The Clinton chronicle. (Clinton, S.C.) 1901-current, June 18, 1953, Image 20
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Page Four
THE CLINTON CHRONICLE
Thursday, June 18, 1953
1953 CHEVROLET CAR OFFERS
MANY OUTSTANDING VALUES
The new 1953 Chevrolet offers!
many advantages that appeal to the i
buying public.
For the 1953 market bodies have
been completely re-designed. All
cars have increased power, with
special emphasis on a new power
train that includes a new engine
and improved automatic transmis
sion. In performance, in economy,
in driving and riding qualities, ex
terior and interior appointments
the latest^hevrolet models con
tribute importantly to automotive
progress. ■ . .
Many features of the new cars
range throughout the bodies and
chassis. Of major interest:
The entirely new series, , to be
known as the Bel Air, and credited
with being the most luxurious
models in Chevrolet history. To be 1
produced as two- and four-door sc-|
cans, a convertible and sport coups,:
the Bel Airs are included in the
choice of 16 Fisher Body types.
Other passenger car series are des-;
ignated as the “Two-Ten” and,
' One-Fifty." -I
A new 115-norsepower “Blue-
Fiarr.c" engine and a refined PoW-
erglide automatic transmission re-'
engineered for greater operating
economy and faster pickup. The
so-called “standard” engine also
moves up to 108 horsepower, a gain ;
of 17,4 per cent over 1952.
A lavish choice of colors, marked
by brilliant new greens and blues,
are offered in 13 solids and 10 two-
tone combinations. Two-tone inte
riors harmonize with the selection
of exterior colors in many of the
cars. . '
Chevrolet offers 16 passenger car|
bodies in three distinct series. The
Bel Air series includes two- and
four-door sedans, sport coupes and
convertibles. The “Two-Ten comes;
in two- and four-door sedans, club;
and sport coup«s, convertible and
Townsman and Handyman station
wagons. Available in the ‘‘One-;
Fifty'* series are two- and four-
door sedans, business and sport
copes and the Handyman station
wagon.
Series are differentiated by styl
ing, both inside and out; by orna
mentation, appointments, for mo
toring convenience and the luxury
of cushioning and trim. Designed
to conform to a varied price range,
the thre series might be classified
as ‘‘Standard” (One-Fifty), “De-
Luxe (Two-Ten) and “Super De
Luxe” (Bel Air). The Two-Ten
and Bel Air series*offer a choice of
two-tone interiors, wrap - around
rear windows on closed bodies andj
appointments such as clocks, glove
compartment lights, two sun visors
arid cigarette lighters. The entire
ly new Bel Air series has several |
added distinctions. In exteriors,
the bright metal body moulding
has been broadened over the rear
fender as a base for the series
name. Rear wheel panels and
wheel discs are standard equip
ment. Three additional luxury
fabrics in passenger comaprtments
plus full floor carpets, are other
evidences of richness in the Bel
Airs. The generous variety of
choice is further exemplified by
four convertible top colors, each
harmonizing with a different exte
rior color.
More power, increased accelera-
fion and greater, economy as well
are present in the standard engine
other than Powerglides. A revised
ignition system contains a new dis
tributor, new spark plugs, and
spark plug caps that are moisture-
resistant. Capacity of the genera
tor has been stepped up to provide
added reserve for accessories. An
automatic-choke assures correct
changes without manual adjust
ment. Neither engine requires
premium gasoline.'
Driving ease has been addition
ally improved by larger, more com
fortable steering wheel and the
substitution of needle bearings for
bronze bushings in the Pitman
shaft. Women drivers particularly
will appreciate the reduction in re
quired brake pedal pressure. Brake
and clutch pedal pads have been
re-designed for comfort. The park-,
ing brake lever has a T’ handle.
Better ventilation in the driver’s
compartment results from enlarged
air ducts. Instruments are direct
ly in front of the driver. The
Eisenhower Has
Gained In Confidence
Of the People j
Washington.—It is interesting to!
note th^t while Washington is full
of presidential critics, even the,
most poisonous concede his popu-|
larity and prestige in the country!
has not diminshed. They insist he (
has failed here and flopped there,:
They attribute to him sins of omis
sion and commission. But ndne of
his opponents believe that if he
i were to run again today he would
not get as many votes as last No
vember. In brief, he is doing all!
right—so far.
