The Clinton chronicle. (Clinton, S.C.) 1901-current, July 23, 1953, Image 12
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Page Four
THE CLINTON CHRONICLE
Thursday, July 23,. 1953
Soil Conservation
By JOYCE PRUITT
(Material taken from “Our Ameri
can Land," by Hugh H. Bennett)
What is soil conservation? Soil
conservation is proper use and care
of the land. It means using the
land to produce the preatestj
amounts of the things most needr
ed, and at the same time protect-
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ing it so it will not lose its produc
tiveness. The conservation meas
ures used are beiqg constantly im
proved by careful research at soil
conservation experiment stations
throughput the country, to meet
different soil problems. All land
is not alike. Each field or acre must
be used for things it is best suited
to produce, and protected accord
ing to its needs.
All measures that help Iteep the
land productive are tools of con
servation. Terraces, contouring,
organic matter, grass, cr6p rota-
trees, drainage if it is too wet, and
irrigation if it is too dry—all of
them are conservation tools. Soil
conservation includes any and all
measures that will make the land
produce more without damaging it.
Some of the soil troubles that
conservation helps prevent are:
1. .Topsoil washing or blowing
away.
2. Covering good land with eros-1
ion debris.
Some may ask, “What Is eros
ion?” And the answer would go
something like this.
Soil is not permanent. Under
many conditions it is extremely
unstable. When wind or water
moves across bare earth they us
ually carry some soil with them.
They may move it hundreds of
miles or only a short distance, but
eventually they will carry away
large amounts of soil, unless it is
tied down.
Dense plant growth helps to slow
down this movement. This gives
nature time to replace what little
soil is removed by erosion. Nature
does this by constantly forming
new topsoil from underlying sub
soil and rock. This slow process
known as “natural erosion” or
“gelologic erosion,” goes on unno
ticed over hundreds of years. This
type is not dangerous usually; it
may be beneficial to men and the
earth. Many fine agricultural
areas have been formed in this
way.
But where land is cultivated or
left bare, another and faster kind
of erosion occurs; this type is ac
celerated erosion, and it is caused
by man’s carelessness. When land
is cultivated there is no dense
growth of plants to protect the soil,
and erosion may be a thousand
times faster than on protected land.
Accelerated erosion damages grass
lands when the grass is thinned
out by overgrazing. It damages
woodlands left bare by otfercutting,
overgrazing and burning. This is
what we know as soil erosion and
unless it is checked, it may ruin
most of our good land.
3. Exhacstion of plant food in
the soil by overcropping and leach
ing.
—4. Aepumulatiorr of toxic salts.
5. Too much water—wet lands.
6. Lack of water—too dry.
7. Burning of organic soils.
8. Improper cultivation.
The basis of soil conservation is
wise use or proper management
of all lands.
Another good question which
may come to mind is, ‘,How do you
conserve soil?” There are many
things you can do.
1. Use suitable erosion-control
practices to stop soil washing and
owing *
2. Hold the rain that falls on the
land for use of crops, grass, trees,
livestock, and for other purposes.
You may want to hold it where
it falls, or direct it to other fields
or disposal areas, or store it in
ponds.
3. Use manure, fertilizer and lime
where needed, in the right amounts
and at the right time.
These, and other sound farm
ing and ranching practices that
protect the land and increase pro
duction, are the tools of soil con
servation. Soil conservation is the
scientific use of land.
There is a great demand for con
servation. The farmers of the
United States in growing numbers
are asking for help in putting con
servation on their land—mainly
technical help. '
The soil—which all of us live
from, is our Nation’s most impor
tant resource. Industry and labor,
and professional people, as well as _ . ci ££ i
farmers, have a large stake in the Frtllt Fill if IS
country’s land. Today they are all i • i. Pjoccorf
rightly concerned about America’s
Sears Spent $34
Million In 1952 For
Newspaper Ads
Chicago, July 15—Sears, Roebuck
and Co. spent a record-breaking
total of $34,009,500 for newspaper
advertising space in 1952, Edward
Gudeman, the company’s merchan
dising vice-president, disclosed to
Editor & Publisher recently.
