which time it overnight became a lovely “Christ mas City”. The.decorations brought other publication produced. We an ticipate these same pleasant rela-l tionships with our advertisers, local and national, in the years that cheer, happiness and commendation U* .rtml » to all groups, lo our town people, and to many;™ d< £* advert,sera, commerctal, passing thmugh the city, traveling Pnntmg and office supplies custo- m all directions ; mers ' and our ow " lo >' al employees. Many unfortunate families •hd'wre,"* indebted in m«ty wd individuals were remembered with "P’ 655 our P rofou "F J. rat ‘ tude „ „ gifts to add to their needs, and , Thls rvded.cates itself happiness. That is the true spirit of ! ° fo 5 1F 5< and stands ready , Christmas. There were needy chil-|‘° do lts Pa"- We r “«‘ n " our ( “' h oren who were made happy be- and confidence in this community cause of interest and generosity of. ^ r dS 0 P^'^f ™u '' ethers. There would have been an —^—: absence of good cheer had every- IF YOU DON’T READ body been interested only in their, THE CHRONICLE own happiness. YOU DON’T GET THE NEWS The streets for several days were — crowded with people with parking lots and meters jammed to over-'; flowing. The free parking facilities made shopping easy for many and, satisfactory. We need more of such areas—they draw people and trade to a town. All in all it was a happy occasion with no tragedies to mar the season. DL n It it Over! ij^-d Our Responsibility To You With today’s issue of the paper The Chronicle reaches another milestone and with the dawn of, tomorrow begins its 55th year. The paper was established in 1900 and; has been owned and directed for a number of years by its present ownership and staff. A glance at the front page headmast shows that the date will change next Thurs-! day to Volume LV, Number 1 As we enter the new year we are fully mindful of our responsibility to this community and are grateful to each one who has contributed a large or small part to the growth) of the paper which has enabled us | to offer an expanding service, a bet-, ter newspaper, and additional badly needed room for the plant provided by our recent change of location ; We have made mistakes, of course, the only persons who don’t make them are resting in the cemeteries. But our mistakes should stand out u% ^ bold challenge to us in the future. As an important part of this com-; munity The Chronicle has always keenly felt its responsibility. As we have said before, a newspaper is aj peculiar institution, different from 1 every qther type of business It is* a community institution dedicated I * to service. If the pubhaher it hon- - est, service will come first, above ( * * ■ WJvt made a firm resolution to continue to serve you to the best of our abil ity every day of the new year. PUTSCH CAPITAL LIFE KSWANCE COMPANY “FpmmM rm FrnUk DtSntri u Sf*tW WHITE JANUARY STARTS SATURDAYI tjOODS Iki ■ m Tfet, ;. L r <*v SHEETS There’s no proving ground for quality like the home... no better expert than the homemaker! For 3 genera tions homemakers have discovered that Nation-Wide muslin sheets are a wonderful investment...! long-range saving! Subject them to heavy use, they take it! Put them thru repeated launderings, they stand up to it! They’re clote-woven in a balanced thread count for uniform strength, durably tapo-selvaged to resist tears, smoothly finished for comfortable sleeping. Yet just compare...see how little you pay for these time-tested fine quality sheets. Stock up now! • 81"x99" .1.66 81x108" tl.77 42x36" com* . . 142 C PENNEY’S PENCALES* combed-yarn percale sheets! 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