This state of affairs may easily j
change but it certainly exists as
speedometer is enclosed in a cir
cular section with other dials 1
grouped in an oblong base. Anoth
er ‘feature is the in-built plastic
arrows on the panel to show the 1
use of the turn indicator.
of now. And that is why there is
real confidence that a large part
of the Eisenhower program will be
enacted before tftis session ad
journs. The public sentiment back
of “Ike” is such that members of
the Congress will reflect carefully
before putting themselves in op
position to a President as able to
project his sincerity over televis
ion and radio as this President—and
who has so good a case.
This also is the basis of Repub
lican confidence that the elections
next year will increase rather than
decrease Republican control of Con
gress. As things stand there arc
48 Republicans in the Senate, 47
Democrats and 1 self-styled Inde
pendent — the garrulous Senator
Morse of Oregon—total 96. In the
House there are 221 Republicans,
212 Democrats, 1 Independent ahd
one vacancy—total 435. This mar
gin is much too narrow for assured
Administration control. It is ad
mittedly a precarious situation
where a few recalcitrant Republi
cans easily may upset calculations
and, unless he receives some Demo
cratic support, block the Presi
dent’s program.
Too Popular Now
Because of the short time Mr.
Eisenhower has been in and the
weight of public opinion back of
him it is doubtful that the efforts
to block him >vill have any real
degree of success at this session.
The big Democratic effort will be
made in the campaign next year
when an entirerly new House and
32 members of the Senate are to
be elected. Should they then suc
ceed in gaining a majority of House
or Senate or both it not only would
paralyze the Eisenhower Adminis-
tratibn for the balance of his term
but would be generally interpret -
ed as forecasting a Democratic
President in 1956.
OFFICE SUPPLIES
Complete line, all the little items
needed for the office
CHRONICLE PUBLISHING CO.
Phone 74
GUARANTEED TO KILL
ANTS
25c
-Young’s Pharmacy
Howard’s Pharmacy
McGee’s Drug Store
Say—
“I SAW IT IN THE CHRONICLE”
> Thank Yon
OUR
HEARTY CONGRATULATIONS
—to—
Giles Chevrolet Co.
On their 25th Anniversary
— and —
FORD MOTOR CO.
on its
—»—__ ■
50th Anniversary
May b<fth continue to enjoy future years full of success
and pleasant business relations.
Employees of
i
Baldwin Motor Co.
YOUR FORD DEALER
Qcnf c €cnfiibeil
.yi
If you listen carefully to radio commercials on medicinal
agents, you will find that they suggest much but promise
little. The glib announcement will tell you that such and
such a product can, may, or should help do this or that;
\
but it will never say it will. Notice, also, the newspaper
insertions on hair restorers, flesh reducers, and the like.
Many of them will bear the statement, ’’Never sold by
mail.” Why? Is there danger of Federal prosecution for
using the mails to defraud? If you are feeling ’’out of
sorts,” consult your physician. He, and he alone, is qual
ified to diagnose and prescribe treatment.
* ->
Write Your Congressman “NO” on Socialized Medicine
McGee’s Drug Store
Phone No. 1
U RaRRRR.R.IVa
^ )
Our
Twenty-Fifth
On June 15, 1928 We Entered the
Automobile Business in Clinton
— with the —
Chevrolet Agency... Cars and Trucks
OFFERING ECONOMY, COMFORT, SAFETY, SERVICE
CALL UPON US FOR ALL YOUR AUTOMOBILE AND
TRUCK NEEDS
During these 25 years we have enlarged and modernized
our “home” several times to better serve the public in our
sales and complete service departments. We wanted to grow
in knowledge of our craft and in accomplishment. But, most
of all, we wanted to grow in stature in the eyes of those with
whom we did business.
And now, looking back on 25 busy, turbulent years — we
find that we have grown into a complete, modem plant to
adequately serve our customers. But we know, deep in our
hearts, that the biggest measure of credit must go not to us,
but to the steadfast trust and assistance of our friends. — - j-
* ✓
And so, on our twenty-fifth anniversary, we want to thank
you and pledge an increasing service and enthusiasm for the
future.
TO EACH OF OUR FRIENDS AND CUSTOMERS WE SAY-
“THANK YOU”
More People Buy
JwUI A'J 'Tel
Than Any Other Car
Cars—Trucks—Service
300 West Main St.
Clinton, S. C.