Last year’s expenditure marked
the seventh consecutive year that
Sears has invested a record amount
in newspaper advertising and top
ped 1951’s previous high of $31,572,-
©00 by 7.7 per cent.
81 Per Cent To Newspapers
Sears’ 1952 expenditure Was
spread among 1,047 dailies and
weeklies located in every state but
Wyoming. (The company will open
a store in that state this year.)
The figure is an increase of 14 news
papers over the previous year.
While the ’52 expenditure reach
ed a new high, the estimated total
linagle purchased during last yr
amounted to 247,063,300, a decline
of less than 1 per cent from the 1951
total of 248,445,200 lines. This
productive soil and water resourc
es; they realize as never before
that these basic resources are link
ed directly |o the U. S. future pros
perity.
Land, therefore, is our base; for
everything we do, all we share,
even whatever we amount to as a
great people, begins with and rests
on the sustained producfiviey of
our agricultural lands.
When soil goes to town it is lost
to the farmer and becomes a cost
to the city man. Conservation
farming saves money for the city
man, makes money for the farmer
and keeps his soil at home.
decrease reflects rate raises made
by newspapers during ’52, it was
explainetT
Mr. Gudeman reported that the
newspaper dollar expenditure rep
resented 81.3 per cent of Sears total
retail media budget. The total retail
budget of $41,822,000 was also a
record high and represented an in
crease of 10 per cent over 1951.
The media other than , newspa
pers which shared- in . a $7,812,
500 expenditure last year were local
radio and television, cirulars and
miscellanous media such as bill
boards and fashion shows.
Sears retail and mail order net
sales volume during 1952 totalled
$2,932,337,701, a record high. Dur
ing the year the company added
10 new retail stores of various sizes,
bringing the total to 684.
Ever since Sears entry into the
retail business back in 1925, its ma
jor sales promotional emphasis has
i ways been on newspapers.
The company is continuing its pol
icy of buying white space through
its retail outlets. Newspaper ad
vertising is under the direction of
the national retail merchandise of
fice, headed by C. C. Choyce. Mar- '
vin C. Lunde is national retail sales
promotion and advertising manager.
Make meals tastier...
serve ice-cold Coca-Cola
Easy Asparagus
Sauce Enhances
Fried Eggplant
Fried eggplant with a zippy
sauce for bonus is quick and easy
to make. Peel a medium size egg
plant and cut into strips about an
| inch square. Dip in beaten egg,
! roll in cracker crumbs or com meal,
and fry in a little fat until brown.
Heat a can of condensed cream
of asparagus soup, add a pinch of
sage and a teaspoon. ' Worcester
shire sauce.' Serve over the egg
plant strips.
Summer squash can also t>e pre
pared this flavorful way.
Fruit Huff
2 3-4 cupc milk.
1-4 cup flour.
1-2 cup sugar.
1-8 teaspoon salt.
2 egg yolks.
1 1-2 teaspoons vanialla.
2 egg whites.
1 No. 303 can drained, crushed
pineapple. ______—
, Whipped cream for garnish.
Scald milk in double boiler. Mix
flour, 1-4 cup sugar and salt to
gether. Stir into hot milk and cook
until thickened, about 15 to 20 min
utes. Beat egg yolks and add some
of the hot mixture to them, then
combine mixtures and continue
cooking for about 5 minutes long
er. ool and add vanilla. Beat egg
w’hites until stiff, then gradually
add the remaining 1-4 cup sugar
and beat until stiff but not dpr.
Fold egg whites into the milk mix
ture, then fold in the pineapple.
Chill and serve in parfait glasses
Coke i* the natara]
partner of good
things to eat. Add
ita taste delights
to the pleasure of
good food;
SUBSCRIBE TO THE CHRONICLE
"The Paper Everybody Reads"
DR. L B. MARION
NATUROPATH _
Res. Phone 939
500 South Broad St.
•OTTIIO UNDM AUTMOMITY OI TMt COCA COU. COMPANY SY
GREENWOOD COCA-COLA BOTTLING COMPANY
"Coke” b o r*g»»fer*d trada-mork. ' © 1933. TMI COCA-COU COM»ij0>
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